Local SEO Link Building

Derek Mehraban's picture
Instructor
10/11/2012
Ingenex, SEO

Consider sharing it with your friends.

Local search is an increasingly important component of search engine optimization. Building links that help your local search is a smart tactic, and something that will help if you want to be found in your town, city, or region.

I just read a post from our friends at SEOMoz that talks about acquiring links from local search. We do many of these techniques, but it's good to see someone write it up in this manner.

Take a look at the post from SEO Moz.

Curious what approaches you like? Any ideas you could see implementing for yourself or one of your clients? Good material for your toolkit. And I suggest SEO Moz as a resource. We use them for much of our search engine optimization research and planning for clients.

Comments & Feedback

Student

Commenting on other blogs in your field is a great way to get your SEO up. Not only are you making yourself and your business known by all the millions of bloggers and blog readers, but you will probably run into work opportunites or great insight from other professionals. The more you get your website's keywords out there the more you are likely to move up in the SEO world. I think if you write great, thoughtful pieces with your own advice, you're more likley to get clicks from people who care about your field than say, supporting a univeristy club. Not only is your link connected to relevant, sought out information, but it has the potential to be in a bunch of different places online, seen by a bunch of differen't people from different areas. Not that supporting a university club is bad because that is still a great plan, however your websites and keywords will only be on one website seen by only certain people relevent to that club.

Student

These are really great ideas to build local linking. Many of the ideas seem like common sense however it's great to have it laid out in detail. It's so easy to give testimonals to local businesses you love. I like the idea of sponsoring a student club at a local university, although I think this could be extended to local high schools as well. Any positive contribution to the local community will be seen as a positive thing (or a win win as he states)!

Lastly, I suggest reading the Comment Marketing Whiteboard link in the section A. It provides details into how to effectively comment. The main take away, and a theme in blogging, is to add value! Don't just comment to comment, add value so that you build respect, trust, and awareness to your name.

Student

This is so amazing that the internet and technology are so convient and useful than before. Almost everything is becoming possible now. I think useing the SEO is an important way to improve your company in a marketplace becasue a company wants more people to become more familiar about the compnay itself. Also, the compnay wants to improve its rank in the business market.

Student

Local businesses that sponsor Local University's clubs that are related to their industry is a great strategy for increasing SEO. Michigan State University has over 500 clubs that people are involved in. There has to be one club that fits in with the industry the local business is in. College students are very big into social media and the internet. By sponsoring a club, you immediately get your business and name out there on every one of the club's sites including their website, blog, facebook page, twitter, etc. Michigan State's population is a large portion of the East Lansing community. By sponsoring an organization, you get to interact with students and understand the community you are marketing to.

Student

SEO is a great way for any person or comapny to become more relevant in a marketplace.  Although its becoming more and more difficult it's still a crucial aspect that companys need to focus on in order to gain ground.  These tips can also be applied to promoting our blogs and other resources.

Student

SEO is CRUCIAL for any business. In today's world you must have an online presence and SEO will get your there. As we have begun to fill out our blogs and promote them this article gives you a few great tactics to use to help get more people visiting and interacting on your blog. When I was an undergraduate at MSU we didnt talk about SEO all that much in my Advertising classes. I really hope that has changed because it is must have skill and a great advantage to have for anyone looking for a job. 

Student

I am not too familiar with link building and SEO but this blog entry opened my eyes to many possibilities and tactics that I have never even considered. Community is a powerful force, and being well known and respected in your community is the best way to gain local support and clients for your business. I thought that all of the tactics were phenomenal ways to do just that.

What stood out to me the most were the win-win tactics that benefitted people in the community that otherwise perhaps would not be able to get that help. One of the first things people look at on a business’s website are their testimonials. Writing truthful and meaningful testimonials supporting local businesses is really a win-win-win. It helps their business, their potential clients, and your business. Scholarships for students is another great way to get your company’s name out there and show that you are interested in more than just creating business for yourself. I also really loved sponsoring student groups and clubs. Providing guidance and resources for the next generation shows not only that you care, but want your community to grow and become the best it can be. What goes around comes around, and by doing good in your community you are doing good for everyone. 

 

Student

Using SEO to improve the visibility of a company or organization's website is something I have thought about and considered as extremely crucial to gaining user frequency on the site, although I wouldn't know where to begin exactly in terms of maximizing the use of this myself. I enjoyed reading this article because it helped me to consider the tactics in targeting different kinds of searches (ex. aceademic searches, local searches etc.). I'm interested in furthering my knowledge in this area in order to increase the SEO in my own web pages!

 

Student

I really enjoyed this article about how local businesses can improve their local rankings.  Mike Green lists 5 ways businesses can do this, and two really stuck out to me.  The first one being “Start a General Scholarship for Local High Schools and Colleges”.  I think this is a great idea!  Not only will this benefit your business, but it’s also a great way to get involved in your community and help locals out.  The second tactic that I really liked was “Sponsor Student Clubs at Local Universities That Do Things Related to Your Industry (or that just do good things)”.  I am part of the Michigan State University Marketing Association, and we are always looking for businesses to sponsor or even come in and talk to our organization.  We have representatives come from companies such as Enterprise, Kohl’s, General Electric and many more.  However, one of the most interesting presentations we had by a guest speaker was the lady who owns Wanderer’s Teahouse and Café.  Wanderer’s is a local teahouse that is in East Lansing, MI that I would pass everyday as I walked to class.  After hearing her story and learning more about the company, I decided to go in and try it out.  This shows that just simply getting involved in your community can influence your business in a positive way.  

Student

This is fascinating! The things we are now able to do with tecnhology are making it so that one day everything will be formatted to you.  The customization and individualization that is currently possible is already impressive, and now with these local search links we will see even more customization.  I think this is a great tool for bloggers.  If you have a small business this could be a great way to gain attention as well.  Additionally, I find it interesting that as a person browsing the internet life has become so much easier.  With locally relevant domains, we can expect links to be more relevant to us!

Student

I love this post! It gives people the chance to use their search engine optimazation in ways I have never heard of before. Sure there is the choice of commenting on someone else's blog and leaving your "calling card" to gain exposure or inviting a guest blogger, a popular one if possible, to gain exposure. But by using  search engine optimization to build links is a great way to build acknowledgement. The fact that you can start your own schlorship is possibly my favorite tactic to use if you were to build links. Not only are you gaining exposure but you are providing an opportunity for seomeone to attend college for free or to pay for essantials like books and rent. That would be a great opportunity for each individual. Another way to build links that I like is that you can write a review about a local business you like. People read reviews to find out if a product or service is good or bad and by posting your reviews about a restaurant, movie theatre, mechanic, or whatever business your fond of, can help out that business and help you because your building local links. If I was to take a particular approach at building links it would be offering my commendation on local businesses. That seems like a tactic that would work for me the most.

Student

This article is a great resource for getting the word out about your business/blog locally. Matt Green does a great job collecting a number of relatively simple tactics to gain inbound links and become more well known locally. This is very important for any business or blogger because you will most often find that you are most influential to the people around you. It is obviously good to have a worldly online presence, but being very well known and easy to find locally is going to benefit you just much. For example, a local business that wants to have more prominence online shouldn't immediately begin working on their influence across the country. They are going to want the locals in their city and general area to be their first priorty. Then once that is established they can move on to a wider reach.

One suggestion that I found very insightful by Matt was to guest blog for other local bloggers. This has a positive impact in so many ways. One being that communities love to support one another, and one blog hearing that another local wants to partner up with them is very good. Also, sharing your content, and maybe even your business information, on another person's blog is a very subtle way to promote yourself and still work well with others.

I also found Matt's suggestions to talk with schools and partner with clubs to be very helpful. I never would have thought about something as simple as starting a small scholarship. It has a very positive social impact, while also shining some very good light on your blog and business. All of these tactics are sure fire ways to become a prominent local blogger and business. I hope to use these tactics in the future.

Student

I think this is a great resource with great ideas for SEO.  I especially like the one about testimonials to local businesses.   This is definitely a win-win situation that will pave the way for visibility and traffic for my website.  This is an easy way to get great links to my website by trading links with local business owners. I will also try online local directories such as online yellow pages to improve local SEO.

Student

Applying the contest to our class blogs: commenting on our classmate's blogs that discuss or review similar content allows us not only to expand our horizon and branch new ideas, but also broadcast our blog. For instance, I was on a classmate's blog and read a comment - therefore I went to the person's personal blog to see what they were discussing. It is difficult finding somebody who is within the same field as me, but I am enjoying the blogs dedicated towards sports. In response to the idea of giving testimonials for support links - it's worked for me already! I sent my blog to the VP of PR for MLG and she retweeted it to her thousands of followers. Although I know most people don't click links on Twitter, I know I gained a few eyes on my blog and I hope they will come back to reach future content. 

Student

"We want links that our competitors won’t get. With the exception of the first, the tactics below will result in links, not that your competitors can’t get, but ones that they almost certainly won’t go get." I love this concept. Let's cover all the grounds to make sure we're available on all searches and links. It causes much more optimization of researches as well as likelyhood of resulting from nearly every search.

Student

I love this idea of building local links for a company blog.  We currently do some community work - like sponsoring walks, golf outings or even the occasional t-ball team.  But I think being more involved with clubs at universities would be really beneficial as this is our core audience and they have great buying power.  This could be a relatively inexpensive way to build more community awareness and help out some students!  Also if these students or their clubs have blogs, carrying over our company sponsorship, general information and comments will lead to more engagement.  They can then hit us back with comments and even some testimonials which can be set up at the time of the sponsorship agreement.  

Student

This article was interesting and I never would thought of using school websites toincrease local search optimization. Currently working on a project with a local marketing firm I wanted to suggest to them to increase their SEO, but had no idea on how to do this. I do know that MSU has 2 big marketing clubs and becoming a sponsor for the seems to be a win-win situation. However, I'd like to learn a bit more on how to use social media to increase SEO. Having just started blogging and twitter for this class I'm not sure how to use these tools more effectively. Can anyone give some tips?

Student

My favorite quote from the reading this week:

I don't think Google or humans have much trust in testimonials supplied directly by business owners on their own websites. 

—Darren Shaw

A light bulb goes off in my head when I see this sentence. Actually it is a pretty simple one, not as interesting as the link and citation quote from Mike Ramsep. However, Darren's saying just sparked me the idea that links are another kind of testimonials. In addition, the tactics offered by the post are actually ways to ask for trial (offer others benefits), and word of mouth (have my links on their websites). 

My point is that technology changes rapidly, but the core, or the nature of them may stay the same. When you see through various complex tools, terms, techs by seeing into their nature. Things become easier.

Student

I also feel as though the testimonial approach is a great way for local blog optimization.  I think I could apply this pretty effectively to my blog. Since my blog is about life lessons learned during college and tips on how to enhance your college experience, I was planning on adding a post on how getting a part-time job.  I currently am working at Bar 30, a local restaurant in Lansing Charter Township that just opened to the public within the last two months.  Since the restaurant is pretty new, more and more people are posting reviews of the restaurant on the Internet, or looking up reviews before they try it out.  I think that using my own testimonial would be a great way to link together my work and my blog.  Plus, many people who rely on the Internet for reviews are more likely to follow blogs, and therefore would be a great opportunity to perhaps recruit some followers! I can't wait to try this out in my next couple posts.

Student

SEO was popular for a long time. However, how to use SEO to promote individuals are not such a common sense. I do think that when we realize the theory behind the SEO, we can have further use them to create value.

Student

I think the idea of offering testimonials might work for my blog, in a really unique way. My blog is about elephants and elephant conservation. I think I could utilize this by offering testimonials of conversations I've had with people in the conservation industry and testifying about what they are doing to help. I also could pull in the efforts my local zoos, foundations, and universities. Locally, there are a lot of conservation efforts. By highlighting those, I could expanding my local reach.

Derek Mehraban's picture
Instructor
10/11/2012
Ingenex, SEO