Best Inbound Marketing Agency Approach?

Derek Mehraban's picture
Instructor
3/19/2017
Blog, Ingenex

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This week we focus on Inbound Marketing for your client brands. It's possible some companies may not spend much time, money or effort on Inbound. 

At Ingenex Digital Marketing we feel companies need to spend around $10K per month in order to move the needle on organic lead generation.

And that's just for strategy, design, content marketin, writing, web CTAs and such. We also manage your paid media and paid social as part of that. 

Then you need to include media costs and Inbound software such as HubSpot. That adds a few more thousand to the mix.  

Is it worth it you ask? I think so. The number one way to increase traffic to your site is through increased content creatio in the form of blog posts. Inbound Marketing build long term value for your brand.  And has long term SEO value. 

As a Hubspot marketing agency gold partner we fully endorse Hubspot software as the best way we've seen to automate your marketing for small to medium sized companies. Including those looking to do Franchise Development Marketing. 

So im curious in your research what have you found to be the best examples of Inbound Marketing? Please share in the comments. 

Comments & Feedback

Student

I have found the best examples of Inbound Marketing to be social media, by far. Today, there are such things as "social media celebrities" that people idolize just as much as their favorite actors or singers. Companies, just as these "celebrities," are able to create their brand positions just by posting photos and captions--and they stick! (If done right). Oreos, for example, had a very successful social media campaign for its 100-year anniversary that people still talk about to this day. It was as simple as posting photos of oreos (in different shapes and designs) with the day's date. As far as personal brands go, the Kardashians rule social media and use it as a marketing tool for not only their personal Kardashian brand, but also for their career endeavors. Because their endeavors (Kylie Lip Kit, Good American Jeans, Yeezy, etc.) are connected to the already established brand the Kardashians have created for themselves on social media, the association helps their products. It is a large reason why other companies (skinny teas and hair bears) ask the family to promote their products on social media. Social media has a large reach and a lot of flexibility for companies when they are creating their brands. It is for these reason that I think it is the best example of Inbound Marketing.

Student

I think some of the best inbound marketing examples are social media and blogging. People are constantly on their social media platforms and looking to be entertained. They want new information and to be engaged in interesting content. Brands and businesses can take advantage of this. Making interesting and innovative posts will draw more traffic to their site and build their brand recognition. Blogging is also great! I personally am obsessed with blogs, travel ones in particular. I think they are a fun way to get relative information and suggestions. They aren't too long to read and keep you interested. When brands keep their blogs upbeat, simple and relevant it can only benefit them. 

Student

The best example of inbound marketing that I have done discovered and done extensive research on is blogging sites. Disney has a specific blogging site dedicated to consumer experiences at its world famous theme parks and resorts. There are many blog headlines that include best dining options, fashion styles, and sites at the resorts that are exciting and many consumers post brilliant feedback and personal stories about each major topic of interest. Visitors write about their daily thoughts and feelings during their stay at the resort and fashion enthusiasts will blog about trending beach fashion styles and other accessories.

Student
The best example of inbound marketing that I have done discovered and done extensive research on is blogging sites. Disney has a specific blogging site dedicated to consumer experiences at its world famous theme parks and resorts. There are many blog headlines that include best dining options, fashion styles, and sites at the resorts that are exciting and many consumers post brilliant feedback and personal stories about each major topic of interest. Visitors write about their daily thoughts and feelings during their stay at the resort and fashion enthusiasts will blog about trending beach fashion styles and other accessories.
Student

I think that the best inbound stratiges is to create pages on Facebook, Instagram, and Twitter. These pages not only display products in use, but also creates an online community for interested users to communicate with eachother. I also think having a email list the customers signup for, because some companies offer incentives for being on the email list.

Student

 

As far as I am concerned, interactive social media is the best method of inbound marketing. Because it allows engagement and you can follow it. For my brand, DIESEL, that the social media inbound marketing was especially useful. Increased the amount of users based on their interests.

Student

In my opinion, the best forms of inbound marketing are social media and blogging. Social media is free and blogging can also be free. These forms are the cheapest, easiest and fastest ways to get the word out about a brand or product. Also, so many people are currently involved with social media. The internet is a great way to reach a large target audience. 

Student

ASOS does a great job of using Inbound Marketing techniques; they have their own blog which is updated several times a day and covers any topic from fashion, to celebrity news, to DIY techniques, and more. They also use Twitter in a very unique way in that they often tweet about things that are "relatable" and, ultimately, shareable, but have no connection to ASOS and have no "selling point" or link to their own content. They use social media in a way that doesn't explicitly sell their products to consumers but instead spreads their name around and feeds on social media users' curiosity in the way that BuzzFeed does. It's brilliant.

Student

I think interactive social media is the best way of inbound marketing. Company need to taking that strategy and working with advertising.With the right segmentation, the right lists can be purchased, advertising results can be improved and customer satisfaction can be increased.

Student

There are many types of inbound marketing but overall I feel as though social media marketing is the best. This is because it allows engagement and you can follow it with a short attention span, which society is becoming great at having. I feel as though it may be harder to stand out in this form but if you can, your brand will really stand out. I found that with my brand they use a reoccuring hashtag that really gains engagement and is working! 

Student

Inbound marketing is a very good strategy. I found for my brand, the Pistons, that the social media inbound marketing was especially useful. Having the brand pop up on sports sites based on location is something they really utilize.

Student

From my research I have found that SEO is extremely important for any brand or company. There is an abundance of information on the web and with search optimization consumers can find what they're looking for much easier than ever before. With SEO, we can find company websites, related stories, and reviews in an instant specific to what consumers are looking for. 

Student

I feel one of the best ways to use inbound marketing is through social media. Social media can be used in so media different ways and can be very versatile. When I was looking up some Inbound marketing examples I found some interesting one that I did not even know would be Inbound marketing. For example when former presidednt Obama ran for president he used a social media approach to gain the support of the younger voters. Another one that I found to be interesting and different was the Ford Fiesta brand ambassadors. They had people as "digital influences" and drove their cars. That was a different approach. 

Student

From my research I have found that social media is the best example of Inbound Marketing. Social media is great for many reasons. First off social media is free so what could be better than that. Next social media has all kinds of people on it so connecting with multiple age groups, different genders, and different races is particularly easy. Another way social media can help us is through the use of feedback. Feedback is an important role in helping your business and social media makes this easy because people love to post negative comments on social media. I have also heard a lot of recent good things about blogging but I have not researched it enough to give it full credit. 

Student

Inbound marketing is an incredible resource for media agencies to manage for their clients because it is quite simple to measure the effectiveness of one's campaign. I have a small digital marketing firm and one form of inbound marketing that we find very lucrative for our clients is content marketing, creating videos that people actually want to watch has proven to have solid returns. Another great form of pull (inbound) marketing are blogs. A great example of this is Bill Marriott's blog page- he consistently crafts posts that preach Marriott's culture and all of the things that he built the company around. 

Student

Through my research I found that social media and blogging are the best examples of Inbound Marketing. Not only are these free but these marketing styles actually engage people to talk about your brand and create consumer loyalty and brand awareness. Social media is a great place to build up a brand because most people use it and it enables companies to engage with a wider range of audiences. 

Student

The best examples of Inbound Marketing come from social media. Videos, photos, stories and more are great tools to use to connect to an audience. These tools can be posted from Facebook, Twitter, Instagram and many other social media outlets. I think it's interesting that some companies have yet to find Inbound Marketing essential to their marketing strategy. It is probably THE cheapest way to give your brand exposure. In today's age, billions of people are on the internet constantly, using social media. Companies should take advantage of this and connect to their markets/potential markets with Inbound Marketing. 

Student

I think Inbound Marketing is worth it. The best example I found of Inbound Marketing is about the Snicker bar during the World Cup, Snickers was genius. They put the team's name on the packaging. Not only did it show they were up date with what was going on, it also perfectly encapsulated their brand message. 

Student

During my research for the best usage of Amazon inbound marketing, I was able to find that social media and emails are the best tactics for that marekting strategy. Most people you know have some sort of social media account where they are able to check on status' of brands/people they enjoy "following" and keeping tabs on.  Amazon's social media techniques involve posting their new and upcoming products, previous popular products, and products that are going on sale. This allows for social media users to see these updates, espeically if they follow a company like Amazon and click on it's link. Using emails allow for customers who have an Amazon account to get consistent updates on how products are doing, what is available, and the status' of how long your product will take to be delievered. 

Student

During my Inbound Marketing research some of the best examples have been social media. I think properly utilizing Facebook, Twitter, Instagram, Pinterest, etc. are crucial to helping grow your business and grow your customer base or clientelle. Social Media is a fast and easier way to reach customers and a great way to market your company. 

Student

Some of the best examples of inbound marketing I have found for my company are social media accounts like Facebook, Instagram, and Twitter provide for a perfect example of inbound marketing because of their broad outreach.  As well as a blog or email for the company that gives customers a chance to privately or publicly reach you and receive feedback to build a closer relationship with the customer.

Student

I believe that email and social media are the best examples of inbound marketing. Social media allows a brand to connect with current or new possible customers. Email marketing allows a more personal touch with the consumer, to make it a more unique experience when done right. Mass email is more likely to be blocked, but if a brand sends reminder emails about products a consumer viewed, for example, consumers feel that they are important to a brand. 

Student

I think the best examples of Inbound Marketing are videos, posts, etc. that have gained earned media. Earned media is not paid for and is accumulated through likes, comments, shares and retweets. The brand I have been researching is Pizza Hut and their best example of this is a recent video they posted on Facebook that feature pizza-ordering sneakers. The video received 2.5 million views and over 22,000 shares. 

Student

Social media is probably the easiest and most efficient way to utilize inbound marketing. It is typically very standard and simple to upkeep company social media, and oftentimes it's free. It's a very important resource to incorporate into business functions. It keeps the views information that's up-to-date, interesting, short, and a can create future customers. Most general consumers have social media accounts themselves, so it's a great way to stay on their radar, especially if they do not visit your website frequently. 

Student

I think interactive social media is the best form of inbound marketing. A few months ago Chipotle had an instragram advertisement announing free chips and guac if you played a game. The advertisment took me right to the mobile-friendly game on the website. The game was simple and easy to play. The free chips and guac enouraged me to go to Chipotle which ended up in the purchase of an entree. 

Student

Inbound marketing is extrememly important for brands to increase traffic and revenue. The best forms of inbound marketing I have seen from my research is blogging and social media. For my brand, blogging in an important aspect of marketing. However, it does not generate nearly the numbers that their social media pulls in. Social media has the ability to draw in extremely large numbers of engagements when quality content is created due to its ability to be reposted and shared with other followers.

Student

Social media is an excellent inbound marketing example! Not only does it let the brand interact with its consumers, but it's a good way to promote themselves as well. The pictures or videos really capture an audiences attention and are a great way to make your brand stand out in someones mind. 

Student

The best examples of Inbound Marketing I have seen have been direct contact through social media. I have witnessed the majority of the success of this through people who are in sales. Social media allows for customer feedback as well promotion of what the company is selling. This can turn into a negative thing if you receive to many negative reviews, but if you are confident in your company, I believe posting and creating social media is the best example of Inbound Marketing. 

Student

As far as Inbound Marketing goes, social media works great. It can catch peoples attention very quickly, and if used properly, can win over a potential customer. Whether its posting pictures of celebrities that are well liked, sending out emails to the people on your email list, or even posting a fun picture on Instagram, social media is one of the best and most adaptive ways to go about inbound marketing. 

Student

The best forms of inbound marketing are blogs and social media. Companies need to capture the attention of the auidence quickly and creatively in order to be sucessful. 

Student

Inbound marketing is vital to the popularity, cohesion, and strength of your brand. In my research, I have found countless examples of the strategy. The one that stuck out to me most was Nordstrom's utilization of Pinterest to showcase their brand and influence customers. They have a variety of boards, including: 'Our Favorite Things,' 'Home Base,' and 'On Trend.' Their pinner audiences ranges from brides to moms to working women/men. The do a superb job of connecting with the customer base on more than just a superficial buyer-consumer level. They board feels personal, and marketing techniques are undetectable (if you are not looking for them). Thus, Nordstrom's Pinterest is one of the best examples of Inbound Marketing I have seen.

Student

Socail media is a great tool for inbound marketing however pictures and videos enage peoples attention much faster. Users are more likely to watch a video or picture rather than read an essay. Brands should use witty slogans or catchphrases to gain peoples attention. Facebook has become a big social media site for video advertisments. When i am scrolling on my newsfeed, I also see video advertisments of clothing, food and travel. I think todays market is highly dependable on mobile and internet and if companies want to be sucessful they must effectively advertise. 

Student

There are multiple ways to utilize social media for inbound marketing reasons, but sometimes I find some brands to come off a little obnoxious when marketing like this. When I am using any of my own personal social media channels, I don't always like seeing promoted posts and marketing-like messages so frequently. However, I do think using social media to its fullest capabilities is crucial for any brand focusing on Inbound Marketing. 

Student

The best examples of inbound marketing are those where the content is thorough, thought out and relevant to the audience base.

Student

Inbound marketing is one of the types of content marketing and target marketing. Also, there are social meida marketing, blog posts, and e-mail marketing as inbound marketing. Based on contents and target audiences, the company gather information about consumers nees and want to plan their marketing. I think this is most effective on todays market. Many people uses social media and blogs as the internet and the mobile developes and even shop with apps and reviews from blogs. This shows that today's market is highly depends on mobile and internet.

Student

Social media works great for inbound marketing but pictures or videos can capture people's attention very quickly. Whenever the brand is posting on social media or sending out emails, instead of sending them long sentences, pictures or videos are easier for people to see and get interested. Long words can make people bored and brands can include short sentence on a picture or a video. You can see lots of picture ads on social media and video ads on beginning of or end of videos.

Student

As far as inbound marketing, I have found that this best way is to create your personas and then find the best ways to target those audiences. For example, if you formulate exactly who your product is going to benefit and who could use your product, from there you find the best ways to reach them. In my own personal experience, Facebook has been a great source for that. You create an ad specialized for that audience and then you narrow down who your ad will reach through Facebook ads with ability to factor in things like age, location, interests, hobbies and other popular indicators on profiles.

Student

social media is one of the most used and successful platforms for marketing and branding. So much so that people have branded themselves as social media figures due to the large and influencial following they have accumulated. Becuase of this rapidly growing structure, social media in my personal opinion is one of the best examples of inbound marketing. Not only does is give consumers the opportunity to choose but it also has refigured the way advertisments have worked, by becoming appealing in the eyes of followers and not directly in the promotion to buy a product. 

Student

Inbound marketing is targeted, not something broad, wide random object. Because of that, it gives chance to reduce time and money, which mean more customer with less money which is the company is looking for. Because, company's number 1 goal is making profit

Student

I think the best inbound marketing technique is to create images and videos. These tend to attract more attention and google seems to give these more weight. If you also create a blog post with the content, and its all unique, it is very powerful. My Brand does a very good job of creating media and dispursing it on the web and it helps to gain a lot more attention too. Its easier for someone ot watch a video or see a photo versus reading something, as they say, a picture is worth 1000 words. This is true in real life as well as online, and consumers experience is enjoyed more from the simple. 

Student

There are many types of inbound marketing, such as email marketing, social media marketing, blog posts, content marketing, and more. In my opinion, I think that social media marketing is the best because so many people are on social media so you can reach a large number of people. I also think that with social marketing people will be more aware of your brand. Social media marketing is also a great way for brands to interact with their audience or followers. Connecting with your audience is one of the most important things a brand can do, which is why I believe that social media marketing is the best form of inbound marketing.

Student

I believe that one of the best examples of inbound marketing I found while researching my brand is the utilization of image and video content through their website and social media accounts. It is very beneficial for a company to create videos and images that are similar to the content they are already searching for on other websites and social media accounts where they are keeping up with similar content. As I talked about in the last homework assignment, my brand (Forever 21) does a great job at creating posts like "Get The Look" and "Get Festival Ready" which encourage the consumer to visit their site without annoying them with unimportant information they don’t care about.

I personally think blogging is a great strategy used for Inbound Marketing and this is something my brand could easily implement. As you said, blog posts are the number one way to increase traffic to your site. Forever 21 targets women who are interested in fashion trends so creating blogs on the latest fashion trends based on specific seasons or events going on such as spring break and music festivals, would certainly bring more traffic to their site.

 

Student

Inbound marketing could be easiest way to reach to target audience. The brand does not wasting time to find out the target audience. Best one is social media, if the social media has shared with someone. Most of people watch the post which has shared.

Student

When it comes to Inbound marketing the benefit of using this form of marketing is to better understand the consumer. That is why I find blogging to be one of the most beneficail strategies of Inbound mareting. This allows the customer to talk and interact with a brand on their own terms and can give great personal reveiws to other potential consumers. This also helps the brand that is being blogged about because this is a way of getting the most accurate and reliable information on the perception that the brand has from their customers. Allowing the brand to be flexible to the customers needs.

Student

I believe Inbound Marketing can be very beneficial for most companies. The company I have interned with had me create several blogs every week. The material was not boring material about the company, but instead was rewarding to the customers needs and wants. The blogs were blogs about fun facts or popular things happening in society that the company's target audience enjoyed. Along with the blogs, I created keywords to help increase SEO. I think all companies can benefit from this type of Inbound Marketing because many viewer the company's site had got, was related from poeple reading the blog, and then being redirected the brands site. 

Student

I agree that inbound marketing can be extremely successful and even necessary to be a key player these days. The most effective ways that I have seen content marketing used is through social media and email. I think that it is crucial that the consumer does not feel like they are the product of mass spam or makerting blasts. This is why inbound marketing has become so popular, consumers are more receptive to it. For example, my brand, lululemon, has various social media posts that are very intruiging and not overbearing with a lot of text like "Buy this! Deals Here!" Instead, it makes their brand appealing so that consumers want to come to them. 

Student

I beleive the best form of inbound marketing is blogging. It is not a company's normal traditional form of marketing. Blogging allows a company to give information, first-hand, directly to the consumer. A company that exemplifies blogs really well is Burton Snowboards. They have a section of blogs constantly updating consumers on new products, events, and overall info of the company. I, as a consumer, enjoy reading their blog posts and it keeps me attracted to the company.

Student

After some research I was impressed with Dollar Shave Club's success which was built on the ideas of inbound marketing. They spent $4,500 on a YouTube video on 2012 which earned them 12,000 new customers in just 2 days, and 18.6 million views over a 2 year span. They have since expanded there presence - maintianing a frequently updated blog, as well as Facebook, and Instagram. 

Student

While doing my research on Red Bull's Inbound Marketing campaign, I learned that it makes up a majority of their brand. Red Bull only sells one product, so they sell the lifestyle of their brand as well. They accomplish this by creating media that focuses on their audience persona. This makes viewers buy into the brand, and leads to sales of their energy drink.

Student

In my opinion, Blog Posts and Video Content are the strongest forms of Inbound Marketing. These two forms of content are strong but they must be used correctly. They cannot focus on the brand, they must focus on the general buisness ideals and the customers. 

Derek Mehraban's picture
Instructor
3/19/2017
Blog, Ingenex