Coming soon... Facebook TV?

Ross Johnson's picture
Instructor
3/7/2017
Facebook

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Facebook recently recruited Mina Lefevre, MTV's former head of scripted programming. This news is particularly relevant as Facebook CEO Mark Zuckerberg previously hinted at a short-form programming business strategy similar to Google's YouTube Red.

Original content is growing and profitable landscape with key players like Amazon and Netflix spending a bulk of their revenue in content creation. Considering Facebook's history of copying snapchat, it wouldn't be surprising for them to play the "me too" game.

What do you think of Facebook TV? Would you watch original Facebook content in your timeline?

Comments & Feedback

Student

I don't think Facebook TV would not be very successful. I personally do not like to spend a lot of time on social media, but I believe others go onto the site for social reasons. Facebook is a quick and easy way for people to gain loads of personal information on indivduals in their communities and I don't see how online TV streaming will fit into their current buisness strategy. To be successful, Facebook will need to innovate to be a video platform that doesn't fall unser-generated videos (youtube) or video streaming (Nexflix, HBO, etc). I think those platforms are already saturated enough that being new competition will make Facebook TV look weak.

Student

With Facebook being one of the leading forms of social media it wouldn't be the most unexpected or worst idea to jump on the band wagon. Most of the social media sites we use today seem to all play off of eachother and without Facebook offering some kind of streaming factor the company could see some declines in the number of followers. By adding this new feature will allow those who are already consistant users to stay on the site for more of their needs and attract new users with the updated feature.

Student

Depending on what is promoted on Facebook TV it will succeed or fail. If people are going to have to pay for it, they better have content that makes selling it seem reasonable. If its exclusive interviews, news stories and maybe short films I could see people using Facebook TV, me personally I rarely use Facebook so i don't see myself using any sort of Facebook TV in the near future. I'm sure Facebook will start copying the rest of the big players in the world and make their own content soon.

Student

I believe that Facebook TV is an interesting concept.  Facebook has always been known as one of the most widely used social media networks among users.  If the platform added this TV feature, it could potentially generate a larger audience and ultimately increase revenue and sales.  Original content is becoming more and more popular, and I believe that Facebook will probably be successful if it does decide to launch this channel.   Personally, I'm not totally sure if I would use the Facebook TV feature just yet.  I often use the platform to simply interact with family and friends and post photos.  I tend to try not to spend a large amount of time on Facebook due to studies and other clubs.

Student

I think this is a terrible idea, (not to be frank). Based on the people I follow and the content I view it doesn't seem like an original and/or organic idea. What ideas and/or content would be shown that's "Facebook exclusive" that isn't already plastered over other SMS? Facebook already offers the go "live" feature... do we really need Facebook TV? I can picture a series playing off of "Room Raiders" but instead something like "Social Media Snoopers" or "How to creep effectively on Facebook."

Student

Facebook is the most popular social media platform, coming out Facebook TV is pretty good. It is kind of unrelated diversification strategy. Facebook is expanding its new product line, which can help its original socail media more influencial.

Student

I beleive this would be a good market for Facebook to get into. This would be most identical to Youtube Red. The only problem with Youtube Red is that it does cost money to watch these telvision shows, whereas Youtube is free. If Facebook were to charge extra to use Facebook TV i beleive it might not be widely used. People I have talked to have the same opinon of not wanting to pay for Youtbe Red or any other service that charges extra. The same logic would be applied to Facebook TV. Ultimately, i'm sure there is a market for this though. It is another feature that Facebook can offer, along with their many others. I believe it'd be a good move for Facebook.

Student

Facebook is a leading social media site. I think that adding Facebook TV is an interesting concept. I think that if Facebook added this feature it would attract a wider audience, and would also create more revenue for this social media outlet. Personally, I would not watch original Facebook content on my timeline. Facebook has been around for awhile, and its main purpose is to connect people with their friends and family via posts, pictures, and messaging. I would continue to use Facebook for this purpose. 

Student

I think Facebook did a smart decision to program the facebook TV. We now watch TV program through Netflix or Youtube, and they are both APPs. It is easy to accept watching TV through other channels. Therefore, facebook chooses a proper moment to lauch Facebook TV. What is more, facebook is the most popular social media in the world. I believe a lot of people will be interested in facebook TV. 

Student

Facebook has been a dominate force when it comes to top social media sites. With online streaming becoming a growing market, Facebook as a competitor must find ways to continually attract users. Adding facebook TV is one way to keep users on their site for longer periods of time and allows advertisors to reach an audience for a longer period of time. I personally, wouldn't watch much facebook original content. My main usage of Facebook consists me just seeing what my friends and family are up to.

Student

If Facebook sees competitors succeeding with similar ideas, they would be smart to test it out. I don't watch content on YouTube Red, but I do watch Netflix and Hulu. I would probably wait and see what other people were saying about the Facebook content before I paid for anything.

Student

I would not expect this from Facebook. I believe the development of this might over crowd Facebook with lots of image content, but I could see the older crowd using it because of convience and not having to worry about set up. I believe many millenials will stick to Netflix/Hulu/etc. With adults they will most likely enter the competitive video streaming market.

Student

I think that Facebook  TV would be a really interesting concept, I wouldn't be too surprised if they launced something like this considering their history of copying other scoial media outlets. I think it would have to take something big, like a huge "Facebook Original" for it to blow up. I think that because Netflix is so huge and established and other companies, such as Amazon are doing alright, it would take something big from Facebook TV to be successful! I think Facebook is already big enough and they should try improving in other original ways. 

Student

I think Facebook TV is yet another way Facebook will continue to lead in social media advertising. They always seem to be staying ahead of the curve, while other platforms are trying to catch up to them. Facebook TV would help Facebook incorporate a pop culture staple into their platform and sustain their current success. Netflix's success has been sustained because of their ability to create content in addition to their syndicated shows.

I would watch Facebook content in my timeline. I'm sure this content would be eye-catching -- native and picturesque -- and that would cause me to stop and look at their posted content. 

Student

This is an interesting concept. People can watch a show then immediately post about it to their wall. This is something that would not interest me but I could see how others would enjoy that. I think Facebook TV could reconnect people to Facebook, especially for the younger audiences. I am not sure what kind of original content Facebook would create. The whole idea does not sit well with me but we will see. 

Student

It's interesting how you connected the show to blogging about it during or after the program. That is one way to keep users more connected.

Student

With Facebook being one of my least favorite platforms of social media I probably would wait it out and get reviews from friends and family before I decided to try it out for myself. I think the idea (although not original) is a good move for Facebook. With over 1 billion active monthly users, Facebook will have no problem gathering views as long as the content they push out reacts well with the viewers. Looking forward to seeing Facebook TV come to a timeline near me!

Student

It definitely sounds interesting. Facebook will have advantage over amazon or netflix if they use the timeline to promote their original contents. Unless users intentionally search for original contents once they login, amazon or netflix cannot reach to non-subcribed users to advertise its contents. However, facebook can do so if it combines it with social media function. But the question is how much control the users have over timeline. I honestly would be bothered if excessive and unnessary contents that I don't care show up constantly on my timeline. That is one of the reaons I don't use facebook that much. Therefore they should find the right balance between "don't turn off your users" and "let's sell this." 

Student

This is difficult to say. Normally, when there is a new update, the other application starts to imitate the same function; however, I often follow the first app that has the update. Nonetheless, if all my friends start to use this function on the other app, I will probably follow them eventually. Social environment is the key of success on the competing apps. Therefore, it is difficult to determine if I will stick with the same app, or move to the new one. 

Student

Every so often there’s a new update or a new app that I think would be unhelpful to me and my peers and then it usually turns out to be the opposite. Facebook TV seems like it would be that sort of situation. Although, this is a great way for Facebook to provide ad-based programming to it's users because it can be streamed right in the middle of everyones timeline. I might take a look at what it has to offer depending on what is featured on Facebook TV. 

Student

According to Curtis Silver from #AllThingsMobile, it sounds like it is a done deal. With the addition of Ms Lefevre and the addition of the video option on the app, Facebook will certainly add original video content, I think successfully. Facebook currently averages over 1 billion video views daily (BufferSocial, Jan 2015).  Everyone at my office, and I would guess most people in general, spend an enormous amount of time of FB, whether at work or in class, or just sitting on the couch. Short timeline video content is being watched now. Timeline content will have to be short, popular and non advertising.  I think any content longer than just a few minutes, would have to migrate to the television, ie netflix, Hulu, etc.

Student

Personally, I do not think Facebook TV would be something I would find myself watching too often. However, I do not necessarily think that I am the demographic that Facebook would be most interested in reaching with this new concept. I know my parents love to spent time on Facebook, much more than I do, and this would definitely be something that they would like to check out.

Student

I agree when you mentioned your parents spending time on Facebook. Mine probably spend double the amount of what I do. So marketing towards an older demographic might not be a bad idea for "Facebook TV"

Student

That is true. But, older generations struggle with updates and fast-changing technology. What are the possibilities of Facebook TV appealing parents?

Ross Johnson's picture
Instructor
3/7/2017
Facebook