Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!


From the Blog

Derek Mehraban's picture
Derek Mehraban

Socialnomics Video 2015

11/24/2015 posted in Social Media, Youtube

Alright class, watch the future of digital media with the Socialnomics video by MSU Alumni, Erik Qualman. After you watch, please share your comments below. Thanks for being a great class, this is your final participation grade of the semester. #GoGreen


Featured Resources

HOW TO: Retweet on Twitter

This article not only covers the basics of retweeting, but also...

10 Twitter Tools to Organize Your Tweeps

Some of us are starting to deal with what we recently dubbed “...

New Media Studies at Alma College

Since this class is based around "New Media" -- this article was...
New Media

Social Media Changing Lives

Student journalist goes into deal on how social media is...
Social Media