Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!


From the Blog

Ross Johnson's picture
Ross Johnson

Learning Through Observation

7/17/2014 posted in Internet Marketing, New Media
One of the best ways to learn a skill is through observation. While theory is valuable, you can pick up real world applications by watching professionals and dissecting what they do. This is as true for digital marketing as it is anything else. Luckily for you, you're exposed to digital marketing every day. It's probably such a common part of your life that you don't even notice it. This means learning from the digital marketing professionals is just a matter of paying attention. Think about what digital marketing techniques you've been exposed to today. Read More >>

Learning Through Observation

7/17/2014 posted in Internet Marketing, New Media
Authored by Instructor

20 Success Habits

6/25/2014 posted in Google, Ingenex
Authored by Derek Mehraban

What Supporting Skills Should You Be Sharpening?

6/18/2014 posted in New Media, Social Media
Authored by Instructor

Inbound Marketing Week

6/5/2014 posted in Internet Marketing, Social Media
Authored by Instructor

Your Take on Blogging Thus Far

5/28/2014 posted in Blog, Blogger
Authored by Instructor

The Best Blog I Ever Read

5/23/2014 posted in Blog, Blogger
Authored by Instructor

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