Best Inbound Marketing Agency Approach?

Derek Mehraban's picture
Instructor
3/19/2017
Blog, Ingenex

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This week we focus on Inbound Marketing for your client brands. It's possible some companies may not spend much time, money or effort on Inbound. 

At Ingenex Digital Marketing we feel companies need to spend around $10K per month in order to move the needle on organic lead generation.

And that's just for strategy, design, content marketin, writing, web CTAs and such. We also manage your paid media and paid social as part of that. 

Then you need to include media costs and Inbound software such as HubSpot. That adds a few more thousand to the mix.  

Is it worth it you ask? I think so. The number one way to increase traffic to your site is through increased content creatio in the form of blog posts. Inbound Marketing build long term value for your brand.  And has long term SEO value. 

As a Hubspot marketing agency gold partner we fully endorse Hubspot software as the best way we've seen to automate your marketing for small to medium sized companies. Including those looking to do Franchise Development Marketing. 

So im curious in your research what have you found to be the best examples of Inbound Marketing? Please share in the comments. 

Comments & Feedback

Student

Social media works great for inbound marketing but pictures or videos can capture people's attention very quickly. Whenever the brand is posting on social media or sending out emails, instead of sending them long sentences, pictures or videos are easier for people to see and get interested. Long words can make people bored and brands can include short sentence on a picture or a video. You can see lots of picture ads on social media and video ads on beginning of or end of videos.

Student

As far as inbound marketing, I have found that this best way is to create your personas and then find the best ways to target those audiences. For example, if you formulate exactly who your product is going to benefit and who could use your product, from there you find the best ways to reach them. In my own personal experience, Facebook has been a great source for that. You create an ad specialized for that audience and then you narrow down who your ad will reach through Facebook ads with ability to factor in things like age, location, interests, hobbies and other popular indicators on profiles.

Student

social media is one of the most used and successful platforms for marketing and branding. So much so that people have branded themselves as social media figures due to the large and influencial following they have accumulated. Becuase of this rapidly growing structure, social media in my personal opinion is one of the best examples of inbound marketing. Not only does is give consumers the opportunity to choose but it also has refigured the way advertisments have worked, by becoming appealing in the eyes of followers and not directly in the promotion to buy a product. 

Student

Inbound marketing is targeted, not something broad, wide random object. Because of that, it gives chance to reduce time and money, which mean more customer with less money which is the company is looking for. Because, company's number 1 goal is making profit

Student

I think the best inbound marketing technique is to create images and videos. These tend to attract more attention and google seems to give these more weight. If you also create a blog post with the content, and its all unique, it is very powerful. My Brand does a very good job of creating media and dispursing it on the web and it helps to gain a lot more attention too. Its easier for someone ot watch a video or see a photo versus reading something, as they say, a picture is worth 1000 words. This is true in real life as well as online, and consumers experience is enjoyed more from the simple. 

Student

There are many types of inbound marketing, such as email marketing, social media marketing, blog posts, content marketing, and more. In my opinion, I think that social media marketing is the best because so many people are on social media so you can reach a large number of people. I also think that with social marketing people will be more aware of your brand. Social media marketing is also a great way for brands to interact with their audience or followers. Connecting with your audience is one of the most important things a brand can do, which is why I believe that social media marketing is the best form of inbound marketing.

Student

I believe that one of the best examples of inbound marketing I found while researching my brand is the utilization of image and video content through their website and social media accounts. It is very beneficial for a company to create videos and images that are similar to the content they are already searching for on other websites and social media accounts where they are keeping up with similar content. As I talked about in the last homework assignment, my brand (Forever 21) does a great job at creating posts like "Get The Look" and "Get Festival Ready" which encourage the consumer to visit their site without annoying them with unimportant information they don’t care about.

I personally think blogging is a great strategy used for Inbound Marketing and this is something my brand could easily implement. As you said, blog posts are the number one way to increase traffic to your site. Forever 21 targets women who are interested in fashion trends so creating blogs on the latest fashion trends based on specific seasons or events going on such as spring break and music festivals, would certainly bring more traffic to their site.

 

Student

Inbound marketing could be easiest way to reach to target audience. The brand does not wasting time to find out the target audience. Best one is social media, if the social media has shared with someone. Most of people watch the post which has shared.

Student

When it comes to Inbound marketing the benefit of using this form of marketing is to better understand the consumer. That is why I find blogging to be one of the most beneficail strategies of Inbound mareting. This allows the customer to talk and interact with a brand on their own terms and can give great personal reveiws to other potential consumers. This also helps the brand that is being blogged about because this is a way of getting the most accurate and reliable information on the perception that the brand has from their customers. Allowing the brand to be flexible to the customers needs.

Student

I believe Inbound Marketing can be very beneficial for most companies. The company I have interned with had me create several blogs every week. The material was not boring material about the company, but instead was rewarding to the customers needs and wants. The blogs were blogs about fun facts or popular things happening in society that the company's target audience enjoyed. Along with the blogs, I created keywords to help increase SEO. I think all companies can benefit from this type of Inbound Marketing because many viewer the company's site had got, was related from poeple reading the blog, and then being redirected the brands site. 

Student

I agree that inbound marketing can be extremely successful and even necessary to be a key player these days. The most effective ways that I have seen content marketing used is through social media and email. I think that it is crucial that the consumer does not feel like they are the product of mass spam or makerting blasts. This is why inbound marketing has become so popular, consumers are more receptive to it. For example, my brand, lululemon, has various social media posts that are very intruiging and not overbearing with a lot of text like "Buy this! Deals Here!" Instead, it makes their brand appealing so that consumers want to come to them. 

Student

I beleive the best form of inbound marketing is blogging. It is not a company's normal traditional form of marketing. Blogging allows a company to give information, first-hand, directly to the consumer. A company that exemplifies blogs really well is Burton Snowboards. They have a section of blogs constantly updating consumers on new products, events, and overall info of the company. I, as a consumer, enjoy reading their blog posts and it keeps me attracted to the company.

Student

After some research I was impressed with Dollar Shave Club's success which was built on the ideas of inbound marketing. They spent $4,500 on a YouTube video on 2012 which earned them 12,000 new customers in just 2 days, and 18.6 million views over a 2 year span. They have since expanded there presence - maintianing a frequently updated blog, as well as Facebook, and Instagram. 

Student

While doing my research on Red Bull's Inbound Marketing campaign, I learned that it makes up a majority of their brand. Red Bull only sells one product, so they sell the lifestyle of their brand as well. They accomplish this by creating media that focuses on their audience persona. This makes viewers buy into the brand, and leads to sales of their energy drink.

Student

In my opinion, Blog Posts and Video Content are the strongest forms of Inbound Marketing. These two forms of content are strong but they must be used correctly. They cannot focus on the brand, they must focus on the general buisness ideals and the customers. 

Student

Inbound marketing is actually a new topic for me, I learned a lot through my research and found that inbound marketing is actually very important for businesses. Email and Content marketing were really interesting to read up and figure all these new ways that companies can improve their tactics for a even successful results. Blogging was a huge one even though I never thought it would be, but it plays a big role in inbound marketing and actually helps with new coming businesses.

Student

For S'well water bottle, the best form of inbound marketing that I have found for their brand is their blog. Because S'well is a lifestyle blog, blogs concerning lifestyle topics is a great parallel to the brand and I think it really helps strengthen the relationship with their customers.

Student

I think the best example of Inbound Marketing concerning the Detroit Lions is the fact they're such a prominent source for information in an information heavy world. The fact that I can log on to the Lions website and get the latest and most accurate information on personnel and games makes the Lions website a true assest to me. It's for this reason that I consider the Lions overall approach to building their website, as a pool of information that fans like myself consider valuable, to be their best piece of Inbound Marketing. 

Student

Blogging seems to be one of the most cost-effective ways to draw consumers to your website. In my research, an interesting approach I could find in LinkedIn's case is their ability to provide tools for the users to create content that helps them brand themselves and the company simultaneously. LinkedIn does only release online content; it also lets its users publish. Do you think that providing tools that let the users generate content is the next step towards Inbound marketing?

Student

The best Inbound Marketing for my brand- Wilton, is to share the viedo of baking process. I think it was great way to show their products and give some baker ideas about it.

Student

The best example for Inbound Marketing through my own research would be blog posts. People become interested in a topic and read these posts that relate to them and it grabs their attention. Then they may see something on that blog post that really entices them and they start to look into a brand more and then become a loyal customer down the road.

Student

From my research, I found that the best example of Inbound Marketing is social media. My brand is Urban Outfitters, it targets at young adults such as college students. Meanwhile, students are obsessed about social media. Therefore, propaganda the brand through social media is the best way to reach to audience. Furthermore, the brand should have its own social media account. The more fans there are, the more potential customer there can be. Thus, it is important to manage well on social media. 

Student

What I found to be highly effective for my brand Michigan State Athletics when dealing with inbound Marketing is Social Media. Social media is the driving force for my brand to be connected to all of the MSU fans, current student body, as well as alumni. As Social media you can see how many people you currently have following your brand, and for my brand there most exposure comes through their FaceBook page. Luckily for my brand, people just naturally are brought to the website if theyre interested in tickets or other information like that but through their Social Media accounts they can get live up to date news that may take a little longer to be up and running on the website.

Student

What I found to be highly effective inbound marketing for PepsiCo was their use of social media. Facebook and Twitter being their most effective sites, they do their best to create valuable and sharable content to spread awareness of products, events and news. They also value email memberships to receive exclusive offers, coupons and promotions from their favorite bands like Pepsi, Mountain Dew and Gatorade. In addition, buyers can also sign up for a similar subscription service for the snacks they love. They'll receive updates on new tastes, tips and great deals.

Student

I agree that social media is really effective for inbound marketing because social media is where people believe that content is not generated from companies or have just straight ads. It appears more authentic through social media, especially when people share it. It is also extremely easy to spread content this way through people sharing it and passing it along to their friends. 

Student

Through my research, I have found that the best examples of Inbound Marketing are social media, blogging, and email marketing. My brand, TOMS, uses Inbound Marketing and this has been a successful strategy for them. Inbound Marketing is the best way to reach consumers and more comapnies should be spending their time and money on it.

Student

In my research, the best examples I have found of Inbound Marketing include blogging, social media, and email marketing. Content marketing via a blog allows for companies to express their creativity through posting and sharing original content to provide value to their customers and generate more effective sales leads for themselves. Social media allows for a more effective/streamlined way for companies to push leads back to their website to increase sales. It also serves as a great way to engage with your customers through coupon codes/deals, exclusive pages, product photos, and comments/conversations between customers and brands. Email marketing has the greatest growth potential as it allows for you to engage with potential customers and motivate/entice them to become paying customers. Email marketing also serves as a helpful guide to purchase because it allows a brand to educate these potential customers on their line of products and services and, if purchase occurs, drastically increases the chances of them becoming a brand advocate.

Student

Through my research, I think the best examples of inbound marketing are blogs and social media. The blogs is the basic tool to optimize the website and social media. Blogging provides the brand a platform to post news and share messages with target audience. My brand is Victoria’s Secret. It coverages newest messages with attractive images in blogging. Social media is a good form of inbound marketing to share useful relevant content with the world and to empower potential customers.  

Student

In topshop, the best inbound marketing I found is the event #TopshopStyle. The event is to encourage customers to share their real look with Topshop clothing. When customers post their looks on social media platforms, it is  kind of promotion on clothing. Topshop can easily reach customers friends to reach more potentials.

Student

From my research, I have found a few different emaples of inbound marketing that I like the best.  One eample of inbound marketing that I liked was blogging because it keeps people frequently coming back to your website.  I feel as though this works on me because I am a big barstool sports follower and they constanly post blogs everyday which ends up bringing me back to their website.  I also think that social media is a good a pproach to take with inbound marketing just because i think it is the way of future advertising.

Student

Inbound Marketing is absolutley the future in advertising, especially in my field where ad campaigns really haven't changed much since the introduction of search engine sites like AutoTrader and Cars.com.  Having the brand engage potential customers with great content, potential customers are driven to the brand and are therefore more serious potential buyers.  Selling by not selling, is the pressure free way to drive in potential customers and drive up profits.  A couple great examples that I use often are RepairClinic and DealerSpecialties.

Student

Inbound marketing is definitely worth it if you want your brand to succeed. Blogging is a great way for your audience to stay connected with you and feel like they are getting more from your brand then only products. A great blog that I subscribe to is the goop by Gwyneth Paltrow. It features beauty, lifestyle, wellness, fashion, home, and others. It is new every day and is relatable, interesting, and the style I am interested in. 

Student

Inbound marketing can be extremely helpful because the content that is used to market tends to be more relevant to customers. Although I think that blogs are the best forms of inbound marketing, I also think that email marketing can be effective. I think that sending personalized emails of what types of promotions and events a customer may want to see will make them more likely to buy your products.

Student

By learning and researching inbound marketing this week, I learn that markting is changing from outbound to inbound currently. Inbound marketing is sending useful information to possible consumer, attracting them to buy your products. I found a interesting example a Chinese nut brand did. This brand called Three squirrel. They ask bloggers and youtubers to advertise products for them. Of course they are smart and get success due to they did inbound marketing. 

Student

Through research completed for this class, I have been surprised to learn about the success of email marketing as a form of Inbound Marketing. After learning more about how and why it is used, I understand the benefits of directly sending a customer information about your company/products. They don't have to seek out the information on their own because it comes right to them.

Student

By far the best inbound marketing approach is by using blogs and social media. As long as you manage it well and keep up with it then that should be your first choice, and its free!

Student

I think blogging is a solid approach to inbound marketing. My goal for a consumer is for them to keep coming back to my site and often. A blog seems the best way to do that, especially if content is created daily. They also can connect products and services in ways consumers may not have thought of. 

Student

I have found that blogging is the best form of inbound marketing. Blogging creates the most organic attention to your brand as well as engages readers and potential customers. Blogging is easily shared, and it helps create connections to users you might not have reached on a typical social media site. Users can interact with blog posts through comments and shares, and blogs are a good way to get people talking about the content, and inevitably your brand. By creating blogs, it also gives your brand a personality and a sense of interaction on a more personal level. Social media advertisements are great, but I feel that blogs resonate and connect more with users, who could eventually convert to being customers.

Student

I believe that social media is the best example because often times you can be viewing something totally unrelated and it will then take you to a different website in result. Another effective inbound marketing method is email which can directly offer communication with customers and provide insight into the company. 

Student

I think the most effective forms of inbound marketing are email marketing and search engine optimization. Both of these forms of inbound marketing really promote engagement. Search engine optimization allows the company to be more prevalant to consumers. Email marketing gives them the illusion that they are a part of something. 

Student

After researching my company, Little Caesars I have found that inbound marketing can be difficult for certain companies that do not specifically sell their product online. However, I have discovered that social media, interactive contests, and email marketing can be effective. Getting people to get involved with something to win a reward such as a coupon or gift card is a good incentive to get people to click on your ads. Also, relative blog posts with current news and creative titles are successful for getting viewers to want to learn about your products rather than them being forced to see something as a pop-up ad. 

Student

From my research is look like some of the best examples of inbound marketing are blogs and social media. With an effective blog and social media you can have successful inbound marketing. I don’t know if it is worth it or not I think it depends more on the product, company, or industry.  

Student

I recently took a vacation to West Carrbbean using Royal Carribean. I wanted to find more information about the trip and the ship and discovered there is a Royal Caribbean blog which has plenty of good information. But guess what? It is not an official one but a fan-created blog. It is quite amazing how fans create such a nice blog with abundant information. People don't even care whether it is official or not. I cannot find how it started and who is managing the site. However, what I learn is that an industry like this can definitely take advantage of inbound marketing even without doing anything. Fans are crazy! They devote their time and effort to share their information and experience. I think the point here is that it is important to create royal fan base. Certainly I am now addicted to cruise.   

Student

Throughout my research, I found that the best examples of Inbound Marketing include company blog posts, use of social media to engage in leads, email marketing to generate sales, and providing valuable free resources.  Blogging has been proven to be three times as successful as traditional marketing.  Blogging is especially valuable when the company gives the potential customer helpful information that will allow them to gain trust in the company and see them as more than a company that is trying to sell them something.  Social media is also a great way to give out incentives to people in order to obtain leads towards the business.  Advertising on social media will give the consumer a direct reason to shop online once they see coupon codes or limited time offers.  Email marketing is very important since the messages are being sent to people who are already interested in the company, since they have already given out their email address.  Often times, these people have been customers in the past, so updating them with the latest products or sales will most likely peak their interest.  Lastly, providing valuable free resources is a great way to build customer relationships and brand trust.  These resources should be more in depth than the blog posts, such as an ebook of a helpful pdf.  

Student

I've been researching Ricks American Cafe and they do very minimal if you could consider any inbound marketing. I'm not sure if this is because they want to be mysterious or they don't have the funds but they could use a whole new marketing approach to their audience. 

Student

 

In my past experience, Hubspot has been an extremely valuable inbound marketing tool. My favorite part about Hubspot is how easy it is to organize and build blog posts and then how simple it is to optimize them. For my internship last summer, I was paid to be Inbound Certified! I worked with smaller manufacturing companies and helped them create and collect content that was interesting to their target personas. It doesn't seem like something incredibly captivating or awesome but it was rewarding to see smaller companies grow their customer basis with organic content. One specific example that we earned a lot of positive feedback on was our blogging. By providing helpful information to people who are specifically looking for it makes you look like an expert. If a reader becomes familiar with your company though your blog posts, they will build loyalty before even making a purchase.

Student

The Detroit Pistons could definitely use some work with inbound marketing as I talked about in the past homework assignment. However, they do a nice job of connecting with fans through social media and providing their followers with coupons and discount codes for a variety of things like tickets and team gear. 

Student

For my company, Gatorade, I found that the best form of inbound marketing would be to use a blog or facebook page more effectively. They currently have a facebook and Tumblr page, however it is not frequently updated or used. If they had a blog page that promoted their company, health and even gave fitness challenges it would keep the viewers engaged and frequently keeping up with the company. Having links on their social media sites that redirects people to the blog would be a great start at getting it more known. 

Student

In my research with my company, LiveNation, the best inbound marketing was their email strategy/communication. This let them get some information about their consumer and tailor emails to their area. There are things that they can improve, like tailoring it their shows and they could also promote other inbound marketing techniques such as blogging, or even vlogging concerts. As it stands though, their email is their best inbound marketing technique. 

Student

I have found for my brand a good example of Inbound marketing would be to get a company facebook or blog for you to be able to receive feedback and keep your target audience updated and informed on your business.

Derek Mehraban's picture
Instructor
3/19/2017
Blog, Ingenex