New media is changing the news media

Graham Davis's picture
Instructor
3/19/2013

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Yesterday, the Pew Research Center (one of the most authoritative sources for good information about how the Internet is changing our society - check out and bookmark the Pew Internet & American Life Project if you haven't been there) released its annual "State of the News Media" report. The report had a number of important findings for people working in digital media or public relations, like: 

  • On an average day, 50 percent of survey respondents got news from one or more digital forms – which is slightly lower than television, but ahead of both radio news and print newspapers.
  • 31 percent of adults now own a tablet computer like an iPad or Nexus 7 (tablet computer ownership has tripled since 2011!), and 45 percent of adults own a smartphone, up from 35% in 2011. 
  • Mobile devices are one of the top ways people consume news. The head of the Wall Street Journal's digital division estimates in the report that by next year, 50 percent of the WSJ's traffic will come from mobile devices.
  • More and more people are getting news from social networks – among 18-24 year olds, nearly 35 percent of respondents consumed news from social networks, up from around 10 percent in 2010. 
  • Digital advertising is growing rapidly, making up 23 percent of all U.S. advertising (up from 20 percent in 2011). Only television advertising surpasses online ads today – but considering digital advertising is growing three times faster, this will eventually change. Mobile advertising is skyrocketing: up 80 percent in 2012. Google dominates online advertising.

I also thought this chart on what kinds of digital advertising are growing online was interesting. As you can see, search advertising (like Google AdWords) dominates the digital advertising market, but online video is the fastest growing digital ad type:

Pew: media advertising by ad type

What do you find most interesting about this report? How do you consume news and information - and where do you think the news industry is going? Even if you don't work in journalism or public relations, the news media touches all of our lives – so it's very important to stay on top of the rapidly changing news media. 

Comments & Feedback

Student

What I find most intetesting about this report is that all of the different types of digital media went up. I do not find this surprising though, with social media becoming a huge thing, it is easy to believe that something such as advertising for social media has gone up. I get most of my news and information from the interest. Being in college, now two days are alike. I like to be able to search for my news when it is convientent for me instead of having to sit down and watch television at a designated time or read a daily newspaper. Like the findings on the report, i believe the news industry is going toward using the interest and social media to inform others. I am going into public realtions and I have already learned so much on why it is important it keep up to date on the news media because it is rapidly changing. 

Student

The thing that I found most interesting about this article is that every single medium went up. And even a little bit, is a lot of money when it comes to billions of dollars. I get my news from online, or if I happen to see some on TV. I rarly check the news but when I do I see it on CNN.com or Yahoo.com 

Student

What I find most interesting about this report is that only 45% of adults own a smart phone. It may just be where I'm from, but it truly seems like every adult I encounter has a smart phone. That statistic was definitely the most suprising to me. Another interesting part of the report was that mobile advertising is skyrocketing so quickly. Personally I don't believe mobile advertising is successful and I think business's would be smart and put their funds elsewhere. I consume most of my news and information off of my laptop. I use my cellphone for twitter and instagram, but as far as reading the news or really gathering information its definitely done on the computer. I believe the news industry will be 100% digital within the next ten years because of the quick advance of the smart phone. We should save the paper anyway. The ability to find news on my phone is extremely helpful and allows me to stay on top of just about everything. 

Student

What I find really interesting concerning this subject matter is, that not only the way we consume media changes, but also the way leads for news in news companies are coming more and more from social media sources. Looking at sports news for instance, many sports writers derive the sources for their stories from social media networks, for instance like a tweet sent from a player of a football team.

Student

There has been exponential growth of social media use in recent years. One of the main benefits of this widespread adoption is that important news can be distributed globally in an instant. The pace of technological innovation has been so rapid and widespread it's impossible to say how much further we'll have come and how social media use will have adapted just a few years from now. There's no way to know exactly what the changes will be but this chart makes it clear that social media will continue to evolve in and advertising/promotional capacity. Organizations will need to be flexible and open to adopting new strategies and technologies within social media in order to survive in a competitive market. 

 

Student

I tottaly agree with this. Media is such a huge part of our lives now that how can it not change the way media is done and seen. With so many apps like intagram, vine, twitter, etc it is realistic to see how many media souces would go for those apps and services. That is the best way to reach people even if it is or isnt your target audience. 

Student

Social Media is changing very rapidly these days because people are using technology more and more, and have easier access to the internet.  I mean you cannot buy an old phone these days, the stores are forcing you to buy the smart phones, but with these smart phones people can access the internet anytime they want which is incredible.  Just getting the news everyday from your moble device is amazing and I can only see the social media thing continue to grow and amaze.

Student

     Clearly, the recent advancements in mobile technologies and availability of information via digital devices have influenced the way consumers receive their information. According to freelance journalists Jane Saseen, Kenny Olmstead & Amy Mitchell of the PEW Research Center, people are more likely to obtain their news information from digital devices than both Radio broadcasts and print news sources. This statistic in particular caught my attention because; it shows the shift in information sources from traditional sources, such as newspapers, to the increasingly popular digital devices. This makes me wonder how the radio and print media fields will fair in the near future as digital media is clearly beginning to dominate the market. Additionally, as these once popular advertising channels begin to disintegrate, will print and radio ads disappear altogether?

     I, personally, obtain my information and updates primarily through digital channels. Whether it is from Facebook posts, tweets, or simply digital news applications, I find the mobility and functionality of smart phones, tablets and laptops to be a key factor in my choice of information gathering. For example, most cellular phone users carry their phones almost everywhere, whereas, bringing a portable radio or newspaper everywhere for updates is much less common in our contemporary society. Also, the variety of information available through smartphones is much more extensive and current than print sources and radio broadcasts.

 

 

Student

I find this report as a whole very interesting.  News media is growing rapidly throughout new media and technology daily.  Nowadays kids my age about 16-24 are using socia media to connect with the outer world for news.  Facebook, twitter, and youtube play a huge role in relayig news information.  People post statuses and tweets about the news and current life on the web.  Youtube advertises on most youtube videos and also relays new information to others which would be considered news.  People use their iphones mostly, than it furthers into Ipads/tablets and so on.  But also college students use their laptops daily finding news.  They are trying to get the news industry out to younger people so basically under the age of 30 because that is the majority age of people that would be using these social media websites for news.

Student

Nowdays, people use social media a lot than past few years. We can reach all the important news from social medias. Our techonolgy has developed from last few years and still developing rapidly. This situation will change a lot from now. Developing techonolgy will make us lead to a better social media. We can reach new news everwhere in any places. This charts show us how media advertising is growing important than few years ago. We need to prepare this situation, if you don't want to fall behind in the competition.   

Student

Technology is changing very quickly today. I think that news will soon take a even bigger effect through social media devices such as twitter and aps that could also be formed. The data above is interesting but not too surprising considetring the fast growing indiustry when it comes to technology.

Student

I get most of my news through Twitter (usually on my phone). I thinkt the news industry has no choice but to go mobile. Not everyone is sitting in front of their TVs to get breaking news, and even if they are, they're still most likely scrolling through their phone for the latest information. I feel that Twitter is the fastest way to get up-to-date information, and it's easy to see what the biggest news is through what's trending. I feel that in order for news organizations to stay afloat, they need to get information out as quickly and as accurately as possible, and that's through mobile devices.

Student

I think it is absolutely amazing how much technology is changing our world.  The fact that mobile devices are the top way that people consume news is really going to change the market.  People are saying that newspapers are dying and in a sense that is true but, aren't newspapers changing?  Yes, you can say that newspapers are gone but, a new industry is growing right in front of our eyes and that is online news.  Journalism isn't dying but is in essence changing.  While many newspapers are dead and several have lost jobs, there are new jobs being created.  It is very incredible to see where the world is going with new media and new technology.

Student

I find the statistic of mobile devices growing so rapidly as a primary source for news and media. It's amazing how far along we have come in terms of mobile devices. It was just a few years ago I had a blackberry and thought it was capable of so much, and now when I compare that to my iPhone, well, there just is no comparison. Phones are no longer just e-mail machines. They have every application imaginable, including news. I have CNN, ABC news, E News, Sportscenter, Weather, Twitter, Facebook, and many more sources for news. Not to mention I have the Google search app. and Foxfire so any time I want to visit a news site I can just hop on the internet. Three years ago, phones barely could access Facebook, let alone CNN and Youtube. I clearly consume most of my news and information through my phone, considering I just named off 6 sources without blinking an eye. I try and watch the nightly world news as often as I can, turn on CNN when I'm just sitting around the house, read The State News while on campus, and check Twitter and Facebook for trending stories on a daily basis, but by far my primary source of information is my phone and mobile apps.

Student

As generation is changing, these social media is improving by huge numbers and this change as shown on the table tells us how advertising is chaning its direction. I used to read magazine or newspaper, but these days, I don't really read those on actual paper but just through online because it is more handy and easily accessible at anywhere. Our society is moving step forward to digital and probably in decades, actually paper would be gone. 

Student

I knew everything regarding news and social media had expanded, making it so more people transitioned, but it was interesting to see the findings and numbers and how much they increased.  I usually only use my phone or computer for news, and magazines from time to time.  We used to always receive the local newspaper, but we calcelled it years ago - I feel like it's definitely becoming obsolete, there are so many easier ways to read the news.  It's also much easier to just type something in to Google and find tons of articles about it than to search through the newspaper for something that may not even be there.  It seems like some media, like magazines, haven't really been popular on smartphones but will eventually make the transition to mobile-friendly just like everything else.  I personally really like having everything in one place, or being able to find everything in one place.  The online news industry will probably keep expanding while the paper news industry declines.

Student

Usually, I would say change is not good, but I love this change.  It shows how advanced our society is becoming, and it doesn't seem to slow down.

Student

I find it interesting how quickly things change, more specifically media. I think that it will continue to grow exponentially and that mobile media will contimue to grow exponetially to newer levels. I think that the news industry is going to start giving you news through differnt ways through mobile devices. I find it interesting to watch this take place and see thr social media grow rapidly and seeing old teckniques that use to work not work as effectively anymore.

Student

With the increased reliance on social networks for news, news travels faster to more people. There is a tremendous amount of trust in news released through social media. Many people rely on their Twitter accounts to get their daily news. With that, there is a risk that the personally selected news sources lead to one-sided information. I think that news through social networks is effective, but should be used with caution. The 46.5% increase in video media advertising was much higher than I would have guessed.

Student

I really didn't think that Search would be the top medium for advertising but it makes sense considering how much content is optimized for targeted results. I think that video will continue to grow tremendously as a medium. As far as news consumption goes I think that most news will be received primarily through mobile devices but there will always be printed news mainly because of pass along readership. It will always be around in the same sense that live television will never go away because of sports broadcasting.

Student
What I still find shocking but its highly expected is the excessive use of mobile devices for everyday use especially the news. I find it very shocking that people would trust and follow a news source on Twitter or another app that displays news except for actually finding a source or watching a news channels. Everything is digital! I just expect that news should be taken more seriously and actually watched instead of viewed through a social source.
Student

With increased reliance on social networks, news is travelling faster to more people. There is a tremendous amoutn of trust in news released through social media. Many people rely on their Twitter accounts to get their daily news. With that, there is a risk that the personally selected news soures could lead to one-sided information. I think that news through social networks is effective, but should be used with caution.

Student
Student

I definitely have to agree with you about online videos being the fastest growing digital ad type. I know that video ads are all over youtube. Many other websites often have popup video ads as well which are sometimes impossible to escape. And as annoying as they are, they definitely are efficeint.  They always grab my attention and I find myself remembering many more video ads from online websites than commercials that I watch on TV. The statistics don't really surprise me because we all know that smart phone useage is up. I personally get a lot of my news from social media (especially twitter because I follow some news programs - like the State News- as well as company's like Forbes who always are updating on newest financial interests). It's super convenient and usually allows for me to be able to click and learn more if it is a topic that interests me or grabs my attention. 

Student

The most interesting thing about this report is that the old form of media are slowly dying and being replace by the new forms of media. In addition, I also think it is interesting that digital media is taking over the world. I think that the industry is going towards new technology. Even though old technology is also convenient, I think that whatever is the most convenient will always stay on top. I actually never watch TV and I almost look down on it because the internent is so convenient. If I do watch tv programs they are all streamed on the internet for me to enjoy.

 

 

 

Student

What I think is the most interesting is the overwhelming use of tablets. I remember when Apple first released their idea for a tablet, my high school teacher at the time was a HUGE apple finatic. I clearly remember him lecturing us about how huge tablets were going to be for school and work. At the time, I didn't realize how true that man really was, and how it'd shape media. Tradtional media in a traditional sense is declining. Tablets have made it eaiser to read the newspaper on an iPad, and link videos into that, where in traditional newspapers that's not possible, which I think plays a role in the huge increase in video advertising. 

Student

The way we view traditional media is incredibly different in just a few short years. Whereas in the past it was the big companies that dominated the news, many individuals turn to bloggers and outside resources for news. TMZ has made a killing posting celebrity gossip as soon as it happens, whereas in the past people would have to wait for the monthly/weekly magazines to come out in the grocery isle. Whereas ESPN dominated the sporting scene, it was Deadspin.com that broke the news about Manti Te'o's fake girlfriend which ESPN picked up and ran with. With the rapid increase in tablet and smart phone use, this is how we will be getting news from now on. Whereas I learned Osama Bin Laden died from Perry Farrell, the lead singer of Jane's Addiction during the concert, I still felt as though I was one of the last people in the audience to learn this as I didn't have a data plan for my phone at the time. Things have changed quite a bit in two years.

Student

It is interesting that digital advertising is growing so quickly. I consume news and information by reading news from online. I believe that number of people whe read the print newspaper is decreasing enormously, and people that read online is currently increasing. I think this will continue to happen in our generation.

Student

It astounds me exactly how much social media has become the stage for breaking news in the general media. I remember when I found out about Osama Bin Laden's death - I found out on Facebook before the news. It was announced 5 minutes earlier and I already say dozens of posts about it online, telling me all that I really needed to know at that time.

I do see social media playing a predominant role in media going forward. After all, When Jabari Parker announced his committment to Duke (and NOT MSU) earlier this Winter, it was on Twitter before it was on ESPN. As news is becoming more instantaneous, Twitter, Facebook, and other forms of social media will become the first responders for breaking and up-to-date news, further making newspapers and physical print more obsolete.

Student

I consume news and information mainly through my computer or phone. That is because mostly i ready news in a bus while going to class or somewhere else. I rarely watch news on TV or read newspapers. The most interesting thing that i found from this report is that how fast digital advertising is growing. It is faster thatn i thought. I think as everything in the digital world is growing so rapidly, old media such as newspapers will fade away in the near futre.  

 

Student

One thing I find the most surprising is that classifieds haven't decreased more. I feel like classifieds are an obsolete and useless thing to use these days, and I can't believe they have decresed so little in just a year. Another thing that surprises me is that video advertising and marketing has increased so much. I thought that all companies had already figured out that online video was an excellent resource to take advantage of. To see how much it has increased since just 2011 shows that companies are just now hopping on this bandwagon and making use of this cheap and very effective resource. 

Student

What interests me the most is how fast digital media is spreading throughout the population. Just a few years ago, many people would read news paper and listen to the radio for any news or updates thats currently happening. Now the percent of people using the internet is increasing and the number of cellphone users is increasing expotentially. Being social and being updated with our family, friends, and current events has been one of the top things that humans have been focusing on in their lives.

Student

The most interesting thing is how fast everything is evolving. It seems that whole generations are being skipped. The Wall Street Journal believes that one half of their consumption will be via mobile devices. This will cause advertisers to market to target the mobile platform. Thus, it seems that the standard web based browser market is already being left in the dust. The benefit of going after mobile consumers is the added feature of interactivity. All smartphones and tablets operate with a touch screen interface. This would allow advertisements on this platform to utilize the interactive touch feature. To create a better advertising brand.

Student

I think the news industry is increasingly becoming more digital. Not as many people read news on print than they used to because mobile devices have everything. This will only continue to increase as long as smartphones remain at our fingertips all day, which they will. I personally get a lot of my news from Twitter by following major news sources, such as the New York Times. Twitter makes it simple to follow whichever news sources you want. 

Student

The most interesting aspect of this report is how rapidly usage of mobile devices to access news is growing. The estimate that 50% of WSJ traffic will be mobile by next year is baffling. To me, this reiterates the importance of understanding the mobile news market. The news industry is increasingly mobilizing. I have a feeling news organizations have only just scratched the surface in terms of the kinds of things they can do with mobile. Optimizing design and understanding the behaviors and habits of mobile readers is going to be huge. 

This is exciting, as it creates a lot of opportunity for young people like us. We are the ones who will figure out the keys to mobile news and innovate the industry.

Student

What I find most interesting in this report, though not very surprising, is how quickly digital advertising is growing just over the last year alone. We all have noticed the change in the past 10-15 years, but the fact that we are seeing as high as a 47% change in certain types of digital advertising over only one year is astonishing to me. I am currently doing a project for another class based on peoples prefence in reading print newspaper vs. online newspaper and you really can notice the change, especially from our generation.

Student

Surprisingly I still get a lot of my news information from the radio. My alarm always wakes me up with the local MSU station where I get daily updates. I still enjoy receiving news through radio or print. Recently I have been reading the Wall Street Journal in psychical print. I have found it nice to be able to read it without starring at a computer screen since I spend most of my day doing so. My family collects newspaper articles that have important event or life changing articles (sports wins, presidential elections) and so I find print to be nostalgic. Although print is trending down in sales I still feel like it will be around for a long time. I found the percentages graph to be very interesting that video ads have been increasing so much. I try to skip the ads as fast as possible to watch my video so I don't feel like they are as effective for me than radio ads or newspaper.

Student

The majority of the news I consume is from either my mobile device or computer. It is usually something I do when I'm on my way to school or need something to read to pass the time. I do however almost always watch the evening news when I'm cooking dinner and starting homeowork. I think these two outlets will continue to expand, while newspapers slowly fade away. I thought the fact that 31% of adults own a tablet and 45% own a smartphone was interesting. In all honesty, I can't believe it isn't a higher percentage. Almost every grandmother and corporate adult I know owns a tablet. I think it would be even more interesting to survey what those adults use their tablets for. From personal experience, a lot of people only purchase them for game applications and social media. Seems like a waste of $500, but I dont think people would know how to function without Candy Crash and Words with Friends! 

Student

What I find most interesting about this report is that television advertising is still greater than digital advertising I would have thought that as fast as it is growing digital advertising would be on top.  I use Google or Youtube whenever I want to find out about news and information because I can easily find what I am searching for with those two websites. I hardly ever watch TV at all, the only time I watch TV is during my lunch break at my job, that’s how I find out about some of the news. I also listen to the radio on my way to class or work and find out about some news there. I think that eventually digital advertising will be the main source to find out about the news because a lot of people have mobile phones and access to the internet and can instantly find out about anything especially with the existence of social media websites such as Facebook and Twitter.

 

Student

I would be lying if I said I watched the news. lol I honestly get my daily news and happenings through social media or word of mouth. It is interesting to examine how much the news realm has changed especially in our age range. I think that newscastings are still extremely vital to our daily lives though. It is wasn't for breaking news from CNN on twitter, I would not know half of what goes on in the world.

Student

What interests me the most about this report is the fact that it's for the most part true. I tend to turn to online means of getting my news, google is my most popular choice for international news while I turn to yahoo for my sports updates. Mobile phones attribute to the increase in online news for me greatly, whenever I need to figure out a sports update I turn to my phone rather than look in print media. I think that we will see this trend increase, with mobile phones leading the way.

Student

For me the most interesting part of the report was how just how quickly people are beginning to look to social media for news. Personally I dont use social media as my primary news source but with percentage increases of 10%, 25%, and 12% in just two years is hard to ignore. With the shift toward mobile devices, the ability to get news on the go I think will be a huge part of the trend in the next couple years for the news media. This will follow with the increase in ownership of tablet devices as well. Many news organizations already have apps and those that dont will definitely begin to introduce them. 

Student

I hadn't realized how popular tablets have become. Maybe its because I'm always involved with societal changes with media and I'm usually up to date with info like this. I think the news is going mobile for sure because everyone is always on the go. Seeing how and when TV ads will become second to online ads is the most interesting aspect, but this hasn't happened, yet. I'm just waiting! 

Student

I get almost all of my news from either news links on facebook or Twitter, where i follow CNN and CNN breaking news. I find that I assume print articles even some online newspapers become out of date quickly. Twitter updates happen continuously and instantaniously that I assume that the links from tweets are the most credible. I think that all forms of news will eventually link through twitter since it is the faster way to release information as of right now. 

Student

I was really interested in the reports talking about persentages of Digital advertising. First of all, I think magazine or other print media still gets high persetage of advertising in U.S.; however, digital advertising gets second. I actually feels that every webpage now has a digital ad or promotional tv ad before it plays. Digital Marketing build a bold importance in Media. Also, in Japan, Google is not a No.1 Ad suppliers, I think. There are a lot of companies that get some help from otehr Marketing companies and not doing by themselves. That's why Google still not dominates digital ad in Japan, but they do in U.S. I am interested in the future how Google get into Japanese digital Marketing field to get N0.1. 

Student

I get alot of my news from facebook and twitter I find it convient because alot of times I am shown storys from webpages that I would have not gone to if it were not for the social media link. I get alot of my news on mobile as I find it alot easier to use my phone or tablet to read the news over reading a newspaper or magazine. I do find it suprising that 30 percent of young people already have tablets already, though I must assume the percent of users will go up after the technology becomes commonplace.

Student

This report is very interesting and in a lot of ways exactly what I would expect with how the internet is growing and changing us. All the stats about how we are receiving information as well as how companies are advertising is exactly what I would expect and I only can assume that these numbers will continue to grow due to the fact that we as a human race are relying upon the internet more and more.

Student

Most of the news and information I consume comes from Twitter. Sometimes the information is from tweets themselves, and other times, tweets link me to online news articles. I almost never read print newspapers as all of the information they contain, and more, can be found online. I think the news media is generally embracing new media and making good use of it. The biggest advantage social media provides the news media is the ability to share new information instantaneously. 

Student

I think that the most suprising statistic by far is that 31% of adults own a tablet.  Just being out in public it definitely doesn't seem like that many people own tablets but I am noticing an increase in tablet use in professional environments and also in the classroom.

Student

For me, the most surprising part of the report is that 31% of adults now own a tablet computer.  I think that if someone owns a smartphone, it makes owning the tablet less necessary.  I think the entire news media idea will only increase.  Once more people give digital news a chance they will learn to love it and will not get their news anywhere else.

Graham Davis's picture
Instructor
3/19/2013