Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Michal Lorenc's picture
Author:
Michal Lorenc

Google + Redesign

4/12/2012 posted in Google, Social Media

Have you checked it out yet - new, cleaner interface, lots of #whitespaces, some very cool Hangout features (you have to check out YouTube and Hangout Extras for some cool effects).

This New York Times article does a good job outlining key changes.

Read More >>

Google + Redesign

4/12/2012 posted in Google, Social Media
Authored by Instructor

The Hunger Games and Social Media

3/27/2012 posted in Social Media
Authored by Instructor

Perry Marshall is Google Adwords Great

3/21/2012 posted in Google, Internet Marketing
Authored by Instructor

Kony 2012 Video - Thoughts?

3/15/2012 posted in Social Media, Youtube
Authored by Instructor

YouTube - yesterday, today and tomorrow...

3/6/2012 posted in New Media, Youtube
Authored by Instructor

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