Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!


From the Blog

Ross Johnson's picture
Ross Johnson

What would you like to know?

11/30/2017 posted in New Media

We're reaching the end of the semester and you've been exposed to lots of new media marketing strategizes and techniques. While the curriculum covers a vast amount of information in reality we've only scratched the surface. Any given lesson could be an entire course. Additionally, there's lots of topics we didn't cover at all.

We often do a Q&A as part of the last class. Here is your opportunity to ask us questions about anything. It could be related to a lesson we covered, a lesson we didn't cover, work, getting a job or life in general.


What would you like to know?

11/30/2017 posted in New Media
Authored by Instructor

What are you thankful for?

11/19/2017 posted in Facebook, Google
Authored by Derek Mehraban

Is Snapchat Selling Out?

11/9/2017 posted in New Media
Authored by Instructor

Inbound Week - Gary Vee

10/31/2017 posted in Google, Youtube
Authored by Instructor

The Morality of Online Advertising

10/18/2017 posted in Internet Marketing, New Media
Authored by Instructor

How to use Linkedin?

10/15/2017 posted in Ingenex, Social Media
Authored by Instructor

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