Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Derek Mehraban's picture
Author:
Derek Mehraban

Graduation Day

4/4/2014 posted in Blog, Ingenex

So this is the last blog post for the Spring 2014 #NMDL class. I call it Graduation Day, because I'm wondering if any of you have decided to go into a career in digital when you graduate. Shoot, these days you don't have much of a choice, it's all turning to digital.

So when you graduate, what do you plan to do? Where do you want to work (city/state)? And what type of agency or client side?

As I told you when I graduated I wanted to be a copywriter and do television commercials at a top agency. Oh, does anyone plan to go to Portfolio School?

Read More >>

Graduation Day

4/4/2014 posted in Blog, Ingenex
Authored by Instructor

New update from Twitter

3/27/2014 posted in Social Media, Twitter
Authored by Graham Davis

Online radio advertising

2/26/2014 posted in Internet Marketing, New Media
Authored by Instructor

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