Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Graham Davis's picture
Author:
Graham Davis

Finding jobs via social media

10/27/2014 posted in Internet Marketing, Social Media

Have you ever used social media to get a job?

Large retailers are finding it difficult to hire employees for the holiday shopping season, and so many have turned to social media to recruit seasonal employees.

The Wall Street Journal recently covered this topic in a great article, full of examples of how companies use social media to recruit employees:

Read More >>

Finding jobs via social media

10/27/2014 posted in Internet Marketing, Social Media
Authored by Instructor

Time to learn something

10/16/2014 posted in Ingenex, Social Media
Authored by Derek Mehraban

Social media and the governor's race

10/2/2014 posted in Public Relations, Social Media
Authored by Instructor

Online reputation management basics

9/24/2014 posted in New Media, Social Media
Authored by Instructor

Connect, Follow, Tweet

9/13/2014 posted in Ingenex, Social Media
Authored by Instructor

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