Facebook@Work

Graham Davis's picture
Instructor
11/17/2014
Facebook, Social Media

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Today, news broke of a new product being tested by Facebook called "Facebook@Work."

Here's what it would do:

The company is testing a new product designed specifically for use in the workplace, according to three people familiar with the matter, who spoke under condition of anonymity because they were not authorized to talk about the project. The product, which is called Facebook@Work, will allow users to collaborate on projects through group chats and document collaboration with co-workers, these people said.

What do you think of "Facebook@Work"? Is this something you'd be interested in using? Why or why not? 

Comments & Feedback

Student

How can you make your content be more interesting for people to see and becasue facebook is more like a privite place. it is mostly for family and friends to communicate, do you think it might works better on LinkedIn/????? 

Student

This “Facebook@Work sounds much like creating a Google doc, but instead of being through a search engine it’s through a social media website.  I’m not sure how often people will actually utilize this new option. I don’t see myself actually using this down the road unless it is very user friendly and makes completing assignments much easier. Being in group work can be difficult at time and we have all been in group projects where there is at least one person no pulling their weight.

On the positive side of things, this may be a good way to keep group members to participate equally. People in groups can’t really “hide” on Facebook, so when people say they are busy but are just putting work off they may find it difficult to back that up. If they have time to be on Facebook they have time to participate in group work.

Student

I dont see this being a huge success, but I could be wrong. I sometime use facebook now to interact with my group members in college but when I go to work after I graduate I dont think Im going to be wanting to communicate with my peers the same way I did in college. Facebook is something that has become a lot of peoples guilty pleasure though and I think it is one of those companies that could definitely make most of their ideas successful. With saying that I only see this being a huge hit in smaller companies that are always looking for ways to get a better bang for their buck.

Student

I don't see why Facebook@Work would be any better than any of the other communication tools in place. With Google Drive, you can collaborate on documents and chat in real-time with any of your coworkers. I've used Google Drive and Google Docs for all of my projects in the past year, because it is easy to use and is designed solely for the purposed of collaboration and discussion. I think that using Facebook@Work could be a potentital distraction, as Facebook is usually where people go to get away from their work. Dropbox and Google Drive are focused on the documents and work. Facebook is considered a "social" place. I don't think that people would be able to focus on their job for long if they were on Facebook, even if it was "@work". 

Student

I personally do not see this being needed in todays workforce. So many large companies have their own communication systems they built in order to secure privacy. Also, there already is linkedIn which is widely used across the world as a professional social media environment. LinkedIn is transforming all the time, adding new features and updates to make people more assecible to eachother in the workforce. Unless facebook has an amazing marketing strategy to convince people to switch from LinkedIn or their own personal communication system with their company, I do not see this as nesscary and a waste of time. 

Student

At my last job, I used Skype chat to communicate with co-workers. You could add a photo of yourself and a short bio that would appear at the top of the conversation. It was similar to using Facebook chat with my friends on my lunch break, but the picture and bio is all you could put in your profile. The point of using Skype was just to communicate things for work. Facebook@work is essentially bringing the chat communication my employers had with skype to the workplace, but using a social network that you (most likely) already have. I'm not interested in using Facebook@work as a way to communicate with co-workers. Personally, my Facebook documents periods of my life where I posted statuses and photos that I don't like now - and I would be too scared of the possibility of co-workers seeing that. Companies have other options, like Skype chat, that people would be less afraid of using when they're being professional.

Student

I think Facebook@Work is a good idea, in theory. I would have to see it in it's full use to give an actually opinion, but based upon what I've gathered from the above information it may get messy. I am still on the fence with how I feel about being Facebook friends with co-workers. Assuming the Facebook@Work product hides your profile from the group and also restricts the user from using the other non-work functions of Facebook I would say it seems like a good idea. I just don't really see the need for it. The services that Google offers (docs, slideshows, ect) is so great that I think it would be hard for them to be challenged by any other program. 

If the Facebook@Work product does not restrict your profile and non-work related use then it may become messy and unproductive. It's easy to get side-tracked in day to day internet use but especially on Facebook. In regards to others being able to see your page it could stir up problems of work life vs. personal life issues. 

Student

For my case, I usually use my facebook account as sharing my experience with my friends and communicate with my family and friend who are staying in my home country. However, since this semester I made feew group project pages in facebook and it works really well. Now I got how people should substitute facebook to their work place. Still, there is much more playful resources than the resources which related to the work. So in my opinion, It is little early to use facebook at work but it will take more time to use it much more effective than now.

Student

The main uses of Facebook for me now is pictures and group projects. Facebook creates an easy way to connect and discuss projects without meeting up, so I feel like the new Facebook@Work will be really effective and something I would personally use. 

Student

I think Facebook is a great collaborative tool that should be used more often by professionals. In my experience with group projects and things of that matter Facebook has been a way to work with people in an efficient and timely manner. I see no harm in connecting on a social media site with people you are working with to produce the most collaborative and best results possible. 

Student

I think that Facebook@Work is one of those good on paper, questionable in execution ideas.  For one thing, a lot of companies already have a program like this in place (things like Google Docs, WebEx, or GoToMeeting) and there may not be much need in the industry for another version of the same thing.

In my opinion, what would be the biggest advantage to Facebook@Work is everyone knows how to use it and has established profiles on the platform.  However, if Facebook@Work requires a completely different platform and a new account, then the advantage disappears.  On the other hand, if Faceook@Work did work as sort of a "spin-off" from the original platform and does link to a person's original profile, there are a whole host of problems.  For example, 1) a person's Facebook covers their personal life, and may include things they don't want their coworkers to know about, and 2) if the platforms look the same or are connected, employees could be on their own Facebook for personal reasons at work all the time without supervisors knowing, hurting their job performance.

It may be interesting, if done right.  But I'm not sure I see what would make Facebook@Work more special than something like WebEx.

Student

I feel as if Facebook@Work is a good concept yet I feel as if there could be alot of flaws with it. Companies that use this could increase productivity but they could also start alot of problems. Facebook@Work could make it very difficult for coworkers to get some work done along with making getting some ideas across even harder. I feel as if this product still has alot of work to be dont to it before it hits the web.

Student

Facebook@Work sounds like it would rival existing social media sites like GroupMe and also Google Drive. In my experience, Facebook is the most effective way of communicating with groups for projects. Since almost everyone is online Facebook anyways, I believe creating a social media tool within Facebook to combat competitors like GroupMe would be highly effective. However, Facebook's tracking software would make it even easier for Facebook to create highly targeted advertisements. This in addition to gaining insight into the project and company, negates a huge amount of privacy while simultaneously giving Facebook a lot of information. It is a conflicting issue that is at the core of our technologically driven society. When does the cost of efficiency outweigh privacy? So long as there is a demand, I believe the issue of privacy will continue to be negated and ignored. 

Student

I think "Facebook@Work" sounds like a great idea! I would defintely be interested in using this. I've currently started a new position as a copy editor, and we communicate with one another on a daily basis multiple times a day. We have to walk through the office to ask one another questions, and I think this could be an awesome alternative. With this program it would be easier to simply type of a question and recieve a quick response, that way we wouldn't have to leave our desks and move away from our work. I also think this could help with noise throughout the office, which is very common. There are always a lot of people talking, whether face to face or on the phone. While it's not very loud, it can sometimes be a distraction when trying to get work done.

I think this would be a really interesting and fun program to try in my office and I would definitely want to try implementing it!

Student

I think Facebook@Work sounds like a great idea! Being an advertising major, I have been in plenty of group projects. I know how difficult it can be to all agree on a time to meet, seeing that everyone has very different and busy schedules. With the use of Facebook@Work, much of the face-to-face collaboration will be minimized. Now this has its ups and downs however... It would definitely be beneficial to all members of the group to have something like this from a time constraint standpoint, but this takes away from personal time together. Face-to-face interaction seems to be depleting as technology is increasing. Email, conference calls, Skype, and now the possibility of Facebook@Work... this leaves minimal time for face-to-face interaction which is sometimes the most important aspect if you want the project to be personable and have emotion. Facebook@Work sounds like a great idea, but I believe collaborating with group members is more effective in person.

Student

I am always in favor of new ideas so why not give this a try. Sounds like it could go either way to me. This new project may lay the foundation to a whole new social medica platform to allow for easy way to exchange ideas about a particular idea.

Student

I do understand that digital is the future, but I believe that to a certain extent. When talking about the workplace, I think that getting work done should be within an office, collaborating with coworkers and team members by verbally talking and figuring things out hands on. I think that some minor work could be done on Facebook@Work, like a little tweak to a project. But I think overall that collaboration and planning should be done face to face, not face to computer screen.

Student

I am not a fan of this idea beucase i believe there is no such thing as true anonymity on the internet anymore. One thing will lead to another and somehow your personal Facebook will come into contact with the professional one and this will spell disaster for millions!!!!

 

Student

I don't think it is an innovative idea because I believe many companies have their own internal communication server and it is not necessary to go up on Facebook to do so. Also, Facebook, at least for me, is for my private use, so I don't feel comfortable to mix my personal life into work or vice versa.

Student

As I said last week, I like the idea but I don't think it would take off because of Facebook becoming a privacy issue and with companys not even trusint employees to be on Facebook, I don't turst them with my photos let alone confidential documents for clients.  I think this would be a good idea if IM wasn't already a thing or Pinger wasn't a way to connect with other employees as well as email which is a staple for connecting in the workplace.   I don't think this will take off.

Student

In contrast to my last post on Facebook@Work, I believe the idea definitely has some potential, if; they can make this into an application that is free of games and distractions, and also into a tool that is formatted for collaboration and communication. A software or app with those sorts of capabilities would make companies more than willing to pay for a subscription(versus using ads).

Student

For this comment I will contradict my last post and say that this can be a productive tool. I mentioned that it somewhat could be in the last one but I mostly took the other side. This can give workers a great opportunity to get into social media and become even more connected and familair with it. This also gives workers the opportunity to stay in touch while not at work and continute to be productive from home.

Student

I commented on this post before and stated that I don't recommend using "Facebook@Work". However, after doing several research about this topic, I have changed my mind. Facebook is the most popular social media site being used now. Facebook users can post and update their insights any time. It is convenient to communicate and stay in touch with other people through Facebook. So I think Facebook is eligible to serve as a tool at work.

Student

I completely agree with you Chendi. Throughout this semester, I have created 3 groups just for group projects. It would definitely be nice to have a system that allows for better convience, and I think Facebook@Work would definitely be a great tool. If Facebook@Work opens to the public, it is definitely something I will consider using for future group projects and work tasks. 

Student

I agree with you Chendi! At first I thought that it wouldn't be successful. Now that I've done more research and had some time to think about it, I do think that it could be successful and helpful. For group projects, my team and I typicially communicate though Facebook messaging and create a private group to easily communicate as well. I think convenience is key here. We are all use Facebook and we use it to communciate for these projects. We should just use Facebook@Work instead of using Facebook and Google Docs. It would be much easier to keep it all in once place! 

Student

After my dad had made mention of facebook stock being more popular that twitter stock among the older generation because they do not fully understand the concept of tweeting, I had thought back to this blog post and how Facebook could potentially benefit from an added dynamic promoting more beneficial business conncetions. I think this would have tremendous sway over those older generations that are beginning to feel hip enough to understand and navigate facebook. Still I forsee that if facebook did try to make a step in such a direction I believe platforms such as google drive and dropbox may also have interest in upping their business social network.

Student

I touched on Facebook at work earlier last week, but I think it is really a great step in innovation. Its going to allow many of us to collaborate and cooperate on work in one simple space. Google Docs still has issues with compatability between different PC users, so this will be a welcome change. I also believe that this will increase overall usage in Facebook, which ultimately is the companys goal. They have slowly changed from a social media website to a utility for life. 

Student

it sounds like a great idea, but i also thinks that this takes away from a lot of people's privacy and just openly invites people into thier personal lives. I believe it will not sit well with people that like to keep thier business and privacy to themselves. 

 

Student

I commented on this post last week, however, have a new opinion on Facebook@Work.  I do not believe it is going to work well because there isn't anything new to create.  I feel as if anything Facebook could create has already done so for Social Media. The only thing Facbeook can change is the timeliness and easiness of using Facebook@Work.  I think Facebook has to create something new but not sure if Facebook@Work is it.

Student

As I replied before, Facebook@Work is really not something new to the market. People already have something they are more used to before and Facebook@Work cannot come up with something new compare to others. This type of producct has been created for several times as social media became popular. People already use other types of products for doing the same function. That means, this part of marketing structure is pretty full. Maybe market could be developed more, but it seems like Facebook@Work doesn't come up with much creative thought on its feature. People is used to use other medias to communicate and how to lead them to be interested in Facebook@Work is the biggest problem.

Student

I commented on this post last week saying that I would not use "Facebook@Work". After doing more research and looking more into the product, I have changed my mind. I could picture myself using "Facebook@Work".

---Let me restate that, I WILL use "Facebook@Work" once it is released.

As I get prepared for finals and busier with work, I have realized that "Facebook@Work" would be great for me, and very convenient for my lifestyle. I never thought it was a bad idea I just thought it was not something for me. There are many alternatives out there similar to "Facebook@Work", that I would consider. The reliability and power of Facebook is what makes "Facebook@Work" so convenient and great for online users!

Facebook is one of the top search engines and biggest websites online. Facebook has so many users and so much traffic it would be a mistake to not utilize "Facebook@Work". My opinion has changed due to new insight that I have read about "Facebook@Work". and through my own research as well. 

You can read more about "Facebook@Work" here or just do a simple Google search. 

 

Student

Facebook@Work is not something that I would like if I were the head of a business. There are many other ways of communicating through the office that are more professional like emailing. I wouldn't want to give my workers any excuse to be on any website that is owned by Facebook. Seems like a lame excuse to try and make more money to me by Facebook.

Student

I think facebook should improve their security in order to make Facebook@work more sucessful or let more people want to use

Student

The one thing Facebook@work has on google docs is that I feel like more people have Facebooks than google documents accounts. The google docs interface is not very good either so if facebook executes this well it could be better than google docs. I still wonder how facebook will combat many work environments having facebook blocked.

Student
Student

I feel that Facebook@work is something that will not become that big. For one they’re not telling us what the project is going to do. And I feel if it was something that big they would tell a little about the project.

Student

I personally would love to use this product. It seems like it is a combination of Google Hangout and a Google Doc. Due to it's potential convienence, I would use it in the workplace. 

Student

I think it would go bigger than Linkedin because there're so many facebook users. but I don't think people would appreciate facebook@work.

Idk.

Student

Because facebook is very popular, I think it would be perfect to using it.

I am very exciting to use "Facebook@work" as soon as possible

Student

I would be very interested in using it. Facebook is so popular that it would be a great central website for everyone to use. I am very interested to see if Facebook@Work will actually become something and take off.

Student

I left my thoughts on this last week, but I will elaborate further. My sister is a business professional for a college in the career services department, and she feels the same way.  She believes that this social media outlet would be too close to personal life and that it would be difficult to receive the proper credibility when going down this avenue.  Facebook already has ample features for college group work (as many have mentioned), Therefore, I believe this is simply and unnecessary route to go.

Student

Facebook is doing a great job in trying to innovate it's profile so they can compete with new rising social media channels such as Instagram,Google,Linkedin and many others. The only thing that bugs me about Facebook@work is that we are going to have to share our social profile on facebook with our fellow co-workers and bosses which wouldn't be great if you have a couple picture of yourself that you feel your boss wouldn't like it to see it or hear it about it.

Student

I have commented on this post before with my opinions. I just wanted to share that I have actually discussed the idea of Facebook@Work with my roommates as well to see what their opinions would be on the matter. I was not surprised to see that they did agree with me, being that this new product that Facebook is working on will be a great idea for the workplace and for future college projects.

Student

I think it should be worthwhile to give it a try. I think it should be a good idea, because this allows us to get connected with works via facebook's account. It is easy to connect with people and it provide a lot of convenience to us. So I think it should be a pretty decent product for facebook users. On the other hand, if facebook runs it well, it is giving them a lot bonus, becasue it is a very different function compare to what they currently have. 

Student

I would personally be very interested in using it. Facebook is a very popular website so it would be a great central website for everyone to use. However, in a managers point of view I feel as if Facebook would be very distracting and could cause a loss of productivity. Facebook@Work is an interesting idea, and I am very interested in seeing if it will actually take off.

Student

I think the new product may come with some features similar as Google Docs, but it is supposed to be combined with communication tools which would help maintain a good communication among co-corkers while keeping their working effectiveness.

Student

I would totally use Facebook@Work at a work place if they had it. As an advertising major I will be participating in a lot of meetings and this would be a perfect way to stay connected with everyone, send reminders, share notes, write down ideas and also keep track of when meetings are, what time we need to be there, who is providing coffee that week and where they will be held. Since almost everyone has a Facebook account already this will be easy to learn for everyone.

Student

Posting new thoughts on this since there isn't a new blog up for participation...

After rereading the article, I had some thoughts on the security of the program. We've all heard the stories of people's photos being used by Facebook because they're technically "owned" by Facebook once they're posted. I would hope Facebook would not put the same policy in place for work projects. Although, I've heard of that being a concern of Google Drive as well - who truly owns the content once it's online? 

Student
I think this is a great idea and allows you to collaborate with your co-workers. Personally, I'm unsure about it because I like to separate my Personal life from my business and professional life. I think it also depends on the type of company you work for, offices who have more of a laid back atmosphere may benefit from this more.
Student

I definately have mixed feelings about this facebook@work product. I feel like this could cause people to come up with great ideas and collaborate with eachother but I also feel like people could bump heads using this which could possibly cause no solutuon. I also think using group chats could be useful. This would let them talk fast and get quick points across to one another. 

Graham Davis's picture
Instructor
11/17/2014
Facebook, Social Media