Michigan State Spartans Football Victory in Ann Arbor

Derek Mehraban's picture
Instructor
10/22/2015
Google, Social Media

Consider sharing it with your friends.

Hope you enjoyed the exciting game this weekend between Michigan State University and the University of Michigan football teams. Curious what you thought of the game? 

Here's a great new highlight video that shows the finish and celebration, including Coach Dantonio in the locker room post game. 

 

Comments & Feedback

Student

its been a week after that game and I'm still touched by the team's effort when I'm watching this video. It is a very unbelievable experience to witness such a tremendous moment as a Spartan! 

Q: Just curious, what is the products and target audience in film making industry and does filming industry needs advertising at all?

Student

Great video of the win. I think that had to have been one of my favorite memories as a Spartan fan. I don't think I will ever forget that feeling when Watts fell into the endzone as time expired.

Since mobile apps are different for iphones and droids, do companies have to change their marketing strategies drastically to cater to the differing preferences of both iphone and droid users?

Student

That is a great video they put together! What an awesome experience. 

When I get put on an email list, I very rarely actually read the emails that are sent to me by companies. How would you suggest a business stand out when using email to contact their followers?

 

Student

Nowadays, is more traffic generated through mobile webistes and smartphone use or are desktops the main vehicle people use to view company's websites and other online pages?

Student

That was really a fantastic game!!

 

 

How could you prmote a brand that includes all kinds of products on social media? How could you effectively online target your consumer?

Student

Crazy game, I was lucky enough to be in the stands right next to the UofM student section where we returned the muffed punt. One of the best experiences in my life! 

Now for my question of the week: In my opinion, I'm really not aware of the million apps that are available for my Apple products. Do you think mobile app advertising can be improved upon? If so, how? 

Student

This game had a great ending! Not just because of us winning, but how we won. It just shows that games are never over until it's actually over. Because of a crucial msitake that Michigan made, MSU exploited it and sprinted toward the end zone. With videos like these, whether they're hype videos or post-game clips, would they be helpful in getting consumers to want to learn more about about a company (by posting it on their home web page)? I have Sam's Club as my brand, and if edgy videos were on their page would it get people more interested in their brand?

Student

Absolutely incredible game. The ending is just another moment of what seems to be a semi recurring ending in the Dantonio era, with Little Giants, Rocket, the comeback in the Cotton Bowl, and now this. Amazing time to be a part of this university.

I feel as if blogs are starting to die out, I feel like the Tumblr "blog" has overtaken what an actual blog is, now blogging consists of posting pictures, instead of writing content. Do you believe actual article blogs will be around for much longer?

Student

It was really really fantastic game.

 

I've never seen before like this game ever.

 

Unlike previous matches with UofM, it was hard game.

 

But, I believed that Spartan will win this game.

 

Our Spartans proved who we are to Wolverine

Student

Me and my boyfriend went out to dinner that night and we made it to the restaurant and sat down and literally as soon as we sat down (in front fo the T.V.) greatness happened!

Student

Even after a week, when I watching this video, it still touch my feeling. This game is awesome. And it is always a good to have this kind of highlights video to let you aftertaste about this game. It show us nothing is impoosible even you only have 10 seconds left in the game. If the time hasn't become zero, you still have chance to reverse and win the game. I just really love this video. 

Student

FANTASTIC GAME. I can't stop watching the final play and highlight videos from the game.

How would you recommend a low-involvement product use a mobile app? Such as a beer, food product, etc.

Student

This video gave me chills! everytime I watch it I can't help but get all excited all over again. Such a great game to watch! I feel bad though for the poor punter though, he was forced to delete his social media accounts after too many life threatening comments were made. Here we see the unfortunate side of social media. Instead of taking into consideration the great game they played and how far they have come this season the fans decided to take the negative route and attack him. Social media allows things like this to happen sometimes, people say or do things they would never do in person just because there is a computer screen in between them and the person on the other end. 

Student

The game was truly awesome. I was in Ann Arbor to partake in the festivities, however I was not actually AT the game. Social media allowed me to experience the game in real time, making me feel just as much a part of the amazing moment in  history as the people in the stands. Although it's an entirely different expeience, I'm so glad I could watch the play again and again as it happened. That's something my parents coudln't do, and it really makes you realize the impact of social media on our everyday lives and experiences.

Student

What can I say about that game, it was something Speical that I will never forget in my whole life. It was crazy watching the game beacuse when it was 4th and 19 I thought the game was over. It was truly sometihng special, it feels great to be a Spartan. That is a great example of never give in and never give up. Always keep fighting even when you are losing always keep fighting and never give up and give in

Student

Gosh! I just got chills watching that play as if I havent seen it 10 times already. They truly played to the last second and thats what its all about. Beating adveristy and finishing strong! #GoGreen 

Student

You know what was the best part of this game besides the famous play? BEING ABLE TO SCREAM GO GREEN DOWN THE STREETS ON ANN ARBOR. It was an incredible game and I was glad to be in wolveirne territory to make sure they didn't live it down. My boss sent me a chart of the traffic on our website (Statenews.com) and it had a huge spike right after the game. Our traffic quadroubled 5 minutes after the game. Being an account executive, I have learned how much more business clients are willing to do behind a team that is generating buzz. I wonder how much it costs to advertise a commercial right after a game and if it is worth the space if the game isn't big? 

Student

What is the value in todays society of mobile apps and mobile app marketing? If your company does not have a mobile app are you behind the times and stand no chance in progressing through mobile?

 

Student

Hail to the REAL victors... GO GREEN!. 

My brand is Starbucks. They have a their regular website, the Starbucks store, and a loyalty program forum. On their mobile app they also have Starbucks Pay and a menu with descriptive ingredients. They give the customer an option to choose between these many outlets for more convenient and tailored options. Do you consider their model efficient, or could they condense all of these wonderful features into one uniform media plan?

Student

Awesome game! This video gives me chills and make me feel like this team is destine for greatness. We played hard the whole game and in Dantonio like fashion we never gave up until the clock hit zeros and ended up winning the game. We may never see another finish like that in our lifetime but I'm sure glad that it came against UofM and their mighty coach we have been hearing about for so long.

Student

Such an awesome game!! I keep watching video clips over and over again just to relive this moment. I wonder what it costs to advertise during such a big game such as this one? And if companies that support each football teams including Nike, Addidas, etc., continue to market the teams and their support?

Student

I think this is amazing game, so most excited game one of i have seen. I think the media include BTN and ESPN. They both were making MSU outstanding. If U of M won, the media would have changed.

Student

Mobile Marketing

Does the importance of mobile marketing differ based on the brands?  I think that some companies, that are based on technologies or entertainment may be more essential, but for others is it less important?  Does it also depend on who the target market is?  There have to be brands that have primary markets of older generations and I would think mobile marketing would be less important in those cases.  

Student

I think this clip is a good example of how brand's can be enhanced.  As a sports person myself, I realize that it is a business and a brand in a lot of ways.  How important is performance for brands like these?  Can other companies take advantage of this?  My company is DirecTV and I can picture a commercial that integrates some of these clips into its marketing.  

Student

What is the best way to generate more blog post ideas for a larger and well-known brand? It seems that my brand (Chevy) has already covered most of the ideas I had on their blog already. 

Student

mobile marketing is important for companies, sure. how about companies who have a lot of complicated information on computer end? when they move to mobile end, should they do the same content as on computer or should they simplify those information to fit better in mobile?

Student

Should banking companies use Google+? Barclays has one but isn't using it very much. 

Student

BEST WIN EVER. Go green! Reminded me of the 2013 Iron Bowl.  

Is content marketing essentially a subset of inbound marketing? They seem very interrelated. 

Student

Mobile marketing in today's society is very important as we all live through our cell phones. However, I think it also depends on the generation. The younger generation is more likely to search sites on mobile devices, where the older generation are likely to stay on the computer where they are comfortable. So that being said, what would be more important when distributing funds? Spending more on landing pages and SEM, or allocating more funds to mobile marketing?

Student

How should my brand (Johnson's) use Google+? They have an account, but it is idle and I don't really see the use for it.

Student

Being in Ann Arbor for the game was the absolute best due to seeing how upset every Michigan fan was. Forever will bleed green, so proud to be a spartan not just on days like these, but always!

Student

The game was AMAZING. Literally one of the most intense football games I think was ever played. Defenitly a game that will be referenced for years to come. How do you think the player that made the final touch down will proceed after he recovers? Go to the NFL becuase his incrediable effort? 

Student

Awesone game-Do you think airing commercials during primetime games like this are more beneficial to companies? How much more expensive are these time slots?

Student

AMAZING game!! This game was easily the most excited I've ever been about football (or any other sport).  I love how media, including BTN and ESPN were both using footage that made the Spartans look amazing, even though we didn't have a lead in the game until that final seconds.  How would the footage have looked if U of M had won?

Student

The game was amazing, coming from a family of mostly wolverines its always great to beat them and give us bragging rights for the next year!

Student

When posting content for your brand via social media, what are some ways you can really grab the users attention?

Student

Best game i've ever watched! So for the company Facebook page, do we still update it?

Student

It was an awesome game!! Finished strong. It felt like a story with an outstanding happy satisfying results. 

Student

What is the best tactic in making sure you have a successful mobile presence?

Student

What is the most effective way to drive traffic to a company's new blog or social media pages? Also, how can you best generate leads from consumers who are unfamiliar with a company? 

Student

That was a pretty nice game! What's the most important things about use mobile apps for our brands?

Student

how important it is to have an app for brand? I mean my brand don't have an app while competititor of my brand has it. 

Student

Great game that truly showcases the Spartans never quit mentality! 

Student

This is one of those games that will always be remembered and talked about, this was by far the craziest game i've ever seen between michigan and state. Especially with the huge rivialry that is between the two schools, the ending to this game was just the cherry on top. Most people including myself, thought the game was over when the clock hit 10 seconds, however MSU never dissapoints and can rally hard enough to take home the win. 

Student

About the game, that is literally going to go down as one of the best plays in college football. Seeing that live was a great thing and makes me proud to be a 

Spartan! Although that play was extremely lucky, I think the fact that we were able to block the runner all the way to the touchdown was great skill and teamwork. 

Now as for companies/brands on mobile, would it be beneficial to develop an app for a brand and have the mobile website take you straight to a link to download the app? The app would include everything the website would, except be able to track activity a little better. I feel like it would possibly stop people from seeing the website in general, because they dont want to go through the "hassle" of downloading an app. But if there was an incentive, such as "$5 off a purchase" or something along those lines (Depending on what the brand was), then I think it would be a great idea.  

Student

For a company that does not sell products online but yet, only promote material, is there different stratgeies for both kinds of businesses? One of the outlets in Inbound Marketing is developing an email list, what if the brand is already established enough that it doesnt matter about who its attracting, they own so much of tv, cable and entertainment that they don't need any Inbound Marketing at all. 

Student

What are some other important factors that lead to a successful mobile website besides usability? 

 

Student

When crafting a mobile marketing strategy, many large brands proceed to produce mobile apps. When creating these apps, what factors of their business should be consider? How should brands ensure that the launch of the app is successful?

Student

What is the best way to generate blog post ideas for a company that isn't exactly desirable for users? 

Student

Do mobile marketers have to use different strategies than traditional marketers to keep the attention and engagement of users consistent across mediums or are there strategies that carry across all platforms?

Derek Mehraban's picture
Instructor
10/22/2015
Google, Social Media