Is the battle over social media "stories" irrelevant?
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Two weeks ago I wrote a blog post discussing Facebooks latest feature "Facebook Stories." This is the second attempt by the media giant to stunt the ever growing popularity of SnapChat, arguably their biggest rival. Earlier in the year they rolled out a clone of SnapChats most differentiating feature "Stories" to Instagram.
Stories are simply short videos or images that are only viewable by followers for a 24 hour period, typically making them more informal and frequent compared to normal status updates.
With SnapChats growth slowing many feel that Facebook has been successful in their adoption of the SnapChat style content. A recent poll may indicate otherwise.
While SnapChats popularity has always been attributed to "content decomposition," meaning content that disappears over time, 46% of users indicate they have no interest in using stories regardless of platform. Not surprisingly affinity towards stories is largely generational, with users in the 18 to 29 year olds being twice as likely to use stories.
What this tells me is that SnapChats popularity isn't because of the format, but rather the vibe. SnapChat is popular because it's NOT Instagram or Facebook. What do you think?