Most Interesting Digital Trends and Tools 2018

Derek Mehraban's picture
Instructor
7/9/2018
Ingenex, New Media

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Curious to hear your thoughts on what are the most interesting trends and tools you have found for 2018? 

As you are doing research for the class you've probably stumbled across some interesting and unique ways to drive traffic and improve business using digital marketing. 

In the comments, list the one that you feel is most unique and compelling. Something I haven't heard of even. I will pick one winner who will win a $10 Starbucks card. Entries must be on time for class participation.

Comments & Feedback

Student

While researching digital marketing methods throughout this class, I've found that quality video is one of the fastest growing and successful techniques out there. However, I hadn't thought to explore tools within this genre of content until now. My initial search yielded a promising contender for one of the top video marketing tools of 2018.

This tool is called nFusz, which claims to be the "first interactive video-based CRM," or customer relationship management system. It not only allows you to track customer engagement with content on your website, but it can also *create* engagement by allowing your audience to respond to calls of action within the video, while keeping it rolling on your brand's website. Easily customizable with "full analytics," it gives your customers the option to shop the items directly advertised in the video on your site, make appointments as they watch the video through its interface, and connect to live customer service by interacting with buttons in the video. I think this is something really special that could spice up any type of video content on a brand's landing page!

Student

One of the largest changes I have seen in 2018 regarding technology is in the privacy and security of personal information while using applications or websites. Not only was there the whole Facebook debacle, but I have seen so many emails with "New Policy" in the headline, and commercials stating how much safer our information will be with the changes that are now being implemented.

https://www.youtube.com/watch?v=Q4zd7X98eOs

Student

I think one of the most interesting tools I have came across while doing my research on digital marketing methods is Google Adwords. Being able to martket your business to your target market simply through bidding on the right keywords is awesome. I've also learned about how search results become listed as priority and what it means when a website results has a "Google Ad" certification below it.  

Student

It's not obscure and interesting but Goolge My Business is the most important tool for companies to improve their online presecne and it's often neglcected. It's a free profile on the world's most popular website yet some people never bother claiming it. For anyone with a company, claim it, update it weekly and add pictures that are stragetically labeled. Large food and retail companies do a poor job taking advantage of it becuase corporate usally claims all of the locations and they do little to optimize individual locations. They usually do not allow franchisees to manage them. A lot of small businesses don't know about it, or they do not take full advantage of it. For staying on top of current trends Neil Patel is awesome.

Student

The thing that I want to introduce is that I know about and interesting, even very surprised in this year, is the "UBER EATS." It is very an interesting function for uber. Generally, we all know that uber is another way of taxi, like you can have more options to take taxi, for example, you can share your uber with others, and then the transportation cost will be lower, however, the drivers will gain more from “uber pool.” Why I know about the experience is that I have been take uber for a short time, and the driver told us that he is very happy to do this job with salaries from driving uber. However, everything is changeable, the uber begin combining the “take out” and uber together. It will show people that we do not only have only one function to do, but also for others. It will let your life fill with uber, just imagine, you go out for work by uber in the morning and enjoy your take-out food when you back home. It seems that much convenience for everybody. In the winter, you will not need to go out for your dinner, it is freezing outside. But the uber will do help to you. Uber is not only the uber. 

Student

The most interesting trend and tool I found for 2018 is google analysis, because I had been taken couple ADV high level classes, not only I notice how powerful google analysis is, but also I have the chance to use it, by actual using it for some clients in my ADV class. Google analysis is a very great tool for people to track website’s traffic, and it is free for everyone to use, from the website tracking we can see a lot of information, for example like things to improve or make progress. By using it, I notice it is really great and can make convenience for a lot of people, and also really enjoy using it too.

Student

I think Google trends is one of the most helpful digital marketing tools today. This can help with anything from validating a new idea for a business venture or even creating a campaign for your business. This tool is like a “cheat sheet” for marketing.

Student

I think one of the most interesting digital trends of 2018 is the further development of AI technologies. One example of AI usage for business purposes is the development of non-human customer service support. With the implementation of AI, many companies have been able to provide excellent and reliable customer service to their shoppers online. Thus AI has been great for online stores, a reason being that it saves them money by removing the need to hire another person. 

Student

Through out this course, while preparing for some of the assignments I stumbled across the tool buzzsumo. Buzzsumo details the total engagements any topic, company or brand you type into their search bar. Buzzsumo also breaks down the total engagements into Facebook engagements, Twitter shares, Pintrest shares, number of links and Reddit engagements, all while showing the mutiple stories that your topic or brand could have been involved in. Buzzsumo is a one-stop-shop into viewing how engaging somthing is for your company/brand accross several platforms in one convenient click. 

Student

One very interesting digital marketing trend I’ve been seeing just from following many social media influencers is the use of small-scale, private Facebook groups. While this isn’t a wacky or mind-blowing tactic, it’s interesting to me because this is what the influencers are using for content now instead of public blogs, etc. This seems like a great new way to keep those extra interested fans in “the know” while making them feel closer to the influencer and their brands they work with. I’ve included a screenshot below of a popular influencer, Shaaanxo’s Facebook group. It has 50,000 members as opposed to the 3M likes she has on her normal, public Facebook page. She uses this closed group to endorse her own makeup line, XO Beauty, while also providing different types of content like lists and memes.

Student

While studying in this course I stumbled upon a program called VWO or Visual Website Optimizer. I do not know much about it but its basically the "God-Level" tool to use for tracking and improving your websites. 

Student

While completing my AdWords mobile certification, I was very interested to learn about the ways in which an app and a mobile site are different, yet they can work together to drive your business. There are also many cool ways to use extensions to drive business with Adwords mobile. Overall, I think Adwords is great, it looks to be extremely effective while also being really easy to use.

Derek Mehraban's picture
Instructor
7/9/2018
Ingenex, New Media