Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

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Author:
Ross Johnson

Snapchat, Instagram Stories... now Facebook Stories?

3/28/2017 posted in Social Media

Snapchat invented a new concept in the social space, content expiration. Where other social media platforms try their best to preserve content, Snapchat intentionally removes it shortly after it's published. This differentiator is one of the primary factors in the platforms success.

So successful is Snapchat that it's threatening the 800lbs gorila in the room, Facebook. As parents, grandparents, aunts and uncles flock to Facebook younger audiences flock to Snapchat.

Read More >>

Snapchat, Instagram Stories... now Facebook Stories?

3/28/2017 posted in Social Media
Authored by Instructor

Coming soon... Facebook TV?

3/7/2017 posted in Facebook
Authored by Instructor

MSU Spring Break

2/28/2017 posted in Internet Marketing, Social Media
Authored by Instructor

Snapchat is losing a ton of money, what does this mean?

2/17/2017 posted in New Media
Authored by Instructor

Sports App Research

2/16/2017 posted in Facebook, Social Media
Authored by Instructor

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