Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!


From the Blog

Derek Mehraban's picture
Derek Mehraban

Connect, Follow, Tweet

9/13/2014 posted in Ingenex, Social Media

This is social media week in the class. Let's get involved. How about sending some tweets using the hashtag #NMDL or #ADV420. Tweet and follow your profs (@mehraban, @3pointross, @grahamdavis and the class Twitter @msunewmedia).


Connect, Follow, Tweet

9/13/2014 posted in Ingenex, Social Media
Authored by Instructor

Tell a friend

7/27/2014 posted in Ingenex, Internet Marketing
Authored by Instructor

Learning Through Observation

7/17/2014 posted in Internet Marketing, New Media
Authored by Instructor

20 Success Habits

6/25/2014 posted in Google, Ingenex
Authored by Instructor

What Supporting Skills Should You Be Sharpening?

6/18/2014 posted in New Media, Social Media
Authored by Instructor

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