Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Ross Johnson's picture
Author:
Ross Johnson

Elements of an Effective Digital Strategy

7/30/2015 posted in Internet Marketing, New Media

An effective digital strategy is well researched and detailed. Every semester we grade digital strategies that don't understand the organization or target market and make broad, non-specific recommendations.

Read More >>

Elements of an Effective Digital Strategy

7/30/2015 posted in Internet Marketing, New Media
Authored by Instructor

Where is online video going?

7/23/2015 posted in Social Media
Authored by Instructor

Instagram on the Rise

7/6/2015 posted in Social Media
Authored by Instructor

What's Your Passion Project?

6/18/2015 posted in Blog
Authored by Instructor

Online Video Takes Off

6/11/2015 posted in Facebook, Twitter
Authored by Instructor

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