Inbound Marketing - Learning more?

Derek Mehraban's picture
Instructor
10/29/2013
Ingenex, Social Media

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Class, as we discussed in opening day, Inbound Marketing is something that I think you can learn more about. Inbound Marketing is a way to create wonderful content that your audience really wants, and offer it to them in exchange for some marketing data. This allows you to see what motivates action, allows you to be a trusted advisor and expert to your prospects, and in the long run will help you get sales.

I mentioned that my company Ingenex has evolved from pure digital marketing to become an inbound marketing agency. To this end we have created some wonderful FREE ebooks on our site that you can check out. We have a number of resources on our site.

SEO eBook by Ingenex Digital Marketing

If you're interested you can download an eBook on SEO or Closed Loop Marketing. Take a look and let me know what you think. We just redesigned and launched the site. Do you think it will help us win over some new clients? I promise not to spam you if you download our books, but they may help your marketing career :-)

Comments & Feedback

Student

Now that we're on the unit regarding Inbound Marketing in the Spring '15 semester, I wanted to check back through past semesters to see what others had to say during their unit on the same topic. I've found this unit to be particularly of interest, because of the beneficial payback it can create. The importance of inbound marketing in a small business or startup, or any business for that matter, is monumental when you consider the ROI it can create. During the first class session, I still wasn't entirely sure that Ingenex did or the ins and outs of how to approach inbound marketing. After reading the DM Scott chapters, watching Derek's video presentation on inbound marketing, and reading up on how companies have benefitted from its strategy, I feel much more comfortable with the process and would be confident in implementing it in my own agency. 

Student

I didn't realize that inbound marketing utilized content marketing strategies before. Now, I think that inbound marketing is a term which triggers  lot of emotions. I do like the content of the webpage of Ingenex. This site is very organized and offers a great deal of information. It gives me a way to know more about it.

Student

i agree with this. I didnt think that inbound marketing was so personal. It really attracts you right to where you want to go. I agree that Ingenex is a great website, their pages are easy to read. Their format is a eye pleasing way to getting information across that you dont see much anymore. There is very minimal clutter on the website as well.

Student

It was impressive when visited the redesigned Ingenex website. It was very colorful and clean website. I do not usually stick around much in the website but I carefully read the contents and texts because it was well organized. Also, I thought the resources that you posted up were very useful for people who are interested in marketing field. 

Student
Student

Inbound marketing is a great concept – I don’t feel like I am being sold on anything – it gives your business credibility and engages consumers at the same time, clever.

 

I had a positive experience on the revamped site. It was simple and easy to find the content that I was looking for. The site has a modern, crisp image.

 

I think it will help bring you clients, from the positive experience I had on your redesigned site. I would want my businesses site to rival yours. With the opportunity to have Ingenex make a site similar to that would sell me.

 

Student

Inbound marketing is an awesome concept that I am glad I have the oppurtunity to learn more about...these books seem like a really useful resource-especially for students interested in marketing and pursueing that as a career. I really liked the redesign and think that design to a website and simplicity is the most important aspect to whether or not it will be recieved well by customers.

Student

The new design for website is really cool! It shows how a creative digital marketing agency should be. I also have a dream of establishing my own business when I come back to Beijing, although it might not be a digital marketing company. The website is easy to read and to find information and resources that I am interested in. For a better representation, I think it might be more persuasive that adding some successful digital marketing cases to attract the potential clients. Adding some comments or appraisals from previous clients might be useful, too.

Student

The idea of a new design of the website is a grand idea. Anything new always sparks attention of new clients, even previous clients and hopefull soon to be repeating customers. Being able to maneuver though the website is enticing considering some people are not as strong with idea of technology, but this is assumed as it is more creative, so perhaps they made it easy to find information on purpose. ( why wouldn't you want your interested clientele to find info easily?) Connecting with other social media is crucial as well. But overall, I think its a great experience for anyone who is interested in Digital Marketing. 

 


Student

I will definitly download the book and let you know what I think.  The class has been very helpful and I have already talked to several people who own businesses and talk about how they want to work on social media for their companies and when I mention this class they are very intersted in it.  I think teaching people about social media is really important and that you can definitly get a lot of business from doing it for people which is exactly what you guys do!

Student

What I really liked about this new site is the link to social media and E-books. For a newer audience, that will have a lot of appeal (who buys books anymore?), whereas it may not have for an older audience. It's an easy website to navigate and is very polished. The new style is what, I think, will have the existing audience returning for a second look- which is the goal! Keeping the old, and drawing in the new!

Student

Loking at the new design of the web site I really like it and think it is a cool interactive design that will get new and old clients interacting with the website. Although it is very creative and has a lot going on it is very easy to navigate and find all the information you are looking for throughout the site. It is a great expience for any web user that has interest in Ingenex Digital Marketing. I like how you can connect with the social media sites, and download e-books. Makes for a pleasant informative experience.

Student

I really like the design of the website. I think the visuals are very appealing to the eye and it looks like whoever designed the site spent a great deal of time making it look great. I think that will help win over some new clients because it really looks like a lot of effort was put in. I think it is very user friendly and is very quick and easy to navigate around the site. 

Student

This website is wonderfully designed and even though I don't have much interest in inbound marketing and the like, the site is interesting to search through because of its content and creativity. I really like the feature of the spinning social media share buttons on the bottom. This lures users of the site to share and with a marketing site like Ignenex, it is important to have a strong customer base.

Student

I like the new design of website. It's modern and clean, and very user friendly. I like that you offer e-books, and I think that it will help you win over some new clients simply because by publishin your own resources you look like an expert in the field. By showcasing these publications, potential clients will be more likely to trust you with their company. I also really love how the entire website is scroll-down, it's not something you see very often but I think it streamlines the entire site and makes for a very pleasant web experience for the user.

Student

 The design and make up of this is simple and convenient for the user to navigate. The simple lettering and easy way to view specific content of the reading make it very approachable. I also like how you can download a specific book, while the process of doing this is very easy itself. I can tell that the creators of this took down great notes on Google and how they were able to please their users. It's even easy to sign up for!

Student

This site is very well organized and offers a great deal of information. I like the set up, to be exact, I mean how you can download a specific book instead of having to download something that isn't of interest but has a chapter or two on the content you want. I may be speaking for others when I say this but most people like direct especially when it comes to online resources. This website does this tremendously. I do believe you will win over clients but I also think it will take some time just as anything, if you put in the time and effort everything will work out. 

Student

I like the new website a lot.  It's easy to sign up for the free book and you've made every section mandatory so people will fill out the entire sheet.  The wording is also simple with big lettering.  I've never seen the old site so I can't do a comparison, but I think that new clients looking for specific information will feel compelled to get it from you.  It's easy and doesn't involve much sacrifice.

Student

They are very specific books for a tailored market, so people that are interested in this topic or clients that are looking for this service will be interested in your books. It is a great way to not only educate people, but to get your company name out there. It shows you are a leader in this field and have an outstanding knowledge base on inbound marketing, which allows me to trust you.

Student

Thanks Derek! I think it will win over some new clients. I always enjoy seeing B2B services being transperent, from a consumers perspective. I know that both entities business motives are pure.

Student

Thanks for the resource. I am interested in SEO and it gives me a way to know more about it.

Student

I think this is a smart way to gain interest in the topic. Not only does it show that Ingenex is serious about inbound marketing, but also it communicates that the company cares if their clients are informed on their decisions. If people are already interested, providing free material is a great way to gain support. If not, this provides them with the material to learn more. I believe that making these resources easily accessible will help to win over some new clients, as well as impress the old.

Student

I think the site looks great and shows that clean, easily navigated sites can be beneficial-especially when dealing with eBooks. eBooks are a great resource, and are proving so much easier to use than standard books and textbooks. As the movement toward more eBooks continues, sites like yours will prove to be great, easy to use resources in finding and researching various eBooks. The setup is very simple and looks good too!

Student

I really like the layout of the site, but think the font and everything may be too large — especially in relation to the logo at the top. I also think there may be too much required scrolling on the front page, and may be beneficial if you had a catagory that explicitly says "Free E-Books." But, I think the idea is great, and will definitely help with traffic.

Student

I think the look of the actual site looks simple, easy to read and stands out. The writing is big enough and makes it look like it is much easier to actually read through then smaller print. It makes you want to read the bold/highlighted areas on the page to see what will benefit them. I also like there aren't a lot of links and navigational issues for peopl. It is very direct and to the point of what you want the consumer to do. I think this is a great way to get more people involved and reading these because people like simple and easy. We are already lazy enough to read books so making it extra simple to get to them will take away that problem of people not being able to find the link or getting dicouraged and walking away. People don't want to read a whole book on what the book is about and I really think you hit the key points for each of the ebooks. Looks great!

Student

Redesigning and making a site more up to date is definitely going to help win over some new clients! The site is user-friendly and easy to navigate making is simple for virtually anyone with a computer and an internet connection to easily reach out and connect with your company and its employees. Isn't that what everyone wants in a company? I know that's the first thing I look for, "Are they easy to get in touch with?" That is something so basic, but often overlooked. Make your company accesible and you're already doing a main thing right!

Student

Inbound marketing is definitely the way to go in this type of industry. I think that eBooks are a great learning tool and are really user friendly. Your site looks great! I think it is very simple, but modern. It seems like a very easy to way to download the eBooks. I think that your colors could have been a little more complimentary, but that's just me. I have yet to seriously use an eBook in my college career thus far, but have downloaded yours and will definitely check them out. Gaining new clients will be easy to do with your current approach to inbound marketing. I think these eBooks will find your company great success!

Student

I think the website layout is very attractive an easy to read. The description at the top is eye-catching and well-written, and the following structure of the site is also easy to follow along with. However, I think the pictures are a little too large, and they look pixilated on my screen. It takes up the whole screen when I am scrolling through, and until I move the cursor down I can't see who has what position and instead am only seeing the face. I did like how each employee has their Facebook and LinkedIn information below their photo, and I think that's a great way to directly contact the person rather than someone entering the website and having to find the About--> Contact page route normally used for a specific individual. Overall I think the website has great content and the colors are eye-catching to someone viewing the site for the first time.

Student

eBooks are the best! Especially when they are free. People want to find everything online these days because it is convinient. This why business's like Borders went out of business, no one wants to go to the book store anymore. The layout of this book looks great! It is very appealing to the eye and makes it simple to read. The book has a lot of great information that people need as well. I think the convinience of this eBook will certaintly bring new clients. 

Student

eBooks are the best! Especially when they are free. People want to find everything online these days because it is convinient. This why business's like Borders went out of business, no one wants to go to the book store anymore. The layout of this book looks great! It is very appealing to the eye and makes it simple to read. The book has a lot of great information that people need as well. I think the convinience of this eBook will certaintly bring new clients. 

Student

For people now in their 50 and 60's this book would be very helpful. One plus is that this resource is a free ebook, with easy acess to any that want to find it. I think resources like this are critical to elerly and more experience people in the work force who have experience so much change in the world in their lifetimes. Business has taken a huge leap forward with technology and the implication of technology had also increased alot. To be able to makret your market your business online is now one of the largest and or fastest growing methods of marketing there is. I dont think people will ever stop watching LESS television, but I do think that they will be spending an increasing amount of time online, making the online world a huge stage for new marketing. 

Student

The site layout is awesome first and foremost. I love the way that everything flows on one page and the type you use is really easy to read. I think anyone looking for marketing help and lands on your website will definitely be hooked by your design. It's very simple and also not too professional so people will feel more comfortable while perusing. You lay out enough information for someone to get most of their questions answered, but you leave enough out so that they will want to contact you for more. Although I feel like your contact page stands out too much from the other pages. It would have been more asthetically pleasing for your whole page to have the same darker colors with green color scheme. But then again I'm really picky about stuff like that. Also I thoroughly enjoy your hover effects.

Student

I think the eBook can be a very helpful resource, especially for the older and more experienced people in the work force.  It is important to stay updated as you continue on through your career, especially in the expanding technology of today's world.  SEO is extremely important in advertising today and essential to understand.  Launching the redesigned site is for sure a good touch to get things going with new clients.  I may download to book soon as an even greater understanding of closed loop marketing is important.

Student

I do like the content of the webpage of Ingenex. Thje changes in colors when we scroll to different pictures adds interective aspect to it. The ease of contact and infromation is better then most websites. The best part is the resource tab as it has great resources and that too at no charge to users. Another great thing about this website is you have incorporated blogs as another section. this allows user to get the information right from the website and give more traffic to your website as well. 

Student
Student

I like the simple style of the site. Not too overwhelming and gets the point accross but still adds elements of design.
What I like even more about the site is free help. Most companies don't offer anything for free, so it is great that you have free resources to download.
One thing I would suggest changing would be the little bit about 

WE LOVE THE TWITTERS AND THE FACEBOOKS AND THE INTARWEBS

I find this awkward. Maybe phrase it more in terms of people, like the tweeters, facebookers etc. the User, rather than the pages. 

Student

I think that inbound marketing is the way to go at this point in time. Your Ingenex website is very cool and I think it can attract a lot of people with just its looks alone. The content is also useful. I think that with blogs, ebooks and social media sites, you can attract vistors, engage with them and hopefully lead to sales with them. Which is the goal for inbound marketing. As for downloading the two eBooks, its gotta be helpful if you say so, so I'll be taking a look at them this week!

Student

I visited the site and noticed that the navigation bar in the staff profiles are showing the scroll arrows. Look into it, because it definitely looks like an error. Upon visiting other pages, I've noticed this error elsewhere. I cross-checked using Chrome and Firefox, and both show the scroll arrow error. The About page is very important, and I would also suggest resizing the image, because it takes a long time to load. Have you guys also considered anti-aliasing your type? Otherwise, I think the site is nice and organized-- but it needs a few tweaks here and there to polish it up. Thank you for uploading the free resources! Really appreciate any help that I can get.

Student

Evolving with the world is a great way for companies to gain more customers as well generate feedback from different sources. I don't see why this wonderul and informational ebook wouldn't help your company. Regardless if it does or doesn't work though, I think the response your company will get from this will help you to continue to grow in the future.

Student

 I think that it will completely help you gain some more users. People like free information. When they have to pay for it it turns them away. So when it is provided for free people are more likely to want to use it. If they like what the free information has to say, then it is possible that they will become more interested in actually buying the information that you are trying to promote. It is a great tactic! 

 

Student

I think that the launch site looks good. It has a crisp and clean feeling to it when reading through. There is potential to win over new clients but the biggest struggle is always getting them to the site rather than getting them to buy once at the site. Although I did not download the ebooks, I think that is a great idea for the clients to get a taste of what you have to offer them. SEO is very hard to understand so it is great that you are writing books to help people understand the material at a higher level!

Student

The site design is very nice and is one I have not seen before. As someone who is helping to develop a new company website I think that your professional format along with the unique graphics will win over some future clients. The whole base site being scrolled over in the first few seconds being on the site is effective in showing the user all your site encompasses. There is no wasted clutter on the homepage to distract the user. The e-books are nice and convenient as well. 

Student

I like the way your site is designed, and the way it allows you to navigate through the different pages. The resources provided a bunch of helpful information. I think the style of your website combined with the great resources will help attract new clients to your page. Best of luck.

Student

The website looked great. The design of the website looked very nice and clear of what they are aiming for. Finally, I would say 'Yes' for the question of 'Do you think it will help us win over some new clients. The redesigned of the site will give the clinets about new interest of the site and many of others will be inspired to vitie the site as well. I believe that it will be more successful if one rededigned the site for the marketing.

Student

This website has a lot of useful resources that I think will keep your current clients happy, and I do think will bring in some new clients. I like how the top bar scrolls with the page, and how the graphics are a little more fun than some websites may have. 

Student

This is interesting. As far as I am concerned, the Inbound Marketing is a way to change the promotion into the real sales. Using the psychological hint to lead the cistomer come for us. It is a perfect way to fit both of sellers' and customer's need. If we are using the Inbound Marketing strategy into our advertisment, there are no doubt that would win over some new clients because they will go to us.

Student

The site looks great! Thought the website was very organized, clear, and easy to find things.  The different sizes in font are also very helpful in making the important information very clear to the reader.  Everything looks great, Good luck with the launch!

Student

The new layout of the site looks good. It is easy to navigate and right off the bat it is clearly stated what you guys are all about. I also think that it is a good idea to have the free e-books availible to viewers. If they see you have good information now, then the site is something that they will continue to come back to over and over again.

Student

I liked this site because it was very organized and easy to get around. I think more clients will be interested because they can download the ebooks for free. I enjoyed the fact that you could preview books, I think that will be a good way to get more clients. Everything on this site is easy to find which is also helpful in gaining clients. 

Student

The site will definitely reach its goal of winning over new clients.  It is easy to read, is user friendly, and simple.  I do not like sites that are overloaded with information that you instantly wish you never visited it.  This one is the opposite of that.  It is streamlined and easy to navigate.  If I choose to download the books, I know right where to do so, I don't have to search for forever.  The only thing I do not like is the bright green background behind the title letters.  It is probably just my personal preference, but it's not as sophisticated of a color.

Derek Mehraban's picture
Instructor
10/29/2013
Ingenex, Social Media