Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!


From the Blog

Derek Mehraban's picture
Derek Mehraban

What are you thankful for?

11/19/2017 posted in Facebook, Google

As we come to Thanksgiving week, let's think about all we have to be thankful for. Our health, our families, going to a great school like Michigan State University. We should also be thankful for all the digital tools that make our lives easier.

The apps, the voice activated helpers, the websites, the social media, etc. Do you have a favorite app that you are grateful for or a favorite digital tool that improves your life?


What are you thankful for?

11/19/2017 posted in Facebook, Google
Authored by Instructor

Is Snapchat Selling Out?

11/9/2017 posted in New Media
Authored by Ross Johnson

Inbound Week - Gary Vee

10/31/2017 posted in Google, Youtube
Authored by Instructor

The Morality of Online Advertising

10/18/2017 posted in Internet Marketing, New Media
Authored by Instructor

How to use Linkedin?

10/15/2017 posted in Ingenex, Social Media
Authored by Instructor

The Importance of Self Directed Learning

10/5/2017 posted in New Media
Authored by Instructor

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