Inbound Marketing Week

Derek Mehraban's picture
Instructor
6/5/2014

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The week of June 2nd – June 6th 2014 marks Inbound Marketing Week. This is a legitimate global event, hosted by the inbound marketing god, Hubspot. Inbound and digital marketers from all over the world will gather in places like Chicago, Austin and London to talk about past inbound events, discuss the latest trends, and shape the future of inbound. Brilliant.

Photo credit: anjan58 via photopin cc

Here at Ingenex, we think inbound marketing is genius – so in honor of this great week, I wanted to write a blog post on our best inbound marketing tips, tricks and tidbits.

1. Know your audience. Inbound relies on supplying the customer with useful and relevant content based on their buyer personas. The more you know your audience, the better and more meaningful your content will be.

2. Information is the currency of inbound. When collecting visitor’s contact information, be sure to collect name, location, place of work, and most importantly, an email address.

3. Focus on quality, not quantity. It’s not about attracting any and all visitors to your site; it’s about attracting the right visitors to your site.

4. Track, track, track. Did we mention you should track? Knowing where and when customers reach your content is extremely important. It allows you to fine-tune ways to successfully contact your audience as well as rid of the ineffective platforms. Here’s our step-by-step guide on creating custom tracking URL’s.

5. Don’t forget about search engines. SEO plays a large role in inbound – but it doesn’t have to be as complicated as it sounds. At the very least, keep it simple by researching and using keywords.

6. Closing the sale means building trust. Weekly targeted emails sent to leads are the perfect opportunity to provide relevant and helpful information, so that you can build a relationship and seal the deal.

7. Evergreen content is very important. Evergreen content should be quality content that can withstand the test of time. Content marketers know the importance of having this stuff on speed dial, as it’s content their audience can always connect with. So, instead of a blog post on Twitter trends, think about an ebook on social media methodologies. Yes, it may take more effort to create, but you can also reuse and repurpose the content as needed.

8. Landing pages are your best friend – so treat them that way. Landing pages should include a simple design, clear form (5 fields or less), an enticing CTA button and social sharing buttons.

9. Quit thinking about yourself. Content creation should be based on your audience’s needs and wants, not yours.

10. If you’re not inbound, you’re out(bound). The goal of inbound marketing is not to be pushy or intrusive – just the opposite, in fact. Inbound marketers seek to be a trusted resource for their customers to come back to.

This post was re-blogged from the Ingenex Digital Marketing blog. Thoughts on it? Inbound Marketing Assignment is coming up! Get ready.

Comments & Feedback

Student

After successfully competeng the mojoritiy of your class I have learned a great deal about in-bound marketing. Before I didn't even know of the term and now I know the ins and outs of this type of marketing. In-bound marketing is the future of digital media and nessaccry for a company to be prosperous. Digital and social media jobs are relativly new and increasing progressivley so it is important to know how to implement this correctly!

 

Student

I enjoyed reading this blog post. Reading through the tips, both challenged me and reminded me of things I already knew. The tip that surpised me the most was the second one, Information is the currency of inbound. Putting in this perspective of currency raises it's importance to another level. Currency is something that you exchange everyday.  When you think about it, if you are able to gather all of the information listed, it can help you in numerous ways that will benefit your company, and though that information all the other tips listed can be amplified. 

Student

I've really been able to get a lot out of this class this summer.  I'm currently working on creating an online Buzz for our of my personal documentary films.  My team is planning on attending the American Film Market in L.A. this November in order to sell our film.  I've read a lot about business-to-business selling.  I realize, in order to get their attention at the film maket, we will need to start an online campaign months before.  I want to bring these companies to me and not go around begging for them to take a look at my work.  Creating a blog around our film, a facebook fan page, and a specific landing page on our website will be very important things.  We want these companies to easily find us and find the information they are looking for.  They will be interested in buying the rights to our film, we need to make sure they find our information and contact information.

Student

Before taking this class, I did not know the difference between Inbound and Outbound marketing. After completing last weeks lesson, I am now able to distinguish t he two terms. In sum, inbound marketing to me can be seen as the future of marketing. I see Inbound Marketing as a much more targeted, and less intrusive way to market/advertise to your potential consumers using digital tools and many different mediums to target and phrase all of your content in the correct way that makes the most sense to your targeted consumers. This is the complete opposite from outbound marketing.

Student
In this week's assignment, I touched on inbound vs outbound marketing. The rise of inbound marketing has several companies turning to its services everyday. I noticed that larger companies tend to focus of the measuring of their trends and use inbound marketing strategies to help gain footing on the increase of their customers. There are some companies that already have knowledge of inbound marketing and use content strategies to help improve the traffic of their online presence. With today's consumer and the desire for simplicity, inbound marketing has been the way of the future. 
Student

I would believe that Inbound Marketing is necessary in this new digital age. I feel that, as more consumers are moving towards the internet business will move there as well. I feel that tip 1 is important in any medium of sales and marketing, if you don't know the consumer, you will not sell. I also resonated with tip 3 because the world is consumed with people who solely look at numbers and stats. It's like comaparing Mc'Donalds to a greasy spoon, Mc'Donalds may sell a billion burgers a day but that small greasy spoon may make some of the best burgers you have ever tasted. The quality of work should always be in the forefront of observing someone's work. 

Student

Yesterday I checked all day for a new blog post so I could comment and I also wasn't sure what resources I should post? My grade has a zero now for particpation this week. Do we not have a new blog post this week? Am I still not recieving points even though I commented on this already last week?

Student

With all of the technological advancements happening around us, inbound marketing has never been more important. I think that it is very beneficial for companies to be on top of their marketing at all times. Society is absorbed with social media and search engines now and communicating through these ways has now become most effective. I think the statement about information being the currency is so accurate. If you inform people the correct way then you can sell them on your product. Not only is it important to know who your audience is, but it is also key to know how to communicate to them in a way that is successful to not simply your business, but to your clients. If they are happy with your product or service they will refer you to their friends which is a win/win for everyone.

Student

I have learned more about inbound marketing since posting on this blog for last week.  This weeks assignment has forced me to look more deeper into inbound marketing by looking more closely at case studies.  I think that businesses need to really transition to inbound marketing rather than the traditional marketing especially because it seems to be the best way to get people's attention without driving them away.  These tips above greatly express the best ways to make your way using inbound marketing.  Such as 'Don't forget about search engines' I think that may be one of the best tips for people to be aware about because search engines are the best way to be reached and in order to be reached you need it make it easy for people.  There are many tips that are not listed to help people find ways to use inbound marketing better but these tips cover the important factors to look at.

Student

I am not sure what more to add to this blog post since I already posted on this last week, however I would like to add a few things I noted about Inbound marketing. I think that inbound marketing can be applied beyond online companies. In fact, I think that there has always been some level of inbound marketing since the beginning. Perhaps it might be somewhat different considering without the online presence and tactics it wouldn't necessarily qualify as inbound marketing, but I think the general concept behind it is that companies should focus on bringing in customers rather than going out and looking for them. And I think this concept has been in play for a long time. For example, restaurants and bars themselves don't do much advertising and marketing but rather their customer base depends mostly on word of mouth. So it starts off with them having a great menu and good food. People get curious and they come and eat. When they like it they go tell their friends about it. While there might be some steps that might be missing, the general concept is somewhat similar to what Inbound marketing is. Now of course, this is just a personal observation so do feel free to correct me if I am wrong.

Student

I'm trying to add a comment to the new blog for this week, but this is the sa,e blog from last week :-(

Do we not have a blog comment due this week?

Student

After reading up this week on inbound marketing, I've started a small project.  I've created some content for the "MSU Spartan Tartan".  The video features a Spartan Tartan tie.  I figured that it could be good content that could help sell the ties.  I contacted shop.msu.edu and they were really excited to try to use it to sell ties.  I got them to begin to track the sales site so we can get data to see if the video makes a difference.  I was really glad to learn about inbound marekting this week.  This is what I want attempt to do, as I try to sell my documentary films.  This week has been eye-opening.

Student

Before this week I have never heard of inbound marketing. But this article is interesting because it seems that what we are doing in this class goes hand in hand as to what inbound marketing is. It seems inbound marketing is all about the customers and completely building the marketing plan around them to get the most out of inbound marketing. Inbound marketing seems to be all online tracking and interacting with the customers to be most effective and it seems like this is where the future of marketing is headed.

Student

Although I wasn't sure what inbound marketing was, I found a lot of the tips to be very similar to things we have learned so far in class already. However, there are some on here I had never heard of, such as "evergreen content," and some ideas that are things I had never thought about. I really like the phrase "information is the currency of inbound." Its an interesting concept because it shows one of the true values of inbound marketing: that once you find out this information about them, you can use it to your advantage to bring them back to their page, which is the whole goal of inbound marketing. Inbound marketing is seems to be completely about focusing your social media efforts on ensuring you build a trustworthy page that encourages people to continue visiting for meaningful information.

Student

I love that inbound marketing is now larger than ever. It constrasts from traditional outbound marketing because it cuts to the chase. Many people seek out this type of marketing now because it is easier to focus your attention to a product or content that will actually interest you.  There's a company that I hope to work for soon that handles inbound marketing for major clients. They are constantly evolving and growing, even to the point that they have made 200 billion in renvue since 2006. This market is now more prevalent than ever and it's time for everyone to learn about it.

Student

Before this article I had no idea what Inbound Marketing was, but now that I know I find this marketing tactic genius! I think it is a great way to get in touch with your audience and potential customers in the best way possible; not annoying or in-your-face like most marketing tactics out there. As well as reading this article, I read another one on Inbound Marketing vs. Outbound Marketing and that really helped me undestand what makes Inbound Marketing so effective and why it's a better alternative to Outbound Marketing; there were a lot of interesting facts in that article, like that 86% of people skip through television commercials or that 84% of 25 to 34 year olds have clicked out of a website because of an "irrelevant or intrusive ad." This can be dissapointing for students who are looking to work in advertising in the future, like me, but Inbound Marketing is a great alternative due to the fact that it relies on earning people's interest instead of buying it, while adding value at the same time and like mentioned before, not being pushy or extremely annoying. I look forward to learning a lot more about Inbound Marketing and hopefully using it in my future career someday.

Student

I think that inbound marketing is one of the most essential ways to becoming successful. It's important for you to know who your audience is and to put them first at all times. I think that inbound marketing is very important when it comes down to it because with the increasing number of people who use the internet, it's crucial to know how to target your audience and how to keep them interested in what you have to offer. It also allows for companies to display themselves in a way that they want to be branded and to send a relevant message in a creative personal way. I think that inbound marketing is most effective when done correctly.

 

 

Student

I think that inbound marketing is one of the most essential ways to becoming successful. It's important for you to know who your audience is and to put them first at all times. I think that inbound marketing is very important when it comes down to it because with the increasing number of people who use the internet, it's crucial to know how to target your audience and how to keep them interested in what you have to offer. It also allows for companies to display themselves in a way that they want to be branded and to send a relevant message in a creative personal way. I think that inbound marketing is most effective when done correctly.

 

 

Student

For me, inbound marketing was a term that I could recognize but could not recall. This post really did a home run in terms of explaining what inbound marketing was and why it is important. I think that inbound marketing is essential for any business because nowadays it is the key to success. People will commit to a company who prides themselves on building relationships and rapport with the customer. People want to be valued as something more than just a number or dollar sign. I am looking forward to reading more examples and real life case studies of this topic to better understand this marketing technique. 

Student

I just finished my exam and reading this blog reminded me of "listicles." This blog post definitely, in my definiton of the word (which stands for "List Articles), constitutes as one. I'm sure you are aware of the recent trend on Facebook, in regards to the increasing amount of "Shared" content that now fills your timeline. Most of those articles are from sites such as EliteDaily.com and ThoughCatalog.com. Though I believe what they write about is just junk food for your brain, their inbound marketing tactics are genuis and they are well aware of their target audience and are connected with the Voice of Customer. Thanks for sharing this, it was a very good read and useful for this class and our blogs.

Student

I feel like inbound marketing is something that every business should incorporate if they are not already. These are key ideals that are simple enough to accomplish and will be a huge help in the long run. I really like how #10 is about being tusted, it's not everyday that you find a business you feel you can trust. I am very excited to learn more about inbound marketing and implement it into my own business one day.

Student

I like this. This is nice, concise (hey that rhymed) and to the point. Easy to remember. A go to guide on inbound marketing. Keywords, Keywords, Keywords. One of the most important aspects to optimizing anything from social media profiles to search engines, people can't find you otherwise. Even during the exam one of the most important aspects that I consistently brought was that.  Research is also vital for success as you can't market effectively and efficiently if you don't know your audience. Which is followed by building trust and relationships.

Student

"If you're not inbound, you're out(bound)"

I love that last line because I think it perfectly highlights what it means to practice inbound marketing. The funny thing is, the focus of inbound marketing is to maintain and build and clientele as a result of your quality work and communication. I look at inbound marketing as a efficient PR agency—costantly working with the client in mind to produce quality results and data (the data part doesn't play with PR, but you get my point). 

The commitment inbound marketing gives to the clients goals and overall results is in lamense terms, the best customer service available. It would be interesting to work with inbound marketing, because I can imagine the deadlines would be much different compared to an advertising agency where new content is expected to be produced and pushed out each hour. Going back to my opening headline, inbound marketing sort of takes the "inbound" out of advertising and makes it "outbound", including the client on long-term goals and data.

Student

I really enjoy the idea of inbound marketing, every business should follow the concept if they are not already.  The points made about creating trust between your business and the consumer are very important because no consumer will want to do business when companies that they do not trust.  Also, creating quality over quantity is important to ensure that consumers know that what they are seeing is important and not just everyday advertising fluff.  Inbound marketing should be the only way of marketing.

Student

I love how inbound marketing first and foremost focuses on the consumers needs. It's all about none-intrusive, relevance-based, easily-digestible content that aims to provide the consumer with a reason to consider a brand as an expert in it's field. And the best part is, it's all online. Which is where pretty much everyone (increasingly so) goes for entertainment, information, and products and services. It's a realm in which brands can display themselves in a relevant way, yet also illustrate passion and creativity. Also, it's trackable. Which means that the stressful nature of lets say, estimating the eimpressions from a traditional ad on TV or on a billboard, is pretty much non-existant. I have a very narrow appreciation for most forms of advertising. Inbound marketing, however, is WHERE I want it WHEN I want it (assuming it's good).

Student

I think inbound marketing is increasingly important and businesses are starting to realize what kind of impact it can have on their sales. In the past the only way for consumers to really get information was from what the media printed or what businesses advertised. With inbound marketing, businesses can create content that users can find, usually through search engines, that will lead them to their site and lead to more sales.

I think that number nine on this list is a little misleading. Instead of just thinking about the user, I think content creators should think about what the audience can gain from your knowledge. Just creating content that matches a groups wants doesn’t create an engaging audience. If you can find what you’re good at and make it something that is interesting, I think you have a better chance of getting valuable clicks. Creating content that is too general and a catchall for searchers won’t create valuable clicks. Content that is targeted and knowledgeable will bring more valuable clicks and more valuable engagement. 

 

Student

I mentioned this during our first class session, but I am founding an in-house marketing team at The Breslin Center on campus.  We have been talking about linking a blog to our new website launch and things of that matter and information like the things provided above are a great inspiration to our development.  I really like point number four about tracking.  Our team meeting this week focused on being able to track how our readers are reaching our content.  Love the post, thanks for the info. 

Student

Inbound marketing is very important and it is an everyday thing. It is everywhere and it is extremely important to every business or anything you are trying to promote. I love how you said that information is the currency of inbound because that is so true. If you don't have good information then what you're promoting is worthless. In this day and age, with so much content and substance in everything we read online, guality over quantity is so crucial. Personally, everything is about quality. No matter what you do, it should really be about the quality of your work.

Student

My favorite is number 3. Quality over quantity is so important! It is not the right approach to try and appeal to everyone; this is how a brand or blog will lose its identity. The site is supposed to attract those who are interested specifically in that content (or product) so continuing on this path and keeping a strong identity will only strengthen users interest.  It is very important to track the customers because we need to know how exactly to reach them with as little waste of media spending as possible.  I think it is very interesting that trust is mentioned multiple times in this list. This seems to be the essence of inbound marketing. We want our users to come back because they trust the content and the product. Closing the sale means trust too, which is so true when I think about what resources I seek for information. My favorite blogger, Huda Beauty, has her own fake eyelashes and contouring set. Because I trust her as a resource, I trust her products and have bought both of these, as a loyal and true customer/fan! In this case, she doesn't send me emails, but I constantly see her posts on multiple social networks and she is consistent with how she markets herself and her brand. It is a trust thing! In another advertising course I took, we learned all about Google Adwords. Just the simple effort of putting your ads on Google gain increase traffic onto your site, and therefore increase your customers and sales. This is targeting people who would be interested in your ad because they are searching for things related to your site. This is a way of sifting out people who are irrelevant, and focusing a campaign.

Student

I think 1, 3 and 5 in this list are the most crucial to pay attention to with inbound marketing. Knowing your audience will ensure your content is targeting and appealing to the right people and you will likely receive the specific information you are looking for. In today's world, quality is almost always the primary focus over quantity. If people don't like dealing with you or they think you provide poor service or information, they likely won't stick around very long. SEO is always important. Let's face it, people don't go past the first few pages of a search engine. If they don't find what they want within those pages, they are likely to either give up and try another site, or rephrase what they are looking for which then your site might not come up for depending on the tags. One thing I really like that is included in this lists is "Quit thinking about yourself." I recently read a book called How to Win Friends and Influence People by Dale Carnegie. In his book, Carnegie explains that when a person approaches another person saying "I need this..." or "I want this..." they are likely to think "what about me?" or "why should I care about your needs?" When creating content for an audience, you should first say how they will benefit from providing information that will be helpful to you. Never demand or ask without including how you both can benefit from the situation.

Student

I had to google inbound vs outbound marketing to find out the difference between the two. this webpage is a good resource to understand the differences. Basically, we do our own inbound marketing without even noticing. We also give feedback to professionals depending on what we search on google or other search engines. This article was interesting to read and of course, it was on Mashable.com. http://mashable.com/2011/10/30/inbound-outbound-marketing/ I'm excited to learn more next week! :)

Student

To be completely honest, I have heard the phrase "inbound marketing" a couple of times but never fully understood what it meant. This blog post is a great reference tool to use throughout the summer; especially next week. I think the most important factor of inbound marketing is to know your audience. You need to supply your audience with useful and relevant topics. With that being said, you will only know what is useful and relevant to them by doing research and studying your audience. After having a variety of work experiences I have learned through many types of jobs that knowing your audience or customers is the greatest key to success. 

Student

At my current job maintaining current business is the key to success. People are more willing to work with your company if they feel they have formed a positive relationship with you. Although its a sales driven job with more of a outbound nature, the inbound aspect of clientel relationships seems to bring in the big bucks. I love the idea of inbound marketing. It puts a thought process into a company's sales and target market that can not be seen with the naked eye. I think alot more long term value is gathered by a company who can form  a customer/client base over time, rather than focus on instantly gratifying sales. With the free (or atleast inexpensive) resources we have via the internet, inbound marketing is the way of the present and future. There's no reason a company shouldn't be using the everychanging resources that come with updated technology.

Student

As someone who has an introspective and analytical approach to solving problems, I shy away from the cold-calling nature of outbound marketing - and for a good reason.  As this post outlines, sales aren't about being assertive or trying to sell to anyone who will listen.  Inbound marketing is about knowing your audience and building a relationship with them.  Specifically, this post reminds me of David Meerman Scott's story about trying to find information about purchasing a new vehicle.  He was dissatisfied with the overbearing sales ads that appeared to be for the masses on the major car companies’ websites.  When consumers are searching for information they don't need the sales pitch, they need quality content from a trusted source. From these tips, I can see how a consumer is more likely to remember and purchase from a company that focuses on inbound marketing compared to a company that focuses on outbound practices.  The big question I would ask is, how do they compare in price, effort, and the time the process takes?

Student

I think this is a great article for people to reference that aren't as familiar with inbound marketing and its advantages. I myself was unaware of how to use inbound marketing to go the extra mile in attracting customers, before I became affiliated with this class. I like the tips on knowing your audience and tracking your audience. Personalizing the experience with a customer is the best way to generate higher sales and long-term mutually beneficial relationships. I think more people will become aware of the benefits in coming across this article.

Student

I think this article does a great job of showing how important inbound marketing is. I especially like the first tip to know your audience because without knowing your audience you can't really go any further with what you are trying to accomplish. It is important to know your audience to build a lasting relationship with them. Inbound marketing could really help some companies and in the future most will be using this strategy. I think it is also really beneficial because it focuses on the customer and targets the appropriate market. 

Student

I had no idea what Inbound Marketing was until I read this article. This article was very interesting to me because I am interning at a Public Relations firm right now and when I go on peoples websites I see that some are using Inbound Marketing and some are not. The benefits from Inbound Marketing are very important and make the website more approachable and topical. The tip that stood out to me the most was number 3. Focus on quality not quantity. When working on certain pitches for my job I look at their UVPM, which means I focus more on the higher UVMP when pitching a product. Sometimes though, the higher UVMP are not the beneficial ones and aren't a direct match for what I am trying to pitch and someone with a lower UVMP is better suited for it. Over-all I think Inbound Marketing is an excellent idea.

Student

I really think inbound marketing is the way that the marketing world is going to shift in the near future. The greater focus on the customer really generates a good consumer relationship between a company/corporation and their customers. My favorite tip, along with some other commenters, is tip number 9, "Quit thinking about yourself." I feel as though is you start to put more focus on the people that make your business possible, they will pick up on that fact of respect toward them and, in turn, boost your reputation with the masses you wish to reach. 

Student

I think inbound marketing is a great concept to apply. With inbound marketing, everything is tailored to the customer, presenting more credibility to the company. My favorite tip from this post is #9: quit thinking about yourself. Many companies don't put themselves in the consumer's shoes so they can't understand what consumers are searching for. This creates a disconnect and will not effectively market anything. When companies relate to the consumer, the consumer is more likely to believe in the product.

Student

I think my favorite tip is No. 3: Focus on Quality, Not Quantity. What turns me off from anything is pointless words that I don't want waste my time reading. If I recieve fluff content that I feel is a waste of my life to read, I will not pay attention. I will stop reading anything from the company/organization involved. I could be the right vistor for a site, but if the content isn't precise enough to actually let me know that I am, I wont pay attention anymore. My rule is that if you take the time to come to me to tell me about something you think I should be interested in, then I better be interested. I also really liked tip No. 8: Landing pages are your best friend- so treat them that way. I cannot agree more. This is where people should see a clean, beautiful page. One that they'd be proud to show their friends (and hopefully they'll share it on their social media linked on the page). I really love all of these tips, but those 2 are the ones that stood out to me the most.

Student

I think inbound marketing is a very important aspect of marketing that companies need to focus largely on. Being able to target the correct audience for a product can increase sales and awareness greatly. Being able to know your audience is very important as it allows for better service, communication, and product improvement that your audience desires. 

At the same time, inbound marketing can also decrease audience annoyance of your brand or company. More often than not I am bombarded with ads for things I would never purchase. Inbound marketing allows for companies to tightly focus their ads on audiences that will actually benefit from seeing the ad. This can prevent audiences outside of the target to not be overly exposed to ads that do not apply to them. 

Lastly, inbound marketing allows for a resource of credible marketing for a company's audience to draw from. Inbound marketing focuses on quality information about a company, allowing for audiences to be able to find out information easily and effectively. 

Student

I first learned about Inbound Marketing a few weeks ago when I started my internship and right away it sounded like a great idea. Working at an digital ad agency where we own a lot of websites, we spend a lot of time and effort on inbound marketing strategies and creating our own content that applies directly to our users. If were posting great content, they're more likely to subscribe and share it. If it wasn't for inbound marketing, our company would not be as successful as it is today.

Student

I cannot agree with you more that inbound marketing is vital strategy for organizations these days. It will become more important in the future as well. The tips are useful. I have been studying for the online marketing and PR strategies from articles and our textbooks, and the tips include the meaningful advice from the materials. I can't wait to see how this strategy develop in the future. It took only a few decade from the advent of the Internet to now, the golden age of the Internet; however, I think the real golden age of the Internet did not arrive yet. It will be highly related to the inbound marketing surely. 

Student

Before this class I did not know there was such thing as inbound marketing. I like the fact that consumers are not being beat of the head with a particular ad. The 10 tips given could be used in the many different types of advertising, not just inbound marketing.

Student

This post is great because it is so relevant in the world of marketing and it applies to pretty much every business. I just finished an internship for a business coaching company and a lot of the clients that we worked with could have benefitted from a better inbound marketing strategy. A lot of them were concerned with more traditional forms of advertising. If they were more in tune with inbound marketing, they could have seen a lot more success getting their message across and building credibility with their leads. Most of the company websites I looked at, had very little to do with the client and a lot to do with the business itself. Simply providing the clients with more information about inbound and how to integrate it into their marketing strategy could be extremely helpful. 

I worked on a blog for our company that was focused on providing information for our clients and followers on many different business matters and we got a lot of attention from other bloggers letting us know how helpful some of our information was. It is easier to build a brand that people can trust if you are providing information that is useful to them. I think that the more you can provide the more credibility and brand awareness you can gain.

Student

I think inbound marketing is essential to a company. It is really important to establish a good brand image specifically to your target market. If a company is using imbound marketing techniques, they will appear to be focused only on their target market and will give the right people all of the attention. Like the post stated, inbound marketing brings quality and builds trust with consumers. People will get annoyed if a company is constantly bothering them, and bugging them to buy or sign up for something, especially when they're not even part of the target market. Outbound marketing can ruin a brand's image. Digital media is growing more than ever, and people are using the Internet to solve their problems. If a company has a strong digital footprint, more people will be able to find the company and could potentially attract more consumers.

Student

I LOVE the idea of inbound marketing. I think it is such a great tool because it allows you to specifically attract a certain target market to your page, but it also allows you to be found. The great thing about inbound marketing, as the list states, is that people will come to you. You don't need to be pushy with your messages or try to mass market yourself. If you are putting out tailored information, the right people will find it. The trick is, making your page easily found. SEO is a great tool to use to increase the effectivness of inbound marketing. I really love how inboumd marketing focuses on the needs of the audience, instead of themselves. I think it is genious, because you are putting out information that people want to see and they will naturally be drawn to it. 

Student
I love, love, love the inbound marketing concept. As an advertising major I was very concerned with how I was going to do my job without being one of the people I am totally annoyed by. I can NOT stand how intrusive outbound marketing is. One of the worst things is being bombarded by a company or service that you absolutely have no interest in. With inbound marketing, you target YOUR audience, not any audience. Everything is very targeted, not just hit and miss and I LOVE that about it. It makes me so much more comfortable about the profession I chose. I mean, seriously, how do you become the people that irk your nerves and practice the tactics you despise just because of your job. Now I don't have to!
Student

I like the concept of inbound marketing. It is a great strategy for companies because not only it fits in the world with tons of information but also it costs cheaper and is likely to gain high ROI. For customers, inbound marketing lets them reach information they want naturally. Also, advertising that doesn’t interrupt them is comfortable.

I totally agree with the tips that the contents are the crucial aspect of inbound marketing. If the organizations or individuals successfully lead prospects to their landing pages but the pages are not valuable or hard to browse, they may leave those sites soon. I actually tend to stop staying in those kinds of web pages. As we are in a deluge of information, to find good sites as well as good information is not easy. When I encounter the good sites, I feel satisfied. This feeling may lead to consumer engagement.

I first felt that email was more like the part of outbound marketing. Some articles explain if enterprises do utilize email in the right way, it is inbound marketing. Correct targeting, appropriate frequency with analysis of ROI, and valuable contents would be fundamental on inbound email marketing.

Student

Inbound marketing is definitely a very big thing for all businesses.  It is a great way to make the company easier to find, get more attention from customers and just sharing information to the world.  Inbound marketing allows people to use search engine optimization for an easy way to reach out to a bigger audience.  This post has helpful tips for inbound marketing.  They all give great points in order to use inbound marketing for businesses to find ways to get information to people in order to help make your company more marketable.  This blog post helped me get more information on what inbound marketing was, especially since this class is the first time that I have ever heard about it.  I found that HubSpot had an article about what inbound marketing was and it said that there are 4 different actions in marketing such as attract, convert, close and delight.  The Ingenex Digital Marketing blog was interesting to look at since it allowed me to look deeper in inbound marketing ideas.  I like that fact that inbound marketing is more hidden in the ways how it works, but it makes it easier for people to be exposed to it in a more subtle way.

This type of marketing is something that all businesses need to take their time and be good at.  This is the best way to reach out to your audience without annoying them.  It gives them more exposure than what they were normally use to but it helps their business.  Since this was the first time I was exposed to what inbound marketing was I had no idea how frequent I see it.  But now that I know what it is, I am able to point it out when i notice it.  It is a great way for businesses to reach out to people like me and be sort of sneaky about it, i'm being exposed more without ignoring it.  Inbound marketing is the present and will carry on to the future.

Derek Mehraban's picture
Instructor
6/5/2014