Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Ross Johnson's picture
Author:
Ross Johnson

What questions do you have?

4/7/2015 posted in Blog

Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career. Switching jobs is hard enough, career changes can require years of training and acclimating just to be at the same level you were previously. 

Read More >>

What questions do you have?

4/7/2015 posted in Blog
Authored by Instructor

The Future of Media

3/22/2015 posted in New Media
Authored by Instructor

Clickable ads coming to Instagram

3/5/2015 posted in New Media, Social Media
Authored by Instructor

The Ramifications of an Instant Access World

2/19/2015 posted in New Media
Authored by Instructor

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