Fan Engagement Experiment
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As you know in addition to teaching ADV 420 at Michigan State Unviversity, I run a Fan enagement startup called Fantelope. We don't have MSU signed up yet, but hope to for next year, so keep an eye out.
Yesterday we had an event at the University of Detroit Titans. It was a Metro Series pep rally, soccer game, and it finished with Hoop Night in the D. We had some cool Titans Pride t-shirts to giveaway and we put them on the Fantelope app for 50 points.
At the event we had a steady stream of people who came to our booth, downloaded the app and earned points. The fans earned points by sending Tweets, checking in at the event, watching a team video and more. Once fans passed the 50 point mark they could redeem their points for the t-shirt in the app.
Fans enjoyed the experience, and our results were good. The Titans herd grew from 155 fans to 255 fans. And for the one day event fans earned 12,000 points and redeemed over 5000 points for t-shirts. So that was a huge bump in usage and redemption.
The lesson learned here? Our fan engagement platform works very well. Instead of just giving every student who walked up a shirt - we got them all to download and join the app - giving us their email and mobile number - the ability to market to them in the future for upcoming Detroit Mercy Titans sports events. And the app also had the students and fans do some good things, like Tweet about the event, and check-in to verify they were there.
All these fan engagement activities were motivated by the cool t-shirt giveaway. And the big lesson for me is that having a giveaway that sports fans can earn on site will move the needle for any fan engagement app.
Fantelope and the University of Detroit Mercy benefitted from this fact yesterday. And a couple hundred fans used Fantelope to win a very cool t-shirt and earn points toward upcoming larger prizes avaible in the app like a $50 Barnes & Noble gift card, free tickets, merchandise and food vouchers.
Fan engement and stadium experience apps are coming. Michigan State University of one of the best sports environments in the country for college sports. Enjoy it. And when Fantelope does come to your campus, please tell your friends that you know the guy who started it. #GoGreen #JointheHerd