Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Ross Johnson's picture
Author:
Ross Johnson

What's Your Passion Project?

6/18/2015 posted in Blog

An interesting life is defined by having passions. Those who's passions overlap career are able to have a fulfilling life as work becomes much more than a way to pay the bills. Having a career worthy passion isn't a stroke of luck, rather in most cases it's cultivated. The beauty of the "long tail" internet is no matter how minute, how obscure your passion is (e.g. the love of Chipotle,) you can connect to others who share your interest.

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What's Your Passion Project?

6/18/2015 posted in Blog
Authored by Instructor

Online Video Takes Off

6/11/2015 posted in Facebook, Twitter
Authored by Derek Mehraban

What questions do you have?

4/7/2015 posted in Blog
Authored by Instructor

The Future of Media

3/22/2015 posted in New Media
Authored by Instructor

Yik Yak and Spartan Basketball

3/17/2015 posted in Google, Social Media
Authored by Instructor

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