Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!


From the Blog

Derek Mehraban's picture
Derek Mehraban

Comment no resources

10/2/2018 posted in Google, PPC

Hey class. Lots going on this semester. I hope you are learning and diving deep into the digital marketing for your brands. We are still working on grading, so no worries. Also, you don't have to share resources - only comment on the class blog for participation. 

So does anyone have any big plans for Homecoming? Anyone going to the game? Go Green!


Comment no resources

10/2/2018 posted in Google, PPC
Authored by Instructor

What Was Your Biggest Take Away?

9/15/2018 posted in New Media
Authored by Ross Johnson

Marketing Tech Stack

7/21/2018 posted in Ingenex, Internet Marketing
Authored by Instructor

Most Interesting Digital Trends and Tools 2018

7/9/2018 posted in Ingenex, New Media
Authored by Instructor

Doner Agency Tour

6/19/2018 posted in Google, Internet Marketing
Authored by Instructor

How can you make an impact?

6/4/2018 posted in Facebook, Internet Marketing
Authored by Instructor

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