Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Ross Johnson's picture
Author:
Ross Johnson

The Ramifications of an Instant Access World

2/19/2015 posted in New Media

No one can argue that technology has improved our lives in many unpredictable ways. It has changed the way we communicate, interact, work and shop. I find particular interest in the slow departure from typical work environments. Many companies are finding there is little to no need for an office at all. Remote work is not only easy, it allows you to hire from a much larger talent pool (i.e. hire from anywhere, not just driving within distance.)

Read More >>

The Ramifications of an Instant Access World

2/19/2015 posted in New Media
Authored by Instructor

Editor - job for the future?

2/17/2015 posted in Blog, Ingenex
Authored by Derek Mehraban

The Internet of Things

2/5/2015 posted in New Media, Social Media
Authored by Instructor

Top Super Bowl Commercials 2015

1/29/2015 posted in Ingenex, Social Media
Authored by Instructor

Spoiler alert! (not really)

12/1/2014 posted in Facebook, Social Media
Authored by Instructor

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