How do you get your content?
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It can be argued that these days people are too busy to sit and read posts and they tend to skim the content more often that not. That is one of of the reasons Ross Johnson suggested in hist rules for writing blog posts to use subheads, and quick paragraphs, so people can skim and get the information quickly.
How do you read blog posts? Social Marketing Insider argues that skimming content is the way to go. What do you think?