Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

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Author:
Ross Johnson

Snapchat is losing a ton of money, what does this mean?

2/17/2017 posted in New Media

Snapchat has filed paperwork for its initial public offering (IPO) and is seeking $3 billion dollars, giving them a value between $20 - $25 billion.

But not all is sun and rainbows in paradise, apparently Snapchat lost $514.6 million in 2016. This is stark contrast to Facebook which already had a billion dollars in profit when they when public.

What do you think this means for Snapchat? Is it doomed to be acquired by a more profitable company? Will they need to attract a wider, more profitable audience? Change their model to attract more advertisers?

Read More >>

Snapchat is losing a ton of money, what does this mean?

2/17/2017 posted in New Media
Authored by Instructor

Sports App Research

2/16/2017 posted in Facebook, Social Media
Authored by Derek Mehraban

What have you learned thus far?

2/7/2017 posted in New Media
Authored by Instructor

Pop Culture Roll Call

1/30/2017 posted in Ingenex, Social Media
Authored by Instructor

Key take aways for writing content online.

11/29/2016 posted in New Media
Authored by Instructor

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