Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!

 

From the Blog

Derek Mehraban's picture
Author:
Derek Mehraban

Summer 2018 Goals

5/15/2018 posted in Blog, Internet Marketing

OK, the ultimate summer class is here with ADV 420. As part of the class you have to participate and comment on the blog. As everyone knows this is the ultimate summer class.

So I have to ask. What are your summer goals? Make them creative and good. And I look forward to reading all your great work this semester!

Oh, and be sure to connect w/ me on Linkedin. Derek Mehraban

Read More >>

Summer 2018 Goals

5/15/2018 posted in Blog, Internet Marketing
Authored by Instructor

The Importance of Website Links

3/5/2018 posted in Internet Marketing
Authored by Instructor

Taking a Social Media Break

2/19/2018 posted in Facebook, Social Media
Authored by Instructor

Super Bowl Social

2/1/2018 posted in New Media
Authored by Instructor

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