Key take aways for writing content online.
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Throughout this course we emphasize the importance of creating content that fits the medium (i.e. producing “native” content.) This seemingly simple skill can be difficult to master, as every platform is slightly different. That said, there are some fairly universal truths that I hope you’ve picked up on.
When it comes to text based content, treatment of links are extremely important. Users, who are frequently in a hurry, often scan a page looking for the next click. Thus it’s important to include links throughout the body of your content rather than at the end. You should also use descriptive anchor text (i.e. the words used as a link) so that search engines understand what you’re linking to and so users understand what the link is about. For example I wouldn’t link https://www.projectpanorama.com, I’d link the words “project management plugin.”
When producing shareable content, the title is one of the most important factors. You should put at least one third of your efforts into producing a really compelling title. Often times people will share content based on the title alone, not even having bothered to click and read the content themselves. This was extremely prevalent leading up to the election, often spreading misconception.
Consider this boring title “The Best Brands using SnapChat” and how interesting it becomes with a little effort “15 Brilliant Brands Who Are Killing It on Snapchat.”
Which are you more likely to read?
Give before you ask
Most importantly digital success is often about providing value. Even paid media works best when you’re improving the users life instead of interrupting it.
What have you learned?
What are some key insights that you have taken away from this course? What advice would you give to someone else who’s looking to get into the digital space?