Be Digital - MSU Communication Students are!
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He calls it the "Digital Drivers License", and says its mandatory for all 3,500 MSU Communication Arts students. He is B. Bonin Bough, Global Director of Digital & Social Media for Pepsi Co., and he is referring to the New Media Drivers License course in the Advertising, PR, and Retailing Department at Michigan State University.
I love this guy. He has to be one of the most searchable people online. What a great name! Sorry I didn't get to meet him when he was the keynote speaker at MSU Communicators this last week. And he had such a good time meeting with MSU Students, and with our amazing Dean Pamela Whitten, that he wrote about us in his blog on Forbes.
Check out his blog post on Forbes: http://blogs.forbes.com/boninbough/2011/04/18/setting-the-curve-for-digital-in-higher-education/
Thanks B. Thanks Bonin! Thanks Mr. Bough. Class - let's all drink a toast - with Pepsi of course!