Online Video Takes Off

Derek Mehraban's picture
Instructor
6/11/2015
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Have you noticed your Facebook feed blowing up with video? Facebook is now claiming more views than YouTube. Partially because YouTube calls a view when you watch most of the video, where Facebook looks at a view more as an impression. When a video shows in your Facebook stream it's counted, even if you don't watch it.

Regardless the importance of Video on Facebook is growing every day. And if you put video up on Facebook, they will show it more than if you link to an outside video on YouTube.

Snapchat Video and Twitter video too are taking off. It's important as marketers to understand this trend. And to understand how to make videos that influence behavior and engage viewers.

I just read a brilliant post by Gary Vaynerchuk all about Video Marketing. Please read it and let me know what you think. Is video marketing really the future of digital?

Digital Video

Comments & Feedback

Student

I've been catching myself lately watching several videos on Facebook. I think this is due to Facebooks new method of playing the video without even clicking on it. Now, Facebook starts to play a video just when your screen is on it. I think this a great strategy because I never would typically watch a random video posted, but now if it starts playing on its own, I might be sucked in to watching it. This method almost gives you a preview of the video, and more often than not, I continue to get sucked in to watching the rest of the video.

Student

Firstly, I just wanted to say how annoying the Facebook videos are. I don't know if they still do this, but they would start even when I scrolled passed i withthout me having pushed anything. Hoeever that does make sense for the  company if their views count without the viewer watching the entier video. I do think that this greatly impacts furture digital marketing. If you can connect with your acudience in a quick little video and leave an impression then you've done your job!

Student

I decided to comment on this post this week because we had to watch a specific video for our assignment. Much like the way our video was able to reach our entire class in mass form easily, I think videos will help marketing in the same way. It is an easy yet effective way to market your business and product based on wanting to reach a large number of viewers. It can also be combined with inbound marketing efforts to make sure that they are going to reach the right audience with their videos. From there they will be able to make sure they are monitoring their impressions the right way by attracting who they want to see their videos.

Student

Video media does seem to be the future of marketing. It makes it easier to see the products as a customer in full, instead of just a picture of the front, back, side, etc. The great thing about video media is that it can show anything so if a company wanted to do an action ad with a product it was immensely more appealing to do a video than a stand still picture. I also agree with the article that a 30 second clip is worth so much more than a single post. 

Student

I think video marketing will play a huge role in the future of digital marketing. Clips and ads can be seen about any content and it is very visually appealing even if the video is staged. It can be very cost effective if done correctly and is shared amoung people who want both visuals and audio.

Student

I believe that video is the most effective form of advertising for my generation. As the digital age continues to expand, more and more individuals my age are more interested in watching a 2 minute video than reading a 3 paragraph article. With the explosion of videos on Facebook, young people are beginning to be conditioned to focus on ads that interact with them, instead of them having to interact with the ads (reading). As technology becomes more integrated into our lives, I believe we will see more and more companies move towards a more viral-centered marketing scheme, in which they produce short videos to put on social media in order in increase their brand exposure.

Student

You are completely right. We are constantly told, both explicitly and more subtly, that we need to be doing 100 things at once. People who focus on one task at a time are left behind and need to "balance" more. So it's only natural that we take that mindset with us when we look to things for entertainment or for information regarding services and other things we are interested in. We don't want to sit through lectures or read a book, we want small and digestible bits of information that is novel enough for us to take something useful away from it. 

Student

The importance of video is ever growing in today’s world, especially in the world of advertising. It is an interesting thing Facebook has done with their views for Facebook videos. It makes you wonder about the stats you read online if they consider a view anytime you scroll over a video, how can we trust the numbers they give us. While they claim to have more views than YouTube it makes we wonder how many videos are actually watched.

Student

I agree a lot with this article and what Gary V was saying about the growth and importance of video.  Video is such a big apart of my life that when I have to figure out how to do something like take apart my phone or make a certain pasta dish I always watch the video as I do it.  Some of my friends and I will have Facebook conversations without using any words just posting links on each others walls.  The expression a picture is worth 1000 words is going to change soon to a video is worth a words.

Student

I agree with Gary V.  Video has developed to have great roles.  Not only do you get more out of videos compaired to pictures but you get a story.  Video also are extremely attention grabbing.  The part talking about how facebook has more views than youtube shows that by having videos in your feed will grab your attention when a video is playing when you scroll by.  

Student

I agree with everything Gary Vaynerchuk talks about. I think Videos an express so much more in 30 seconds than a post. With technology spreading so fast we use it to always be ahead of the game and using it to get more done in the day, helps us be efficient. Having a video is simple, everyone of all ages or even different languages can watch a video and understand the advertisements or whatever it intentions are instantly. I think it is interesting that Facebook is getting more video watches than the other leading social media platforms I feel as if that’s because they are selected videos.  If you are looking for  a specific video YouTube is easy to access, however; for downtime or general interest Facebook videos are already weeded through your Google searches and shares that your friends have reposted. They are more intriguing because they are basically being marketed through your friends. I personally am a huge fan of Snap chat. Before it added ad videos I thought it wsa a brilliant way in pretty much marketing yourself but the strategy of using it for advertisements are brilliant. People are on snap chat several times daily and when they are bored and all their personal snaps are watched you can watch a company’s. It also connects people all over the world on a daily basis.

Student

I agree with what Gary Vaynerchuk says on his post. I feel that is very interesting because before I read this post, I didn't notice that video marketing grow up so fast. And I really like the post says that "Facebook is becoming TV''s competior". To be honest, more and more people posting their personal videos online, and they also share links of video. Most of my facebook friends post or share videos instead of pictures. I feel that video marketing really is the futrue of digital. Short video can be more interesting, and more attractive. Like people may know more about what you was thinking. And if you go back by those videos. you can easy to remember where were you, what you were doing at that moment. 

Student

I agree with Gary waynerchuk that vido advertising is one of the important strategy in marketing. It is very interested to me that videos on Facebook are getting more daily minutes watched than YouTube, Snapchat and Twitter. I still believe that YouTube is the major video platform. I have noticed there are more and more videos have been shared on Facebook since the video upload function has been updated. But I wonder how Facebook measure the amount of views. It is too easy to unintentionally scroll right by videos on Facebook. I know that YouTube count views of one video by how many people clicked it. This method is not fully accurate as well. Becuase people can click the video but only watch half of it or fast forward it. Facebook might be a thread to YouTube, but this could make more better quality videos coming out to video platforms. 

Student

When Gary Vaynerchuk stated, "competition breeds innovation", I immediately started to think about how true that phrase is. If someone you’re in competition with creates or does something better than you, you immediately begin to think of new things, innovation. With the way the world works now, people go nuts about how many likes, retweets, favorites, or whatever it may be, and use it as a social status climb. On top of this, I love the idea of using Twitter videos because it could give someone a better chance to express their personality. While 140 characters is a small yet effective amount of characters to express personality, there is nothing wrong with expressing yourself a little more through a video. Being an athlete and big sports fan, I like the side of the game of getting to know personalities of the likes of a Steph Curry or Sidney Crosby.

Student

I agree and took a great liking to this article because I think video, especially on social media, will open new doors for marketing. I agree with what others are feeling as far as thinking that video will cause better maketing because it is visually appealing. Especially on social media, such as Facebook and Twitter where you are force to scroll through a feed which includes posts not only from you, but from your followers who are able to share content that is not theirs, it will be difficult to avoid these videos that are being marketed. Another reason I thought marketing through the use of video will be the future of marketing for companies is they can use it to segment and place their videos on social media. Similar to when you get a promoted Tweet on Twitter, the company who is making the videos ca promote them to where they want their target market to see them. This information can be tracked based on who people are following and their page likes on Facebook. Aside from the actual marketing aspect of using video as a new marketing strategy, the fact that videos can be placed on social media is a great idea in itself. This is because social media can be used to get direct feedback based on the fact that it is so quick and convenient to get feedback. Even if people are not replying to or commenting on these video posts, measuring likes or favorites can be used to measure the popularity and effect the video had on its viewers.

Student

It's interesting that Gary leaves out of his discussion things like Instragram video and Vines. While Vine has declined in popularity and marketing on Instagram is pretty sparse, I think it is worth mention the power that these have in building one's brand and being viewed. While many people have skyrocketed to fame through YouTube (like Gary mentions about himself), I think there are so many people who have become sensations through short, stiched-together videos like those on vine. While these are usually just funny little shorts, we can't deny the social power that these people hold, especialyl given that so many people are becoming more and more uninterested in longer and information-packed videos. While Facebook videos are becoming more viewed than YouTube, I wonder if that accounts for people unintentionally watching them (I for one have videos autoplay all the time but pay absolutely no attention to them). If our attention can be held by little mini-clips that are easily accessible like on Vine or Instragram, I think that we could see some brand getting a much larger reach.

Student

I think that the way that Facebook measures a view is misleading. Many people scroll right by the video without even paying any attention to it, so for that to be counted is inaccurate. I'm sure Facebook loves it because it inflates their views total and makes their analytics seem more impressive, but as the owner of a video or an advertiser I would rather have the realistic view numbers. I think that Youtube's measurement of a view isn't the most accurate either, as watching just some of the video should count as something, because it still had some sort of impact n the viewer. I know that when I watch videos I don't necessarily watch the whole thing, but it still will have some sort of impression on me. Ideally, some sort of mix between the two extremes would be the best way to measure views in my opinion.

Student

I think this article is almost exactly right. Video production and editing capabilities have become so much more available in the world we live in today. People can create videos even in a small scale and show them instantly to friends and family or the world for that matter. Video is growing very quickly because it is the combination of visuals AND audio that can elicit an even greater and more emotional response from people. The more powerful the emotion a video can make you feel the better you will remember it and the more likely you are to share it around. It makes sense that Facebook tries to measure by impact rather than views because to Facebook the emotional appeal is greater than simply a mass production of videos.

Student

Facebook overcoming YouTube is an interesting topic to me. I still think YouTube is a pioneer in video sharing on the web, but I can see why Facebook is starting to edge YouTube out. People are usually Facebook friends with people they have common interests with, familty, friends, etc., so when a video is shared by a friend you're more inclined to check it out. Facebook is also smarter with advertising. People like and follow brands that they enjoy, which is why Facebook can beat out YouTube in the advertising and marketing department, especially with the use of videos. Overall, it's good competition for both YouTube and Facebook. It's time they start being more versatile and creative with videos. There's a lot that can be done to interest people. They can also work together to promote each other better. 

Student
Although I believe video is taking off, I see two big reasons as to why it shouldn't.
The first point I would like to argue is that people find too much truth in video. If your clearly thinking about what video is, it's nothing more than a single-man's perspective on the situation; or nothing more than all the good things someone wants you to know without any of the bad. This perspective can be honest while also being false. One video cannot shoot the entire situation, and you are bound to believe what you see on the the video is in fact the only opinion or point-of-view that should be taken seriously (if they have the most money, shouldn't they be making the best product?). Unfortunately, people take this same predisposition about film into their knack for watching videos on social media. Why? It's easy, it's right there, and you don't have to think while you're doing it. You don't get to imagine; you don't get to craft your own opinion. It's right there, black and white, believe it or don't believe it. So in a digital age, I suppose I am a content writer and editor calling for more people to shy away from mindless videos and try to do something that's going to help them when their phone batteries die: read and write!
My second reason video is becoming more popular, but shouldn't be, is the fact that as a intelligent consumer I find it offensive to have ads flashed in my face while I'm trying to use my technology. There are so many engagement blocking videos and ads that make even the most simple tasks daunting and horrible. Consumers should be allowed to do their own research without the annoyance of Nine's new shoe flashing on the billboard, or Apple's newest invention flashing on a billboard as the enter the subway for work. Silence is a resource, meaning that we all have a limited amount of time to engage in this alone time. If I want to spend my alone time on my phone, why should I have to watch a 30 second YouTube advertisement, or go into my setting of Facebook to make sure those annoying video ads don't auto play while I'm checking my feed.
Student

I think this topic is interesting and video is definitely playing an important role in our life in this digital age. In the most cases, watching a video is always a better option for the audience because video can leave a deeper impression and understanding. Instead of saying Facebook is blowing up with video, I would say that Facebook has created a whole new idea about the video, and this idea is very significant, especially for the marketing strategy. It’s human nature that people tend to read or watch something that is popular; therefore, if a business understands how to take advantage from auto-play video on platform such as Facebook, it can promote the views of their videos efficiently and make people feel that its brand is very well known. 

Student

I strongly agree with his article about video marketing. Videos are it, they are in, they are funny, they are attractive and easy on the eyes. I would much rather watch a well put together video advertisement than a still frame. As a consumer videos resonate with me more, especially if it's witty or inspirational. Nike specifically comes to mind when I think of inspirational and just plain good advertisements. This generation wants to see more of that, consumers today want to connect with the company and buy from a company that shows a human aspect to it, not just some big corporation screaming "buy me buy me buy me".

SnapChat is doing that already with the "My Story" feature of their app. Each week they feature a new city and the videos advertise it for them. I think that it is very possible for SnapChat or it least one of these platforms to take televisions place. I don't even watch television, with Netflix and Hulu Plus and HBO GO there is just no reason to pay for cable. I think marketers need to realize that aspect and take full advantage of how as population are glued to our phones for hours on end. Really enjoyed this article, definetely made me understand more of the back door aspects behind these platforms.

Student

I think videos are important on social media.  People are more inclined to watch a video than read a post more these days.  Posting videos related to marketing will be a new way to contact consumers.  People using social medias such as snap chat or vine use only vidoes and these popular people on these pages are promoting different products.  Facebook is tailor made to connect all social media platforms into one area, showing the importance of social media.

Student

I definitely think that videos on Facebook are influential in our daily life. In our generation, pretty much every person has a social media account and people check them while they are viewing other people's posts. Some companies use this method to promote their products and try to use those ads to make thier consumers to buy their products. But from my Facebook experience, I find that they are more videos were made from Snapchat or Vine. Those videos are tended to be funny and not promoting a specific product. But I see how people use Snapchat or Vine as a tool to share with other people, and it becomes a useful tool for commuication. On Facebook, those vine videos are straightly showing on news feed, but an external link just showing picture of the video. People have to click on the link to watch the video. This is why marketing people saying that the Snapchat or Vine videos count as a view on Facebook. 

Student

Online video definitely played an important part in our life. It is easier to have more engagement with customers than just text or images. I like the topic ”YouTube is a library of Content”. In my personal experience, I like to choose YouTube to search any information I am looking for because video is easier to understand than texts. Nowadays, the Facebook video becomes a popular trend. I like the idea that using videos replace images and texts because videos always have higher engagement with viewers.

Student

I think video is definitely becoming an important part of social media marketing and I think it's fair that Facebook counts a video showing up on your newsfeed as a view. Just from personal experience I am way more likely to double take on a video as I'm scrolling through than a stationary ad. Videos catch your eye, are more engaging and frankly more entertaining. I found it interesting that they mentioned that Facebook might and sort of already is running YouTube out of business. It would seem to me that they both need each other. To my knowledge YouTube's video uploader allows for more customization than uploading a video to Facebook. And by that I mean new videos, not ones pulled from other sites. But I do agree that Facebook is way more effective at getting those videos to the audience you want them to reach simply because it's easier to narrow down the audience through Facebook.

Student

This article posed many different points that were obvious, and yet were things I had not really thought about extensively. However, the article mentioned that Youtube has not been innovating which is something that has resonated with me. For example, I deleted the Youtube app off of my phone because of a lack of storage space and I did not see a point in having the app anymore. After years of frustration that Youtube had not updated itself enough that to listen to the app you had to keep the app up on your phone and could not hit the lock button, I deleted it because I knew if I wanted Youtube I could open Safari on my phone and still have the Youtube experience. 

I feel like the article somewhat short changed Snapchat and all of its features though. For example, it mentioned the Discovery part of the app, however, it did not mention the Our Story part of the app. This part of the app allows users within the same location to upload photos and videos and creates a story about that place. I think that advertisers could really utilze this part of the app by showing what is going on at their offices or events they put on. Snapchat is a growing platform and this website really hits on all of the different facets of Snapchat. It also mentions the fact that advertisers are currently making ads for 15 and 30 second time slots, so they use use that material again and use Snapchat and reach all of those users. 

Lastly, the article had mentioned how Facebook is the biggest contender mainly because of the data it already has. Something I had never thought about was that Facebook is going to discourage links to Youtube in its algorithams. It makes sense to discourage users posting your competitors content. However, Youtube might be taking a step against Facebook now. In this article it discusses how Youtube is now disconnecting Facebook. It mentions that users can still share videos onto Facebook, but you can not link accounts. This means no more automatically sharing to Facebook which may or may not help Youtube, but it will diminish the effects to which they are promoting their competitor. 

Student

Online video is definitely at least the immediate future of digital marketing. It offers the highest level of engagement with your target consumers and it can be much more personal and impactful than just text or photos. Eventually, we'll come up with an even better way to engage with audiences than video, but for now, it offers the best tools for it. I loved the part of the article on Snapchat. I've been curious on how marketers have been using Snapchat for a while, and the article shed a lot of light on that for me. Even though it sounds like marketers have got a pretty good grasp on how to reach people through the app, I still think that the surface is just being scratched and companies can get really creative with it. It was great to read about how each platform has a different context due to it's strengths/weakness with video. This is definitely a resource I'll be referring back to again. 

Student

I definitely agree with and am on board with the idea that video marketing is the digital of the future. However the fact that Facebook counts views even when a user scrolls past a video makes no sense in my mind. I still believe Youtube is in the drivers seat when thinking of the videos I watch. With Twitter in a close second. With the new generation of youth heading into the work force, video marketing will be very important in my eyes. For most of our lives we have grown up around some type of technology with video being one of the better ways to grab our attention. However the key is that these videos and marketing tactics have to flood the social networks. Many people today seem to spend more time on their phones than in front of the television, so advertisements have to do a successful job at reaching that target audience as well. Which is something that I have noticed in the recent months, and only see it continuing to grow from here.

Student

loved the article! However I disagree on some points I don’t think that any platform would take TV's place , TV been for decades and it will still be . but I must say that the viewers have been increasing lately beside that so many people turn TV just as a background and to kill the silence 

YouTube is a library and a reference for the videos and it will still be and I believe it cannot be compared to Facebook or any other platforms because I believe YouTube  is a reference however facebook, snapchat, and instgram is a platform for communication . 

Student

After reading your blog post, I find it incredibly strange how Facebook defines a viewed a video. I think that the way Youtube defines a viewed video is much more accurate. If you just see a video on your Facebook timeline but dont actually watch it how can that be defined as viewing the video? As far as advertising is concerned on these Facebook videos how could you know if a person actually watched the video or scrolled right by it on their wall? However, I do think that I watch more videos on Facebook now then I do on Youtube. I think this becuase simply I use Facebook quite a bit more than I use Youtube. I also agree with Gart Vaynerchuk that video marketing is the future. I know that I am far more interested in watching a video marketing a new product than reading about it or just seeing a picture ad. To me videos make everything more personal and gives the consumer a better feel for the information that is trying to relayed to the target audience. 

Student

I think if done correctly, video can be the future of digital marketing.  The article mentioned how if a business is creating a youtube video and not putting it on facebook, they are missing out on distribution and relevancy BUT it can't be done by cross channel promotion.  Marketers have to tailor their videos for the social media site they want it to be distributed on, rather than creating one video and linking it to all their social media accounts.  This is something I see a lot of currently.  In order for video to become the future of digital marketing, marketers need to become more saavy about what types of videos work best of what types of social media sites.  For example, on Youtube I'd be likely to watch a 5 minute video, while on Facebook it needs to be shorter, and even shorter on Instagram, Twitter, and Snapchat.  It can't be one video fits all.  

Student

After reading this article I completely agree that I use Facebook much more than I use Youtube. Facebook is just so much more convient. If my friends or family post a video I am already more likely to watch it because I know that I will most likely be interested in it because I enjoy most of the same things that my friends and family enjoy. I definietly think that video marketing is the future of video, it already is becoming that. People enjoy watching videos rather than reading a long article and I do not think that they will change. Therefore, video marketing will be the future of video.

Student

I think that Facebook is definitely where most people watch clips and look for stories. I know that my friends will have similar likes and interests as I do, so I usually view videos that they share. It is so easy to see a video shared on my wall, rather than looking for clips on Youtube. Youtube has so many now, like the article said, that viewers are not going to take the time anymore to sift through them. I like clicking right to a video by just reading what it is about in the headline, and then clicking on what I want to read. I think video is the new age. People like to get information in the shortest and most interesting way. Hearing reporters and different people on clips make the stories or objects that the viewer is watching seem more personal and important. I do love snapchat because videos are entertaining. Sometimes I think, why did this person send this snap. It is dumb or irrelevant. I can pick an chose if I want to watch someone's snapstory or I can just click it so it runs and be done with it. A good marketing strategy Snapchat does use is the fact that in order to a news story to get off my feed, I have to go through everyone's individuals stories to clean it out. I have when I have snapstory's for days because then it looks cluttered to me. I feel like I am learning new things already, without even being aware what was really going on around me. I never really thought about the changes that are going on for facebook. For a while I was not even interested in facebook because I kind of thought it was dying out. It was getting boring. But now there are always new articles being shared, pictures being shared, and videos I can watch.

Student

The reasons I strongly believe that video marketing is becoming so much more popular is simply because if that article was in video form I would have enjoyed it much more than just reading it. Videos give a visual of what the author is trying to explain. I agree that Facebook videos are becoming more popular because it is connected with an already popular social medial site. You have no choice but to have videos catching your eye on your news feed, rather than where YouTube is 100% videos. You know what you're getting on youtube because its either in the suggestions or you search for it. Facebook is a random featuring technique that interests viewers without them asking for it. Overall I just think that video marketing is much more interesting just like some people may think a movie is better than reading a book.

Student

I've witnessed video marketing for several years now, starting with the 30 second commercials before youtube videos. The use of video to draw in people's attention instead of push your brand on them, however, is a brilliant new twist on video marketing! My favorite use of video marketing from the article was snapchat's "discover" feature. That function adds a whole other dimension to the app and is a great base to build off of in order to evolve Snapchat into an even more unique and convenient media vehicle in the future.

Student

Definitely an interesteing read by Gary V. I've not paid much attention to how video marketing has skyrocketed to the forefront of social media lately, but after reading the article I'm certainly awake and watching now. Gary makes an interesting claim that video is the number one marketing tool today. And while I can understand his position, recognizing that Facebook, Twitter, and Snapchat are all cultivating new, innovative marketing tools with video, I'm not sure I understand why this marketing movement is taking place. Gary doesn't really address the "why," so much as the "this is happening, get on board" in this article, which is something I'd like to see him have spent a little time on in the opening.

Admittedly, video marketing is all new to me. I see the benefits, but am intimidated by it somewhat. I like Gary's enthusiam and his call to just get involved, start using the technology, and play around with it to gain better understanding. Perhaps now I'll beging exploring how brands on Snapchatare are using video to create engagement and look into that video feature on Twitter. 

Student

I think after reading this article I think the amount of videos pouring into media every minute of everyday is only going to continue. He mentioned how he used YouTube helped him launch his career and gain his personal brand. This is interesting to me because it is true you can pretty much learn anything from YouTube or post your own stuff to get yourself out there. Now that Twitter, Facebook, and Snapchat are becoming huge hubs for videos and almsot more popular than YouTube it is only getting more popular since they are even quicker more instant ways to get your message out there. I think this video marketing will continue in the future to help individuals and business grow their name in the most fast, efficient and creative way as possible.

Student

I think video marketing has been the movement for several years now. Youtube's celebrities, however, are one o its main selling points. The guys on Youtube need to make a push to become more interconnected with other social media networks, integrating new features into embed design, possibly making it more user-friendly. Partnerships with other video services like Vine and Twitter are key.

The bottom line is, if Youtube is to become more competitive in the social media marketing scene, they need to be more shareable. Facebook's videos start playing (without sound) once the browser happens upon them. This key feature helps get otherwise uninterested viewers hooked immediately. Youtube needs an even tighter hook, Facebook has already overcome the barriers of the thumbnail with the autoplay feature.

Student

I agree with Gary Vaynerchuk's saying, "competition breeds innovation", and yes it's all about attention. However, I don't think Facebook is becoming TV's competitor. I think they are different at all. and also no matter how many views of video on Facebook or YouTube, TV is still important for the world today, it's like two different categories. I believe TV is still playing a important role on media. 

Student

I agree with Julia on the possibilities of twitter video. Social media has been criticized in the past for its anonymity and losing the personality/personal touch of a brand/company/person through only communicating via 140 characters. Now, people will be able to see a face behind a brand and feel like they get to know who they really are and who they are trying to be. It will also generate positive publicity for the brand, knowing the company or the person cares for the people who follow their tweets, status, etc. Yet, if companies present their video content like a TV ad and do not adjust their approach, people will swipe up and the content get buried in people’s newsfeeds.

Student

I definitely agree with him that this competition will bring about innovation. YouTube hasn't inntroduced anything mindblowing in a few years, so hopefully Google is watching, and will respond with something we haven't seen. On another thought, as Facebook and Twitter's video services grow, certainly their viewing algorithms will too. Social Media handlers will begin to expect more accurate numbers, and surely Facebook will have to change what they consider a view. After all, if a company is paying money per view, they are going to want to only pay for those views that had an impact.

Student

I couldn't agree more with his thought that people respond to effort. As a social media manager, we get an incredible response from just liking or retweeting posts that use a keyword we're searching for. I LOVE the idea of using Twitter videos as a reply. Could you imagine tweeting a question to a college as a prospective student and getting a current student's response in a video? Impressive.

Derek Mehraban's picture
Instructor
6/11/2015
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