11 Ways to Monitor Your Brand (Or Yourself)

Dave Linabury's picture
Instructor
2/26/2014
Social Media

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What is monitoring?

Monitoring in this context is the practice of manually or automatically finding out what’s being said about your brand (or yourself) on social networks. The techniques I will share are mainly for automating the process because monitoring manually is time-consuming and inefficient.

Three reasons why you should monitor

  1. Non-celebrity people searches account for 10% of Google Search volumes (Google received 5.1 Billion searches per day on average).
  2. 45% of people have found something in a Google search that have made them decide NOT to do business with someone.
  3. 77% of job recruiters are required to Google potential employees during the hiring process. I can personally attest to this. When I worked at a large national ad agency, the HR department routinely looked up a candidate’s LinkedIn profile, Facebook posts and photos, Instagram and Flickr photos, blog posts and ran Google searches.

1. Google Alerts

Google Alerts are pretty good for getting a pulse on your brand. They don’t find everything, and that’s partly to keep your inbox from flooding.

For example, if you set up a Google Alert to email you every time Coke was mentioned, you’d have about 5,000 emails a day. That’s impossible to handle.

Set up Google Alerts.

2. Twitter Alerts

Twitter is real-time, so knowing what’s being said on there as soon as it happens can be critical to your brand. Like Google, Twitter has a built-in function for this and it’s free to use. One nice benefit of Twitter alerts is that they are sent to your phone (as a text message) as they happen.

Set up Twitter Alerts.

3. Pinterest Alerts

While not as critical, some brands may want to know when their content is being pinned or shared. You can do that with PinAlerts.

Set up PinAlerts.

4. Facebook Alerts

Strangely, Facebook does not offer alerts (yet). There are several tools to get alerts, but most of them involve a premium monthly fee. Except HyperAlerts.

Set up Facebook Alerts.

5. Social Alerts Using Social Mention

Without going to a paid tool like BrandWatch or BuzzMedia, you can find out alerts on multiple networks at once using Social Mention.

Find mentions of your brand.

6. Social Alerts Using Topsy

Similar to Social Mention, is Topsy. It’s another search engine that finds mentions of your brand on multiple social sites simultaneously. Both tools give slightly different results, so try both tools and compare the results.

7. Complaint Search

If you think (or know) there are complaints about your brand, try Complaint Search. While not an alert system, it searches over 40 review and complaint sites at the same time. Very useful.

8. Reverse Image Search

What is a reverse image search? Let’s say you are an artist and one of your friends messages you that a site is using one of your images on their site without your permission. You’d be furious. It’s happened to me more than a dozen times.

TinEye lets you upload your images (or type in the image URL) and find every single instance of that image online (by image, not filename).

Try it with your profile pictures. A lot of attractive young women have their images stolen and used by sites every day.

9. Dashboard-Style Social Search

Addict-O-Matic works like Topsy or Social Mention but presents the results in a Pinterest-style board. Searches 25 networks simultaneously.

10. Monitoring from Your Desktop

Mention is yet another monitoring tool with a few key differences.

There is a downloadable app for your computer so you can monitor from your desktop without going to a website.

There are both free and paid versions.

Think of it as Google Alerts on steroids. It basically sets up Google Alerts for you except they are more specific in that you can specific what types of sites to search (Ex. If you are a model, you might only care about news and photo site alerts).

11. Monitoring from a Dashboard

HowSociable

Sometimes you need a score for your brand to tell if you’re doing better or worse than your competitors. In that case, try the free version of HowSociable. They offer a free version and three paid plans. The free version allows you to see mentions for 12 social networks. The paid versions give you 36 networks.

What sets it apart from the other tools I’ve mentioned is the scoring. HowSociable ransk the amount of influence and reach the brand has individually for each site and then gives an aggregate score.

Have you tried any of these tools? Let us know,

Comments & Feedback

Student

Branding is very important for not only organizations and companies but also individuals.Good branding strategies help you to be more optimized and recgonizable in marketing which might bring huge benifits to your business. Just as a portofolio to a creative workers, branding also show your profession and skills to your potential employers. Based on the group of people you want to target, your branding can be designed to be very compelling and attrctive.

Student

This is a very helpful tool, thank you very much for sharing. I find this to be a very powerful tool for building your personal brand and or company. Knowing what people are saying about you is very helpful for being able to beter capture your target audience. Monitoring can also help you better change what you are saying to gain more interest in your brand. Thanks for the tips.

Student

Social Media never sleeps! This is why it is extremely important to monitor your social media pages if you are a business. Every business is going to have to deal with negative exposure and comments from customers/viewers who are unhappy with your companies services. Additionally, it is vital for businesses to respond immediately to deal with the customers/viewers issues, in order to minimize the negative exposure from the users. It is very easy for one negative comment to spin out of control and ruin the reputation of a business.

Student

I have never really monitored myself over the internet to see what others are saying about me or my work, but after reading this article I can see how it is very improtant to find out what others out there have to say. It seems to me and I am sure many others that having the ability and utilizing the ways that you can monitor what others are saying about you and your business/organization is very important because you can see how others see and interpret you and your business. It is always good to see what others have to say because you may feel that you are doing everything right, but from someone elses viewpoint their may be many things that you could change or incorperate into the the way you do things to have even better results. 

Student

At previous internships I have been responsible for monitoring brands and finding news clippings about what is being said about them. Monitoring is a great tool because it allows PR people and marketers to know what is being said about clients they work for, show their client if they have any placements and can give us an idea of how we can get more coverage based on what other competing brands are doing. 

I have never monitored myself. I just am sure to keep all of my social media sites appropriate.

Student

I make sure to monitor myself as much as possible. I do like to know what is being said about me, and when. Since I market myself, I need to know people's imput/opinion on me and whether or not it is good or bad. "Tagging" people has helped out tremondously. All of my notifications of being tagged in a tweet or a post on any social media is sent to my phone and linked to my apple ID account so it appears on my laptop screen as well. I think it is very important to keep up with what others are saying about you on social media. 

Student

Monitoring yourself, be more successful. I never think about monitoring myself through those techniques. But after I read this article, I really think it's necessary and useful to monitor myself. Knowing what people talk about your brand immediately is important. And those techniques help you to manage your social media world. I think this can also help me to find an intern or job because how we look like on the social media network affects the impression of managers who hired me. It's significant to monitor myself to earn a better impression and judgement.

Student

I cant say i've been curious enough to use any of these tools but i can see how if you were trying to build your brand they would be important to utlize. Small buisnesses and other companies that are trying to increase their brand awareness on the inernet would probably find these sites beneficial to track how well they are doing over time. I know that a lot of people use reverse image serach because its been common now that people use others images online. 

Student

Monitoring yourself over the Internet is extremely important. Its smart to always know what is being said about you online especially when you are applying for jobs and working on marketing yourself. I have never used any of these techniques to monitor myself but I think it is important for everyone to start doing.

 

Student

I can't believe that I never thought to check for some of these alert systems for websites (outside of google). This is a very important system to utilize for anyone that manages social media. Knowing what people say about your brand is most important when considering the moves that you may want to take.

Student

In a way i guess im always trying to monitor what i say and put on social media.  But putting these alets on does make alot of sense, and it allows you to make necessary changes right at that moment.  I really like number seven the complaint search, being able to search the top complaintand review sights is really helpfull in my opinion because it allows you to see what people are complaining about and make immediate changes or apologize to those wronged customers.  Tineye is also very unique and that was the first time i had heard of it.  But if your not monitoring yourself now you need to start,  Becuase comoanies now a dys look at all of socail media and dig into all your past so its key to maintain your online reputation.  

Student

I use self-monitoring as often as I can. Usually not daily, but maybe once every couple of weeks. I think this is important because when I am applying for jobs and internships I do not want to be turned down by a company based on something that was posted online about me. It is important that I am judged as a good character and nothing to bring me down. There are many ways listed on here that I have tried using and ones that I now plan to use. Ones I think I may try using are 5 and 8. All of these monitoring tools are also important for businesses. If there is something bad said about your company or a complaint made. If you recieve an alert for these then you will be able to respond in a quick manner and possibly shut down the negative post. 

Student

I thought this blog was extremely helpful for companies or individuals looking to gain feedback about their social media presence. I personally had my pictures stolen by someone who used them to create a fake facebook profile. My boss told me they had found my identical twin on facebook, and showed me the profile. We asked facebook to take it down shortly thereafter, but sometimes I wonder if the person ever created another facebook using the same photos. I never thought to use reverse image search in order to detect another person creating a fake profile using my pictures, but now I know that it can be helpful.

If I were monitoring my company's social media presence, I would prefer #11: Monitoring from a Dashboard. Without a tool like How Sociable, it would be difficult to quantify the positive impact that your digital marketing strategy has had on business. With this tool, it would be easy to guage what strategies have been helping, hurting, or not serving your business.

Student

I believe moitoring oneself on the internet is very importat. It is important, because what is out there is out there forever. Companies search potential employees online before hiring so it is importat to know what is on the web about oneself, to avoid bad surprises if a potential employer confronts you about something. I regularly check up on myself on the internet and most importantly make sure that no one posts things about me that I do not first aprove of.  

I personally have not tried any of the toos listed, other than google searching myself, and monitoring my social media sites, but I will give them a try next time I look for ways to keep myself safe online. 

Student

Monitoring which I thought was not important was frequently used by others and it might have changed my life even I don’t recognize it. While I was reading this blog, I got two thoughts about this. First is the importance of big data. There is tons of information on the internet and everyone has access to it. It will be an important factor to organizations how to handle with this data. Second, we have to consider what we are writing before we upload. Monitoring exposes our trace on the internet to the world. Now, it can be possible to know someone that I never met before. I think the domain of privacy on the Internet is vague. It is important to check your trace on the Internet if you don’t want exceptional surprise in the future. 

 

Student

I have never tried any of these tools. I make sure all my social media accounts are privated and have Googled myself on multiple occasions because I know the companies where I apply for jobs and internships are doing just that. It’s crazy that there are so many tools for businesses to monitor what is being said about them. The dashboard would be really useful to view all social media sites on one website/window. 


Student

I know the first thing I do when I have a question about a company or a perspective employee is to see what’s available about them on Google.   It only makes sense that we should be aware of what is being seen when people do the same to us or our company.  I have yet to set up any monitoring tools but the dashboard configurations and email alerts seem to make the most sense and require the least amount of maintenance.  While I appreciate having this information, the easier it is to access and translate means that I will be more likely to pay attention and use the information.

Student

Monitoring is a easy and clearly way to help every company to develop their brand by looking though those apps. 

Student

These tools are all very interesting. Its crazy to think how much information you can get about yourself or brand on a daily basis. If I were working for a company, these would all be very usefull. They make it easy to see who is looking up your brand or posting about you and when. Also it can help track were people are getting information and where you would want to focus on. I know that many use the google alert to get information about what is being googled about them. It would be helpful because if people were constantly looking for certain information they would know what information they should make more accessible. It also is important to keep in mind while creating your own online personal brand. With all of thes differenent sites and tools, others including potental employers, can use these to look at how you portry yourself to the world. This is could be make or break in an employment decision. I think that as our generation continues to use socail media more and more to show your life and interest, we need to remember that it is not only ourselves and friends who are seeing these things.

Student

After our first crash course day in January, I remember during the class we were told that Googling our names now and after the course we would notice a huge change. I recently Googled myself and it's amazing and scary what kind of information about you is posted. I was mentioned in an obitutary a few years ago and that even came up! I've cleaned up my social media pages a while ago because I know that businesses are looking to find a way to "get to know" you through your social media and what you post there. I challenge them to find something about me that would be negative. I monitor and manage my accounts regularly so I know how I look digitally to other people. 

Student

This tool is a lot easier to use than others from what I just read about it. If you can see mentions in one place rather than having multiple sources to see mentions, why not choose that option. I havent tried any of these--I have texts sent to me from twitter when someone mentions me but that is all. I like that alert because you know right when it was sent rather than seeing it later. I didnt know that mentioning was such a big idea and this post really opened my eyes to it. I would have never imagined that mentioning was such a big part of branding. 

Student

I personally love Google alerts, and was intrigued by the other ones featured in this piece.  I think it is very important to monitor your brand, and think that there social media 'listening tools' to also help you achieve this.  I use the Twitter search function when I want to know more about a certain topic or brand, and also am a fan of Hootsuite's extensive features for social media listening.  Learning more about consumer behavior and how people think related to your brand can provide valuable insight and help your company achieve better things. 

Student

While I knew monitoring a brand on the internet was important, this post exposed me to how much more important it is than I thought. I was not aware of all the tools that could be used to monitor a brand. I personally use Google Alerts, but I need to take advantage of the other resources available. If I'm not using these resources, I'm missing out. The dashboard seems like an organized way to keep track of the different resources. 

Student

I am amazed by the amount of programs you can already use to monitor al kinds of online activities. However, this cretes problems in my eyes. On the one hand it is great to have that amount of tools available, on the other hand, it is challenging to manage all these tools in order to achieve a common goal. For instance, using Google Alerts, Pinterest Alerts and Twitter Alerts will already provide you with a huge amount of data you will have to proccess. I feel a little overwhelmed and I realized that there is (too) much to discover in this course. Although I would love to try all those tools I really can't imagine where to find the time to go through the most of them. The closest I have got in terms of monitoring is Google Analytics. I think I need a project I am really passionate about to implement all those tools.

Student

Wow. There are really a lot of ways to monitor your brand.  I knew there were ways but I did not know that there were so many.  I have not tried any of these ways of monitoring but now I have a list for the future.  I plan on creating a Facebook page for my company that I want to open up in the future and I think these will be extremely helpful.

Student

I was unaware of all the differernt of types of ways to monitor all the different forms of social media. I made me more aware of how what you post about other brands can be easily found by them. It makes me want to increase the frequency at which I google myself to see what is posted about me. I think that it would be very beneficial for companies to set up alerts for social media platforms such as youtube, linkedin, pinterest, twitter, and most importantly google. I am surprised facebook does not have an alert system but they also have privacy settings so I am not shocked that they don't have an alerts system.

Student

Google alerts are extremely helpful, I have a few set up right now. It's incredibly easy to recieve a quick email with numerous google searches of top hits. I recommend it if you are working on a project, or are just passionate about a certain subject. Monitoring can be hectic and time consuming, and monitering accounts automatically saves me a lot of time. I have not heard of the "How Sociable" app before, but I love the idea of monitoring from a dashboard. It looks clean, and easy to use. 

Student

I have heard about Google and Twitter alerts but personally never used any of these monitoring applications. I think these are a good way to keep a tab on a person's or a brand's or a company's performance. The world is getting very competitive and it is essential that we know how we are doing compared to others and where we stand. Even though I have not used these alerts and monitoring appliances, I will surely try to put these in application for my future projects. This will not only help me but my clients. This is great tool for analyzing future tactics and strategies.

Student

No I have not tried any of these tools unfortunately, but they seem pretty interesting. I would like to compare and contrast my success from others. What are they doing that I'm not doing?! Anything that would help me montior my performance or brand is a great tool. 

Student

Regrettably, I haven’t tried any of these monitoring tools. Yet, I do have accounts on Facebook, LinkedIn, Twitter, Youtube, Google+ and Pinterest that I would like to observe though. Social Mention sounds very useful for simultaneously monitoring several of my personal networks that employers might also investigate. With an organized method for watching my online presence, I could better avoid (or correct existing) unpleasant content that could damage my internet identity. Thank you for the helpful information Dave. I’ll be sure to implement a monitoring tool for my Facebook page in this week’s assignment.

 

Student

 

With the internet and everything that comes along with it, like digital and social media, it is extremely important to monitor your brand. With the internet’s natural characteristic of speed, news (and gossip too) is able to travel quicker than ever. This comes with both benefits and downfalls. If a someone is unhappy with an experience they had with your brand, they can easily turn that personal experience into something very very public by posting on social media. This is bad, yes. But, if a company is monitoring their brand they can turn this negative situation into a positive one. They can learn from the negative experience a customer had and adapt their product or service accordingly. This allows the brand to adapt quickly according to consumer needs and wants. It also allows companies to take action and reach out to the customer to make the situation right.

Student

I think it is a must to monitor your brand. Companies can find out so much from what consumers are saying about their brand online. It's also pretty simple to monitor. There are great tools like Hootsuite or Radian6. I used both for my monitoring and measuring social media class last semester. I chose Disneyworld as my brand to monitor. I found quite a lot of information out about the company through Facebook and Twitter. Most people went there for a family vacation or to celebrate a special time with their significant other. Monitoring can also encourage new ideas for the company. Coca-cola was listening to social media and gained a great idea from a few consumers for a new campaign.

Student

In my three internships during college, I was expected to set up Google Alerts.  The internship supervisors explained that monitoring our brand gave us the opportunity to learn about what people were saying about us.  But I never knew there were this many tools to choose from.  

Another benefit of monitoring, I would think, is that it could help show executives which social media tool is working and which tool isn't working.  Monitoring would allow executives to understand how beneficial social media could be for a brand.

One monitoring tool I'm excited to look at more is "How Sociable."  It seems easy to use and understand, and I believe that it would provide an opportunity for brands to see which of their social media platforms work better than others.  

Student

After reading this post I was completely surprised at how many tools there are on the internet to monitor your brand.  Originally I was only aware of Twitter Alerts from using it previously.  The one I enjoy the most after trying a couple of these services out is Google Alerts.  It was really cool to be able to search my name and to see what came up.  In my opinion it would be very beneficial for college students to utilize Facebook alerts via HyperAlerts.  I know from friends that have graduated in the past that many people go online and purge their account of anything that might be viewed negatively in the eye of recruiters.  With this tool, one would be able to find things with ease and go directly to the source to fix the problem.  As someone who works in radio promotions, I feel that these HowSociable and Complaint Search could prove very useful with learning about the types of things listeners are saying about our station.  With this new found knowledge we could try to incorporate any suggestions they may have or improve the programs that we broadcast.  Next time I am in a promotions meeting I will be sure to bring this up so we can use it in the future. 

Student

Dave, I found your post extremely benefical personally. I never knew that you could actually monitor what goes on and what is said about your brand on social media or the internet. It makes complete sense, yet I didn't really know that it was possible. I feel that as college students go to graduate and move on to apply for jobs the step before that is always going through social media and what's on Google and deleting what ever it may be that is seen by the public eye and should not be there gets deleted. I've always wondered if it actually gets deleted or can business professionals see that material or pay to see it? It would be interesting to see a post of what goes on in the business professionals shoes and how they get access to the deep personal information that gets spread on the internet, also do they pay to get that or how do they have access to it all after posts are deleted?

Student

Personally, I did not even know there were monitoring tools other than that of Google searches. So, I obviously have never used them before but find them very interesting and usable. People need to be more aware of the content we have on our social media pages. This should help people to be aware of how often people are inquiring about them. I will probably set up Twitter monitoring as I am a very active Twitter user. 

Student

The only alerts I have used are twitter alerts and i think a main reason for this is because I rarely check my twitter. I do think however it is important for companies to have these notifications because you would be able to get feedback from customers about your brand how how they feel about it or use it. Some of these tools i haven't either heard of before but now i will start looking into them. The dashboard i think is the coolest tool because you can see how you are monitoring these sites. It gives you good insight into your companies social media use.

Student

The only alert system that I have personally used are Twitter alerts.  I've had little experience with any of the others.  However, this post sent me to Google in order to search myself and luckily, I have an extremely common name.  The only thing that pops up on the first page is my Twitter account and it was the last one.  I'm amazed that not even one of my pictures from social media sites pop up on the image search.  I think it is beneficial to every company to google every considered employee.

Student

Ive heard of several of these types of alerts, but I am especially familiar with Twitter and Google Alerts. I’ve researched Google Alerts for this class earlier in the session and looked how to operate it. I set up, then cancelled, an alert for the yankees just to see how the system would work. Also I have gotten twitter alerts sent straight to my phone for any likes or retweets I have recieved at the moment.  

I researched about reverse image search because I was curious about how it worked. I looked up Google reverse imaging and that was pretty easy to use. Google would source the image to the website it was generated from, which I experimented with some images. 

 

I then went on the the linked website on the blog and researched TinEye. It is  an advanced image recognition and search software company, which is also the first ever reverse image search engine. The website had some interesting background information about the full uses in the website along with the Multicolor engine.

Student

Of the alert systems listed the only one that I would say I'm familiar with is Twitter alerts. I have never used these alerts for a company I worked for or a brand that I am managing however. I have only used them with my personal twitter to let me know whenever my Twitter handle is been mentioned or when there is a trending tweet that I might be interested in viewing. To do some experimenting, I went on to Howsociable and searched for the brand magnitude of my fathers company. As I thought it was mentioned on professional websites such as Linkedin but not websites such as youtube. It is pretty interesting that there are resources out there that can give you real time recognition of your brand without actually doing any personal research. When I work for a company someday I will absolutly keep a close eye on dashboards such as this. 

Student

I have never used any of these personally. I like HowSociable and how it comapres how you're doing against your competitors. Although you could be using these networks inefficiently and still be doing better than your competitors, knowing how well you're doing competition can be very useful.

Each of these resources serves different brands and managers in different ways. More Traditional managers may trust google most and stick with Google alerts, while more savvy people may like having the more specific alerts of Mention on their deskotp. 

Many of these are good tools for CPG brands, but artists will take advantage of Tineye to make sure their images aren't being used without their consent.

While those are all uses brand managers may use, customer service managers should take advantage of Complaint Search. This will give genuine insight into what problems consumer's have, or dont have with any brand.

I am making note of all of these to take advantage of in the future.

Student

I have never use any of these alert previously.  But I came accross instances where my profile picture was stolen on facebook.  I found out through a friend who accidentaly saw this fake account under a different name.  This happen a long time ago, before I decided to make most of my pictures available to friends only.  I immediately try out the reverse image search through TinEye on some of my profile pictures to see if it is used on different site.  TinEye however only searches around 4000 pictures and I wonder which database TinEye actually search, because there should have been more than 4000 pictures shared on the internet.

Student

Of all the monitoring tools available out there, I have only ever used Google Alerts and Topsy. I set up Google Alerts with my full name, "Abbie Lennox," so that when my name gets searched, I get notified. This has been especially helpful in my current job search, because it lets me know when people search for me, where they are, what sites came up in their search, etc. I have a personal portfolio website, so Google Alerts are helpful in letting me know what pops up first when my name is searched, which is my website. It's nice knowing when people have searched for you, and what results they have gotten. Google Alerts has been very helpful for me in the job search, so I can only imagine how helpful they are for a business.

I have used Topsy from a search standpoint, not a monitoring standpoint. Topsy is really useful when I'm searching for specific topics or articles that have been posted on social media. It's a great tool to find information on niche topics and to find prominent people that post about those topics on social media. Through Topsy, I've been able to follow and interact with prominent people in my career industry, gain insight and find information that I otherwise wouldn't find through a simple Google search.

I think that monitoring is really important, especially for products and brands. Keeping up with what people are saying about your brand is important to the success of a company, so setting up these tools is integral in being part of the conversation and maintaining a positive connotation in the online realm.

Student

It is really interesting to actually be able to see how many times your product or brand is mentioned and if people are talking about your new design or advertisement. I find it hard to believe that facebook does not have a an alert system yet because they were really the first major social media site and are still one of the largest. The complaint search seems very important, more so than the other alert systems. This allows you to address the problems and get real feedback from people. It is crazy that it is possible for companies to see any tweet or post about their product. 

Student

I have heard of tools that are used to monitor these sites but I have never tried using them. I think it would be a good idea to start using them though. It will give me a better idea of what employers will see when they go to my social media sites. I think that everyone should learn to use these sites and take advantage of what they have to offer. 

Dave Linabury's picture
Instructor
2/26/2014
Social Media