Is the battle over social media "stories" irrelevant?

Ross Johnson's picture
Instructor
4/13/2017
Social Media

Consider sharing it with your friends.

Two weeks ago I wrote a blog post discussing Facebooks latest feature "Facebook Stories." This is the second attempt by the media giant to stunt the ever growing popularity of SnapChat, arguably their biggest rival. Earlier in the year they rolled out a clone of SnapChats most differentiating feature "Stories" to Instagram.

Stories are simply short videos or images that are only viewable by followers for a 24 hour period, typically making them more informal and frequent compared to normal status updates.

With SnapChats growth slowing many feel that Facebook has been successful in their adoption of the SnapChat style content. A recent poll may indicate otherwise.

While SnapChats popularity has always been attributed to "content decomposition," meaning content that disappears over time, 46% of users indicate they have no interest in using stories regardless of platform. Not surprisingly affinity towards stories is largely generational, with users in the 18 to 29 year olds being twice as likely to use stories.

What this tells me is that SnapChats popularity isn't because of the format, but rather the vibe. SnapChat is popular because it's NOT Instagram or Facebook. What do you think?



 

 

 

Comments & Feedback

Student

I think “Facebook Stories” is a useless feature. I have never used “Facebook Stories” and I don’t plan on using it.  Since it’s been added as a feature, I’ve only seen two of my 1,300+ friends on Facebook create a story. I think Facebook is a different ‘vibe’ than Snapchat and Instagram because Facebook is mostly used for communication. I can share articles, communicate in groups for my various clubs, or even message my aunt. To me, communication is what Facebook does best. I disagree that “Facebook Stories” have hurt Snapchat in any way. I would also disagree that Facebook is Snapchat’s “biggest rival.” I think it looked desperate that Facebook added “Stories” after Instagram even copied the idea.

Even though it was an unoriginal idea, I would still say that Snapchat’s biggest rival is Instagram. I warmed up to “Instagram Stories” and I frequently utilize the feature. I realized if I was going to share a story on Instagram, it probably was going to be a little more sophisticated than my casual or funny “Snapchat Stories.” I think the reason why “Instagram Stories” work is because it’s a feature on a popular picture sharing app. I’ve noticed that “Instagram Stories” will usually have the same ‘vibe’ or aesthetic as a user’s account.

Even though Snapchat is apparently slowing in growth, I don’t believe it’s going to be detrimental to them. I would agree that people like Snapchat for its ‘vibe.’ It can be described as personal, casual, funny, and spontaneous. Snaps you send directly to your friends can expire in a max of 10 seconds. I also have less friends on Snapchat than Instagram, which makes it feel selective. I like to use Snapchat and its stories frequently. It’s a fun way to find out what your friends are doing in a short amount of time.

Student

In the past couple of years, we've seen how social media became a tool to help millennials showcase a lifestyle. Regardless of who you are, speaking up and voicing your opinion is a cultural phenomenon that we are all part of. I think that every social media platform is unique to its purpose. Snapchat is made for people to use casually. I do not believe it is a smart strategic idea to incorporate stories or live videos on other platforms like Facebook because that is not the purpose of the site for the user. What do you think?

Student

I agree with your idea, I think Snapchat is a creative app. It always bring target auidences a fresh expierence. But facebook, instargram always copy the designs of snapachat. It's very bad.

Student

I think that it is true. Snapchat is popular because it's not Instagram. Facebook is solely for communicating and sharing pictures and updates with friends permanently. SnapChat is more convenient in the sense that it deletes immediately and uploaded small, short videos and pictures for that short time, so people are more willing to send photos and videos to their friends.

Student

PROBABLY

Student

I completely agree! I believe SnapChat is an alternative app that introduces its audience to another perspective on social media. With Instagram and Facebook, copying the format only makes these apps increasingly overwhelming, while SnapChat keeps it consolidated.

Student

I absolutely agree, Snapchat has its own culture and own vibe.  Also the audience is a little different and can be a more intimate platform to reach people on.  Because of this culture that snapchat brings is the reason for the heavy usage and I don't think Facebook has the correct culture or audience for such content.

Student

SnapChat definitely has a more casual, yet personal vibe to it. A lot of people I know only add people on SnapChat that they actually know as opposed to Instagram where you can follow whoever you want and can openly view other people's accounts without them knowing. Facebook is similar to Instagram in that way— just with more different content to share.

Student

I do agree that Snapchat has its own vibe. Besides, Snapchat is the more popular than Facebook and Instagram. I also believe that Snapchat is more successful because it is used for closer relationship. Snap has the option to send snaps to specific people and not just snap stories.

Student

I agree that Snapchat is popular because it's not Facebook or Instagram. The vibe of Snapchat definitely plays a role, the filters how they are new every couple days really keeps people coming back in my opinion. 

Student

I discussed this a bit last week as well but I think users are so comfortable in certain social media sites that they do not mind having multiple outlets for multiple digital purposes. Younger generations are notorious for multi-tasking multiple digital spaces and I think that having all of these rhetorical digital tools spread throughout multiple platforms is not an issue for tech users. I also know many people prefer some aspects of social media over others hence why they only use certain platforms. If a site were to conglomerate all potential communicative tools, it could be frustrating to users the prefer to see just news, or images, or text, etc. 

Student

Unlike Facebook, Twitter, or Instagram, the first thing you see when you open Snapchat isn’t a massive feed of information. It’s a camera.

Student

I definately think it is Snapchat's vibe. Most people who use Snapchat are younger and they use Snapchat for its original purpose of posting short videos. Even though other platforms are starting to do this as well, Snapchat is still the original platform, and people are sticking to it. Maybe older generations will use Facebook stories, but the people who started using Snapchat first will stick to Snapchat when it comes to short videos. 

Student

i agree its popular because you get to hang out with your friends and send them goofy pcitures where as with face book and the other social medias there is other people posts and garbage filling up your news feed. Along with ads most social medias ahve started to get more and more ads over time. 

Student

I agree with idea. Snapchat is popular is becuase it was something compeletly new, not Facebook nor Instagram. People use Snapchat differently from other social media platforms. And of course, Facebook and Instagram will try to copy some of the function that only Snapchats is capable of; however, as far as I can tell, people around me still use Snapchat a lot more for the short video function. As Facebook and Instagram developped similar functions, they might gain some fans, but I do not think that people will just leave Snapchat because other social medias have the same function now. Thereofre, I do agree that Snapchat is popular not only because of the function it provides, but more importantly, it is Snapchat so that people use it.

Student

Personally I feel that stories are only appropriate for Snapchat because that’s the platform that they were made for. With Snapchat being used widely I feel that Instagram and Facebook make stories irrelevant but they do make them available to a wider audience because Facebook is the most widely used social media site. 

Student

I discussed this a bit last week, but I do not find the appeal to social media "stories" besides the ones on Snapchat. I personally don't feel the need to have more than one place to post a social media story all across different platforms. I definitely agree with you though about snapchat being popular because of it's vibe. Snapchat stands out from both Facebook and Instagram which is one of the main reasons I think people are very drawn to the app. 

Student

Content decomposition was one of the most attractive things about Snapchat.  The biggest issues with it were people sending inapporopriate snaps and thinking they'll be gone forever in 10 seconds or less, but the opportunity to screenshot was there.  There are some times when the decomposition feature was great, like for getting quick outfit opinions from friends (sorry, I'm a girl... we do that stuff).  The newest feature is filters, and I think adding filters gives off a playful vibe and it keeps people coming back to see what filters are there still and which ones are new.

Student

As I mentioned last week, I do agree that Snapchat has its own vibe. I also belive that Snapchat ismore successful becuase it is used for closer relationships. Instagram and Facebook stories are much more public than Snapchat stories. Snapchat also has the option to send snaps to specific people and not just snap stories. 

Student

I agree with that, SnapChats is the most popular than Facebook and Instagram. One of the principal concepts of SnapChat is that picture any message are only scalable for a short time before the become inaccessible, that is interesting, So I prefer use the SnapChat

Student

I use Facebook, Instagram, and Snapchat for different reasons. I use Facebook for staying connected to friends and family, Instagram for posting images, and Snapchat for posting stories. I believe Snapchat's popularity is because of the platform's format, not the vibe. Snapchat was the first platform to include stories, making it the first choice for people using that specific feature. I believe they will continue to be successful because not only do 18-29 year olds use Snapchat, but a majority of the younger generations as well. I do agree with the fact that not many older people use Snapchat.

Student

I feel like SnapChats is totally different from Facebook or Instagram because of its format and novelty. However, these three social media apps weight the same for me since I have different friends from these three platforms. 

Student

I think it's not related, I konw snap chat is popular, but I never use it before, and I use Facebook and insgram more often.

Student

I believe it is fairly irrelevant. People are always going to use each social media platform for different reasons. I still cannot see someone posting a facebook story that isn't fairly serious or at least trying to look good because facebook is taken rather serious among my generation. Snapchat will still always have silly stories on it because that has been the "trend" since it started. 

Student

I think Twitter and Instagram has more user and more popular that Snapchat. It is because Snapchat is an app that starting using in recent years. It is famous because it has new and interesting functions than Twitter and Facebook. Maybe someday the users will past Facebook. But there will be some new apps to past Snapchat.

Student

Social media has become a lifestyle and communication outlet for anyone with a smartphone. Personally, I believe that social media applications are trying to monopolize a bunch of features as opposed to Snapchat that just focuses on one feature- 24 hour messages. By Facebook and Instagram moving into this direction, they are trying to compete with Snapchat because they weren't competing with it before. I think that people are just more familiar with Snapchat and the way it operates, and users can clearly see that Facebook and Instagram are trying to move into the field of short term communication. 

Student

I believe that this is true: SnapChat is successful because of its vibe, not its format; however, now that these other social media outlets have adopted these traits, I think you will see some depletion in the use of SnapChat.  I think this is simply due to what people are most comfortable with.  They have been using Facebook for years, and now it has everything that anything else could offer. So, why turn to anything else?

Student

Part of Snapchat’s beauty is that it’s not aggressively public. You can snap photos privately to one person or several people at a time. Your photos, unless your friends screenshot them before they disappear, fade away after a few seconds.

Student

For me, I think SnapChat is popular because I use this app to chat with my friends everyday and I like the stories in SnapChat, which is the first app have it. And I think Snapchat is more tended to younger generation. 

Student

I still believe Snapchat was and has been popular because of the content. It is the first platform to use this idea of content decomposition and i think people started using it because it was so different and something they've never experienced before while using Instagram and Facebook. Now that Instagram and Facebook are using it, it's not as unique as it once was. I still think Snapchat is so different and used for a different purpose compared to Facebook or Instagram which is why it is so widely used today. 

Student

I think Facebook and Instagram are trying so hard to compete with certain features that Snapchat features that they are causing themselves some harm. I understand that they are trying to allow the same features so that it can be kind of like "one stop shopping" that you dont have to go to another social media app to do something, but I think that is the appeal of different apps. People originally flocked to snapchat because it was a place they could send snap shots to people that wouldn't last. They could post a story that after 24 hours would disappear. If they wanted to post a photo that would always be there, then you go to Facebook, Instagram, etc. I was originally appealed to be on Snapchat not just because it wasn't Instagram or Facebook, but because it was new and different. A place where I could post whatever I wanted just my friends to see, and it was a platform that my grandparents, parents, etc. weren't using. 

Student
Since I don't use Snapshot, I have no idea why people use it. However, I agree that people use Snapchat functions because it is Snapchat. Even other programs have the same features, people would be conservative about original functions. However, sometimes replica is better than authentic. If that happens, people will start to move over (Just like Myspace to Facebook). Before it happens, Snapchat have to focus on their originality.
Student

I said all I really had to say about this topic on my post from last week, but for participation sake I would like to add one comment. It will be interesting to see what changes come to these social media apps in the next few years to come. For the most part, they have all solidified their position as well as their purpose in the grand scheme of social media. However, if these apps keep trying to continuously add on/change their format, could it eventually end up doing more harm than good?

Student

I do believe each of the platform have their own unique style, they do play off of each other but in terms for growth they all will be similar because of the current trends with the users. Within the next 6 months there will more than likely be a new social media trend that everyone will soon adapt to its new ways and techniques.

Student

I just got a notification from Instagram that said I can now send disappearing videos and photos. They are doing all they can to copy Snapchat. The only site I am comfortable with using is Snapchat to send snaps. Other sites just make me feel weird. 

Student

I think that it is clear Instagram and Facebook are copying snapchat and that is whats turning people off to it. People want new ideas and new topics, what facebook and instagram are doing is old news and has already been done. No matter how much they copy snapchat, snapchat will always end up in the lead because it was the original. 

Student

I believe that being the first social media platform to offer it has a lot to do with the fact that many people including myself have stuck with snapchat for their stories and left Facebook and Instagram alone. For me personally, I have already gotten used to Snapchat and using that platform for my stories. The way I look at it, Facebook is where I can connect with a huge variety of people ranging from my extended family to old friends. Instagram is a place where I can post my photos for all my friends to see, and because it is a little newer, most of my followers are people I have known within the past 4 years. As far as Snapchat goes, it is where I post and look at other posts of peoples stories. For myself and many people like me, there is no reason to interchange stories with Facebook.

Student

Yes, it is completely irrelevant. I will continue to use Snapchat for the stories because they came up with the idea first and it just feels more natural because Snapchat is used for pictures. I can sort of bear it on Instagram because it is a photosharing app, but Facebook it feels cheap and unnatural. The vibe from Snapchat is much better and will likely continue to be better into the future. I believe that Instagram and Facebook need to reevlauate what made them popular to begin with and innovate from them instead of trying to take Snapchat's thunder.

Student

I think this may not effect both company users because the use of both social media is sustainable and still increasing. they may just want to have others advantage and to maintain the customer and users they already have and make the market full of their users due to there is no difference in the future for both stage expect the brand name.

Student

I think the format and the "vibe" come into play to Snapchat's popularity. It's the first platform to focus on content decomposition, and people are attracted to what is new. The other platforms are seeing their success and are trying to mimic the story features to gain an audience they may not have not may have lost to Snapchat. Snapchat's vibe comes from the way people use it. Instagram and Facebook are something that users have to work at. You have to post a picture, make sure it looks good (filters), add a comment, and add hashtags in order for others to see it. With Snapchat, it's more spontaneous and relaxed. It's a snapshot of someone's life, and you don't have to post on it everyday to have fun on it.

Student

I agree with this statement and I also think the snapchat is definately more popular cause it main users are teenager and they are like creative, novelt. And they prefer like the new things so I agree with this statement.

Student

I think that the idea of content decomposition is exciting for people, but I think that there really is only one space for a social media platform to do so. That is SnapChat's key differentation. Facebook was the first of its kind. It definitely brought social media to the forefront of people's minds. Instagram brought the visual engagement aspect, and Twitter truly helped initiate shorthand internet language. SnapChat is popular because it is none of these things. It's popular because it's the first to do what it does and it's good at it. It has a specific, loyal audience and I don't see other platforms implementing SnapChat's features as a downfall to SnapChat. I see it as doing damage to these other platforms lacking originality. 

Student

I think that a lot of people associate Facebook with a place where you can post multiple pictures at once into an album, whereas Snapchat is a place to post lower quality more spontaneous life moments that you would not necessarily want to post into an album on Facebook.  Some people also tend to post many stories at once since they know that they will not be up forever. Once the stories are gone after 24 hours it will be alright because it wasn't a post of great importance.  People often save important posts for Facebook or Instagram so more people can view, like, or comment on their pictures or videos.  

Student

As I said last week, I think I can agree that Snapchat is popular because of its "vibe." Again, it feels more relaxed than Facebook and Instagram stories. I feel comfortable posting about myself, my family, my life, etc. on the platform regardless of the quality of the content. For Facebook and Instagram, however--two platforms that originated with the basis of permanent content--the vibe has continued to be that of, "If you post it, it should be quality and you better not mind it being seen by anyone." Maybe this is because I have more friends on Facebook and Instagram, maybe it is because Snapchat offers a "screenshot" option so I know if people are screenshotting my content. I'm not sure the reason. But, I would predict that it has something to do with the number of people who will see the content along with the fact that both Facebook and Instagram were created as social media platforms with long-lasting content. So, maybe those networks seem to be higher pressure because of that.

Student

The battle between social media "stories" isn't necessarily irrelevant, but I don't think people are going to stop using Snapchat because of Instagram and Facebook story features. I have noticed that more people are using the Instagram story feature, but the Facebook one still seems unnecessary. I like using Snapchat and Instagram because they are social media platforms directed for a younger audience. I have no desire to use Facebook stories, but if I did, I would use it differently than Snapchat and Instagram because of the family members and older generation I have on Facebook.

Student

"Snapchat is the new black". It's the social platform that everyone enjoys. It's very easy to use and users like the whole idea of having this app because it's so popular. It's also fun because of its filters

Student

 

I think that one of the things that makes Snapchat so popular is because it is such a unique and spontaneous platform. There is nothing too serious about it and it stands for instant gratification, which goes hand in hand with our millennial audience and our need for constant communication. I think it’s also popular because it was first to the “My Stories” party and it is the most recent innovation that has taken off with things like face recognition technology and geo-tags. Snapchat consists almost entirely of younger people and hasn’t quite been “figured out” by their parents yet. Which is another reason it is predominately a younger media platform.

 

Student

One of the main reasons that snapchat continues to popular and useful is because of the variety the app brings to a useful not only involving watching friends snap stories like Instagram and Facebook do. The app provides a user to send out snap chats to another indivudal person and on top of that, that person can either respond back with a picture or they can now even send a snap chat text back. Snapchat also provides numerous filters for users to use while sending snapchats out. These filters involve anything from aninamls to movie characters to even face swops. Snapchat also provides group snap chats, which allow for a couple of your friends to join a group and send out snaps to on another. I believe that there is a positive vibe and format that will continue to be used throughout this app. 

Student

Despite the fact that it is wrong for Facebook/Instagram to blatantly steal Snapchat's intellectual property (i.e. app features), there is a few things Snapchat could learn from its imposters' renditions of the story feature. For example, Instagram allows other users to be tagged in users' stories, a feature that is widely used and is actually a great improvement to the original concept. Stories on Snapchat should also be more shareable on other social media, like Facebook or Twitter. It's still wrong that Facebook and Instagram stole the "stories" concept, but I can't lie and say they didn't do a great job of making it even better.

Student

One of the reasons Snapchat is so popular is because it's much more casual. You can friend people on Snapchat whom you are less close to because you really only see their content if you click on them. Whereas, friending people on Instagram and/or Facebook is a little more personal. Everything you post is available for everyone to see if you are scrolling through your timeline. At first, Snapchat was unique because of its stories but now that other mediums have taken the same concept, it is becoming more of a second tear platform. 

Ross Johnson's picture
Instructor
4/13/2017
Social Media