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I wanted to take a moment to answer a few of your questions from last week's blog post. I answered more directly in last week's blog comments, so if you don't see your question answered, check back on last week's post!
Please leave questions for me in the comments below, and I'll answer them on next week's blog post.
What do you believe is the best way for a brand to either humanize or dehumanize itself to its target market?
Testimonials from real people are a great way to humanize a brand - and online video is a great way to do this. Testimonials from key buyer personas are a great way to sell a product or service.
Is it possible for a company or brand to get too much exposure; penetrating markets that may not necessairly "fit" the brands image. Could this make the brand more available to the public and in turn make something such as a luxury brand or item less desirable?
Absolutely! Think about if a brand like Gucci was sold at Walmart. Whie it might be good for sales in the short run, long term, it would make the brand seem less elite and coveted and hurt Gucci's brand image. It's important for brands and marketers to take this into account when thinking about how to market products/services.
In your opinion, what social media platform do you believe is the best for promoting an up and coming brand?
There could be many answers to this, depending on what the particular brand is and who it needs to appeal to. Think about the audiences a brand depends on for its success and where those audiences go online to answer this. For a service targeting DJs and music lovers, a strong presence on Soundcloud might be best. For something appealing to photographers, Instagram would be a really important network to target. For many fashion brands, Pinterest is huge.
In general, Facebook is the largest social network with the broadest audiences. Check out the Pew Internet and American Life Project's latest social media demographics for more info on social media platform demographics.
If my brand is a huge subject, how can i make it simple and clear? and what kind of skills that i can make my fan page more attractive?
You could try focusing on a specific aspect of your brand or a specific audience for that brand. For instance, instead of making a fan page all about "General Motors" - a very broad topic - you could make it about a specific car model, or about roadtripping with a specific car or something more creative.
To make your page more attractive, try designing a creative cover photo and profile picture for your page. There are tons of great resources to designing graphics for a Facebook fan page - try Googling to see some great inspiration!
What kind of incentives should a fan page offer to potential followers in order to persuade them to "Like" the page?
The best possibile incentive to get people to like your page is great, interesting, engaging content. Pages that grow by "bribing" users typically don't do well in the long run. After all, if it takes basically buying someone off with a discount or gift to get a fan to like your page, long-term, what incentive to do they have to actually engage with your brand?
With the growing usage of digital marketing in the advertising world, how does a starting company gain followers? If the company simply creates a Facebook page, do they rely on the hope of customers sharing their page? Or are there tactics to use in order to gain a variety of followers and brand awareness?
There are so many different ways a market can get the word out about a Facebook page – and no limit to the possibilities. Here are just a few ideas:
- Promote the page offline anywhere a customer might be able to find out about it (e.g. signage, receipts
- Promote the page to a company's email list
- Promote the page in TV/radio advertisements
- Create a contest on the Facebook page to create some buzz around the page
- Reach out to pages that might like your company to see if they might help you get the word out
- Ask employees to like the page and tell their friends and family
- Launch Facebook advertising
- Promote the page on a company's Twitter or Pinterest account (I don't mention Instagram here since it doesn't allow for links in individual posts)
- Post really engaging, interesting content to your page that fans will want to share
I'm looking forward to more of your questions next week – please ask them below!