Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.
The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.
Class Overview
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Learn in the classroom & online. Two full day classes and the rest of your work can be done from home! | Learn by doing. Optimize and promote your own blog and social media accounts. | Be prepared for the future. After the class is over you keep all your work, ready to use! |
From the Blog
New media is changing the news media
3/19/2013 posted in New Media, Public Relations
The latest and greatest digital tool you've found?
3/13/2013 posted in Internet Marketing, New Media
Yahoo.com Redesigns, Will it Bring New Life or is it too Little too Late?
2/27/2013 posted in SEO
Web video ads: what do you think?
2/16/2013 posted in Internet Marketing, Youtube
Hubspot or Marketo?
2/15/2013 posted in Internet Marketing, Social Media
Featured Resources
HOW TO: Retweet on Twitter
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MSU New Media Drivers License Copyright 2011