Editor - job for the future?

Derek Mehraban's picture
Instructor
2/17/2015
Blog, Ingenex

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Seth Godin

In a recent post Seth Godin was interviewed and talked about how it's more important to have editors than brand managers. What a concept. This fits in well with the content and inbound marketing approach. And brands have to tell stories to engage their audience and essentially make sales.

Take a look at this article by Seth Godin and see what you think. Would you make a good editor? Can you see how the business is changing? This is some good ammo to prepare and change the way you think about marketing brands.

Comments & Feedback

Student

I really like he said in the article, I just write like I talk. I think almost anyone can do it, but most people aren’t diligent enough for our trade. That is true, but I am still work on it. I don't know how he did it, and I am still work on it. I hope that after read this little tips, I can be a good editor for sure.

Student

Well, I personally enjoy writing, reading, and editing, and actually trained myself to speak in a professional, personable, relatable tone and language in all my communications, so I like to think I would make a good editor. I do see the change in business but very slowly. 

Student

I agree with his point to that it is very important to have editors rather than brand managers. I think with this day and age technology has become such an important aspect, and such a growing aspect for brands and for consumers. Inbound marketing is a key approach to get consumers to notice your brand and your product in a different way than ever before because it is personal to them. I think I would make a good editor, because I can connect to people on a personal level. I am also a Creative so I know how to push the envelope on certain things and make people a little bit uncomfortable. I think that is how you break through to new ideas that can really connect with people and influence society.

Student

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I really like this article because it brings a new perspective to marketing. Seth talks about the idea that the editor is more important in marketing than a brand manager.  I personally don’t think I would make a very good editor.  I excel in ideas and execution; unfortunately, I have never been one who focuses very well on detail.

I also really liked when he presented the idea of not having a central office.  In one of the shows I watch, House of Cards, I saw something like this and thought  it was a really cool idea.  In the show, reporter Zoe Barns works for a company called Slugline, and while they have a place for their reporters to come and work if necessary, they are not required to stay in their office to do their work.   It was pretty cool to see on the show, and I wonder what it would be like to work in a place like that.

Student

I thought this article/interview was really interesting.  I thought the majority of his points were very valid, especially about how marketing must be about human beings connected with human beings.  I think this highlights how the industry is changing from an inhuman and unconnected message to messages that play off of peoples emotions and feelings.  I think I would be a good editor because editors must be very organized and extremely detail-oriented, two of my strongest qualities.  I also think I would be a good editor because of my hard-work and dedication.  I think being an editor would be very difficult, but it would be a very rewarding career that would provide a multitude of experiences.

Student

First of all, Seth has some killer glasses, and the article was pretty interesting too. I enjoyed his points about what type of people businesses should hire - people that genuinely care. If the people creating the content that is supposed to make the brand great don't care about the success of the company and aren't invested in it, the content will suffer severely. Also, he made the point of keeping the editors or content creators in a separate place than the brand managers to help facilitate creativity. I find this to be true in my own internship experience. Sometimes people will get bogged down because they focus on just pleasing the manager rather than creating content that may be risky, but an overall better choice. For this reason, I absolutely agree that the editors or creatives should be work in a separate space. I think this is one reason outsourcing production work to studios is a great decision for brands - the studios have their own creative space where they can come up with awesome, new ideas away from the client. I also enjoyed his point about content marketing: “it’s human, it’s personal, it’s relevant, it isn’t greedy, and it doesn’t trick people." I think this is an important point for brands to remember in this digital age. Because there is so much clutter online, brands need to create relevant, real content that their audience will enjoy consuming rather than spamming them with corporate messaging. It’s about building relationships with the audience. 

 

Student

As the technology change, most of people know how to use smart phone and computer. there are many social media that let everyone to express their throught on it, which is pubic to the whole world. internet connect the world together, everyone of us come to a independent editor. not only professional editor can express their view, we all can do now. this is a good thing for us as a customer and harder as a company. because we can post on social media about any bad service experience we had, but we can also push company have better service. 

Student

What an interesting and insightful interview! Personally, I love making things perfect, especially when it comes to advertising. I think for that reason I would be a good editor. I also like writing content because I'm very picky about wording. I think it's important to know your audience and cater to them. Like Seth Godin said, "Real content marketing isn’t repurposed advertising, it is making something worth talking about." You have to make your content captivating to your audience. Inbound marketing focuses so much on digital content, which emphasizes how important it is to have editors. From there, brand managers can then share the story in order to improve marketing/advertising. 

 

Student

Godin's article about the importance of editors as opposed to brand managers is interesting and I can definitely see how it is a trend that will continue. Especially after researching and learning about inbound marketing and how it is changing marketing as we know it, it is obvious the editor role is important. I would not make a good editor.

Student

I enjoyed reading this article writen by Seth Godin.  I also was a big fan of the idea of not having an office in a building.  This to ensure that your brain keeps flowing and the ideas keep coming.  I personally believe that I would be a good editor.  To be completely honest this job is very difficult due to the fact that it is very detail oriented.  That is one of my strong characteristics but writing is not.  An editor has to take a lot of responsiblity.  This Seth Godin is very smart and this article was a great read.

Student

Seth Godin makes a really good point on the world of business and marketing. No matter what business you are in, you need to create and build that necessary trust to be successful. I also think he makes a good point on you cannot make someone like a brand, people themselves have to take interest in the brand themsleves. Business has been changing like this for awhile so I was not too surprised by the comments he made... but they for sure are good guidelines and topics to bring up!

Student

I really enjoyed this article by Seth Godin.  I really enjoy how he says that he said permission marketing is human and that is why people trust it.  It gave me a lot of insight on how inbound marketing actually works.  People trust it because it does not try to trick people.  It gives people all the information that they need to know.  This article made think about how it does make more sense for marketing to give people exactly what people need to hear rather than trick them.  Being brand trust is a better way for people know and trust your brand.  

The article also made me think about how marketing is different the advertising.  I really started to think about this when Seth said that "marketers have tried to turn the Internet into advertising."  Marketing is just making the content worth while. The article really changed my view on how marketing works and how it should be looked at as a whole. 

Student

I think he makes a lot of cool points about how people have the power to change things they just need to put in the time and energy. If you commit to something and have passion for it it is possible for anyone to make a change in their life or make an impact. If you have passion and care about what you are selling or doing then your buisness will go alot farther. I think thats an important thing for people to understand in any they do.

Student

I really enjoyed reading this article because the responses were very informative and they gave me a clear picture as to what content marketing is all about and how its changing the world of marketing and advertising. I think that I would make a good editor because I care about what I'm doing. I like creating new and interesting ideas and methods to do things. Sure, playing it safe is extremely easy, but taking risks is much more adventurous and challenging. The business is definitely changing today. Consumers are more choosy and sensitive. If your ad isn't relevant to them, it's ignored or forgotten. 

Student

I did enjoy this article because it gave me more insight on inbound marketing from the perspective of Seth Godin. He made some valuable points but there was one point that I really thought was interesting. He stated that some of the best ways to get ideas and keep your brand moving is to "not have your office in your building". The point of marketing is to providing a interesting and engaging strategy to get to consumers. The world is evolving and changing so it is important to stay up to date with what the consumer wants and not playing it too safe. 

I believe that being an editor would be a difficult but rewarding position in a company. I think I would be a pretty decent editor because I pay alot of attention to detail when I am working on things. I believe that editor have the ability of connecting with the target audience and connecting to them to the product or service. I feel like I would be a bit overwhelmed as an editor because they take on alot of responsibility. I believe that editor and brand managers are vital to a company and help with engaing the audience. 

Student

I really enjoyed this article by Seth Godin. I liked how he always said that "A brand can't care. All that can care is people." He went on to say that the best companies are the ones that "hire people who care, reward people who care, and do work that demonstrates they care." I also thought it was interesting when he said that the best thing to do is have an office outside of the actual office. A place where you can figure out your own opinions without sitting in meetings. He says that what kills a brand that is trying to be interesting, is going into a meeting and asking how they can be more interesting.

Student

Seth Godin’s interview held my attention the way he responded to each question with complete confidence, always being very direct and answering the question completely. It just blows my mind that one of the most important concepts he talked about that marketing has been missing is the need of starting with a company that actually cares about what they are selling and how they are interacting with the outside world. What a crazy idea! People should care about their job and be passionate? We have repeatedly been told since we were young that you need to have passion and care about what you do, so of course the amount that a company cares relates to the overall success of the business.

He spoke about needing editors that are asking questions about how to be more interesting, rather than playing it on the safe side. I think that along with having true passion for what you do comes with the willing to take more risks and think outside the box to create something that would lead to more success. If you care, you’d rather your ideas be heard than to sit at your desk quietly just trying to keep your job. With these feelings, I believe that the desire to build trust with others comes easily as well. If I cared about whatever it is that I was selling, I would want to be personal and human to potential buyers because I would want them to know all about this awesome product or service I have to offer. In order to make others believe the message you are trying to deliver, you must believe in it yourself. Seth Godin said, “marketing is not repurposed advertising, it is making something worth talking about.” It is a lot easier to come up with something that others would find worth talking about if you think it is worth talking about, too.

            Seth Godin’s interview opened my eyes to what is missing in many advertisements and companys today. It all starts with hiring people that really care about the mission of the company.

Student

The Seth Godin article definitely brought up some enlightening ideas about marketing. I especially enjoyed his remarks about the Museum of Modern Art sending him 18 announcements within 3 days and their brand manager thinking, "Might as well do it; it doesn't cost me." To this, Seth Godin responded, "The problem is, of course, it does cost. What it costs is reputation and trust." So often, companies try to bombard us with notifications that in the end just become a nuisance. I have experienced this many times when my email gets spammed from websites that I have accounts with. While I love Spotify, LinkedIn, and J. Crew, I don't enjoy getting daily emails about totally irrelevant topics. They fill my inbox and in the end, I usually just unsubscribe from their emails altogether. If these companies were to reduce their emails to even just once each week and make that one email pertinent to my life, I would be much more willing to take the time and read through them. However, with their current strategy I just become annoyed, and that turns into something I associate with their brand.

Student

I enjoyed reading the interview of Seth Gordon.  I found it interesting when he said the most important thing is to have an office outside of your office building. He says this is what kills a brand. Given an office outside the workplace will let the team have more of an opinion without being asked the specifics of the brand. I believe this will produce a more creative outlook on a brand. However, I can’t fully agree when he says we need editors, not brand managers to push the envelope and make things go forward. I believe both are equally as important. Both use different tactics to best portray the brand.

Student

I really enjoyed reading the Seth Godin interview. One thing that he said about content marketing that stood out to me was that "it’s human, it’s personal, it’s relevant, it isn’t greedy, and it doesn’t trick people." I believe that inbound marketing is extremely important and relevant because humans are smart enough and have enough distractions to avoid ads and marketing materials they don't care about. Every marketer should be creating content that their customers want to read and believe to be valuable. This relates to being an editor because editors have the knowledge to make sure their work is personable and relatable. Editors know how to write to an audience and brand marketers should be doing this as well. Anyone can create a ton of marketing material, but if the target market isn't receptive to it and ignores it, then all that time and money is wasted. 

Student

I am a marketing and advertising management double major.  I think even though I could never be an editor, we have a lot of things in common.  I really enjoyed this interview with Seth Godin.  It is interesting to see how he interacted with the interviewer.  Even though he is an editor and I am just a student working to become an advertisor, there is a lot of things that we have in common.  I really liked the way he talked about art.  The idea of connecting us with someone else and it is something that everyone can do.  That is very interesting to me.  Every person in the world no matter their age or their occupation can connect to another person. 

I also like the idea of will people like you if you are gone.  I think a lot of marketers and brands are worried about who what and numbers.  If they focus more on if someone is going to miss this if you were to leave and making your content stand out like that, it will be more succesful.  I think this is something that a lot of people should start focusing more on.  

I really enjoyed this article and I am happy I was able to see the perspective from someone else in the business.  

Student

As I began to start my career in the Marketing field, I have noticed the importance of editing. Most companies have content they have already created before I came along. Over the summer, I interned with Siemens Industry and basically spent my summer editing and proofreading content for a new website my team was launching. I dont see myself as the best editor but it is crucial to businesses now and with every experience I am learning. Everything you put out needs to be clear, have keywords, tell a story, and remain true to the brand. 

Student

As I began to start my career in the Marketing field, I have noticed the importance of editing. Most companies have content they have already created before I came along. Over the summer, I interned with Siemens Industry and basically spent my summer editing and proofreading content for a new website my team was launching. I dont see myself as the best editor but it is crucial to businesses now and with every experience I am learning. Everything you put out needs to be clear, have keywords, tell a story, and remain true to the brand. 

Student

I enjoyed Seth Godin's creation of permission marketing and how he described it as, "markeing should be as anticipated, personal, and relevant, rather than interruptive." I wish that everyone viewed advertising and marketing this way. Ads should be something that people find to be creative and exciting as opposed to intrusive and annoying. Advertising and marketing is the key to any successful company, and I think more people should be less bugged whenever they see an ad come on. 

Student

What I think is really interesting is when Seth Godin says that “the challenge when we industrialize content is we are asking people who don’t care to work their way through a bunch of checklists to make a number go up, as opposed to human beings connecting with other human beings.” I think that’s part of the reason he feels that editors and more important that brand managers, and I have to agree. If I buy a product and I can have a real person-to-person conversation with someone from that company about a question or concern, I am going to be way more satisfied with my purchase. It is interesting to me that in this digital age, where technology never ceases to advance, that the dynamic of inbound marketing is challenging the anti-social aspects of advancing technology. Businesses that use online chats with customers, and other methods to connect with customers using technology are going to be the businesses that succeed.  I am sure that an editor would be better at connecting with consumers because they are trained to communicate and convey a message, whereas a brand manager wants to sell the company and the product or service rather than maintain customer relationships.

Student

I really like the way Seth Godin looks at the world of marketing. He makes a point about how editors are the ones who push the envelope and make marketing more interesting. I think it's important for companies to have a person like this. He mentions having these people work in a different office down the street but I think it might even be a good idea to get the input of someone who isn't always working for the same company; someone who has marketed other brands because they've seen a lot of different things. He mentions that brand managers try to play it safe. I think we definitely need people to be creative but we also need to play it somewhat safe. By safe I don't mean not thinking outside the box but I mean that in the day and age we live in everything in the media is really criticized and picked apart so it wouldn't be good to do something extremely controversial because it could end up hurting the brand as well.

I personally don't think I'd be a great editor because I'm not a super creative person on my own. When I can bounce ideas off others I do much better because it gets me to start thinking about other things when I hear others ideas. I do think there are people out there who would be great at a job like that and they do deserve credit for their art like Seth Godin says.

Student

This man seems so humble. It is really refreshing to read the interview with him because so many times powerful men come across as entitled and cocky rather than humble. Seth Godin seems not only humble but very intelligent it would be hard to compare to a man like him. That being said, I never really thought of myself as an editor. I don't think it would be a career I would enjoy or be very good at. I wouldn't want to be a brand manager either though based off the description in the article. I would rather be looked at as creative and innovative than playing it safe. 

Student

I love Seth Godin. Everytime I read or hear about something he does, he always seems very genuine and passionate about it. When he said that any work a human does can be art, I thought about it and he's right! If you work hard enough and produce something that more people will see, appreciate, and pass along to others, then that's art. I don't think enough people get credit for producing art unless they're literally painting a picture. That being said, I do believe I can be a good editor. It seems like interesting and rewarding work. I do see the business changing as permission and content marketing have taken over. People will follow brands they like on social media. More and more people today actually get annoyed when someone markets/advertises something to them when they've never shown any interest in the product. I know that if I kept getting emails about buying men's underwear or something like that I would be very annoyed that the company didn't take time to see where they can target their real potential customers.

Student

I thought this article was very interesting.  One part I really liked was when they he talked about having an office outside of the building to visit once a month. This will help them be more creative and not play it safe.  Editors are important to push the envelope and make things go forward.  Brand managers play it too safe. 

Student

I found this article very interesting. After reading it I can definitely see how the business is changing. It made me realize how important it is to have a good editor and how valuable they are to a company. Personally I don’t believe that I would be that string of an editor. I’m not a very creative person but I do value all the skills that editors do have. I also liked Seth Godin’s idea about employing an editor rather than a brand manager. I think that although the business is changing with all different ideas, it’s important to have someone who cares. That way consumers and businesses are happier and it strengthens the bond between the two as well. That way it makes it less about the product and more about the people who work there. It becomes something more personal and it brings out the crucial point that being trusted is the most important thing when it comes to building a business. 

Student

What I took away from the article mainly, is that passion and genuine interest in a topic are often overlooked but extremely important in creating content that people will take interest in. In this way I believe that if I was working on something that I truely believed in, and wasn't just being paid by the hour to punch out the same old copy paste, cookie cutter posts or content, I would be a successful editor. Businesses are being forced to give up the numbers driven, industrialized output, and focus in on having a personality and flavor that the readers and consumers will enjoy and be drawn to. Things like YouTube have made a huge difference because it is low cost, and provides a way for brands to attract customers and interested parties using the ever growing video format.

Student

This article was so interesting to me. I loved how he brought up the subject that everyone talks about how advertising is declining. If people want to talk and stress about that they can, but Seth Godin is not about that at all. One shouldn't stress about the declining of advertising, but on how to make a difference and get unstuck. He says that he doesn't know how to tell you to get unstuck, but that it will probably be scary. I loved that. People do talk all the time about the decline of advertising and it is so annoying. Instead of talking about it, why don't people do something to make a difference in the advertising world. Taking risks, blogging, creating a brand, etc. are all very scary, but once you take your plunge in, it will start to be less scary and more of a thrill that you are doing something positive in your career.

I am not sure I would make the best editor. Like Seth Godin, I write like I speak. I like to put all my ideas out there and have someone look over them and give me the positives and negatives. I would rather not be the editor in my opinion. On the other hand, I can definitely see how business is changing. In the article Seth Godin talked about how we need to redefine the business we are in. People need to think outside of the box to get your company's name out there. There are new fads everyday that people will be obsessed with for a month and then it passes. I liked how he talked about having an office outside the company's building to get new and fresh thoughts and to be in a new space. I think that is a great idea to get the flow of new ideas and creations going. Being stuck in the same office everyday, all day is not going to bring you to new ideas. Getting out of your comfort zone, trying something new, being scared, etc. is what is going to bring you sucess. 

Student

In my opinion, brand mangers are who know the brand pretty well, and editors are the people who can tell what is your brand, and they know how to express.  In the inbound marketing you need editor to tell people about your brand, and let they understand your brand even to become your new customer. Thus, editors are more important than brand manager for inbound marketing. A good editor can attract your attention at the first second. Also, editors are good at build a content that is really helpful for inbound marketing. 

 

Student

This article argues many great points about the way businesses and “brands” have not taken advantage of inbound marketing. In addition, it was discussed that paving a workplace that is productive from having freedom of creativity in the office to taking risks and changing the way the company markets to consumers. Seth Godin has made several arguments about these things, and it’s important that companies, employees, and job seekers look into what it is that they really want to do for this world. He made a statement stating, “I’m just trying to make a change in the universe that we can all be pleased with,” if we all had this mindset and somehow incorporate what we are passionate about into our jobs, there would be no reason for businesses to fail, for people to be unhappy, for the world to be at unrest. I believe that I would make a great editor for a company, because I do believe in relevant content. It’s about engaging people in what you have to say, and not about “pushing” content onto the consumer and expecting sales to spike. Seth’s definition of real content marketing (it isn’t repurposed advertising, it is making something worth talking about), should pave the way for business success.

 

Student

I found the idea that distrust is bred from constant "Zero Sum" measuring of income to marketing strategy is brilliant. I think that you are never able to take a step back and look at the bigger picture of a marketing strtegy, when you are only focused on its earnings and profit margins for the quarter at hand. Obviously there has to be some tie, but it isn't as cut and dry as many would be led to believe. 

I don't htink I do agree with him though on the point that marketing and advertising were the exact same thing back in the day, with advertising as the dying breed of the two. I think that there is a space for both with regards to MARCOM. I don't think they are mutually exclusive. Advertising brings the psychological approach to brand and content creation with markaeting driving the profit margins and business goals for the product launch. Without these two avenues, there would be no good MARCOM or creative content creation. 

Student

I definitely can see where Seth Godin is coming from. I agree with much of what he is saying. I like the idea of employing an editor rather than a brand manager in order to emphasize making things interesting instead of safe. I think I would make a decent editor. I would enjoy the opportunity to make things interesting and share content that sparks enthusiasm and discussion. I also feeel I would do a good job in dealing with the human element and caring about people. The biggest challenge for me as an editor would be that I tend to be slightly risk-averse in the workplace, which is the issue Seth Godin is trying to adress with using an editor instead of a brand manager. 

I think the way business is done is changing, but I think the ideas behind trust, reputation, and caring have always been part of the recipe that makes for a great company. If businesses followed Seth Godin's advice, I think both consumers and businesses would be much happier. The bond between consumers and business would grow stronger because there would be an opportunity for human connection on a more personal level. It would be less about Apple and more about the people who work there. This could open the door for positive two-way communication in which honest interactions between consumer and business would make for better businesses and products. 

 

Student

I think the article makes a crucial point when it points out, "Being trusted is the single most urgent way to build a business." Although many think there is not be a cost to some of the tactics companies choose to use, there is a cost.  The cost is not monetary, but more importantly, when companies bombard people with information or advertisement, they diminish the company's reputation.  New marketing should show people the things that interest them without interupting every day life by presenting this information in a way that aligns with their views of the world.  

Student

I think I would make a good editor because I am creative and very responsible. I am very good at collaborating with others and like to see things come together. I agree with the article that editors are more important than brand managers. I believe that brand managers also play a big role in a company. In todays society consumers are looking at blogs more than other advertisements. So in order to engage consumers you need a very talent editor.

Student

This article definitely made me realize the value of a good editor. One thing from this article that registered with me was the key is to avoid marketing myopia. Companies focus on what they do, not on the solution they provide. Seth gave several examples of this in his article. One was how Gillete could have created a men's magaine, like GQ, since they are trying to position themself as a company like that. But instead they focus on what they do, favoring safety over being bold. I'm not sure if I could be a good editor, but I definitely value the skills!

Student

I have been an editor in the past for my school newspaper and loved it.  I love making sure everything is how it should be, I like the responsibility and ability to collaborate with others to improve each other. I really enjoyed how Seth Godin explained how people involved with brands need to care about the people they market to.  Marketing shouldn't be intrusive, it should be personalized and welcoming.  By going about marketing and general business this way, you are more likely to gain loyal consumers and brand switchers.  Being trustworthy is one of the best things a company can do to improve their reputation and, in turn, their overall success.  Many big companies could learn a lot from this interview.  So many people skip commercials while watching TV nowadays because they feel the commercials are annoying and "cookie-cutter", by personalizing your advertisment, you're more likely to grab that consumer's attention and gaining them as a loyal customer.

Student

I think I would make a decent editor, but would leave that job for someone who is a bit more creative than myself. Since inbound marketing is crucial to the success of companies that want the public to gain interest in them by their own choice...not shoving it down their throats...I agree that editors are more important than brand managers in today's society. Since the editor has the ability to be heard by consumers, it is very important that they can relate to the kind of person you are trying to attract. I still believe brand managers are important, but since the public is so involved with blogs and non-basic advertisements now-a-days, you need a talented editor that is captivating to others. 

Student
I've always had a love for words, ever since I can remember. That's one of the many reasons why I chose professional writing as my major. I think that I would make a good editor because I want to make people's writing the best it can be. I've also had experience developmental editing/copy editing for different authors and for many different audiences. I also understand the importance of dedication and working on a deadline. I've learned to hone in on my time management skills because the world of publishing is so crazy, and you always need to be thinking ahead. This definitely tells me that the world of business is changing. It's all about looking at audience, and how to engage with them. Marketing is about getting people involved with whatever is being sold, or advertised. It's an important factor that is becoming more modernized in today's world.
Student

I think I would make a very good editor. I do think brand managers are still very important and relevant but I can see how the business is changing and I personally think it is for the better. I like the idea of outbound marketing and physically holding or hearing advertisements at times, but If I were to have a say in the marketing strategy that the company I will eventually work for uses, I would definitely recommend going with inbound marketing. Therefore, editors are very important and play a very big role in the process and success of the company. I think that results are proving that inbound marketing is the way to go and I also believe that the pros outway the cons. All in all I know outbound will most likely always be around, and I hope it is, but I won’t be surprised if the relevancy and importance of it tanks completely. 

 

Student

I think that I could be a great editor, because they have to have an eye for detail. I enjoy being able to be the head of something and also be able to make sure that something is 100% up to par. I believe that more businesses are looking to make sure their company looks good, so they want editors to make sure that everything that is said is accurate and not misinformed.

Student

Being a Junior Professional Writing major with a concentration in editing and publishing, I believe that I would make a great editor for a marketing brand. I think I would make a good editor because I have taken many writing classes that focus on the rhetoric of writing, proofreading, copyediting, publishing, grammar, and more. While brand managers are extremely important for a company, it's additionally crucial to have great editors who can make sure the content is edited and ready for their desired audience. 

My professors have brought up Seth Godin in a majority of my Professional Writing classes and claim he is a phenomonel editor. By reading this particular Seth Godin's article, I can see how the business is changing in today's world. In order for brands to tell great stories that engage with their audience, the brands have to make sure that their content is thoroughly edited, makes sense rhetorically, and free of any grammatical errors for people to understand completely. 

Student

Editor is great and powerful but still it is hard to become a good editor. Editors should have the eye of business and look forward for the benefits. It would be really nice to have broad view on the marketing. I am also agree with the flow of the business is changing. Young people who want to be in the business should open their eyes wider and try to be involved in the business all the time. It was really good reading of him.

Student

Being an editor would be awesome because you have lots of control over the brands identity, and that's something I believe I could do.. but I could only imagine how hard and how much work it would take to be in that position. Like he said, it also takes lots of passion once you care about something and that is a job one must really care for.. which is also great quality to have in the work-place. I also agree about how the business is changing, and it's an eye-opening and interesting concept. 

Student

I would not be a good editor, I do not think I have a broad enough view on the marketing world around me. I do think that with the everchanging business world the opportunities are endless for young and ambitious students who are willing to do whatever it takes to make a name for themselves. 

Student

It's a really good reading from the interview of Seth Godin. I think he really makes good point on having editors other than brand managers. Because his idea is giving people resources and creative freedom to enhance a brand in makerting purpose not just build simple audience like traditional marketing always does, which all about is pageviews and other attentions. I think he not just makes these up but giving examples that have poeple to do work that matters because that's how you make efficiency in work with your resources, not self-leveraging more or less. The article interests me a lot and I want to learn more about it.

Student

Inbound marketing is extremely relevant in today's tech society. Godin's interviews was an interesting and eye-opening read - especially when he made a point about Random House and Simon & Schuster not starting their own search engine before Google and missing out on an opportunity to change the world just because they were never creative with what they wanted to do. I think I would make a good editor if it was about something I'm truly passionate about - like good causes or perhaps the film industry. I wouldn't be able to post on a blog daily like Godin does if I wasn't passionate like he is. 

Derek Mehraban's picture
Instructor
2/17/2015
Blog, Ingenex