Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Derek Mehraban's picture
Author:
Derek Mehraban

How to use Linkedin?

10/15/2017 posted in Ingenex, Social Media

So you are building your LinkedIn profile. Why would you do such a thing? Well maybe because you're looking to build your professional career? LinkedIn is a great place to tell your story and show the best of what you can do. 

Here are some tips to improve your LinkedIn results:

- You are what your say you are. Put something you want to be known for in your Headline.

- Write a full and descriptive summary of you - use keywords to help show up in search results. It can be long - but put the best stuff at the top, because people may not read too far down.

Read More >>

How to use Linkedin?

10/15/2017 posted in Ingenex, Social Media
Authored by Instructor

The Big Game

9/28/2017 posted in Facebook, Twitter
Authored by Instructor

Ever want to "snooze" your friends?

9/16/2017 posted in Social Media
Authored by Instructor

Summer Vacation

7/27/2017 posted in Internet Marketing, Public Relations
Authored by Instructor

Summer of Amazon

7/11/2017 posted in Google, New Media
Authored by Instructor

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