Is the battle over social media "stories" irrelevant?

Ross Johnson's picture
Instructor
4/13/2017
Social Media

Consider sharing it with your friends.

Two weeks ago I wrote a blog post discussing Facebooks latest feature "Facebook Stories." This is the second attempt by the media giant to stunt the ever growing popularity of SnapChat, arguably their biggest rival. Earlier in the year they rolled out a clone of SnapChats most differentiating feature "Stories" to Instagram.

Stories are simply short videos or images that are only viewable by followers for a 24 hour period, typically making them more informal and frequent compared to normal status updates.

With SnapChats growth slowing many feel that Facebook has been successful in their adoption of the SnapChat style content. A recent poll may indicate otherwise.

While SnapChats popularity has always been attributed to "content decomposition," meaning content that disappears over time, 46% of users indicate they have no interest in using stories regardless of platform. Not surprisingly affinity towards stories is largely generational, with users in the 18 to 29 year olds being twice as likely to use stories.

What this tells me is that SnapChats popularity isn't because of the format, but rather the vibe. SnapChat is popular because it's NOT Instagram or Facebook. What do you think?



 

 

 

Comments & Feedback

Student

Yes! Actually in my last post a couple of weeks ago on how I thought this exact same thing. I use each of the social media sites based on thier original purpose or their "vibe". I rarely use any of the new features that they keep trying to copy off of eachother because the vibe isn't the same. In the long run it may be an issue, but I think original users will still use the sites based off their vibes.

Student

I agree with that, SnapChats is the most popular than Facebook and Instagram.One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible, that is interesting, so I prefer use the Snapchats.

Student

I totally agree with you. Snapchat is tend to be used by younger generation, but Facebook is used by widers range of ages. I use Snapchat because my friends use it, unlike Facebook, all ages people use it. 

Student

I do not think that SnapChat is popular because its not Instagram or Facebook or becasue of the format. I think that SnapChat is a more popular platform to use  because they were simply the first ones to use the story feature. When SnapChat came out it was a new and orginal idea that sparked the interest of people ages 18-29 and this age group has basically continued their use of SnapChat over the years, even if other platforms attempted to copy their signature "story" feature.

Student

I beleive that Snapchat is popular because it is used primarily by 18-29 year olds. I dont think that it is popular because it isnt Facebook or Instagram, i think it is popular becuase it is Snapchat and they have a good product, of which they came to market first with. Even if facebook completly copies the format, users will still flock to Snapchat because now they are jsut accustomed to using it. It will coontinue with the generation unless Snapchat does something to pivot to the older market, which may cause users to leave. 

Student

I think that Snapchat is definately more popular among teenagers and college students, and this is for sure because of the vibes. I can't quite explain it, but the app is just way more appealing and easier to use for a younger audience, possibly because it was the first of it's kind. As for Facebook, I think this social media platform is on the rise again, especially among college students because of this apps ability to easily make group pages for projects, events and classes. Both Snapchat and Facebook have similar short video capabilities, but users still use these apps for very different things, which is why I believe that both of them will continue to be successful for a long time.

Student

I think it is relevant simply because there is a sense of disrespect coming from Facebook (which owns Instagram) in that they tried to buy Snapchat but couldn't have it so now they are going to steal all of it's core features instead. It's ridiculous how petty they are being just because they cannot own everything in social media.

Student

I believe what you think is true, but I think I may just use both of them since I have differnet friends on these two social platforms. The vibe is important but social network weightes more. 

Student

I like it because it makes us more closer by short chat.

Student

I agree that it is popular because it is not Facebook or Instagram. It was the next best thing after twitter, then twiter. I think people also like it because they can post without the expectation of likes and comments.

Student

From my perspective, I totally agree with your idea. I like to share stories on Snapchat rather than facebook. Because I have a lot of friends on Snapchat, I feel more familiar about this app.

Student

I completely agree with this. I occasionally post stories on snapchat but I never think about posting stories on Facebook or Instagram. I beleive this is so because of Snapchats format. Snapchat has always been a "quick snapshot" of something that doesn't last forever. I think Snapchat should keep doing what it's doing. While other social media sites shoud stop trying to be Snapchat. 

Student

I think snapchat is so popular because of the uniqueness of the app. I believe people like using it because you can see what is happening or what friends are doing right that second. This is different from Instagram and Facebook because they could not post pictures or statuses for weeks. With snapchat, you can either snap one person directly or watch the stories from someone 3 minutes ago. Plus, the concept of snapchat is more inviting. People usually post when they're out and about or doing something fun which is more enjoyable to watch in video form versus a post. 

Student

I believe this is definitely true! Snapchat holds its popularity due to its uniqueness, which is why the story feature belongs to Snapchat's unique brand image. On my Facebook page of 1300+ friends, a total of ONE to TWO of my friends post daily stories. This statistic alone proves to me that stories stick with its originator; Snapchat. 

Student

I agree with your statement completely. I think they are all vibes. Facebook is professional and for family, Instagram is taken very seriously and people try their best to look their best, SnapChat is more funny videos and people showing how much fun they are having. I think the best way to create a new social media platform is to find what is hip among kids and what other applications do poorly and do it better. 

Student

I would 100% agree with that statement.  Facebook and Instagram still feel like completely separate platforms, regardless of the presence of stories.  Instagram and Snapchat tend to be used by younger audiences while Facebook is a wider range of ages (including many parents). This makes it feel like a completely separate vibe.

Student

I believe that Snapchat is popular because it is its own unique app. I personally do not post stories often to my Snapchat, but many of my friends post stories a few times a week (or even daily). I believe because of its format, Snapchat stories are more effective than Facebook or Instagram. Different filters, bitmoji stickers and geotags allow for even greater creativity on Snapchat than Facebook and Instagram. Therefore, I believe that Snapchat is popular because it is not Instagram or Facebook.

Student

I agree, I think its the social stigma with snapchat that makes it so successful. My instagram has a theme and I follow it so cant capture the true "feature" of my daily life as it doesn't always fit. However, with Snapchat I am able to share the daily life and be myself. 

Student

I believe that Snapchat is popular because of the many features it comes with. Not only can you "snap" one person directly, you can snap a group, message individuals, and be up to date on the livefeeds that the app provides. I agree that this app is popular because it is not Instagram or Facebook. It makes sense; ultimately the reasons why people use Snapchat are far different from a Facebook or Instagram user. The Snapchat vibe allows for people to post their thoughts, feelings, actions, and daily rountine on an app that lasts for 24 hours. Even though you can do this on other media outlets, Snapchat has a unique fan base and appeals to many people of various ages all over the world.

Student

I agree with the idea that 'vibe' plays a potentially more important role than format, but one benefit Snapchat has is that it came later that Facebook and Instagram. People first got Facebook and added everyone they possibly knew, including grandparents, neighbors, classmates, etc, and then Snapchat was able to be an outlet for people to choose more specifically who they added, who could see their stories, and who to send snaps to. 

Student

I agree that Snapchat is popular because it is not Instagram or Facebook. Snapchat was the first of its kind and probably all of its users feel that they are the only social media platform that should be used for content decomposition. Facebook is used for pictures and to stay in touch with family and friends, while Instagram is used for creativity and picture taking. I think Snapchat will continue to win in this way. 

Student

I almost like snapchat more because of it's vibe. Instagram and Facebook are more formal to me, while as on snapchat there's an ability to be funny. Especially with the snapchat effects where you can change your face or turn yourself into a dancing bee. Snapchat is something where you can post a story on everyday, whereas if you post an instagram picture everyday, and you're not a celebrity, it may come off a little odd. 

Student

I think Snapchat’s popularity comes from their unique ability to showcase lifestyle without being too formal. Every social media platform is unique to its purpose. Even though every other company is trying to steal the idea of “stories,” the fact that neither Instagram or Facebook have the same goal for users, means that it is almost impossible for them to integrate Snapchat's idea into their platform fully. Do you believe Snapchat will keep on being popular among users?

Student

"Snapchat is popular because its not Instagram or Facebook" isn't something I had thought of before but I guess that could be a reason why I still like using Snapchat. I use the story features on Snapchat, but not daily. I have also used the story feature on Instagram, but not often. I like the idea of content decomposition especially on a platform where my friend list is more personal, like Snapchat. So my use of Snapchat is definitely more for the vibe, rather than the features itself now that this same feature is on Facebook and Instagram. 

 

Student

I agree with your assessment. It seems like every social media site is trying to copy eachother out of fear of losing out on something. This becomes annoying for users because, as you said, it's more about the vibe. Each platform was originally created to serve a specific purpose and now they are all bleeding together. It will be interesting to see if, in the future, this developes into one overarching platform that incorporates all aspects of social media. 

Student

I have to agree. I like SnapChat because it is different from the big social media sites such as Facebook and Instagram. I go on SnapChat because it is for people my age, unlike Facebook which everyone uses of all ages. Also, SnapChat is simple to use, and the stories will vanish. I like that it is different and unique from other social media sites.

Student

I agree that Snapchat is completely separate from Facebook and Instagram. That's what I love about it. I think that each platform should showcase their own special feature(s). Not a single one of my Facebook friends have utilized the stories feature since it launched. It is easy to say that Facebook failed in copying Snapchat, and I still believe that Snapchat has it's own special features. 

Student

I think this make sense because to me, snapchat is more a fun chatting apps works similar as imessege except its more advanced. I get to talk to mutiple people at the same time while texting them individually and with no trace/ records unless we both want to keep our conversation.

Student

I personally dont use Instagram stories because I can use that feature on Snapchat. I also have less followers on Snapchat so it makes it a more personal place for content decomposition. I agree, I am attracted to the vibe of Snapchat and how it is different from Instagram and Facebook. 

Student

Yes, I agree that the vibe of Snapchat definitely has to do with it. To me, Snapchat is just more convenient and built specifically for the use of stories. Instagram and Facebook are not. Snapchat is also more private than Instagram and Facebook. I think that Snapchat is the most laid back out of the three platforms. You can specifically send snaps to your friends. Instagram and Facebook stories are more public. A future employer or aunt isn’t going to see my snap story but they will see my Facebook story. Not that either are bad, but there still is that privacy aspect that can determine content.

Student

Snapchat is very popular because it is unlike any other medium you recieve a fresh stert every 24 hours. Which makes it super interesting because nothing is saved on your profile forever, it may be saved on the digital cloud but not the the app itself. Just the idea of being different from the rest of the typical social media sites gives it a good media presence.

Student

I agree that Snapchat is popular because it's not Instagram or Facebook. The reason Snapchat is so popular is not just because of stories, however, when the feature first came out it added to Snapchats appeal. I think that Snapchat is so successful because people are able to quickly communicate with friends, and it's also easy to use and has lots of fun features. Additionally, people also like that the content will disappear. Personally, I use Snapchat more than any other social media platform, yet, I don't really post stories. I don't think that adding stories will help Facebook or Instagram because that is not the main reason people prefer Snapchat.

Student

I would like to say Snapchat is popular because it is a new social media platform that can post images and video to your fan page. So that your friends and followers can see those posts. It also includes bunch of animal emoji, you can change face with your friends either. You can share every moment that you would like to share with our friends, like your dinner, place your traveled and so on. It is more causal than Instagram or Facebook. That is why people prefer to share their lives in Snapchat.

Student

I am not sure how many of my friends are still using Snapchat to send the stories to each other. Since we can use Instagram to send the stories, I deleted the Snapchat App, because it only can send stores. Compare with Instagram, the function of Snapchat is less than Instagram. Also, the filters of the Instagram are awesome. I don't know the Snapchat is still popular but it's popular in my friends circle.

Student

I completely agree that Snapchat is so popular because it isn't Instagram or Facebook. I feel like Facebook is the "original social media" that is still popular. With that comes a bit of authenticity, since it is the oldest of Facebook, Instagram and Snapchat. Once Instagram got popular, Facebook just bought it. Now, the only one that is not affiliated with Facebook is Snapchat, which is why I think it is so popular. It hasn't been bought out by a bigger company, which is what I like about it so much. 

Student

I defintley believe that Snapchat is so popular because its not facebook or instagram. Those medias are if we post something, that can be there for as long as we want it to, but as Snapchat its there for 24 hours. Im almost postitive that that is why people love it so much because everyone can just see it once and it will go away. Stories on instagram and facebook are not as popular because there are so many things we can do on there like post statuses, and like each others post. Snapchat also has filters that are a huge part of why they are still so popular. But I do agree that Snapchat is not popular for the platform, but for the vibe because its different than the rest and you can escape from the multiple pictures and statuses. 

Student

I think I agree with that. 

I think the Instagram and Facebook are already existing. They are irreplaceable. 

So there is no need something which is really similar to them. People need something new and something is different with Facebook and Instagram. The SnapChat has the different vibe with FB and Insta. People can share their story differently. No more blog or words&pics there, but some "stories" and these stories will disappear in few hours. 

I think that is why people love SanpChat which is a totally different and fresh platform to players. 

Student

I believe that being the first social media platform to offer it has a lot to do with the fact that many people including myself have stuck with snapchat for their stories and left Facebook and Instagram alone. For me personally, I have already gotten used to Snapchat and using that platform for my stories. The way I look at it, Facebook is where i can connect with a huge variety of people ranging from extended family to old friends. Instagram is a place where I can post my photos for all my friends to see, and because it is a little newer, most of my followers are people I have known within the past 4 years. As far as snapchat goes, it is where I post and look at other posts of peoples stories. For myself and many people like me, there is no reason to interchange stories with Facebook.

Student

I certainly agree that Snapchat is popular because it is used solely for the purpose to post and share stories with friends and followers. That is the platform in which I go to view stories. I have yet to watch a Facebook story or even an Instagram story. Another reason I have little to no desire to watch stories on Instagram/Facebook is because my friends post the same exact content from Snapchat on the other platforms.

Student

I think that Snapchat is popular because of its format. I think this because many people add friends on Facebook that they vaguely know or have mututal friends. With Snapchat the people that you add are for the most part firends, (the occasional celebrity but that can't be snapped unless they add you back which they probably won't). With actual friends being the only one to view your story I think people are more comfortable posting things that friends see not aquantices, making it more personal and more enjoyable for the user. I also think Snapchat is popular because it is a private company owned by itself that won't sell out to the likes of Facebook. Because of this I think less people will use Instagram stories because it is a copycat of an app many people use daily for the purpose of stories. 

Student

I would like to say Snapchat is more popular. It is because Snapchat is a new social media platform that can send video and images to your friends and followers. It include a lot of fun characters or animals. And you can change face with your friends. You can share what is going on with your class or dinner. It is more causal than Facebook or Instagram. I think that is why people choose to share their lives with Snapchat. 

Student

I think Snapchat is a more personal platform. You are able to send disappearing images to a select few and you are only going to allow closer friends and family to see those stories or direct snap chats. On Instagram and Facebook it feels more public. Here is where you share posts, thoughts, and pictures of events and news going on in your life. Which leads me to my next point. One of the greatest appeals of Snapchat is that it's more casual. You can send hundreds of snaps back and forth to people in one day and create long stories. But, on Instagram and Facebook it's common to not post that often and that is the norm.

Student

I think that the concept of a "story" is attractive to instagram and facebook because it is more personal and offers a way for people to share details about their day to day life and not have to have it be permanent. I think that it really only effectively works in snapchat because snapchat is the most intimate social media platform. I think that it works on instagram for famous people who want to share their lives on a more intimate scale, and they also have a lot of content to share and dont want it to be permanently on their page. I think that stories will always be utalized the most and appreciated the most on snapchat opposed to facebook or instagram. 

Student

I think the reason snapchat is so popular is because the ease of sending quick pictures to your friends. I use this feature more then I use the "story" feature and a lot of my friends even use it as a messaging app. I thought the story feature was a great addition to the platform but now that every social media site is adopting it, I still prefer snapchat. Facebook has been crashing my phone a lot after they updated this feature and on instagram I havent ever used it. On Snapchat I use this feature pretty consistently just because its easier and snapchat has more of a niche on it. 

 

Student

I think the reason snapchat is so popular is because the ease of sending quick pictures to your friends. I use this feature more then I use the "story" feature and a lot of my friends even use it as a messaging app. I thought the story feature was a great addition to the platform but now that every social media site is adopting it, I still prefer snapchat. Facebook has been crashing my phone a lot after they updated this feature and on instagram I havent ever used it. On Snapchat I use this feature pretty consistently just because its easier and snapchat has more of a niche on it. 

 

Student

I would agree that snapchat is popular because it is NOT Instagram or Facebook. Before all of the other platforms had stories, Snapchat did it first. It was hailed as the "cool aunt" compared to your cookie-cutter sweet mom and your oldest aunt. Even now with all of the other platforms using the "story" feature,  snapchat still remains supreme because they did it first.

Student

I agree with this. I think it's so popular because it is different. Young people enjoy change and new trends. I think that if erasable stories were the norm before, then everlasting stories would be the new popular trend that every other site copies. 

Even if it is the vibe instead of the platform itself, the first platform to utilize the trend will stay the most popular. People will always associate short term stories with Snapchat because they were the first, and I think it'll always be the most popular for this type of content.

Student

I personally do not use Instagram or Facebook to post stories, and I probably never will. If I feel the need to post something for my friends to see, then I will post it on my Snapchat story. Because I have had Snapchat for so long and that was always the place to post stories, I have found myself posting on there the most. I watch other people's stories on Instagram and Facebook, but I don't post my own because I just resort to Snapchat for that. Because Snapchat has been around for so long, I think that it will always be the most popular place for people to post their content. 

Student

I think Snapchat is definitely a generational thing. We grew up with Snapchat being a platform exclusively for people from our generation to communicate informally, and we have been hooked on it ever since. Instagram and Facebook are both popular platforms as well, but those have a much more formal feel to them. This is what makes Snapchat unique, and what will keep us coming back. We have recognized the fact that our parents and family members have slowly been making their way onto Facebook and even Instagram, but Snapchat is almost exclusively for those of our age. Our generation also likes the fact that they can be more reckless on Snapchat, knowing that if they post something about a party or gathering they are at that there will most likely not be severe or long term consequences. Instagram and Facebook do not offer this luxury and probably never will be able to reach the same level as Snapchat on this topic.

Student

I think that is 100% true. Facebook is becoming more for adults and parents, it doesn't seem as cool as snapchat. It is it's own platform that hasn't changed in a major way since it's been out. Facebook and Instgram are trying to be like Snapchat but if I want to post a story I am going to post it on the original app, Snapchat. Snapchat is also much more personal than Facebook and Instagram, I have only my actual friends on Snapchat and communicate with them opposed to the hundreds of friends on Facebook I have that I don't know at all. 

Ross Johnson's picture
Instructor
4/13/2017
Social Media