Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Derek Mehraban's picture
Author:
Derek Mehraban

Pokemon Go

7/13/2016 posted in New Media, Social Media

So what is all this fuss about with Pokemon Go? Is it a fad, or is it here to stay? All I know is people are walking all over Ann Arbor playing this game. 

I do feel it's a breakthrough in technology and the VR experience. Who needs goggles when you can find Pokemon easily through your phone.

How do you feel about Pokemon Go? What does it's immediate success say for the digital marketing space we operate in? What can we learn from it?

Read More >>

Pokemon Go

7/13/2016 posted in New Media, Social Media
Authored by Instructor

Summertime Rolls on NMDL

6/23/2016 posted in Social Media, Web Design
Authored by Instructor

Social Media Marketing June 2016

6/9/2016 posted in Social Media, Twitter
Authored by Instructor

ADV 420 Summertime Edition

5/28/2016 posted in Blog, Ingenex
Authored by Instructor

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