Is the battle over social media "stories" irrelevant?

Ross Johnson's picture
Instructor
4/13/2017
Social Media

Consider sharing it with your friends.

Two weeks ago I wrote a blog post discussing Facebooks latest feature "Facebook Stories." This is the second attempt by the media giant to stunt the ever growing popularity of SnapChat, arguably their biggest rival. Earlier in the year they rolled out a clone of SnapChats most differentiating feature "Stories" to Instagram.

Stories are simply short videos or images that are only viewable by followers for a 24 hour period, typically making them more informal and frequent compared to normal status updates.

With SnapChats growth slowing many feel that Facebook has been successful in their adoption of the SnapChat style content. A recent poll may indicate otherwise.

While SnapChats popularity has always been attributed to "content decomposition," meaning content that disappears over time, 46% of users indicate they have no interest in using stories regardless of platform. Not surprisingly affinity towards stories is largely generational, with users in the 18 to 29 year olds being twice as likely to use stories.

What this tells me is that SnapChats popularity isn't because of the format, but rather the vibe. SnapChat is popular because it's NOT Instagram or Facebook. What do you think?



 

 

 

Comments & Feedback

Student

Snapchat is the orginal creator of the Stories format and any company implementing is seen as an imitation. Facebook/Instagram may be able to get some of the users of snapchat to switch over, but they will not have the following that rivals Snachat. I believe that the vibe that Facebook has is that it is accessable to everyone. While that obviously has worked well for this buisness, I find that the point of Stories is that it is not inclusive. When I post a story on Snapchat, I'm positive that any content that I post will only be seen by those I allow to see it. With Facebook/Instagram I would feel more limited to what I could share with my online community. Companies should be innovating for the next big format rather than try to find a share in Snapchat's Stories.

Student

I strongly agree with that idea. Snapchat is really different social media. I have snapchat, Facebook, and Instagram. The other brand cannot follow original. but the other social media has similar idea with snapchat. I really do not want to same format with other social media. 

Student

I believe SnapChat is popular because of the format and the vibe.  SnapChat was the creator of “stories” and people have become accustomed to using their format.  With other social media apps trying to compete with SnapChat, they do not offer the same format, which makes me a little uncomfortable.  The vibes on SnapChat are better from the originality standpoint.  I do not get good vibes when using stories on other apps. 

Student

All of these platforms are inherently different from one another which is what makes them desireable to different generations. I agree that Snapchat does well because of the "vibe" that is attached to it, but it's also because of the familiarity that that specific generation has with it. Facebook on the other hand, has been deemed for an "older" crowd and young people do not have the same affinity toward it as those who are on Facebook. As a result, the type of content that is presented is entirely different. Additionally, for me, Snapchat has a more personal relationship tied to it as it is relevant and up-to-date content that is being put out there to people who both accept me as a friend and I accept as a friend, whereas Facebook seems to be less personal because the information that is being produced is typically more monumental, more professional and awe-worthy with a network that I have grown throughout my entire life. Overall, I agree that Snapchat is different because it's not Instagram or Facebook and that's what makes it a competitve platform. 

Student

I think that Snapchat is popular because it more of a method to communicate with people than other social media platforms. I rarely Facebook Messanger people or us Instagram DM but I am always sending snaps to my friends. It is my main method of communication as I probably send more messages through Snapchat than texting. I believe that is why it is more popular. 

Student

I stronly agree with your statement that the popularity of SnapChat comes from its vibe. When thinking about posting the stories or short interesting videos, the SncapChat is the first choice comes to my mind. Personally I care about the distinctive characteristics for various platforms. I admit that more and more people start to accept Facebook or Instagram to post stories. However, the truth is it won't affect the numbers of SnapChat users because SnapChat still work very well because of vibe. 

Student

I agree snapchat's slow growth is becausr of the vibe. For me, snapchat is a casual chatting app for having fun. I would not put much attention about the content I send out. That will give me a feeling that the content of snapchat isn't important. Company would not put advertiment in snapchat because people don't care about the content. 

Student

The social media main work is communication. And there are a lot of social media make different part of communication. For snapchat, I think it focus on personal entertainment communication, that rather than its side of business. Most of young people like it because of its entertainment. That is a kind of easy way to let younger find funny connection to make friends or make dates.

Student

Since Snapchat is unfromal, it has a casual appeal to many users. It's fun to share moments, selfies, and personalized filters. This has also been a useful tool for comanies to pay for snapchat filters for promotion. Social media has been more of a blogging tool traditionally, however the uniqueness of Snapchat's format maintains interest for users. 

Student

I agree with SnapChat vibe and function being so different than any other social media site when it first launched. It allowed users to post videos and photos that only appear for a set amount of time. Snapchat has become a huge hit and is constantly updating to provide its users with new and exciting features. I think it was very smart of the company to create Snapchat filters as a way to keep users interested. The filters change and new ones are added based on what holiday it is. I think facebook and Instagram will not be able to mimic snapchat as much as they try too. 

Student

I agree that SnapChat is popular because of the vibe rather than the format.  It was something SO different than Instagram and Facebook that made it become so popular so fast.  Now with all of the "stories" that are being introduced to Facebook and Instagram, I still think that SnapChat will go strong because it was the original.  People are comfortable - why change that?  I feel like they will not make posting statuses less frequent.  People will turn to Facebook for status and sharing life events, Instagram for pictures and snapshots of memories, and SnapChat for those quick videos and pictures during events that will not last.  I feel like Facebook has not been successful in the adoption of SnapChat's style content, but it's interesting to see wha teveryone else has to say.

Student

I agree with your statement about SnapChat's vibe versus being a different application. I still haven't used Facebook stories and I don't have Facebook friends who've utilized that feature. Overall, when I'm interested in a type of story or a quick funny video I will always think of SnapChat. I don't think Facebook can take that mentality away from SnapChat users or divert them to use Facebook instead. 

Student

I would agree with this. I think the fact that Snapchat and Snapchat stories came out first plays a huge role in people's opinions of the story features on Instagram and Facebook. I still have friends who refuse to even look at stories that aren't on Snapchat because they feel like the other platforms copied the idea and they don't support that. 

Student

I completely agree. Snapchat completely shook up the digital world. It has always been a unique app to me. The content I display on Snapchat is much more raw than what I post on Facebook, Twitter, or Instagram. I enjoy that. Other's may feel the same. 

Student

SnapChat IS popular because it's unlike any of the other social media platforms.  This platform is well-known, especially among millennials.  However, other networks like Facebook or Instagram are more targeted toward other generations.  I believe SnapChat is successful with posting stories because it was the first of its kind to do so.  In addition, users saw that SnapChat was a different form of social media (status updates or simply posting a photo).  With SnapChat, users can post or send photos/short videos that will disappear in 24 hours.  Furthermore, SnapChat has more of a laid-back, personal tone to the platform.  Users can send content with close friends and family.  Overall, I still believe that SnapChat will be the leader when it comes to posting stories.

Student

I completely agree that Snapchat is popular because it is not like any other social media platform. I use Snapchat with people my age and it's more popular with millenials. Many of my family members use Facebook and I avoid using Facebook that much because of that reason. 

Student

I firmly believe that SnapChat offers a feeling of fun and worry free posts for their users. Each platform has its own purpose for use. Facebook is for friends, family, and events or group pages. Instagram is our photo album and SnapChat is a fun way to share random moments with a select group of people. SnapChat is the only platform that can provide that vibe. 

Student

This is absolutely true. Snapchat is known to be popular and can distinguish itself from Instagram and Facebook because of the difference between Snapchat and the other two platforms. This is what draws their target market in. People saw that Snapchat was different from the usual status update or picture posting and saw that they could take videos and pictures and they would disappear in 24 hours. With Snapchat, it's all about distinguishing itself from other social media and I believe it has been successful. Over time it will only get better.

I'm curious to know what would it do when Facebook and Instagram start to implement the story articles. 

Student

I believe this makes complete sense. I think Snapchat is popular because it isn't Instagram or Facebook. It is the most popular stories app due to it was the first one created. It also is the largest due to stories are a usage driven application. The amount of users depend on other users to drive an increase in usage. I use Snapchat stories only due to my friends use it as well. I don't use Facebook or Instagram stories due to none of my friends use it. Overall, I think Snapchat stories will be the giant forever and have the market locked up, regardless of slowed growth.

Student

I think it's true that SnapChat is popular because it is different from everything else. It's probably the most different from every other social media platform because you don't really "post" to SnapChat, you just "send" things. It's not perminant. It's informal and relaxed which I think draws a lot of people to it. So I do think part of its popularity is that it is not Facebook or Instagram but I do think its casual vibe has drawn a lot of its members to it.

Student

I agree with the opinion that SnapChat is popular because it's not Instagram or Facebook. Each of social media have their vibe and focus on. SnapChat attracted teens and Facebook more about all age groups. I always use Snapchat to see friends post rather than Facebook. Facebook are more like reading the stories about my friends, Snapchat is more attracted me. 

Student

I completely agree with the vibe point of view. I like snap chat because I have my close personal friends where I can send silly things and not feel weird. I have family members and coworkers on my Facebook and Instagram, which frankly I don’t want them seeing what I'm doing at every minute. I do like that they are adding these new features though. And I have started using the Instagram story line more but it will never replace snap chat. 

 

Student

SnapChat is popular because it's one of a kind. There's no status updates, no word format. Just pictures to share with one friend or your friend list. That's why SnapChat is special. All these platforms trying to copy that are missing the point, SnapChat works because it is only picture conversation. Copying that into a different functioning network is a waste of time and taking away individuality. It won't catch on. SnapChat is the source for photo stories and there's no need for 3 other apps to do the same.

Student

I agree that Snapchat's popularity stems from its "vibe" but also because it was the original platform for stories. As the story pioneer, Snapchat has kept users because people are "programmed" to go to Snapchat first to record their story. Humans are creatures of habit -- we like doing what we've been accustomed to. I use Facebook and Instagram regularly, but I forget that people can post stories and therefore don't always view them. If I want to look at people's stories, I will go to Snapchat, not Instagram or Facebook.

Student

I agree with this idea. When spanchat just came out, it had this function of filming short vedio already. This concept is there for the whole time. Facebook may copy this funationality, but people already used to use this function on Snapchat. In other words, Snapchat already developed fans long before Facebook or Instagram release their similar funtionality; thus, people are still using Snapchat, because it is Snapchat.

Student

I agree that Snapchat is popular because it is not Instagram. Every social media platform is unique for its own reasons. Snapchat's is because they were the first to start disappearing photos and videos and the first to introduce stories to the world. I think that other sites like Instagram and Facebook aren't as successful because they don't know the secrets to making it successful. They figured that by copying the way Snapchat is they would have the same success and that is clearly not the case. Also, I have yet to see one Facebook story on my feed since its start.

Student

I would 100% agree that snapchat is popular because it's not Instagram or facebook. Being in college the best time to look at snapchats IMO is Friday and Saturday nights, you see what everyone is doing, you see drunk college kids doing drunk college stuff. With everyone and their mothers on FB, and even Instagram to a certain extent, no one is going to post stories of themselves doing drunk college things where their moms or grandparents can see what they are doing. That is one of the reasons why I believe Instagram stories and FB stories will never gain the popularity of snapchat

Student

I definitely agree. People, especially millenials like new things. Instagram and Facebook have been around for a while and popular for a while. Snapchat has actually also been around longer than people think, but it has just recently picked up in popularity, making it a new thing. People like Snapchat because it's new and it's different. I'm personally always checking for what new filters they release and anxiously wait for the return of a filter that they have recently removed. I also because Snapchat is so visual it makes it more interesting. Everyone knows people are lazy, and how many Facebook posts do we scroll past because they're too long or Instagram captions to we ignore because they're too lengthy? Snapchat limits all of that, which I think is appealing to millenials. 

Student

The popularity of snap chat is due to having its own niche amongst many apps similar to Instagram and Facebook. Snap Chat gives that individualistic approach that users are looking for, but only allowing a quick snap of what someone wants you to see but has also adapted itself around it's users. Many users of Snapchat are looking for a quick way to first past the time and secondly stay connected to their friends. Snap Chat is a easy way of keeping up with friends and family without consistantly scrolling and reading. The world we live in is looking for all things convenient and Snapchat does just that, therefore making it stand out against other socail media platforms. 

Student

I agree that the "vibe" is more attractive than the format. I think for millennials, SnapChat will probably win this battle.  Facebook is more likely to be used by millennials parents and may garner use from that age group.  Personally, I dont use either, but I did read that recently, FB stories now has a users latest contacts in the "stories" screen.  This looks like an attempt to bolster use in the same way messenger is tied in with FB, showing contacts to elicit a response.  

Student

I am a true believer that SnapChat is popular because it is its own 'thing'. I go on different social media websites at different times depending on how I am feeling. If I don't have much time then I will probably go onto SnapChat and if I have a lot of time then I will go on Instagram or Facebook. SnapChat will be a big deal for a while but just like anything else, everyone will forget about it one day. Just like Myspace.

Student

Sounds to me like you have hit the nail on the head. Millenials like new and innovative ideas, not copycats. Like you said, Snapchat's popularity has always been attributed to "content decomposition." An app that lets you send close friends photos and videos that you would probably rather not want to post on Facebook and those photos dissappear (from our phones)? Now that is cool. That is an app I can totally see myself using. Millenials are also brand loyal. I actually read a post from HubSpot this morning that said "95% of surveyed millenials consider themselves loyal to the brands they like." 95%! To me, this is millenials saying "Why would I use Facebook or Instagram stories when I have been doing the same thing on Snapchat for months?" Snapchat is king because they did it first.

Student

I think the biggest fab over snapchat is the fact that it's so differen than Instagram and Facebook. Facebook was always a "look at me, and what i'm up to" social media site, you connected with family, friends, and collouges and when you hadn't talked to someone in awhile you could check up on what they were doing. It was never intended as a site to know everything about each of your followers at every minute. That's where I believe Snapchat and Instagram are different.

On snapchat you have the capablility to watch every one of your followers stories as a video clip. This allows you to be up-to-date on exactly what each of your followers are doing every time they post a new video. Instagram is similar in the aspect that individuals stories are portrayed right on the top of your feed, giving you access to view immediately. 

I know personally, I have no interest in sharing what I'm doing with the individuals that I'm friends with on facebook. My following and the individuals I follow on instagram and snapchat are different than the individuals I'm friends with on Facebook.

Student

I agree that much of Snapchat's popularity is due to the fact that it isn't the same as other social media websites. Snapchat has a chill, fun vibe that I don't think I've experienced with Facebook or Instagram. I also think that Facebook and Instram are trying too hard to stay in the spotlight. While the original purposes of both platforms are still very good, both sites are incorporating too many aspects of other social media channels (both with Snapchat's 'stories' idea, and Facebook with 'following' which is from Twitter). I don't think that consumers want an "all-in-one" social media platform. Part of the reason Snapchat is so fun is because at the time, the idea of having temporary social media posts was very unique and the app has managed to maintain the simplicity that it started with.

Student

I think that a lot of people associate Facebook with a place where you can post multiple pictures at once into an album, whereas Snapchat is a place to post lower quality more spontaneous life moments that you would not necessarily want to post into an album on Facebook.  Some people also tend to post many stories at once since they know that they will not be up forever. Once the stories are gone after 24 hours it will be alright because it wasn't a post of great importance.  People often save important posts for Facebook or Instagram so more people can view, like, or comment on their pictures or videos.  

   

Student

I think that snapchats popularity somewhat comes from the purpose/format of the app. Snapchat is made to be able to communicate using pictures, and posting stories so that your followers can see what you are doing. I do think that snapchat has an overall good vibe, where you can have a smaller group of friends on it which makes it very personal compared to Facebook and Instagram, where you don't know all of your friends/followers. You can also follow celebrities and see what they are doing at that moment. 

Ross Johnson's picture
Instructor
4/13/2017
Social Media