Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.
The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.
Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!
Learn by doing. Optimize and promote your own blog and social media accounts.
Be prepared for the future. After the class is over you keep all your work, ready to use!