How's it going so far?

Graham Davis's picture
Instructor
9/16/2015
Facebook, Social Media

Consider sharing it with your friends.

I hope you're all enjoying the class so far!

I wanted to take a moment to answer a few of your questions from last week's blog post. I answered more directly in last week's blog comments, so if you don't see your question answered, check back on last week's post! 

Please leave questions for me in the comments below, and I'll answer them on next week's blog post. 

What do you believe is the best way for a brand to either humanize or dehumanize itself to its target market? 

Testimonials from real people are a great way to humanize a brand - and online video is a great way to do this. Testimonials from key buyer personas are a great way to sell a product or service. 

Is it possible for a company or brand to get too much exposure; penetrating markets that may not necessairly "fit" the brands image. Could this make the brand more available to the public and in turn make something such as a luxury brand or item less desirable?

Absolutely! Think about if a brand like Gucci was sold at Walmart. Whie it might be good for sales in the short run, long term, it would make the brand seem less elite and coveted and hurt Gucci's brand image. It's important for brands and marketers to take this into account when thinking about how to market products/services. 

In your opinion, what social media platform do you believe is the best for promoting an up and coming brand?

There could be many answers to this, depending on what the particular brand is and who it needs to appeal to. Think about the audiences a brand depends on for its success and where those audiences go online to answer this. For a service targeting DJs and music lovers, a strong presence on Soundcloud might be best. For something appealing to photographers, Instagram would be a really important network to target. For many fashion brands, Pinterest is huge.

In general, Facebook is the largest social network with the broadest audiences. Check out the Pew Internet and American Life Project's latest social media demographics for more info on social media platform demographics. 

If my brand is a huge subject, how can i make it simple and clear? and what kind of skills that i can make my fan page more attractive? 

You could try focusing on a specific aspect of your brand or a specific audience for that brand. For instance, instead of making a fan page all about "General Motors" - a very broad topic -  you could make it about a specific car model, or about roadtripping with a specific car or something more creative. 

To make your page more attractive, try designing a creative cover photo and profile picture for your page. There are tons of great resources to designing graphics for a Facebook fan page - try Googling to see some great inspiration! 

What kind of incentives should a fan page offer to potential followers in order to persuade them to "Like" the page?

The best possibile incentive to get people to like your page is great, interesting, engaging content. Pages that grow by "bribing" users typically don't do well in the long run. After all, if it takes basically buying someone off with a discount or gift to get a fan to like your page, long-term, what incentive to do they have to actually engage with your brand? 

With the growing usage of digital marketing in the advertising world, how does a starting company gain followers? If the company simply creates a Facebook page, do they rely on the hope of customers sharing their page? Or are there tactics to use in order to gain a variety of followers and brand awareness?

There are so many different ways a market can get the word out about a Facebook page – and no limit to the possibilities. Here are just a few ideas:

  • Promote the page offline anywhere a customer might be able to find out about it (e.g. signage, receipts
  • Promote the page to a company's email list
  • Promote the page in TV/radio advertisements
  • Create a contest on the Facebook page to create some buzz around the page
  • Reach out to pages that might like your company to see if they might help you get the word out
  • Ask employees to like the page and tell their friends and family
  • Launch Facebook advertising
  • Promote the page on a company's Twitter or Pinterest account (I don't mention Instagram here since it doesn't allow for links in individual posts) 
  • Post really engaging, interesting content to your page that fans will want to share 

I'm looking forward to more of your questions next week – please ask them below! 

Comments & Feedback

Student

There are so many ideas on creating a digital strategy, what do you consider best practices?

Student

How often should a company evaluate the competition? Like should they focus on their own products or focus on one up-ing the competition?

Student

I read conflicting information if your mobile website should have the same content your desktop website. What content should be shared between both the mobile version and desktop version of a brands business?

Student

What is the best way to go about email marketing? How do you measure it success and should all buisnesses use email as a form of marketing?

Student

With advertsing being so important to get your band off its feet, what would be the best advertsing to start off using? Id google ads as effective as they are said to be and should small businesses use them?

Student

When you have a company that has many sectors such as Honeywell (e.g. security, aerospace, and technology) how should you go about placing yourslef in a good position with different social media platforms?

Student

I read an article online and posted it as one of my class resources. I was about building your business Pinterest page. I am new to Pinterest as of this semester, but it doesn't seem like a strong social media platform to build to help grow your business compared to Twitter, Instagram or Facebook. Do you agree?

Student
Is there any major companies that would be good examples of companies that use KPI? or are there any case studies that show positive or negative for companies?
Student

What is the best metrics to use when trying to measure if your social media is effective. What social media sites should business owners and brands focus on more in todays world to get ahead?

Student

Is there a such thing as certain social media outlets being better than others. For example I may receive more like and inquiries on a facbook page then on a twitter page. How can I ensure that all of my pages for my brand are sufficient and they dont lack anything!

Student

For Pinterest, I am wondering if we should be posting our own brand new blogs or if we can just repost ones we find? Should we find blogs that would work for our brand and/or advertisitng and pin to board or be creating pins?

Student

My brand targets women of all ages. With that said, I'm interested in learning more about Facebook and its engagement with older women. Is facebook something that can be effectively marketed toward older generations who may seem set in their ways or strongly against technology or do you think more and more people in this age group are starting to use facebook from peer presure? 

Student

My brand consist of many different product segments and each one is very specific, they are all under the same brand name which makes it more difficult to make a fan page so broad. Can I just use a certain one of the product segments?

Student

i put this question on the "class" comment area.

i still want to know, in the article "Study: big retialers' strategies for facebook, twitter, instgram", Ikea is the only brand that did not employ hashtag strategy. why? is that because its big brnad name? so it do not need to use hashtage to reach more viewers? or beause if its product category?   

Student

Is there a minimum and limit to how much I can my post on facebook each week? Would we get marked down if we missed a couple days of not posting anything on the Facebook page. 

Student

I am struggling with visual representation of my Facebook page. What tricks and techniques can I use to make it more appealing?

Student

In the past week I have made progress on my facebook fan page for Nordea Financial. It has been a challenge to get my page noticed because it is an international company operating throughout northern Europe and most of its facebook pages are in different languages. How do I effectivly portray my fanpage to give people incintive to visit this page who only speak english?

Student

I think the humanzing the brand is a great way to get customers to see your brand in a positive light. You are right in saying that video is a great way to do this. It is one thing for a company to say that they do charity work but it is another to see a video of employees or volunteers doing the work. 

Student

Everything is going great so far, I'm enojying this class and learning new things everyday about media that I didnt know, I'm starting on creating the fan page and its really cool. This is my first fan page that I ever created so I'm really excited. I just hope a lot of people like my fan page 

Student

In the article "How The Most Succesful Brands Dominate Instagram and You Can Do It Too," they discussed some best pratices of how to successfully market your brand on Instagram. Instagram seems to be one of the least effectively used social media platforms for brands. Is it harder to maintain and give a clear brand message on this platform because it is more pictures than words? Should Instagram be a big focus in companies if they want to gain more brand recognition?

 

Source: "How The Most Successful Brands Dominate Instagram, And You Can Too." Fast Company. 22 Apr. 2014. Web. 28 Sept. 2015.

Student

Laso, can I have your digital PR slides? Those were helpful. detersse@msu.edu

Student

If a company sponsors a major sporting event, what is the main purpose? Reaching a target audience, generating awareness? 

Student

I am having a difficult time growing my Facebook fan page. How can I draw in an audience and gain more likes?

Student

As most of this weeks articles state, youtube is where a large percentage of online marketing is. WHat is the best way to build an online presence on other target markets like youtibe, twitter, and instagram, since that is where the younger generation seems to be?

Student

In the article "The 4 essentials to Building your Brand on Social Media," they talked about companies using different campaigns to increase user engagement, and the campaign is supposed to "offer value to all participants." (Agius). What would be the best kind of campaign for a company to increase user engagement? A lot of companies do hashtags and have people tag themselves int eh store to get a prize, but I want it to be something better than just a plain hashtag.

Source: Agius, Aaron. "The 4 Essentials to Building your Brand on Social Media." 23 April 2015. Web. 18 September 2015. <http://www.entrepreneur.com/

article/244677>.

Student

What do you think the best way to get new followers is?  A lot of what we read focuses more on how to keep people engaged, not about the first step of having them follow you.

Student

What processes would you use to determine a target audience for a social media marketing plan?

Student

What processes would you use to determine a target audience for a social media marketing plan?

Student

Which social media platform is more effective, Pinterest or Instagram? Regarding they share commons in nature.

Student

For our fb community page, I used my own resources by having friends and family share and like the page, however, how do you suggest getting consumers of my brand to like and interact with it?

Student

i think use the new media is a good way to let people know about brands because, people will follow the FB, but I do want know how the new media can attratct people's eyes? but if have some peopel who do not love use new media how can you let them know the brand?

Student

When making my facebook page should I have an ongoing marketing theme? Or should I just be making regular nonconsecutively relevant posts?

Student

You have talked about that there is no absolute answers for the best social media platform for promoting up and coming g brand. The choice of social media platform need to meet the requirement of brand position and target audience. So I was wondered that is it better to promote one brand on several social media platforms? Or focusing on one social media platform? Is it that the more social media platforms used, the better the brand promoted?

Student

Do you think that in the future "old" forms of advertising and marketing will be relevant? Should we be spending time getting to know the old ways too, such as print and TV ads, or is Social Media marketing the one true future?

Student

For our Pinterest, do we create one board for the entire semester or an entire page with multiple boards? 

Student

When creating our pinterest board are we pinning around the general ideas in each lesson or are we to look for pins from our company that encompass what we talked about in each lesson?

Student

Do you personally believe social media marketing is a great ways to do it? If so can you explain more other than low costs. 

Student

When creating pages on different social media platforms, how much content from already existing sites am I allowed to use without it considered 'plageriazing' or an inappropriate use of someone elses information?

Student

What if you brand is highend and doesnt do much advertising? Their best advertising is through the consumers who buy the products and show them off. 

Student

My company is Lowe's, as I went through the social media platforms I noticed that they focus mostly on reaching out to families. Instead of posting all of their new products Lowe's shares ideas, tips, and instructions for at-home projects. Do you think this method actually helps with sales or would being direct be more beneficial? 

Student

How should companies respond to major events that threatens to harm their brand, or do crisis management on social media? I'm working on Volkswagen's project. I found it's really interesting that Volkswagen has kept silent on social media after they admitted to cheating on emissions tests. People are posting negative comments all over Volkswagen's social media sites.

Student

You mention the idea of humanizing and dehumanizing brands. What are some additional examples of each?

Student

I agree that companies should reach out to their customers because they do feel appreciated when they reach out to their question and emails! They feel like their problem is being solved and the company values their customer. A lot of customers might not have the same name on social media, would yous suggest costumers should write their information down when buying a product so we could find them easily or asking them how they prefer to be contacted instead?

Student

Social Media is such a big resource for advertising in this day and age. Do you think in the future it will still be a great way to advertise brands or will it get replaced by something more effective, since the world is changing and developing every minute?

Student

Do you think on social media, a brand is supposed to answer every questions and commets , or they can choose to ignore some? What kind of comments can be ignore? 

Student

As the social media world evolves, what do you think will be the next Facebook/twitter/Instagram? How will it impact the world in a different way that other social media networks have?

Student

How has advertising been positively affected by social media and what are some of the major downfalls of using this vehicle? Do you think that in the future another form of advertising will replace social media like it has done the Newspaper?

Student

When refereing to a brand that covers many different markets, such as General Electric, how would you reccommend implementing an effective Facebook-based Marketing campaign?

Student

Since social media has grown so big and from small to big companies all uses social media strategies, how to make people focused on more and use it as perfect advertising.

Student

In reading The 4 Essentials to Building Your Brand on Social Media Agius talks about using social media campaigns to promote content. The example he gave in his article was online contests. Are there other ways to use social media campaigns to promote content? For example lets say you are a smaller brand and you are just starting out, you do not have the budget for an online contest. What would be another option? 

Graham Davis's picture
Instructor
9/16/2015
Facebook, Social Media