Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!


From the Blog

Derek Mehraban's picture
Derek Mehraban

Fan Engagement Experiment

10/20/2016 posted in Internet Marketing, Social Media

As you know in addition to teaching ADV 420 at Michigan State Unviversity, I run a Fan enagement startup called Fantelope. We don't have MSU signed up yet, but hope to for next year, so keep an eye out.

Yesterday we had an event at the University of Detroit Titans. It was a Metro Series pep rally, soccer game, and it finished with Hoop Night in the D. We had some cool Titans Pride t-shirts to giveaway and we put them on the Fantelope app for 50 points.


Fan Engagement Experiment

10/20/2016 posted in Internet Marketing, Social Media
Authored by Instructor

What's Your Favorite Social Network?

10/6/2016 posted in New Media, Social Media
Authored by Instructor

Social Media or Social News?

9/20/2016 posted in New Media
Authored by Instructor

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