Editor - job for the future?
Like this Article?
Consider sharing it with your friends.
In a recent post Seth Godin was interviewed and talked about how it's more important to have editors than brand managers. What a concept. This fits in well with the content and inbound marketing approach. And brands have to tell stories to engage their audience and essentially make sales.
Take a look at this article by Seth Godin and see what you think. Would you make a good editor? Can you see how the business is changing? This is some good ammo to prepare and change the way you think about marketing brands.