Michigan State Spartans Football Victory in Ann Arbor

Derek Mehraban's picture
Instructor
10/22/2015
Google, Social Media

Consider sharing it with your friends.

Hope you enjoyed the exciting game this weekend between Michigan State University and the University of Michigan football teams. Curious what you thought of the game? 

Here's a great new highlight video that shows the finish and celebration, including Coach Dantonio in the locker room post game. 

 

Comments & Feedback

Student

Go Green, Go White!

I've been doing a lot of research into different types of online media, however I haven't seen much information on one of the hottest social media apps for millenials currently--snapchat. How can companies begin to utilize this new social media outlet and take advantage of its advertising capabilities?

Student

As far as the NCAA and NFL goes, that was purely one outstanding game of football.

Ive noticed that several companies will prompt vivitors to sign up for an email list on their site. Do you think that email lists are effective with a younger audience? (18-25). If not, what do you think would be the equivelent of an email list for this audience?

Student

The Michigan State game was incredible and I'm very happy that the Paul Bunyan trophy is back in East Lansing where it belongs.

When creating marketing persona's, how vague or how specific should you get? What are the disadvantages of being too specific with a persona? Also, what is the ideal number of different persona's to create?

Student

The win was incredible. Will still be talked about 50 years from now. My question relates to mobile optimization-often when using mobile versions of websites, I find myself becoming extremely frustrated due to the lack of general capabilities of the site. This happens so often that I wonder how important brands feel their mobile websites are in general? We're learning about how crucial and necessary it is to be optimized for mobile use, so it strikes me as odd that so many mobile versions of websties fail. Is this a newer concept in new media and are a lot of brands still catching up to this?

Student

I found a video on YouTube of Brian Halligan, CEO of Hubspot, giving a short talk on inbound marketing. Although he talks about how social media is an important factor in inbound marketing, I'm having trouble with understanding just how to make the content for your pages. It seems like you are trying to engage them without being too pushy.

Student

I can remember how everyone in the room had given up hope, with dull expressions, glaring at the screen as the final play began. Words cannot describe, however, the drastic change from that state of emotion to one of pure euphoria as I witnessed history in the making.

This week's assignment has not brought me any confusion, and I have no question to ask because of my deep experience in the field of web development, where my future career pathway lies. This is the homework assignment I have been waiting for.

Student

it seems that the inbound marketing is a progress that how a brand attracts the strangers to become the customers. It also seems like what the most brands doing in current markeing. So what is the standard to tell whether a brand enter the inbound marketing or not?

Student

Do you think that companies should be mindful of making a sales pitch too transparent when creating advertisements for their brand? What is a good tip to creating a more informative tone for your audience to get them to buy your product instead of pushing a product/service on them shamelessly?

Student

That is great! we got UM again!

Student

Amazing to be a part of this team and experiencing all the great victories over the past few seasons! Will definitely miss it once I graduate this December!

Student

That last 10 sec was awesome, but i think we have weak defense and its gonna be tough playing againts OSU

Student

As we all know the spartans haven tbeen playing their since the season has started. Yes weve been winning games but barely and we've been play sloppy and it finally caught up with us. Its a miricale that we won!

Student

I"m finding it really hard to distinguish a great mobile app from a good mobile app. My brand I feel like has a really great mobile app with all the pictures being clear, the colors on the app really being calming and just the overall look of the app is great. But I want to know what could be better to a viewer that would really make someone want to buy a product just from the mobile site itself compared to buying something online through a computer or a actual store.

Student

The game was hands down amazing. I live with a few Michigan fans so the whole time watching the game I was getting nothing but dragged on. Once those last ten seconds played, it was possibly one the most exciting things that I've seen. I was screaming the whole time! Too bad for the player that got injured during that touchdown but what a way to do it. I love this school and that was probably one of the greatest feelings ever of being a Spartan! 

Student

I'm sure after the football seasons MSU has been having, there has been a increase in interested students. Does MSU need to do other advertisement to get its students or do you think the school sells itself?

Student

That defiantly was a crazy game. No one saw that coming!! With email marketing, what do you believe is the best way to track if people are opening the emails or not at all?

 

Student

Every bit of the game was worth watching and will be one to be noted and watched for a very long time. Goes to prove every second counts!

Given the popularity of the game and all the conversations that are happening around this "epic" game, do you think a local business can cash on this opportunity and make modifications to their SEO/content that will possibly rank them higher in searches?

Student

I actually spent the morning in Ann Arbor and experienced some of the atmosphere there! It was a great finish and I'm not sure if I'll ever see a game end on that kind of note. 

Student

The game was incredible. The ending of that game was certainly one of those "I'll always remember where I was when that happened" moments. here is a motivational video regarding the win https://www.youtube.com/watch?v=JNSuKPkvP9A

Student

I was in Ann Arbor for the weekend and was watching the game at a Michigan fans house when that play took place and everyone was in shock.  The Michigan fans left the room while we play the MSU fight sound. By far one of my favor college moments.

Student

How do we make a great pinterest? How do we get good grade on pinterest?

Student

Do you think creating special contents for mobile website is necessary?

Student

The game was absolutely amazing! I still get chills thinking back to that moment while wathcing the game. This is an example of how anything can happen in the split of a second.  Watching the football team accomplish so much while still facing so much adversity is proof that you can do anything REGARDLESS of what the majority thinks! It feels so good to be a SPARTAN! Great Win Boys ! 

Student

One of the best games I've ever watched! Bad snaps and fumbles happen all the time, but for it to happen in the last TEN seconds and for us to recover was so intense! As you heard in that video you posted, the announcers were just as excited as I was, which made those 10 seconds that much more enjoyable. I was in Ann Arbor for the game, and after we watched it (didn't have tickets) at an apartment, all you could hear around the University of Michigan was not "Go Blue", but rather "Go Green!" and that was what really made the whole trip worth it! As an avid sports fan, Spartan Athletics never ceases to amaze me. This game was one for the books, can't wait for what the rest of the season has in store!

Student

It was an amazing game!! I just recently had knee surgery and watched the game at a get together. Everyone stood up as the play was happening, but I couldn't due to my knee. I wanted so bad to jump up and down and cheer with everything, but I had to sit and cheer instead. Go Green!

I have consistently noticed that my brand, Harley-Davidson, does not show the links to their social media pages on their desktop website or mobile website. I find this interesting because to me, I feel like what's the point of creating those social media pages if you are not going to effectively and easily make your customers aware they exist on your official company website? Do you feel that Harley-Davidson is making a mistake by not showcasing those links on their home page or embedding them more throughout their company website?

Student

how should we organized the pinterest broad? by lecture?

Student

It was a miracle. Michigan played a great game and its good to see how they've improved. I just hope we can keep it up until we play Ohio State, when it really counts. 

Student

The Michigan Vs Michigan State game was definitely a highlight for the year of 2015. I still remeber Braylon Edwards spoiling a Spartan Victory in 3OT, pretty vividly.. This one's gonna stick for sure!

Student

Do you think that the brands that really engage with their followers on social media (Chipotle, Taco Bell) actually create more business for the brand or do you think it just makes them more popular across social media platforms?

Student

What a game that was, nothing better than seeing Michigan fans heartbroken after a loss to the better team. For my question when starting a new business how essential and how early should you start your inbound marketing? 

Student

I have to say that the game was so intensed to watch. At the end, I almost thought we might lose after the last play beofre Michigan takes over position. The last 10 seconds would probably the longest and exciting 10 seconds in my life. I enjoyed watching so many Michigan fans crying about their lose. But they were leading the whole game , but we beat them with the clock ran out. Go Green! Go White! 

Student

Lifestyle Marketing. What do we do if a customers content becomes volatile or offensive? Should we distance ourselves?

 

Student

Regarding the Pinterest second half assignment. How can we make sure that our pins are relevant to the topics we learned in class?

Student

I am still wondering that what is the pinterest is? 

Student

That was an incredible game but actually I heard O'Neill receive some dead threat, how can we avoid hurting or harming other people through social media? 

Student

I was wondering if we were going to have the opportunity to create our own content marketing tools for our brand. I really want to creat the comics, which is the tool that I sort of thought of. I think comics on the brands website or a website catered to just comics for the brand, is a really unique idea!

Student

What if a persona for a particular brand sounded weird? Does the way you represent your company always have to be professional. Can it ever non proffessional? 

Student

Thanks so much for sharing the video clip! I've actually heard about the game all wekek but had not yet seen it. Being in Cali has it benefits, missing the game was not one of them!

 

Student

Following up is always important when it comes to email marketing, how do you know when to follow up with a client and when to stop? 

Student

Unbelivable game, still shocked by that ending. 

Is email marketing used as more of a back up tool to target the people who have already shown interst in another form of your company's marketing?

Student

I graduated from a high school that was not big enough to field a football team, and as a result never really cared much for the game. However, I have learned to love Spartan football and, this was definitely one of the craziest game finishing play I have ever seen! 

Do you think it is important for all businesses to have a mobile app? I have heard some debate and, some articles have suggest that business just optimize their mobile website instead of creating an app. Do you think it is beneficial for all business to eventually create an app? 

Student

In inbound marketing, what are some of the most effective content offers to include? 

Student

Is it necessary for a big brand to explore an app for marketing? Would cooperate with other partners like social media be more effective on mobile marketing?

Student

When a brand is so well-known, but they don't have their site optimized for mobile devices does it really have a negative impact on their image? Or can they get away with it because of their standing reputation?

 

Student

This game was definitely one I will never forget. I watched it in East Lansing with friends and it was entertaining the entire time, especially the ending. I couldn't believe how quickly everything spread through social media once the game was over. Everyone knows of the Michigan fan that quickly became a meme, which you can now find on tshirts and hundreds of social media posts and websites. In one of my other classes my professor showed us statistics of social media content during the game. One of the most interesting was how often "Michigan State" was mentioned and when it peaked, which was right around 7:30pm, at the end of the game. How do you think a brand could accomplish this kind of viral experience without becoming part of a controversial topic?

Student

That game left me speechless! Great video. 

What would be the most useful way to create a persona for a large company with many different sub-groups?

Student

WOW:) what a great video, thanks for sharing. What an amazing game that was; really shows that you should never give up until you reach success!

Student

I think that was one of the greatest endings to a football game I've ever seen. 

Do all companies need to utilize email marketing or does it depend on the brand/company?

Student

I thought the game was awesome, for those of you who were not aware, we beat Michigan in almost every category of the game; rushing yards, passing yards, 3rd down conversions etc... I was at a wedding that weekend and watched the game on my smartphone along the 100 other people who were dissappointed that they had to be at a wedding durring the game. But we pulled it off and all celebrated together. GO GREEN !

Student

Can a brand have too many mobile apps?

Derek Mehraban's picture
Instructor
10/22/2015
Google, Social Media