Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Graham Davis's picture
Author:
Graham Davis

Spoiler alert! (not really)

12/1/2014 posted in Facebook, Social Media

Do you watch "The Walking Dead" on AMC?

Sometimes I think I might be the only person not to watch it – but I definitely know what it's like to have a major plot twist in a TV show or movie spoiled. It's awful, right?

That's why this social media fail is so terrible. Last night, a major character died on The Walking Dead (I don't feel like that's a major spoiler; deaths on a show about zombies don't seem too out of the ordinary). 

Read More >>

Spoiler alert! (not really)

12/1/2014 posted in Facebook, Social Media
Authored by Instructor

Facebook@Work

11/17/2014 posted in Facebook, Social Media
Authored by Instructor

A few good men, and women

10/31/2014 posted in Google, Ingenex
Authored by Derek Mehraban

Finding jobs via social media

10/27/2014 posted in Internet Marketing, Social Media
Authored by Instructor

Time to learn something

10/16/2014 posted in Ingenex, Social Media
Authored by Instructor

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