Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

The New Media Drivers License course is provided by The Michigan State University Advertising, Public Relations & Retailing Department.

Class Overview

Learn in the classroom & online. Two full day classes and the rest of your work can be done from home!

Learn by doing. Optimize and promote your own blog and social media accounts.

Be prepared for the future. After the class is over you keep all your work, ready to use!


From the Blog

Ross Johnson's picture
Ross Johnson

Getting Political

11/7/2018 posted in New Media

Yesterday we saw record turn-out for the mid-term elections. Living in an increasingly connected digital world it's hard to ignore the influence that social media has on not only voting but political views in general.

What was your experience on social leading up to the vote? What type of messages were you being exposed to and by whom? Were you influenced by what you saw? Did you do research to confirm it's truth?


Getting Political

11/7/2018 posted in New Media
Authored by Instructor

Links Make the Web Go Around

10/15/2018 posted in SEO, Web Design
Authored by Instructor

Comment no resources

10/2/2018 posted in Google, PPC
Authored by Instructor

What Was Your Biggest Take Away?

9/15/2018 posted in New Media
Authored by Instructor

Marketing Tech Stack

7/21/2018 posted in Ingenex, Internet Marketing
Authored by Instructor

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