Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!


From the Blog

Graham Davis's picture
Graham Davis

Election 2016 on social media

9/27/2016 posted in Public Relations, Social Media

I'm sure you're aware, but: we're in the middle of a presidential election.

It's been fascinating to see the election play out on social media online. Last night, I especially loved seeing how the candidates were using social media to back up their points during the debate.

Both campaigns used Twitter to fact check their opponents, retweet supporters (or posts criticizing their opponents), and share important quotes from the debate. 


Election 2016 on social media

9/27/2016 posted in Public Relations, Social Media
Authored by Instructor

Social Media or Social News?

9/20/2016 posted in New Media
Authored by Ross Johnson

Pokemon Go

7/13/2016 posted in New Media, Social Media
Authored by Instructor

Summertime Rolls on NMDL

6/23/2016 posted in Social Media, Web Design
Authored by Instructor

Social Media Marketing June 2016

6/9/2016 posted in Social Media, Twitter
Authored by Instructor

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