Is the battle over social media "stories" irrelevant?

Ross Johnson's picture
Instructor
4/13/2017
Social Media

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Two weeks ago I wrote a blog post discussing Facebooks latest feature "Facebook Stories." This is the second attempt by the media giant to stunt the ever growing popularity of SnapChat, arguably their biggest rival. Earlier in the year they rolled out a clone of SnapChats most differentiating feature "Stories" to Instagram.

Stories are simply short videos or images that are only viewable by followers for a 24 hour period, typically making them more informal and frequent compared to normal status updates.

With SnapChats growth slowing many feel that Facebook has been successful in their adoption of the SnapChat style content. A recent poll may indicate otherwise.

While SnapChats popularity has always been attributed to "content decomposition," meaning content that disappears over time, 46% of users indicate they have no interest in using stories regardless of platform. Not surprisingly affinity towards stories is largely generational, with users in the 18 to 29 year olds being twice as likely to use stories.

What this tells me is that SnapChats popularity isn't because of the format, but rather the vibe. SnapChat is popular because it's NOT Instagram or Facebook. What do you think?



 

 

 

Comments & Feedback

Student

I do agree with your opinion that Snapchat is popular beacause of the unique. Snapchat is the first one to comp up with a unique idea of stories. This unique makes audience more impressive. Right now Instagram & facebook perform the same idea of stories. For me, it's not a wise to mimic that. 

Student

I think Snapchat will never be replaced because it's so unique. In the professional world today, employers will always look at your Facebook and Twitter when applying, but they will never look at your Snapchat. This app is more personal, gives more freedom and is more intimate than other social apps, where everything is public. Snapchat is very private. 

Student

I completely agree, snapchat is really the only social media site where you are not able to be searched by your employers. In addition to that, family members and aunts and uncles are often friends with you on facebook, even instagram sometimes and that will prevent people from posting some of the story content that they would ordinarily post on snapchat. I think that snapchat is effective becasue of its exclusivity and it is a community of no judgement. 

Student

Initially I found it interesting that Facebook introduced stories to their site, seeing as Instagram is Facebook owned. But then it struck me, that they are attempting to introduced stories to a different segment of their user base, and probably attempting to implement ad revenue into a "promoted stories" function. The segment that Facebook is attempting to target with stories is much older than the typical SnapChat user, and I think ultimately it may take a while for Facebook's audience to adopt the tech. SnapChat's success is built upon the young age of their users. These users have only known a world filled with social media, and in their vanity, SnapChat offers the perfect vessel to share their lives 24/7.

Student

I think snapchat is popular than any other social media because it keeps things personal unlike other social medias. It keeps pictures and videos between individuals not public. This is why people love to use this app. Other social media posts to all of the friends or followers of yours so people who you don't want to see can see your posts and share. I think this concept is making it still popular.

Student

I totally agree! I know a lot of people, including myself, that love to use Snapchat for personal contact much like I would texting or calling. It's so userfriendly and private so it's great for that type of communication. Plus the filters and stickers are just too fun! 

Student

I have always thought that the use of stories was not the reason I love snapchat. I just love it because the ability to natively send pictures to my freinds. To me it is a more intimate conversation. To others, it may not be, but snapchat isnt going anywhere.

Student

I definitely agree with you. I used Snapchat before the stories feature was added, and what drew me in was the uniqueness of the platform compared to other social medias. The main draw-in for me was the ability to send disappearing photos, and the addition of the stories feature was just an added fun bonus. 

Student

I absolutely agree with you. When I started using snapchat it was more of a personal experience for me with my friends. I also believe that snapchat is growing by the day and it continues to get better, which means it will remain one of the most popular apps, especially to the younger generation.

Student

I personally don't use Instagram that often, and the only reason I still have Facebook is for classes and groups that I am in. I think that SnapChat is so popular because it is seen as the new way to socialize with other people. Facebook is almost like an informal version of LinkedIn to me, and like I said, I rarely use Instagram. The newness of SnapChat is what makes it so popular.

Student

I personally do not use Instagram or Facebook to post stories, and I probably never will. If I feel the need to post something for my friends to see, then I will post it on my Snapchat story. Because I have had Snapchat for so long and that was always the place to post stories, I have found myself posting on there the most. I watch other people's stories on Instagram and Facebook, but I don't post my own because I just resort to Snapchat for that. Because Snapchat has been around for so long, I think that it will always be the most popular place for people to post their content. 

Student

I think the battle over which platform deserves the biggest nod towards the "stories" feature is becoming increasingly irrelevant. Does it matter which platform has the story? As you said, it's just a 24 hour feature that's a nice alternate than making an official post on SMS. I would personally like to add that I enjoy the stories feature better than watching people post frequently throughout the day. It's hard to catch up on certain sites, especially when there's so much traffic; having stories is a great go-to and is always featured at the top of the page. It's also more "real" compared to an over edited post that a user contemplated over. 

Student

I believe that Snapchat is popular because it is even more casual than texting. Sometime users get frustrated because a site can get too caught up on notifications for one personal user. I am one of those people that have not used stories on Instagram and Facebook because it not interests me. We barley use Instagram to chat with each other because in our minds we know that Instagram is place for us all to take pictures. Even though Snapchats growth is slowing I don’t think Facebook or Instagram stories will ever be as popular. This just bring audience of younger people who like to look at things quickly absorb a lot of content. Snapchat is the best for stories and everyone needs to understand that. 

Student

Too much time is being spent focusing on stories. Many users use Snapchat as a way to communicate with each other directly, much more than they use stories. So while Instagram may take over Snapchat in stories, sending snaps to one another is still what Snapchat was founded on, and it continues to dominate. 

Student

I still agree with you here that its more of a vibe, generational thing as opposed to it being just about the platform. Snapchat has done its part to target users in the 18 to 29 year old range. However, since their migration to the platform from 2010-2012, older generations have made Facebook their main platform and have started to use the new stories feature to show short snippets from their daily lives to their friends. 

Student

I agree with what you said that snapchat is popular becuase of the vide rather than format. When snapchat firstly published the new function that the photo would disappear in a short period after users send out, people like it. With the success of snapchat, other social media start to follow their strategy. I think it is a good situation to push snapchat move and think some better strategy based on their vibe. 

Student

Basically, Instagram, Facebook, and snapchat have different strategy. I think those 3 social medias have to focus on their strategy. They are keep developing lots of stuff. But some people are not ready yet for new things. Too much things are changed. I do not agree following other social media strategy.

Student

I totally agree with your point. If I want to watch/post stories I use Snapchat, because that is the platform's purpose/strategy. If I want to post pictures with limited captions, I use Instagram. If I want to post something in a group format/create an event I use Facebook.

Student

I am going to have to agree with you. I don't believe Snapchat is popular because of the format. It has to be because it was the first initial application to have these "disappearing photos and videos". The fact that Instagram and now Facebook has copied them people are looking to stay loyal to the orginal creators. I will stay loyal to Snapchat not because of the format but because they started this industry and I like Snap better. 

Student

I think that Snapchat is popular because it isn't one of the other social media platforms. It is different and unique but now that the other sites are stealing the concepts, I think it will continue to reign supreme because it had those concepts first.

Student

I think one other possibility regarding the battle over stories is that facebook's stories could succeed. This could be due to their new perception as the social media for older target audience's (age 40+). Snapchat will probably continue to win the younger demogrpahics, but Facebook might be able to make stories succeed through older users. For snapchat to succeed, it must continue appealing to the younger audience. It should continue to market their service to users of Snapchat, and nonusers within the 16-29 age demographic.

Student

Both Facebook Stories and Snapchat are popular with their users.  Although Stories seems to have a wider array of filters and options, I agree that both will be used by their respective audiences. It doesnt make sense to change platforms, especially since they are both free, for virtually the same product.  Any new innovations specific to one site, will quickly be copied by the other. Its a coin flip.

Student

When I was writing my response, I never considered the use of filters. I think you're very right in the fact that snapchat allows these options. Instagram stories as well as Facebook live feeds don't give users this option. I believe that these filters are a huge leg up for SnapChat and gives users the incentive to keep using SnapChat.

Student

I believe that if you are already an avid user of SnapChat you will likely continue to use the app due to habit and the mentality that more people that you interact with would be using SnapChat as opposed to the Stories feature on Facebook. On the other hand, people may begin to adapt to using Stories due to convenience of using one app to perform multiple social media actions. It will be interesting to see how this turns out and if SnapChat will become obsolete which I doubt due to those who will continue to use it because it isn't facebook affiliated.

Student

I can agree with SnapChat being as popular as it is becuase it is nothing like its competitors and any similarites have come from the competition introducing similar concepts such as SnapChat stories. I personally rarley have used any of the story features on any of the given social media platforms, but if I were to post a story on that rare occasion, it would be on Snapchat, not the comepetitors. I enjoy that this is where the first story feature was introduced and is much more accepting to a new story post. Also having my story among many is more comforting, whereas the newer stories are still being introduced and are not as popular among users.

Student

I think snapchat is successful app. It is popular even it is the cause of the vibe. I observe that most of the young people use snapchat. It has a lot of customer base, and easy for the user to communicate. When I walk the dog, some people like my dog, they will take a snapchat and share it with their friends. I think a successful app must be user-friendly. And if the app is good, people will recommend to their friends. Whatever which app people chose, useful for the customer is the best reason for people use. 

 

Student

I do believe that Snpachat is popular because of the app itself. Other social medias can come by and offer what Snapchat offers, but Snapchat is Snapchat. It has become a staple in pop culture, it's a media that is unqiue and usually exclusive to millenials and the younger generation. People don't use Facebook stories because that is seen as an older social media platform. Snapchat is still alive and well because it's still the new app on the block. It is still considered cool by the general public. Putting cool features on a platform that isnt percieved as cool won't run Snapchat out of business. 

Student

For me, i don't use Snapchat as my social media. First time, i trying to use this app, but i felt very complex to upload your story on there. In Facebook, it is bery easy to upload and share your monment on the there, also i can see the friends comment under the moment. i dont think SnapChats popularity is because of the format.

Student

Peronally i believe everything is just getting way out of hand. i believe its unnessary for some of this stuff o be going on over social media. i believe companys such as facebook should stop trying to steal people ideads and ty to focus more on their brand and improving their company. snapchatwas founded on certain pinciple and i think  its stpid for any company to try to steal what they have going on over there.

Student

I definitely agree with your comment about the reasoning for why snapchat is popular. I would say that out of all of the social media outlets, my favorite is snapchat. I think one of the main things I like about it is the privacy. I personally only have good friends on my snapchat where as on Facebook and Instagram, I have a much larger group of friends. Many of these people on both my Facebook and instagram aren't necessarily "friends," more so aquaintances. Snapchat has a very fun and easy going vibe which is what i like ost about it. Snapchat does a good job at keeping their app very managable as well as easy to come up with which makes it a mindless social media platform. 

Student

I agree with your opinion i think that snap chat is populat because it is its own thing.  They came out with a unique idea of their content disapearing over time.  But they were the first ones to do that so it makes them unique.  it botheres me that instagram and facebook both have stories now.

Student

Snapchat is definitely its own unique platform for sharing and communicating, and is hard to replicate, successfully.   The reason I believe Snapchat is so much more successful than these knock offs is because of its layed back, humourous, random content it provides.  Also another reason Snapchat stories are more successful than Facebook and Instagram stories is because of the different types of people you may have on each platform.  Snapchat typically only has your closest friends and family in your contacts list making content you put on your story more raw and true to your personality.  Where as I think on Instagram and Facebook stories people have sometimes thousands of friends or follower that view their pages and releasing random footage on their stories is less common and comfortable for users.

Student

I think more often than not people use Snapchat stories moreso than Facebook or Instagram stories.  Only a  few of my friends use Instagram stories, and I think it's annoying.  Stories are Snapchat's thing, so what's going to be the point of having various social media accounts if they're all going to end up functioning the same ways and having the same qualities? Each social media site should be unique, and I think that instead of trying to copy off each other, they should try to create new features of their own.

Student

I agree with that comment that people like Snapchat because it not Facebook or instagram. Most people have a preferred social media site that they go to just because of the usability they get out of it. Also, I feel like it has to to do with originality and the fact that it came up in our generation. I am one of those people who has not used the story features on Instagram and Facebook becasue it does not interest me. I have speific uses for those pages and I had not intended to use they for the added features. I feel is that they are trying to conform to what the most popular site has instead of being original. It is a downfall in itself in my opinion. 

Student

I think that where applications are trying to create platforms that have it all, users like simplicity. Snapchat hasn't stemmed far from its original purpose and is remaining as a strictly image sharing social media structure. Sometimes users get frustrated because a site can get too caught up on notifications for one personal user. Instagram for example has stories and live feeds and other different image sharing forms, but it can become too much. There are many Instagram users that will only use it for its orignial purpose and only participate by using its orignal functions. Too much can become too overwhelming. 

Student

It is proven that since the introduction of Instagram stories, the use of Snapchat stories has declined. Many of my colleagues and I believe that Snapchat is popular because it is even more casual than texting, for example, if you just to see what someone is up to you might just Snapchat them. However, if you truly want to see them you will use texting to set up plans. Snapchat's format is more casual and easier to use than text, which creates a vibe that allows for a much simpler form of communication. I agree that part of the Snapchat is popular because it is much different than Instagram and Facebook. It is different in the sense that it is still considered "cool" because it has yet to be taken over by the older generations. 

Student

I completely agree with your take on stories being popular on Snapchat because of the demographic that are users of the app. I think stories are so appealing to the younger generation because their lives are more technology based. I personally like Snapchat stories because it allows me to share experiences with my followers. I enjoy posting stories on Snapchat because I have less followers than other social media accounts. For example, I am friends with my mom on Facebook, and I would prefer her to not see some of the things I post on my Snapchat story. The content I post on my social media is tailored to what audience I am appealing to. Since Facebook has launched their story feature, I have not seen a single story posted. I don't think Facebook stories will have longevity and believe they will eliminate the feature soon. 

Student

I agree that Snapchat is popular mostly because of the vibe, and I think because of its format as well. Because Snapchat is the first one starting off with their format to allow people to share their stories within 24 hours, people have their first impression of it and then stick to it. ALL my friends are using snapchat to chat and share stories with each other, but we all use Instagram stories too. Personally, I started to use Instagram stories because I have seen a lot of my friends post their stories on Instagram, I want to follow this vibe too. However, we barely use Instagram to chat with each other because, in our mind, Instagram is a place to share stories with each other instead of a chatting software. So I think first impression is really important too. But mostly on the vibe

Student

Snapchat's popularity isn't because of the format, but rather the vibe. When it comes to "stories" a majority of 18-29 year olds use snapchat over any other platform, such as Facebook or Instagram. Even though snapchat's growth is slowing I don't think facebook or instagram stories will ever be as popular. I myself have never used facebook or instagram stories and neither have any of my friends; but we use snapchat almost daily. 

Student

Personally I feel that stories are only appropriate for Snapchat because that's the platform that they were made for. With Snapchat being used widely I feel that Instagram and Facebook make stories irrelavant but they do make them available to a wider audience because Facebook is the most widely used social media site. 

Student

I personally don't use SnapChats,I use facebook and Instagram more, especially Instagram. Some of my friends who use SnapChats mentioned they prefer SnapChats is because it's the first place and only place to post stories, and they don't like how Facebook copy SnapChats' ideas.

Student

I believe that Snapchat is popular for sharing stories because that's what it was made for from the beginning, it was made to share live videos and live photos but when it came to Instagram, the only thing for that was just the photos aspect. 

 

Instagram is more of the photography world, Facebook is just communicating through different means and snapchat is the "let me let you in on what's going on at this very moment."

Student

I agree that SnapChat is popular because of the vibe but I think it's vibe is largely attributed to the audience on SnapChat and the platform itself. SnapChat uses a lot of filters that make the app casual rather than a professional site or a site for conversation. This brings an audience of younger people who like to look at things quickly and absorb a lot of content. I think SnapChat stories are so much more popular than Instagram or Facebook because the app is meant for quick consumption rather than scrolling for a while. 

Student

I completely agree with you that SnapChat will alwasy attract and retain its loyal user because it was the first to do it. They ARE stories. Instagrams stories are great if you're a more artsy person and you like to express yourself more visually with their quality filters and cool writing utensils, but if you're a simple 10 second "here I am" kind of person, I don't think it's as necessary. I have found that most men like Snapchat more and more women like the story feature on Instagram because of my perceived "artsy" hypothesis. SnapChat is the O.G for stories and people will always respect that. 

Student

I don’t think SnapChat is popular only because it’s not Instagram or Facebook but I do think that’s one reason. I think people see SnapChat as a less professional platform where you are really only friends with your close friends rather than your whole high school like Facebook or Instagram. Knowing that less people will see what you post makes people less self conscious and likely to post more often. SnapChat is different in this sense but I think sometimes people just want to get away from the annoying people on the other platforms so they use SnapChat for this. 

Student

Snapchat is so incredibly different from all other social media apps--I definitely agree with you there. Facebook and Twitter both allow you to post pictures and status, while Instagram is similar, posting pictures with captions. I've had Instagram for longer than I've had Snapchat, and I truly have not used the story feature once. I don't think stories fit as well with Instagram because the main content of Instagram is not temporary. Like you said, Snapchat stories disappear overtime, as do normal snaps themselves. Without an expiration date on the bulk of Instagram, I just feel like the stories are out of place.

Student

I agree with you here. I have alot of friends on Facebook and I have only seen like 3 maybe 4 people who regularly post a story. My guess is because they dont have a snapchat. But I have yet to use the Facebook story and dont see myself doing it anytime soon. I think snapchat is so popular because of its vast differences from other platforms. Although they have the same story option, it will never be the same as snapchat.

Student

I konw that snapchat is currently very popular, but I don't use the app at all. I think most of my friends still use Facebook and instagram the most. 

Student

I agree to that snapchat is popular not beacuse of any other social media. Snapchat is social media platform but it is diffrent from what exists. What others do is post to the public or friends to see your daily life and it can be seen from random friends. But, Snapchat can share your daily life with your choice of friends and groups. I think this concept is making Snapchat so popular. 

Student

Yes! Actually in my last post a couple of weeks ago on how I thought this exact same thing. I use each of the social media sites based on thier original purpose or their "vibe". I rarely use any of the new features that they keep trying to copy off of eachother because the vibe isn't the same. In the long run it may be an issue, but I think original users will still use the sites based off their vibes.

Ross Johnson's picture
Instructor
4/13/2017
Social Media