Facebook purchases WhatsApp for $19 Billion Dollars

Ross Johnson's picture
Instructor
2/20/2014
Facebook, Social Media

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The latest of Facebook's acquisitions is a mobile messaging company called WhatsApp. Earlier today, Facebook announced they had purchased WhatsApp for $19 BILLION dollars. $4 billion of the acquision to be paid in cash, $12 billion in stock options and $3 billion in RSUs for employee retention. This is the the most costly known acquisition Facebook has made, Instagram being the previous title holder which sold in 2012 for a measly one billion dollars.

Facebook's interest in WhatsApp are likely due to the large user base. According to the press release posted by Facebook, WhatsApp boasts:

  • Over 450 million people using the service each month;
  • 70% of those people active on a given day;
  • Messaging volume approaching the entire global telecom SMS volume; and
  • Continued strong growth, currently adding more than 1 million new registered users per day.

Technology companies have been acquiring and absorbing each other for over a decade. Google, Facebook and Yahoo being the most nefarious company snatchers. In some cases both companies involved benefit, other times it just leads to failure.

What do you think of the acquisition? Is WhatsApp worth $19 Billion dollars and what does Facebook want with the application and network?

 

 

Comments & Feedback

Student

I think the more that Facebook buys, the smarter they are as a company. Facebook is growing everyday and the reason they are is because they are always adding new aspects to their board. They continue to reach more customers with different taste and different needs. I think that is was worth the money by how many users WhatsApp has that could potentially grow the users of facebook even more.

Student

one week ago WhatsApp added a new annoying feature which you can click on information to see who read your message in the group. Many people from my country did not like this feature.

Student

I think that social media companies keep acquiring each other because it is their way of defeating their competition. It is hard to stay on top in the social media world and so companies can buy other social medias that they compete with so that they can control it and make sure that they do not compete so much. I think that they acquisition is a good idea.

Student

I think that WhatsApp worth $19 Billion dollars, and Facebook did well to acquistition.

A lot of people like use messanger, and people would like to be secret messanger.

Facebook is too much open messanger that a lot of people can read what you wrote.

Therefore, it was best to buy WhatsApp.

Student

I think that this was a great acqusition on Facebook's part. I can see how Whatsapp could potentially become a competitor in the future and i feel that Facebook saw the same. They turned a threat into an advantage. instead of being worried about what WhatsApp next move is Facebook can now collaborate with them on  their next project and make sure that they do not overlap too much. Facebook just acquired another piece of social communication technology and has one less competitor. 

Student

I think that a lot of people living here, in the United States, would probably view the WhatsApp transaction as rediculous (I sure did when I first heard of it). I then heard of its use globally though. Unknown to me, WhatsApp is huge around the world, for SMS-style messaging. As you stated, 450 million people use WhatsApp each month. It will be interesting to see how Facebook encorporates WhatsApp and how successful the transaction actually was. 

Student

I think I was most shocked from reading that Instagram, which I use and most of my friends as well sold for "only" $1 billion whereas WhatsApp sold for $19 billion! That helped to put it into perspective for me. I have never even heard of WhatsApp, so I wouldn't have expected Facebook to spend that much money on it. That was my inital reaction, however that quickly changed. Apparently it was worth the buy for Facebook, because as I read on I learned that WhatsApp adds more than 1 million users per day. Seems as though both companies involved will end up benefiting. 

Student

I was pretty suprised that Facebook actually spent $19 Billion Dollars for purchasing WhatsApp. 

One thing I wonder is that whether Facebook had to spend $19 Billion Dollars to buy one small app?

I know WhatsApp have a lot of potential to interact with broad people, but still I think $19 Billion Dollars was too much. 

Student

I was shock that Facebook spent $19 Billion on WhatsApp that I just found out what the app was. I wouldn't want to judge the purchase but as it said up there if they are getting 1 million new registered users per day, it might be definately worth purchase. I wonder how they are going to make profit out of messenger app tho. interesting blog!

 

Student

The acquisition of the WhatsApp is definitely expensive for an app that I haven't heard much about. I did a little research because I couldn't figure out why Facebook would spend $19 billion for an app that isn't very popular. It turns out that WhatsApp has 465 million monthly active users which is higher than LinkedIn, Pandora, or Twitter. Everyday the app gains 1 million users. These statistics explain why Facebook purchased the app because it already has a strong user base and it's growing, now with Facebook behind it I think it's going to keep growing. The problem I see with the app is finding the right market for it, there's already so many communication apps! I can't wait to see what Facebook is going to do with WhatsApp.

Student

My first thought is why is it worth so much? Facebook must have something huge in the works for this either by some intergration, ad selling or finding someway to make each user actually worth what they paid. I'm eager to see what will become of this purchase since it seems extremely large.

I think it's comparable to the Instagram purchase when it had 30M users at $1B. It's obviously not only dependent on users, but it's clearly a large part.

Student

As people are planning trips around this time of year, I found this post interesting! I have heard many people recommend the WhatsApp, but have yet to download it personally. As with any expensive purchase, risk often comes with it. Although this is a risky purchase beause of its cost, I think Facebook was smart to take ownership of the application. Whatsapp offers many benefits between its constantly expanding user volume and its ability to adapt internationally. In today's world, communication via the use of smartphones, Ipads, laptops etc. is no longer a fad, but rather expected. Our generation lacks the desire to communicate by talking on the phone or face to face. Although this is arguably a negative change in society, it's reality. People are constantly using some form of messaging, especially texting, and downloading apps to connect with friends and family. Whatsapp allows smooth communication around the world, which is a major benefit. A common concern of travelers is being able to keep up with their communication habits around the world and never losing "connection" from society. Personally, I think the amount of users that download this app will only continue to grow. Facebook is all about networking sites that connect you with others. Facebook, Instagram, and now Whatsapp have common similarities by providing the ability to communicate with large groups, network regardless of location, and even offer picture sharing. Although this was an expensive acquisition, so far Facebook has been successful at projecting trends in social media and messaging applications. I trust that this will only grow their business and result in increased profit! 

Student

19 Million is absolutely rediculous to me to spend on this. This is something I have honestly never heard about. Putting this in perspective with how little they spent on Instagram, 1 Billion, make it even more friviouls. Instagram is a huge success and has provided Facebook users to be able to combine the two apps and enjoy them together, so why is this really worth 19 times that? Could it really be that much better even though it is widely unknown? I guess every new fad has to start somewhere, jsut like Facebook, but really...19 Billion?? If it is used for when people travel out of country and do no have cellular service, they could just use the normal messaging system provided on Facebook for this purpose. I guess I just do not really see the utility in spending 19 million on one single app. Also, I really dont know what they are planning to do with this app. Unless they have some great, and I mean great, plan into works, I think this decision could be a bailout to blame their failure on. 

Student

I bleive it was a good idea for Facebook to purchase WhatsApp. WhatsApp is used a lot in Europe. Many of my friends in Italy havie it, because there they do not have phone plans, they pay with a phone card each month. WhatsApp makes sending messages less expensive for them. 
Personally I do not think WhatsApp is woth $19 billion, it is a very important part of  social media communication, but it is worth as much as instagram, in my oppinion. 
I think facebook purchased WhatsApp to make sure that there was less competition for facebook messenger and also to possibly upgrade facebook messenger to make it more reliable like WhatsApp.
Overall I think the purchase of WhatsApp, even if it was overpriced, was a good step for the facebook company. 

Student

I’ve heard of the app, but the most I’ve heard of people using it, is when they are out of the country and can’t use their cellular service but that’s about it. Considering I don’t know many who use WhatsApp on an everyday basis, $19 Billion seems like a lot to spend.  The media has been saying that Facebook has been losing users so this may be their fall back incase Facebook goes out completely. Facebook probably hopes that the app will continue to grow in users and attention so would like to have their name behind it to show that they are still a strong company. However, Instagram has a bigger following than WhatsApp and they sold for $18 Billion less.  I bet the makers of Instagram are regretting their selling price now. Combing the Facebook name and image with a growing app may help keep the attention on WhatsApp and help it continue to grow into an empire like Facebook, but for $19 Billion I hope it’s worth it for Facebook.

Student

I find this acquisition absolutely absurd. $19 billion is an incredible amount of money, let alone to be spent on a messaging service app. I don't see this app being worth $19 billion, simply because there are so many similar products out there. There are numerous messaging apps that allow for free chatting between mobile devices, tablets, etc. that allow you not to pay for a text message, so I just don't understand how this one is different enough to cost that much money.

Although their growth rate has been extraodinary in the short time it has been launched, I just don't see the room for growth that would make WhatsApp worth this huge sum of money. Facebook only bought Instagram for $1 billion, and it was the fastest photo-sharing network alive at that time, and it has only grown since then. I see Instagram as more successful and more widely-used throughout the world, so why is WhatsApp so much more expensive when it is not as widely-known or used?

Facebook is looking to combine it with their existing "Facebook Messenger" in order to increase their "real-time" communication techniques. Facebook saw WhatsApp as the global leader in messaging, so I guess they didn't want to take any chances in letting WhatsApp become their competitor, which is probably why they were willing to dish out so much cash to buy it out.

I still don't agree with the amount this acquisition cost, and I still don't see where the ROI will be for Facebook, besides improving their own messaging app. I just think that $19 billion could be used to help so many causes or problems in this world, and wasting this amount of money on an app makes me fairly angry with the type of world we live in. I see how the Facebook franchise would want to acquire this company for their benefit, but I just can't justify spending this amount of money on anything.

Student

I think the investment Facebook made may have been a bad idea. Most mobile apps don't remain popular for a very long time, so to spend $19 billion dollars on one seems like too much money.

Although WhatsApp does have an extremely large consumer base, Facebook has invested in apps that don't quite pan out. They also already have Facebook Messanger, so I can't image WhatsApp will drawn many people in.

Student

I think the purchase of WhatsApp was a smart move for Facebook. The large user base will expand the Facebook empire.

But this makes me think about the future of Snapchat. Atleast within my friend group, we use Snapchat just as much as texting. I can see the Snapchat company being scooped up for a large amount by a big company like Facebook very soon.

Student

I think Facebook made a poor decision in buying the WhatsApp. Not only was the price a crazy amount for an App, but apps go through phases of being used so much and then nobody spends any time on it. I had never heard of WhatsApp until people started talking about Facebook buying it. I don't understand why only a few companies have to monopolize every company. It just seems like way too much money to pay. There are so many other ways to message people, and I just feel like this app will probably go out of style just like he apps before them too.

Student

I was surprised that Facebook spent $19 billion for WhatsApp. I could understand why they put into enormous money. It could be a better move for them but I don't really think that it's worth to pay because not all of generations use WhatsApp. I don't know what happen for the next generations but I really excited to see how they innovates more efficiently. 

Student

It is almost unbelievable that Facebook is paying $19 billion to a start-up just born in 2009. Consider the fierce competition among instant chatting apps, WhatApp is definately not the best of its kind. The immensely popular Chinese Wechat is currently dominating the market, followed by Viber. The bold move just taken by Facebook at least gives the message that 1) Facebook message app itself is not enough for Zackerburg's vision for instant messaging market and 2) Facebook is planning to gather more information about its users by further integrating the online message channels.

Student

I don’t know how I feel about it being positive or negative that facebook is buying everything we use on social media to the apps on our phones. I feel like they are taking over and each purchase gets bigger than the last and they are controlling everything we use on the computer and phone. What would happen if facebooks company fails or has something that makes it go down, all our favorite things have the chance of going down with it. I think its a bit much that they are overdoing purchases of apps and trying to be in control of everything we do on these devices.

Student

I think this acquisition was a massive mistake for Facebook. While the statistics make some great lines about the value of what they'll be getting, the price tag is still enormous for a company who still has to figure out a strategy to firmly enter the black. Coupled with Facebook who has numerous investor concerns of its own... it's a big risk that they didn't need to take. I think a more aggressive valuation on something like Snapchat had less fallout should it backfire.

Student

I really dont see a 19 billion dollar purchase going well unless you buy a social media site such as twitter or instagram. Any other purchase of an app is a waste in my opinion due to the fact that users these days either use apps constantly, or once and never again. Then again, I'm not Mark Zuckerberg and have 19 billion to throw around. A $20 purchase is a lot in my book. I think apps are overrated these days, expecially the apps that have a large user base for a short period of time. They seem way too unpredictable to put a price on.

Student

19 billion with a B is a huge amount of money! Especially since there are others like WhatsApp such as Viber, which is what I used when I studied abroad. What we are seeing in the world of tech currently is that there are many apps out there that can do amazing things! A lot of these apps also have copy cats that may even do more than the original, but what it really comes down to is viewership, downloads, or what has been thrown around lately as "eyeballs". Essentially if a lot of people are looking at your media then it is worth a lot of money.

This seems to be a similar case to the $3 Billion SnapChat offer Zuckerburg made a few months ago. It all came down to eyeballs using Snapchat. Facebook can't sustain the growth they are at currently. Similarly the crowds that are no longer interested in Facebook are now flocking to SnapChat. 

 

My guess is that Facebook wants to tap into that 450 million people using What'sApp and create their own kind of SnapChat with the existing viewers. Regardless if they do or not, they now have 450 million "eyeballs" to target adds to and that is worth a lot of money in this world. 

 

Student

I think this might be good move on Facebook to purchase the app because it is a good way for Facebook owers to continue to find ways to innovate and be a part of the process of creating the latest trend. What does suprise me is how steep the price is of WhatsApp, especially compared to Instagram. I feel like Instagram will still be more heavily used compared to WhatsApp, but Facebook must anticipate WhatsApp to be a huge presence in the digital world. 

Student

The idea of WhatsApp is awesome. The idea of being able to seamlessly communicate with any phone is very intriguing. I plan on downloading and giving this a shot.

 

Student

I was actually quite surprised when I read that Facebook purchased WhatsApp for $19 billion. It surprised me because they only purchased Instagram for a billion and I thought that Instagram would be far more popular than WhatsApp. However, I think it is a smart aquisition by facebook due to the high usage of WhatsApp and a large amount of users. Facebook has been doing this for a while and by now I am use to it, but at the same time it could cause in a monopoly in the world of social media, if possible, and I don't agree with it from that point of view.

Student

Facebook purchased Whatsapp for 19 billion dollars. It was shocking to me and I guess almost all people shocked to hear news. But who was the most shocked about this news? It reminded me of Google, one of rivals of Facebook. I read news about Google and WhatsApp that Google also wanted to buy WhatsApp, even much higher price than Facebook. However, both CEO and investor refused suggestion from Google and decided to go with Facebook. The heads of WhatsApp thought Google was trying to use Whatsapp to keep it out of Facebook. I could see that money is not the priority factor in M&A through this case. Also, When I saw that both Google and Facebook were willing to pay $19 billion for WhatsApp, I wonder how Facebook is going to use it and what outcome it will bring. 

 

Student

 

There is no doubt that WhatsApp generates a lot users and definitely deserves to be sold for 19 billion. Sure it would be hard at first to get a return on their investment, but Whatsapp has the technology to create a new Facebook. For an app that generates double the traffic than twitter, with 450 million users monthly, its worth when considering purchasing the app. Knowing Facebook they are in a little of a rut when it comes to getting more active users. Im sure they will link Facebook with the what app in order to bring Facebook to a newer and stronger social media platform. I see how Facebook is trying to bring another companies knowledge in creating the ultimate network and I applaud their efforts in maintaining their stake in the social media world.

Student

With these bigger companies gaining powers from acquiring smaller companies and being that Facebook market share is so large from the amount of users it has. With that Facebook now has the money and the market power to explore other opportunities. Now after saying that, do I think it’s a good idea that Facebook bought the whatsapp, not necessarily? I mean with all the other apps being created on a daily basis and the market changes so much that investing 19 billion dollars seems like a risk to me.

Student

The continuous growth of one specific business, such as Facebook can give power to one market. Facebook gained a lot of power throught the amount of people using it. Facebook can afford to try to expand by creating a new app and putting millions behind it. This is how businesses grow but normally fads are created by accidents, not planned out busness plans. So I don't know if a lot of success will be brought by funding new apps through Facebook. 

Student

I personally believe that Facebook's new aquisition is good for them, but a little rediculous. I have never heard of WhatsApp before all the news about it recently so it really shocked me to find out that Facebook spent $19 billion on the app. A little greedy Facebook?  I find it amazing that it sold for more than Instagram. In my opinion Instagram is much more widely used and should have been way more expensive than the WhatsApp app. I think that Facebook is getting a little overwhelming with the amount of money they are spending on things. Aren't there better uses for that kind of money? Just a thought!

Student

I feel that Facebook very much overpaid for WhatsApp.  Although WhatsApp does have an enormous customer base, and Facebook will benefit from some type of integration with the app, I believe that the benefit will not equal the cost.  Every few years or so there are new apps that take over existing markets, and I feel this is the case for WhatsApp.  Many people are going away from typical SMS phones, and although WhatsApp's value is at its peak currently, history has shown that it can not sustain those results in the future years to come.  I do think that Facebook would like to do some type of integration between the two apps so that they can leverage the WhatsApp market to be more active on Facebook.

Student

I think WhatsApp is worth all the money Facebook paid. My friend from Spain, mentioned how widely used it is to connect people between countries over seas. With all the users it currently has and the planned expansion to voice calls recently annouced, I think Facebook got themselves a deal.

Student

Facebook is well knowing in today's life. Almost, everyone use Facebook. Facebook has creat a large marketing value. I am not surprise by the huge amount of money that Facebook had purchased for the App. 

Student

In fact, I seldom use WhatsApp. Instead of that, I always use WeChat, a popular chatting app made by a Chinese company, Tencent. WeChat is worth at least $8 Billion dollars. Compare to WeChat, WhatsApp worth much more value. And I think it’s reasonable that WhatsApp is worth $19 Billion dollars. To Facebook, it’s a profitable business trade. First, I want to talk about the differences between WhatsApp and WeChat that make WhatsApp has more value. WhatsApp has more international users and the total amount of the users is 450 Million. WeChat has 300 Million users but most of them are Chinese. The biggest difference is that WhatsApp users can be more but WeChat users is almost full because of most Chinese users. By this point, WhatsApp is more international and WeChat cannot reach. Facebook is smart to buy this app because large amount of users can bring great benefits. I think WhatsApp can be a useful stage for Facebook to extend their business. Facebook does have their own chatting method on Facebook, but it needs a more professional chatting app. WhatsApp can do that and did well. Have the biggest amount of users in the world and be the most active app, WhatsApp is a cost-effective app to Facebook to purchase. In my words, Facebook uses its money to create more benefits. It is worth.

Student

With such user-base and the daily active percentage, I believe it was an incredible move made by the Facebook but not so much on the original owners of the WhatsApp because they could've branched out into such a bigger company and possibly compete against Facebook and other social titans. In my personal opinion, although the profit was incredible especially since the founder of WhatsApp had been rejected by Facebook once.

Student

It surprised me when this made news the other day. I don't have WhatsApp and have actually never used and barely ever heard of it before. Instagram on the other hand, I used daily before it was acquired by Facebook, so that purchase made more sense to me. It seems like Facebook, Google and Yahoo! are buying up the market place simply so they don't become outdated and fall behind these newer platforms. For example, even if Yahoo!'s popularity goes down, they can just focus more on selling ads on Tumblr and developing that for a while. Facebook must have big plans for this purchase. Hopefully they don't just mess it up. I think they did a good job with Instagram (even the ads!), except for the terrible video feature. They should leave that to Vine!

Student

I was shocked when I read that facebook bought WhatsApp for 19 billion dollars and even more shocked that it was more expensive than Instagram. I thought that WhatsApp wouldn't be as commonly used like Instagram would be. Then I thought about how many people of different ages would be using the WhatsApp app compared to the younger generation that uses instagram and it makes sense. Though i think that the 19 billion is a little extreme, facebook probably has many new ideas of how to use this app to connect with people around the world just like facebook does. I'm excited to see what they will do with their new category of media and i know it will definitely be innovative.

Student

To be honest, before stumbling across an article about this, I had never even heard of WhatApp before. So in my personal opinion I cannot see how it would be worth $19 billion. I looked up what the app is and read that it is cross platform mobile messaging app. Personally apps like this seem to be waste. Blackberry made a BBM app that was able to be used on all phones. I had the BBM app for about a week before deleting it. It felt so pointless to use when I could just simply text someone. I personally just don't find a use in apps like those.

 

- Also, I just happened to post an article about this under the resources before seeing you made a blog post about it!

Student

What really shocked me after reading this post was that Facebook bought WhatsApp for 19 billion dollars when Instagram was only bought for 1 million! I would think that Instagram would be a more expensive purchase, but maybe Facebook has plans in developing WhatsApp that are very extreme. What I think is cool about WhatsApp is that so many different types of people use it, and it allows people to message with their friends across the world without having to pay for SMS. Knowing Facebook’s history, I think they can develop this app into something that the world has never seen before, which could make it worth buying it for such a large amount of money. If they don’t enhance it or make it into something much more than it already is, I don’t know if it will ultimately be worth their money. I am very interested in seeing what Facebook does with the app, and I will definitely be following up in the future to see if they make a lot of money off of it!

Student

I personally believe that all technology giants including Facebook, Google, Yahoo absorb other smaller, upcoming companies or apps in order to prove a self worth, I a mean it may be efforts to become bigger than your rival company, but paying out $19 billion dollars for a single app, that to be honest I have never heard of, that's rediculous. At this point these companies are show boating their wealth and in the mean time not leaving any room for the little guys. That is selfish behavior if i've ever seen it. I think companies like Facebook need to stop flashing their money in front of the whole and use the money for something more contructive. 

Student

I think what keeps Facebook such a relevant topic as todays social media contender is due to the reason that they make major moves such as this one. Facebook wants to be known in the public for making big moves and owning large assets. Even if this acqusistion is a failure the fact that they made the move gave them press and attention, either way they aer making progress. Facebook wioll probably use the application to sync it with their program to enable the facebook to cover even more of the globe and become more prevalent.

Student

I have a hard time believing that Facebook is going to get any ROI in this deal. I had not previously heard of this app until the deal went through and I began to read about it. It's numbers are pretty impressive, but to me it doesn't seem a whole lot different than what Facebook already is capable of. I don't see this giving them $19 billion in return, given they offered $3 billion to Snapchat and paid $1 billion for Instagram, both of whom I see as more relevant apps.

Student

I think that if Facebook was willing to spend that amount of money on this WhatsApp, then it is worth every penny. There are so many users currently on Facebook that it seems who isn't on it? If WhatsApp has such a strong growth in new users, Facebook could really use that growth as well. I think Facebook could benefit from the features that the WhatsApp offers. Facebook already has a chat forum, but if they acquired WhatsApp easy to use chat that doesn't require having to pay for SMS it could be more appealing to users. People who already have WhatsApp and love it, will probably enjoy Facebook more because they will have it. Considering that most people have smartphones these days, this was a smart move for Facebook!

Student

I am a fan of how aggressive some of the technology giants have been in acquiring companies when they are relatively immature.  I think has been a driving force in how quickly technology companies have been evolving.  Rather than devoting all of their capital towards R&D these companies have been spending it on more proven commodities that have a much higher success rate. I do however think that the 19 billion dollar price tag that came with acquiring WhatsApp is overpriced.  While I admit I am not a regular user of WhatsApp I find it difficult to believe that its value to Facebook could come near the 19 billion. 

Student

Personally, I do not think WhatsApp is worth $19 Billion dollars. I understand that WhatsApp is very popular and convenient, but it blows my mind that Facebook would see it worth $19 Billion dollars! The thing that really confuses me is that WhatsApp is used for cell phones, so I cannot imagine what Facebook plans to do with the rights of the application and network. However, I do not know much about this kind of stuff so my opinion is completely irrelevant tot he situation. 

Student

I think that purchasing WahtsApp is not a wise move for Facebook. Several reasons can back up for me.

1.  Facebook apperently want to acquire the user base of WhatsApp, however, WhatsApp only take nine percent among United States market, most of its users are from Africa and middle/south America. Why? Because people usually get unlimited text after pay for a phone plan, there is no need to save money by using WhatsApp.

2.  If WhatsApp wants to march in Asian market like China. The problem is it gonna meet strong competitors, for instance, Wechat, QQ and so on. Besides the result may also influenced by different politcal restrictions.

3.  The most important thing is WhatsApp is not a social media platform. It works just like a new MSN. The key element of A social media platform is to build a community that connect people. But so far WhatsApp is juat a tool which designed to facilitate commnunication. Users can get off easily since they do not have anything bonded with it.

Therefore, Facebook have a lot of work to do in order to turn WhatsApp into a platform. Otherwise, this acquistion may become a failure.

Student

Wow, 19 Billion Dollars... reminds me of that commercial that has been running lately for H & R Block "1 Billion Dollars America" only this is 19 Billion! Just an insane amount of money. I personally don't know that much about the mobile messaging company called WhatsApp, except for all of the things that I have heard in the news about this huge purchase by Facebook. Now I understand that this is a ton of money to be throwing around, but Facebook as a company has been extremely profitable and smart over the years growing in popularity and making sure that it makes the right moves to stay as one of the leading social media platforms in the world. So they have to being something right, and with this purchase I feel that it is just another thing that they had to do to stay ahead of the competition. Whether they are trying to keep it out of the hands of the competitors, or just a purchase that felt like making out of the blue, which seems highly unlikely. But whatever the case I am sure that Zuckerberg and the rest of the Facebook Family know that it was a smart decision, and I can't wait to see how it will benefit them, or possibly dig them into a  deep hole. Guess we'll just have to play the waiting game to find out....