How Social Media is Changing Brand Building
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You think buildign a brand requires multi-mllion $$ budgets, flashy TV ads and good looking celebrity endorsements?. Can you build a brand on FB, Twitter, and other social media platforms?
What is a Brand Equity after all?
Is it just the "Brand Perception" (how you perceive certain brand or a company), just the "Brand Experience" (how you and your friends have experienced the brand) or a combination of both?
Check out this Forrester WhitePaper and discuss.