Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Ross Johnson's picture
Author:
Ross Johnson

What Do You Want to Know?

7/31/2014 posted in Internet Marketing, New Media

Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career. Switching jobs is hard enough, career changes can require years of training and acclimating just to be at the same level you were previously. 

Formal education and training is an excellent way to prepare for a career, but like all things there are strengths and weaknesses. For example, in this class you've learned the theory of digital marketing but very little of what its like to work as a digital marketer. 

Read More >>

What Do You Want to Know?

7/31/2014 posted in Internet Marketing, New Media
Authored by Instructor

Tell a friend

7/27/2014 posted in Ingenex, Internet Marketing
Authored by Derek Mehraban

Learning Through Observation

7/17/2014 posted in Internet Marketing, New Media
Authored by Instructor

20 Success Habits

6/25/2014 posted in Google, Ingenex
Authored by Instructor

What Supporting Skills Should You Be Sharpening?

6/18/2014 posted in New Media, Social Media
Authored by Instructor

Inbound Marketing Week

6/5/2014 posted in Internet Marketing, Social Media
Authored by Instructor

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