Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Derek Mehraban's picture
Author:
Derek Mehraban

Dream Agency Dream Job

6/19/2017 posted in Google, Ingenex

When you think of the ultimate place you want to work where would it be? What would you be doing?

If you could write the script of the job you get after college, tell me how that goes. Agency, city, job title. What would it be like? And how do you plan to land that dream job? Do you have a plan?

Read More >>

Dream Agency Dream Job

6/19/2017 posted in Google, Ingenex
Authored by Instructor

Planet of the Apps & More

6/8/2017 posted in Social Media, Twitter
Authored by Instructor

Summer 2017

5/28/2017 posted in Internet Marketing, Social Media
Authored by Instructor

What questions do you have?

4/25/2017 posted in New Media
Authored by Ross Johnson

Is the battle over social media "stories" irrelevant?

4/13/2017 posted in Social Media
Authored by Instructor

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