Super Bowl Social

Smart digital marketers are always looking for ways to take advantage of the "second screen" experience. This is where traditional television media attempts to extend the experience to mobile devices. For example, if you're watching The Walking Dead you might tweet your reactions and discuss the show real-time with others who've also tuned in.

2018 Predictions

As we begin a new year full of promise we'd like to hear your predictions for what is coming. Good things? Tell us what you feel is on the horizon in 2018. Inquiring minds want to know!

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Ross Johnson's picture
Instructor

What would you like to know?

We're reaching the end of the semester and you've been exposed to lots of new media marketing strategizes and techniques. While the curriculum covers a vast amount of information in reality we've only scratched the surface. Any given lesson could be an entire course. Additionally, there's lots of topics we didn't cover at all.

We often do a Q&A as part of the last class. Here is your opportunity to ask us questions about anything. It could be related to a lesson we covered, a lesson we didn't cover, work, getting a job or life in general.

Derek Mehraban's picture
Instructor

What are you thankful for?

As we come to Thanksgiving week, let's think about all we have to be thankful for. Our health, our families, going to a great school like Michigan State University. We should also be thankful for all the digital tools that make our lives easier.

The apps, the voice activated helpers, the websites, the social media, etc. Do you have a favorite app that you are grateful for or a favorite digital tool that improves your life?

Ross Johnson's picture
Instructor

Is Snapchat Selling Out?

Is Snapchat selling out?

Snapchat recent revealed that they're in the process of redesigning their application to increase it's appeal to the mass market, mainly older generations. Snapchat's rise to popularity was much in part by it's distinct appeal to a younger audience and almost intentional alienation of "adults."

It's easy to assume this change is instigated by investors who are unhappy with seeing Snapchat's usage numbers. Do you think this is a smart move that will pan out for Snapchat or just alienate their original and most loyal audience?