Best Inbound Marketing Agency Approach?

Derek Mehraban's picture
Instructor
3/19/2017
Blog, Ingenex

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This week we focus on Inbound Marketing for your client brands. It's possible some companies may not spend much time, money or effort on Inbound. 

At Ingenex Digital Marketing we feel companies need to spend around $10K per month in order to move the needle on organic lead generation.

And that's just for strategy, design, content marketin, writing, web CTAs and such. We also manage your paid media and paid social as part of that. 

Then you need to include media costs and Inbound software such as HubSpot. That adds a few more thousand to the mix.  

Is it worth it you ask? I think so. The number one way to increase traffic to your site is through increased content creatio in the form of blog posts. Inbound Marketing build long term value for your brand.  And has long term SEO value. 

As a Hubspot marketing agency gold partner we fully endorse Hubspot software as the best way we've seen to automate your marketing for small to medium sized companies. Including those looking to do Franchise Development Marketing. 

So im curious in your research what have you found to be the best examples of Inbound Marketing? Please share in the comments. 

Comments & Feedback

Student

I think Inbound Marketing is a really effective marketing strategy for a company to use. Throughout my research, I have found that videos and blog posts seem to be the most engaging and interesting to potential customers. Also, social media posts that are informative also seem to attract customers.

Student

After watching the Hubspot videos, I realized how important Inbound Marketing really is. Customers must feel like they are a target of mass selling, but at the same time they would rather research the brand on their own time when they need the product. Social Media became huge because of this, as it allows potential customers to go and look at the content as soon as they want too. 

Student

I think that inbound marketing is a great way for companies to seem more relatable to an audience. For example, when companies write blogs about topics that aren't necessarily geared towards the product or service they sell, consumers begin to feel like that brand wants to actually connect with them instead of just selling them stuff. I think that the best way to use inbound marketing is through social media, because not only does this give the brand the opportunity to connect with its audience, it gives the audience the chance to connect with the brand and other members of that community.

Student

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Inbound marketing is a marketing strategy that focuses on getting found by customers. HubSpot provide a full stack of products for marketing, sales, and customer relationship management. I think YouTube and Instagram is the best type inbound marketing.

Student

For th inbound marketing, it is most important step to build your marketing sale. After inbound marketing research, i think bolg is platform to help brand have conversation with their target comsumers, also comsumers can know about the price of the clothing and how they can be purchased. 

Student

After going through thi lesson and conducting a little bit of my own research, I have found that inbound marketing is very beneficial to the company and worth the cost. Inbound marketing allows the company to bring in the desired audience, without pushing the information in their face and seeming to be flooding them with unwanted calls and emails. Inbound marketing allows companies to get all the needed information out to the public, and doing it in a way that the potential customer actually wants to learn more about the company. When companies don't stop emailing me all the time, I tend to get annoyed and don't even want to read their material anymore. 

Student

I think that inbound marketing is very useful to the client and the consumer. In today's age of technology it gets easier and easier to block all the general marketing tactics (spam folder or AdBlock), but inbound marketing allows you to get more personal with the consumer. This makes it more likely that the consumer will enjoy the experience and return, and the client has a better chance of receiving more business. I think that social media and building marketing personas are the best way to use inbound marketing. Both give insight into the consumer, or potential consumers, and I feel that is one of the most important parts of inbound marketing. 

Student

Through my research, I have found that blogs and videos are some of the most useful and educational ways to use inbound marketing. These 2 styles keep the viewer interested and is customer-centric. Both are useful and people seek out this kind of entertainment - but still acts as a marketing strategy for you!

Student

I think Inbound marketing is most effective way in todays web-online based markets. Based on big data from contents markeing, SEO and social media marketing, the company analyzes audiences' buying patterns and what services customers want and this can make huge growth in markets. Inbound marketing allows company to sell their products for target audiences who have interest in brand's products and I believe this would have better success in market than selling it to unspecified customers.   

Student

I believe inbound marketing is very useful for the appropriate brand. We live in a world where everything is very "me" all the time, and companies have started to notice that. They are now approaching consumers with the attitude of we know your opinion is the most important and we want to make you happy. Inbound marketing makes this possible.

Student

I think Inound marketing is a must thing companies should definitely use!! I think its the best way to promote your brand and bring strangers to customers. Instead of outbound marketing methods, which can really irritate customers by sending bunch of emails, inbound marketing will attract the customers attention with their interst. I think the best way to use the inbound marketing is social media because most people has at least one social media they use in a daily basis and the company can upload the post easily and customers will see and get infromation about the brand. 

Student

I think the two best examples of Inbound Marketing are Blog Posts and Social Media QandA's. In order for both of these to work, the marketers must not focus on themselves but rather on the consumer's need. This means that they need to be clear but remain on general tactics. If the company does that they will most surely grow.

Student

I believe Inbound marketing is an effective way to target a brands desired audience. Inbound marketing allows the brand to be more personable to the consumer while engaging them with creative content. I believe a lot of companies are trying to emulate that their brand is a lifestyle and inbound marketing allows them to communicate that goal effectively. I think creating content for their brand allows them to stay relevant with their consumers.

Student

I think inbound marketing is by far the most effective strategy to attract consumers and continue to please existing consumers if done right. I think what makes inbound marketing so effective is that it puts a face to the name of a company, in so many words. I'd say some of the best examples of inbound marketing are the creation of YouTube videos, YouTube specifically because it is the most prominent video sharing site, but also content creation for social media platforms like Instagram and Twitter. This is because Instagram, Twitter, and Facebook are social media platforms that everyone can use so I think it makes any brand that uses them seem more accessible. With videos, brands are able to create more context and can use tone and personality to relate to potential consumers. One comapny in particular that I think does Inbound Marketing especially well is AirBnB. They hold different social media campaigns like Instagram stories that showcase actual users and how they use AirBnb. 

Student

Through my research, I have found inbound marketing to be successful. Video content is a successful form of inbound marketing because it doesn't require much effort from the audience. Viewers can watch an informative or entertainment video and gain information about the brand without putting in unnecessary energy. With the emergence of YouTube, people are watching more videos regarding brands instead of reading blog posts or articles that give them the same information.

Student

I'm a proponent of inbound marketing. Through my research I found that video content offers the best return. In my current position, I can speak to this. All of our video content routinely outpaces any other posts or photos that we share. This makes sense as video content brings together motion and sound into one piece of content that has the flexibility of becoming whatever is needed. 

Student

In my opinion, I believe that Inbound Marketing is extremely effective and worth the price. I think that it is a great way to capture the attention of perspective buyers for a specific product. I have learned through the Hubspot videos and other articles that it is a huge part of creating a new client base and is extremely effective with the help of social media. When looking through various brands and websites for examples of inbound marketing, I became aware of the many features that are found within blog posts and social media posts. I think that this is a good tool for marketing and branding both new and old brands.

Student

I agree that inbound marketing can be extremely successful and even necessary to be a key player these days. The most effective ways that I have seen content marketing used is through social media and email. I think that it is crucial that the consumer does not feel like they are the product of mass spam or makerting blasts. This is why inbound marketing has become so popular, consumers are more receptive to it. For example, my brand, lululemon, has various social media posts that are very intruiging and not overbearing with a lot of text like "Buy this! Deals Here!" Instead, it makes their brand appealing so that consumers want to come to them. 

Student

After completing the Inbound marketing assignment I started to observe the different ways companies utilize this strategy. Disney uses this form of marketing quite a bit and i think it can be effective if used the right way. The best example of inbound marketing is through emails. Companies can easily reach out to customers with deals and new offerings to increase their likelihood of making a sale. If I owned a company this would be my main area of focus. Ensuring I have a big client base and that the emails are effective in getting their message across. 

Student

From the reasearch, I get to know inbound marketing is a strategy that utilizes many forms of pull marketing –content marketing, blogs, events, SEO, social media and more, to create brand awareness and attract new business. I found a commom example of inbound marketing-content marketing through a blog. Blogging works well for a variety of companies, even companies that aren't in consumer-facing industries (like drilling). With a little brainstorming and creativity, any industry can create, post, and share content that its potential customers will find valuable. So I think inbound marketing is a valuable business idea.

Student

 

Personally, Inbound marketing is the product of technology, online networking, and social media. I think almost of the brand who is successful today have a great inbound marketing strategy.  Social media is the start to get people being aware of the brand, then people probably go register online to provide their information. I personally get interested in many brands because of Instagram, there are so many posts to introduce the new product, especially those with celebrities. I presume that almost of the brands focus on social media to attract customers. 

Student

After listening to the Hubspot videos, it became very clear to me how important Inbound Marketing is. It is essential that customers don't feel like they are a target of mass selling but rather they found out/researched about the brand on their own time and when they needed those products. This is why social media is a huge piece of inbound marketing because it allows customers to go and look at the content when they want to and when they are curious. Continually being pestered can get annoying so another form of Inbound Marketing that I think is important are blog posts. This is another way that their target audience can learn about the brand and any recent updates/stories but do it when they get inspired to. 

Student

I completely agree that inbound marketing is a great way to attract people. Yes it can be expensive, but I think the overall results are worth it. I found that the best examples of inbound marketing are through blogging, social media and emails. My company, Kylie Cosmetics, does do a lot of inbound marketing. Kylie Cosmetics and owner, Kylie Jenner, does a lot of marketing through social media. Kylie posts on instagram and snapchats her products frequently. You can also sign up for the email list. With that, you get emails daily with special deals and announcements of new products. 

Student

I think that inbound marketing is actually the best way to go about marketing. The company I am working on is a smaller company so no they don't have the resources that a company as big as Apple Music or Spotify have but it does try to get their name out there through forms of inbound marketing. I think that the best example I can think of when I was researching inbound marketing I found was defintely Spotify for something up and coming. I think that when you search for music or what not spotify is what comes up first. I also think that SEO is the best way for a company to go about inbound marketing and that is what my vcompany is lacking in. I understand it is exspensive but if it is going to benefit your company at the end it is all worth it. I think it is a great option to explore and more and more companies should familarize themselves with it. 

Student

I think inbound marketing is definitely worth it. Yes it seems costly originally but over time the payoffs will be greater. It's practically a way of gaining a strong prescence on the expanding digital market. With my company the Los Angeles Lakers they use the SEO very well in the way they promote news or merchandise and tickets with anything even relative to the word Lakers. With that I think just exposure will pay dividends in time.

Student

I would say Inbound Marketing is worth it. The company I am working on is Spotify and what they do write is cater to their audience by keeping it "social." Meaning, friends can share music and playlists with one another and it will link to their Facebook page. Spotify's target audience are music fans as well as social networkers so I would say they've done a great job.

Student

After doing the readings and videos posted for this lesson, I have learned a lot about Inbound Marketing. Through my research, I have found that the best examples of this are found in blog posts and social media posts. In this day and age, people of all ages are on their computers basically everyday. Whether it's just surfing the web or doing work or research, they're on their computers. Saying this, blogs and social media platforms are right there in front of them whether they're searching for it or not. I believe that this is a greay Inbound Marketing tool.

Student

Let me know if I'm correct on this.. So Inbound marketing is advertising that is more interactive and relevant to customers and clients (search engines, ect.) and outbound marketing is advertising thats fighting for the customers attention (pop up adds, ect.)?

Student

In my opinion, some of the best examples of Inbound marketing include using Blogs, social media, and emails. Blogs allow for previous customers that have been on a companies website and that have purchased a product to express how they were feeling while on the site. Whether they felt the site was too complicated, organized/unorganized, or if the products that they ordered met to their quality standards. Social media allows for companies to promote all of their products and brands, as well to educate customers on a subject that correlates to a product they are selling. Emails keep customers in the loop with when certain items are going on sale and when new brands are coming to that market. 

Student

When researching inbound marketing, I noticed the social media postings were most useful. Social media postings are engaging and allow potential customers to get excited. Social media posts about relevant content can build trust and build more potential customers. I also think email marketing is a successful form of inbound marketing. My brand sends emails that are focused on upcoming events to remind fans about upcoming games and community events. This is a great way to engage future consumers and track consumers who have not made a purchase recently. 

Student

 

After researching more about Inbound Marketing I found blogging and posting on social media are huge aspect of this technique. I do believe this method of marketing is a great way to direct the customers and audiences you desire. I do believe it is worth it for your company to invest at least some time into this marketing technique and to an extent it is a cheaper way to advertise. 

Student

While doing research on inbound marketing, I found that there are many different ways to use it. Though I think that posting on social media and blogging are the best ways to direct traffic, there are a lot of positive ways to influence your business. Organic leads are the best way to get customers because it is free to a certain extent. 

Student

Through my research of Inbound Marketing, I have found blog and social media postings to be the most useful. Blogs and social medias are often engaging and empowering to potential customers, and that is the whole point of an Inbound strategy. 

For a specific example of great Inbound Marketing, I would point people to Luxy Hair, a hair extension company. Luxy utilizes social medias such as YouTube and Instagram to post tutorials and vlogs (video blogs) about how to style their products, and has amassed over 3 million followers on their social channels. I believe this has been a huge factor in the success of their company. 

Student

After doing research on my brand, I believe that email marketing is the best example of inbound marketing.  A series of emails focused on useful, relevant cotent can build trust with a prospect and help them become more ready to buy their products.  My brand sends out multiple emails per day to potential customers and can also track customers who have gone quiet and haven't purchase their products in a while.  All of these tactics help increase customer engagement with the brand.  In addition, email marketing may also increase sales revenue in the future for th company.

Student

Inbound marketing empowers potential customers, shares useful relevant content, and helps customers make right decidions. Through my research, I personally think the best examples of inbound marketing are blogs and social media. Firstly, the blogs is the most important tool to optimize website and social media. Secondly, people use social media frequently to quickly share information with the world. The brand could utilize the advantages of social media to target audience and get closer to them. 

Student

In my research for my brand, I found that the best type of inbound advertising for my brand is through the posting of Instagram posts. Instagram is a great resource for my brand in the sense that the target audience gets a great visual representation of what Kirkland's can offer you and your space. It allows the viewer to get ideas, see new merchandise, and ultimately make the decision if they need any of the products shown in the picture for themselves. 

Instagram uses hashtags in a way that kirkland's can use key words and phrases to grasp the attention of their intended audience. Through hashtags they can increase their follower base and ultimately raise their following. 

Student

 

As my research, the content marketing through a blog is good examples of inbound marketing because that is effective. Blogging works well for a variety of companies, even companies that are not in consumer facing industries. With a little brainstorming and creativity, any industry can create, post, and share content that its potential customers will find valuable.

Student

Through my research I found that social media and blogging are the best examples of Inbound Marketing. Not only are these free but these marketing styles actually engage people to talk about your brand and create consumer loyalty and brand awareness. Social media is a great place to build up a brand because most people use it and it enables companies to engage with a wider range of audiences. 

Student

Based on my research, inbound marketing is effective, it is all about making customers come to you and empowering potential customers. It might create videos that potential customers want to see. Create blog and social media are the best examples of inbound marketing. Create useful content so that prospects can contact them when they want more information. Inbound marketing is focus on getting found by customers.

Student

-Empowering customers is vital. When they become more active you can get a more personal connection, and that could persuade buying tactics 

Student

 

Through my research it seems as though blogging and social media are the best inbound marketing, and it’s free. Depending on the company inbound marketing might be very beneficial in the long run.

Student

While conducting my research I have found that consumers are becoming more educated when looking to buy and are looking to only engage with companies on their own time. Therefore, a company should push creative content marketing that is based on the interest of their target audience. This will contain less commercial ads, and more personalized emails or information based websites/social media sites to gain knowledge on the product before use. 

Student

From my research it looks like some of the best examples of inbound marketing are blogs and social media. With an effective blog and social media you can have successful inbound marketing. I don't know if it is worth it or not I think it depends more on the product/company. 

Student

Through my research the best inbound marketing examples I saw were through email and content marketing. Patagonia creates great content for their blog and I have since gotten email notifications for it. Instead of highliting their products, they talk about real stories going on in the environment, amazing natural adventures, and people who are taking advantage of nature and staying active. It's enjoyable, easy to read, and companies should take a page out of their book.   

Student

Inbound marketing is a great way for marketers to focus their attention on developing content that their consumers WANT to engage with. The internet age leaves consumers saturated with messages. Companies are constantly pushing product information onto consumers. As a result, consumers have become tired of these "sell-first" messages. One brand that has excelled in counteracting this trend with inbound marketing is The Dollar Shave Club. The organization provides its users with great content and yield higher results at half the advertising price.

Student

Based on the articles, it seemed as though blogging and social media are the best forms of inbound marketing. Inbound marketing increases loyalty and I believe blogging helps keep consumer interest and interaction.

Student

inbound marketing makes customer more stable and loyalty. 

Student

Outbound marketing is outdated due to its "renting attention" aspect. Companies are deploying modern methods, aimed at creating awareness, and developing relationships with customers and target groups. Inbound marketing is essential, as it attracts clients worldwide, taking into consideration their needs and priorities. Moreover, it helps analyze the prospects of the client’s decision-making process, leading to a stronger influence on their future buying choices.

Student

The inbound marketing is very good and suitable for the brand i choose. I choose a fashion brand, it connect with social media and blog very close. It is important to do better on the inbound marketing and it can attract many people to buy their latest item

Student

From the articles that I read about Inbound Marketing/Content Marketing, this strategy is great when it comes to gaining customer loyalty and getting their attention without forcing it. I think that the best examples of Inbound Marketing are blogs. Blogs are a perfect way to draw a customer in by creating blogs that are interesting to them and have information they want to look at. First, you must figure out your persona/target to make sure that your content in your blogs is relevant. Overall, I think that this type of marketing is very beneficial to use.

Derek Mehraban's picture
Instructor
3/19/2017
Blog, Ingenex