Best Inbound Marketing Agency Approach?

Derek Mehraban's picture
Instructor
3/19/2017
Blog, Ingenex

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This week we focus on Inbound Marketing for your client brands. It's possible some companies may not spend much time, money or effort on Inbound. 

At Ingenex Digital Marketing we feel companies need to spend around $10K per month in order to move the needle on organic lead generation.

And that's just for strategy, design, content marketin, writing, web CTAs and such. We also manage your paid media and paid social as part of that. 

Then you need to include media costs and Inbound software such as HubSpot. That adds a few more thousand to the mix.  

Is it worth it you ask? I think so. The number one way to increase traffic to your site is through increased content creatio in the form of blog posts. Inbound Marketing build long term value for your brand.  And has long term SEO value. 

As a Hubspot marketing agency gold partner we fully endorse Hubspot software as the best way we've seen to automate your marketing for small to medium sized companies. Including those looking to do Franchise Development Marketing. 

So im curious in your research what have you found to be the best examples of Inbound Marketing? Please share in the comments. 

Comments & Feedback

Student

I liked how Hubspot took the idea of Inbound Marketing and Content Marketing and broke it down into simple concepts. I was able to understand more of what those methods are through the Hubspot videos.

I think social media platforms and blogging seem to be the best examples of inbound marketing. I think I favor these two because I personally use both channels and have been attracted to brands and websites through them. Blog posts are the best examples because they are quick reads and there are always hundreds of posts that interest all types of people. 

Student

Blogging. It's affordable, efficient, and effective. It allows businesses to publish information that is relevant to their business, helps with SEO, and is something that customers can find a use for.

Student

The most effective example of inbound marketing I have encountered is blogging. Companies that create a blog is a great way to attract customers. The main reason inbound marketing works as opposed to traditional marketing is it creates content that the customers actually want to see. Blogging is content that customers will personally look for to get information on a brand or company. It also is a great way for a company to give the customers a tailored message and can infrom them first hand about themselves. I think blogging is the best example of inbound marketing because it is content a customer wants and helps inform about the company.

Student

I see many of my friends and families using blogs to review products and continue to share what they love and what they would like to see change. A fantastic way to create that importnat word "engagement" 

Student

The best and most clear examples for Inbound Marketing were from Hubspot. I found it easy to understand Inbound Marketing strategies through: 

Attract(through blogging and social media)

Convert(Landing pages, and Call-to-action)

Close(Email marketing, workflows, and lead score) 

Delight(social media, smart call-to-action, workflows, and emails)

This strategy will definitely generate leads.

Derek Mehraban's picture
Instructor
3/19/2017
Blog, Ingenex