Five Tips to Delight Your Customers
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Delighting customers is integral to the inbound methodology but is often over-looked. Customers can become free promoters and brand ambassadors when they are treated right. Here are 6 tips for truly delighting your customers:
Personalize it: Give customers an opportunity to share information about themselves, maybe by filling out a form, and then use that information to enhance their experience! When you send out emails be sure to use the information you have to make them as personal as possible.
Reach out: Find your customers on social media! Don’t underestimate the power of aretweet. People love to feel as though they are being noticed, so putting in the effort to engage with them will pay off.
Be consistent: Your customers should know what to expect from you. Make sure you’re doing what you’ve agreed to do and giving the best service in every interaction. Fix any recurring problems.
Appreciate them: Taking the time to thank your customers and let them know you appreciate them can go a long way. Whether it’s a thank you email, or tweet make sure you’re letting them know they are valued.
Be highly responsive: If someone has a problem make it a priority to get it fixed as fast as possible. If someone tweets you or leaves a Facebook comment, respond as often as you can. This means checking your social pages often.
Don’t forget these 5 tips don’t just apply to customers, they also apply to leads! Great inbound marketers know the importance of pleasing both customers and leads. Learning how to truly delight customers and leads will be great for your bottom line and put you ahead of the competition.
Originally posted on the Ingenex Digital Marketing Blog.