Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Ross Johnson's picture
Author:
Ross Johnson

Key take aways for writing content online.

11/29/2016 posted in New Media

Throughout this course we emphasize the importance of creating content that fits the medium (i.e. producing “native” content.) This seemingly simple skill can be difficult to master, as every platform is slightly different. That said, there are some fairly universal truths that I hope you’ve picked up on.

Read More >>

Key take aways for writing content online.

11/29/2016 posted in New Media
Authored by Instructor

Turn Your Passion Into a Career

11/2/2016 posted in New Media
Authored by Instructor

Facebook Live's exciting potential

10/25/2016 posted in Facebook, Social Media
Authored by Instructor

Fan Engagement Experiment

10/20/2016 posted in Internet Marketing, Social Media
Authored by Instructor

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