Best Inbound Marketing Agency Approach?

Derek Mehraban's picture
Instructor
3/19/2017
Blog, Ingenex

Consider sharing it with your friends.

This week we focus on Inbound Marketing for your client brands. It's possible some companies may not spend much time, money or effort on Inbound. 

At Ingenex Digital Marketing we feel companies need to spend around $10K per month in order to move the needle on organic lead generation.

And that's just for strategy, design, content marketin, writing, web CTAs and such. We also manage your paid media and paid social as part of that. 

Then you need to include media costs and Inbound software such as HubSpot. That adds a few more thousand to the mix.  

Is it worth it you ask? I think so. The number one way to increase traffic to your site is through increased content creatio in the form of blog posts. Inbound Marketing build long term value for your brand.  And has long term SEO value. 

As a Hubspot marketing agency gold partner we fully endorse Hubspot software as the best way we've seen to automate your marketing for small to medium sized companies. Including those looking to do Franchise Development Marketing. 

So im curious in your research what have you found to be the best examples of Inbound Marketing? Please share in the comments. 

Comments & Feedback

Student

For my brand I founded that it's a great Idean to have this because it create a bigger traffic for your brand. I believe they should focus on the design for the website and what kind of rousted they plan on going. It's also very important to do these differnt kind of research projects to be able to make sure this actually a great idea to have in the up coming future of your website. It's also to make sure your brand is well represented in this also 

Student

For my brand I found that a good example of Inbound Marketing was to invest in Facebook and other places like blogs, or social medias to interact with your target market.  It is also a good to update your clientel on a regular basis.

Student

In my research, I have found blogs to be a great example of Inbound Marketing.  With a blog, one can get their voice into their interests and feelings on the product.  With my brand, blogging is so important to show and teach people the use(s) of the product.  It allows many people to connect, and brings a detailed "report" on the product or thing being advertised/talked about. 

Student

Based on my research, i think the best examples of Inbound Marketing would be coca cola company since they are interacting with audiences and customers oftenly and they have catagorized their products in multipe ways that woukd fulfill the needs for their customers while the coke company make it so simple for the customers to find the right products.

Student

I think it is worth for company invest in inbound marketing. nowadays, people who are using social media is a big part of Customer base. So the way advertise your brand by social media is useful. The social media advertisement can attract more customers’ attention. For example, if you are company selling clothes, your production photo post on Instagram, you receive 500 hundred “likes”, more “likes” you get, more unknown people will see your product photos. Those people who didn’t know your brand before is potential customer. The shopping website “Zappos” is a good example. Which already got Four hundred thousand “likes” in Facebook. Their performance prove that it is necessary ads.

 

Student

From this article, I knew basic information of Inbound marketing. Firstly, I need to find a primary topic to promote the brand, then offer the content idea. Analysis brand channels.

Student

While researching inbound marketing strategies for my brand, Starbucks, I found a few interesting techniques that I would definitely reccommend. One of them being "build your personal brand". This seems very simple but is very effective. Starbucks does an excellent job branding itself. It is a household name and their products do really well simply because of the name attached to them. Another is, of course, social media. As cliche as it may sound at this point, it is so crucial to keep up with social media, especially if your target audience is young adults. Monitor your followers, interact with them on various platforms. These things can only help your business. Lastly, one I think is still very important but maybe overlooked is really good email marketing. I feel like maybe people think social media is the new email but it's not one or the other, it's got to be both. Email is still extrememly popular and, with the right techniques, email marketing can be very successful in my opinion.

Student

Some great examples I've seen for Inbound Marketing for EXPRESS is their Instagram and how it features style inspiration as well as inspirational ideas and quotes. Also on their website they have a cool feature that incorporates music playlist, their clothes and other things which is cool too! If someone from their target audience went to express.com they would "come across" alot of cool interstig things to draw them in and to their website.

Student

Taco Bell has a great element to their website called The Feed.  In this area, they post relevant articles and stories about many Taco Bell patrons and employees.  This gives the consumer an insight into their business practices while making the love for Taco Bell a more communal thing.  The information they have on their page is updated frequently too, so you can read about all the Taco Bell weddings and costume contests as up-to-date as possible!

Student

While researching my brand LUSH, I found three great examples of inbound marketing, which include:

1) Social Media to Engage Leads: Social media is a great way to push these leads back to your website so users can make a purchase. Offers like, coupon codes, links to exclusive offer pages, and limited-time deals are great ways to engage leads on social media and improve customer conversion. 
2) Providing Value with Free Resources: Inbound marketing through free resources is different from maintaining a blog. Free resources should be more in-depth, with each resource focusing on a specific aspect of your product and/or business. They can be downloadable or printed; it's a great way to engage customers who aren't heavy computer users..
3) Email Marketing: Allows businesses to engage with subscribers and/or customers to motivate them to become paying customers. It's a great way to learn about a companies mission and their products in an exclusive environment; allowing for more intimiate information to be revealed, such as customer testimonials and reviews. 

Student

One of the best examples I found of inbound marketing was Oreo's stand on pride month. Oreo posted a picture with stacked fillings in the color of the rainbow to celebrate their 100th anniversary as well as, as I said, their support of pride month. I thought this example was so great because it seemed so easy and was so effective. Oreo just got the attention of anyone who supports pride month and drew all of those people to Oreo's page. The fact that all the traffic started over a Facebook post is why I thought this example was so great. 

Student

In my opinion, I think the best inbound marketing is to attract customers but not wanting for the customers came by themselves. For example, a blogger write a blog about how she change her bad skin to very good with 2 months, and her never mentioned any product she used in the middle of the blog, or a fat person record the process of how she/him lose  20 pounds in 2 months, but never mentioned any diet pills she/he eats. People with skin concerns or fat issues definitely would ask the blogger some other questions, because they don’t think the blogger is trying to sell anything or advertising anything. So when they ask the blogger other questions, like the products she/ he ever used? They would more easily to trust them when they get the answers from the bloggers.

Student

I think the best inbound marketing case is including knowing where to find the audience, and addressing a concern, recruiting brand ambassadors and taking a stand. So the best example of inbound marketing in my research is Apple. Apple has perfect inbound makerting strategies. It makes people think of it when they have needs to shop. The iPhone is not only a phone or an electronic product. It becomes the representative of the combination of the fashion and technology. 

Student

I think the best examples of inbound marketing are ones when companies use each social media platform differently. Some people might believe it's tedious having to switch from app to app just to stay updated but I think it's a way that companies can hone in on their target customer. For example, Vogue tries to mix up the kinds of content they share on their platforms. This way, it keeps the content fresh and exciting as opposed to it being redundant. 

Student

Inbound marketing is actually a new topic for me, I learned a lot through my research and found that inbound marketing is actually very important for businesses. Email and Content marketing were really interesting to read up and figure all these new ways that companies can improve their tactics for a even successful results. Blogging was a huge one even though I never thought it would be, but it plays a big role in inbound marketing and actually helps with new coming businesses.

Student

I found that subscription box companies are really great example of inbound marketing. Places like Ipsy, Blue Apron and Hello Fresh are just a few. You can sign up, refer friends, and share their marketing on your sites for incentives within the company. To be honest it works, as i'ever used such tools and boxes! 

Student

I think Inbound Marketing is worth it. The best example I found of Inbound Marketing is about the Snicker bar during the World Cup, Snickers was genius. They put the team's name on the packaging. Not only did it show they were up date with what was going on, it also perfectly encapsulated their brand message. 

Student

The website MeUndies has a clear content campaign that includes mostly social media marketing and testimonials to show that it provides value. A majority of their marketing matches the medium and targets their audience within these mediums. For example, the brand presents itself as cheap, affordable, and good materials and uses facebook and streaming services such as Hulu to reach a millenial audience that would be pulled to these factors.

Student

I found that one company successfully using Inbound Marketing was the Dollar Shave Club. Members are then in a "club" that provides great member benefits. They are sent new razors to test every month at a discounted rate. The brand began due to a youtube video, and thrives on Facebook ads. They also focus on customer service, effectively working to the consumer's favor.

 

Another inbound marketing technique that is highly effective is company blogging. This is an owned media type that can work to a company's advantage by engaging consumers and giving insights on their brand personality. 

Student

While doing my research on Red Bull's Inbound Marketing campaign, I learned that it makes up a majority of their brand. Red Bull only sells one product, so they sell the lifestyle of their brand as well. They accomplish this by creating media that focuses on their audience persona. This makes viewers buy into the brand, and leads to sales of their energy drink.

Student

I found that for my brand, the Detroit Pistons, the interactive forms of marketing have been most effective. When people are looking into sttending a game or buying team gear, they are looking for things that stand out and make them want to go. That's why their extremely interactive website and social media platforms are very effective for them. Seeing cool videos of the players and fans brings excitement to casual fans, and the Pistons take advantage of that.

Student

 

My brand DIESEL has strong inbound and content marketing. It encourages customers to share their own looks, which is a kind of promotion to their friends. As we all known, close friend’s recommendation is the most effective promotion.

Student

I've seen so many examples of inbound marketing and I think the most successful ones have common points as the following:

1.appealing topics

2. compact but direct content

3. points out things that their customers may curious about. 

 

Student

The brand I'm studying, Jeep, does a great job of creating content that is relevant to their brand only. Additionally, by creating content that is native in nature opposed to forced makes the brand appear to be more of a lifestyle than a product. I believe that this is successful inbound. 

Student

The best examples i found in my research of luxury car companies is Ferrari. I think their success comes from just simply creating extreamly high quality videos of their cars, and the content in the videos is nothing short of top notch. They also send out teaser images before a new release that draws you into the sight and has you waiting on the edge of your seat for updates and actual news releases when the car comes out.

Student

 

 

 

 

My boss emphasizes the importance of establishing a good blog. Original, valuable and reliable blog posts that cater to consumers’ needs is the best inbound marketing example.

Student

I think the best inbound marketing comes from a multiple angle approach. You have to use social media in all of its forms to keep people intrested and up to date on what is happening with the company. Than a blog i think would be the next best. It is a very personal thing that can help you interact with your clientel.

Student

I think the best inbound marketing comes from a multiple angle approach. You have to use social media in all of its forms to keep people intrested and up to date on what is happening with the company. Than a blog i think would be the next best. It is a very personal thing that can help you interact with your clientel.

Student

Some of the best examples I read about in my Forbes article were through podcasts, videos and infographs!

Student

I found that the most effective examples of inbound marketing was utilizing a blog. It shows that there are people behind the company who care about their consumers and want to share interesting content with them. Blogging gives a company a great outlet to create, post, and share relatable content. It shows that the company wants to help them, not just sell them something. It will also show that the company is credible. 

Student

My brand Topshop has strong Inbounf marketing presence. It encourages customers to share their own looks ,which is a kind of promotion to their friends. As we all know, friend's recommendation is the Top 1 promotion.

Student

The best example that I saw is the H&M company put a lot of effort on their search engine system, because whatever keywords (about clothing) that you type in the google search, the first result always is H&M. 

Student

I found that the most success for inbound marketing is to narrow down the Persona as much as possible.  The more accurate the Persona is, the bigger bang for your buck is realized.  Most companies, including my own, will spend the money if there is a real and tangible return of investment.  It is not something that most companies can successfully execute on their own, they need guidance. Whether an outside design company or paid search engine marketing companies, the expense is necessary and invaluable to avoid being left in the dust.

Student

I think the ones that stuck out to me the most were the ones where they really took the time to personalize the content to their clients and make it relatable and inclusive.

Student

The best examples I found were companies that put a lot of effort into their key words. Most large companies tend to pay the big bucks for more SEO. Getting your brand's name out in the mouths of new customers is the best way to ensure growth in your brand. Targeting personas and their interests is foundational to any good inbound marketing campaign, because it will ensure the strongest response and most valuable. 

Student

In my reseach, I found many different aspects to inbound marketing that could be useful to a company or organization. The one that stuck out to me the most was personalization. Tailoring your content to the wants and needs of a specific audience could be extremely effective! When I see something that I could relate to, I am more likely to react to it positively and think about it more than something generic. 

Student

I believe that keywords are vital in any inbound marketing strategy. My company, ESPN, is a perfect example of a company that attracts users via keywords. I have typed in many strings of keywords, ranging from just "sports" to "sports updates" to "worldwide sports news," and every time ESPN is the first website to pop up on the Google search. They have made sure that they are reaching out to any and all sports fans all across the world, and I think their work/strategy is very impressive.

Student

As we know, inbound marketing is a great way to create momentum. I believe that one of the most valuable assets to an effective inbound marketing strategy is the ability of companies to narrow down their audience into very specific markets through cookie data, IP addresses & geolocation. Technology today allow us to know what kind of consumers are there on the web and send messages that are meant to satisfy very specific needs. In my opinion, the most interesting part of online marketing is learning about the consumer. Do you believe there is a downside to the unlimited access to information that marketers access?

Student

Throughout my research I found that the call to action was the best technique for Inbound marketing. There's something about motivation that makes me (a consumer) want to purchase a product or service. Knowing a could solve a problem that I have is extremely helpful and a powerful factor into persuading me into making a purchasing decision. I don't think that can be overstated enough. 

Student

The key word that I see becoming an importnat factor is content. With reliable infromtation that genrates interest from a prospective buyers is the goal at hand. I find that utilizing social media to it's fullest potential can be found with Inbound Marketing. With inbound marketing, you can allow a potential buyer to gain interest and futher develope a better understanding with what product or service they are looking for. With our everyday life becoming more comprised of online activites, companies can really push what they are selling with Inbound Marketing. I find social media as the best tactic for inbound marketing. You have interested users who can actually engage by clicking "Like" or sharing to other firends who many times share the same interests are you do. 

Student

Inbound marketing is an amazing asset for companies looking to improve their marketing strategies and generate leads into consumers. I have taken the Hubspot Inbound Marketing course and it was worth every minute! I have learned many techinques used in inbound marketing, but found the call-to-actions to be very beneficial and most effective. Call-to-actions are a powerful tool to create a cycle of value to the customer and the company. By sending leads usual content consistently builds not only awareness, but trust; making it more probable to close the sale. 

Student

There are many types of inbound marketing, such as email marketing, social media marketing, blog posts, content marketing, and more. In my opinion, I think that social media marketing is the best because so many people are on social media so you can reach a large number of people. I also think that with social marketing people will be more aware of your brand. Social media marketing is also a great way for brands to interact with their audience or followers. Connecting with your audience is one of the most important things a brand can do, which is why I believe that social media marketing is the best form of inbound marketing. 

Student

Inbound marketing is an important part of a company, it may increase the sales and attract more customers. Inbound marketing includes so much forms such as content marketing, blogs, events, social media and more. It is very hard to say which is the best. In my opinion, I think social media may be a effecient way in Inbound marketing. Many events and contents are staring from social media platforms. A successful company must take care of social medias, it is important for them to know the comments of the customers. 

Student

I definitely think that Inbound Marketing is a great strategy. I think it is a great strategy for companies to originally promote their own brands in their own way. I have found that some of the best examples of Inbound Marketing include company blogs, social media marketing, and relative video blog content. I think that in order for Inbound Marketing to work it needs to be relevant and somewhat valuble information. As long as the company is focusing on original content and furthering their information with that then they will be successful wiht creating Inbound Marketing strategies.

Student

Inbound Marketing is definitely worth it. The best examples of Inbound Marketing I have found is content marketing with a company blog, social media marketing and email marketing. All three of these examples can help create traffic to the company website and help create awareness. SEO and PPC are also great methods of inbound marketing, and can also create traffic to the company website and help direct people to the company products. 

Student

I think Inbound marketing is a fantastic way to organically promote a brand. I learned so much from this week's homework assignment and I found that the best methods for inbound marketing include blogs and relevant video content. Inbound marketing content must be relevant and valuable. Another great method is email marketing and social media that is engaging and interactive. 

Student

In my opinion, inbound marketing is definitely an effective approach for driving traffic/potential customers to a brand's website. Inbound marketing even has the potential to become one of the main avenues for customer attraction within the next few years, considering the continuing drop in popularity of standard advertising. The way in which a company chooses to create their inbound marketing should be dependent upon their industry/product as well as their target marketing, seeing as there is no right or wrong form of inbound marketing. As long as a company focuses on creating original content that works for their target market specifically and doesn't try to copy other successful companies within their industry, I believe there is no limit to how successful their inbound marketing efforts can be.

Student

I think Inbound Marketing is a very smart method for brands. I myself have discovered many cool brands by different online channels such as blogs and other social media platforms. I think it is very important in this day in age for companies to use inbound marketing to attract to their customers and keep up in the social media based age we live in today. 

Student

I definitley think that inbound marketing is worth the hype. Like you mentioned in your post it builds long term value for your brand by creating traffic across your platforms. Another plus of inbound marketing is that it attracts the types of customers your brand is looking for. My company ,the Detroit Red Wings, do an excellent job of inbound marketing. They target sports lovers, especially hockey fans, and interact with them to build loyalty and trust within their brand. They use keywords like Detroit, hockey and of course Red Wings. 

Student

I believe that inbound marketing is a great approach for trying to drive customers to your website or trying to persuade them into making a purchase. I believe in the next 5-10 years inbound marketing will become one of the main ways people attract customers, people are tired of seeing normal advertisements. I don't believe there is one correct way or incorrect way to inbound market. I think that how your company inbound markets should be dependent on what industry your business is in. Just like in every other aspect of marketing and business, you need to focus on things that will work for your brand, not worry about what other companies are doing

Derek Mehraban's picture
Instructor
3/19/2017
Blog, Ingenex