Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Derek Mehraban's picture
Author:
Derek Mehraban

Time to learn something

10/16/2014 posted in Ingenex, Social Media

OK - we are in the middle of the semester adn I hope you are all learning something good. I'd like to call your attention to my company blog which has some really interesting posts that can teach you something.

Please visit the Ingenex Inbound Thinking blog and give some posts a read. Then comment on this blog about what you learned or thought was interesting. Keep up the great work. Go Green!

 

Read More >>

Time to learn something

10/16/2014 posted in Ingenex, Social Media
Authored by Instructor

Online reputation management basics

9/24/2014 posted in New Media, Social Media
Authored by Instructor

Connect, Follow, Tweet

9/13/2014 posted in Ingenex, Social Media
Authored by Instructor

What Do You Want to Know?

7/31/2014 posted in Internet Marketing, New Media
Authored by Instructor

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