Pokemon Go

Derek Mehraban's picture
Instructor
7/13/2016
New Media, Social Media

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So what is all this fuss about with Pokemon Go? Is it a fad, or is it here to stay? All I know is people are walking all over Ann Arbor playing this game. 

I do feel it's a breakthrough in technology and the VR experience. Who needs goggles when you can find Pokemon easily through your phone.

How do you feel about Pokemon Go? What does it's immediate success say for the digital marketing space we operate in? What can we learn from it?

Comments & Feedback

Student

From the moment Pokemon Go was put in the App Store I knew it was going to be a fad. With anything the hype is always too much for the product. Eventually, people will lose interest and something else will takes its place. I do not like Pokemon Go because it gives people an incentive to be on their phone all the time. Also, it is dangerous because people are not paying any attention to their surroundings. I think future products are going to look at this app as a basis for future products. There were millions of people using it and that's an indication that future apps will follow into virtual reality. We can use this as a basis for future VR apps and how to use them responsibly without people getting injured. 

Student

I think it is just a fad! What it did do was show how far mobile technology has come. What i think pokemon go was able to show was the ability for a simple mobile game played out in the world using gps technology became hugly popular and now more advancments will be made in that area of tech. 

Student

I think Pokemon was an immediate success, (even if I have never played it) but it also faded out pretty fast! I know this game is super popular in Western countries, but I didn't see much popularity in Eastern countries. Also, I think social media played a VERY important role in promoting this game, most of the facebook posts and Snapchat Stories were about how to catch your animals. How come it faded out so fast? and does social media works regionally? (western and eastern countries) 

Student

I am not a video game person, so I could not even fix myself to download it because I would simply be doing it because of the hype. A big part of its immediate success is due to social media. The only reason that I was aware of the game was because of social media and word of mouth. We can learn that something can earn success simply based off the fact that it is receiving a lot of media attentiion.

Student

As someone who is seeing this several months after Pokemon Go has premiered, I would say that it is a fad. The app has dropped in popularity in my opinion. I know that I definitely don't use it as much as I did when it first came out. I think this says a lot about digital marketing. The market companies are trying to reach has a very short attention span, so they need to get users' attention and find a way to somehow keep it. I think that Pokemon go embodies this. 

Student

Looking back on it now, I don't think Pokemon GO was very well thought out. It basically took an already existing game by Niantic, stripped features from it, added a Pokemon skin and shipped it out. Of course, it was hugely successful at first, but it's already lost a large chunk of it's userbase do to lackluster offerings for power users. I'd say a big thing I learned from this is how powerful nostalgia can be, especially looking at the wide age range of its users at the peak of Pokemon GO's popularity. To add to that, I also think the use of social media and word of mouth caused Pokemon GO to rise in popularity quickly. For a month or so, all you saw on the internet was the latest thing about Pokemon GO. I also learned how important it is to stay in touch with your consumers, as Niantic has ignored widespread complaints and has lost thousands of users in the process. Through it all, my biggest take away was that pleasing consumers is an ongoing process, and that it takes more than just one product to keep them satisfied. In this day and age, you need to be constantly evolving in order to keep up with your audience or you'll be quickly left behind.

Student

Although it's pretty hot in US now, but I didn't play it yet. Because this summer when it got hot, I was in China, where google is blocked. But I tried a few times. I think one of the reasons  that made it so successful is the VR experience, giving users chances to experience the real world through the smartphone. It can satisfy their curiosity. Also, interaction is important too. I remembered that the past summer, people were all talking about this game, including social media and traditional media. Especially on social media, people can share their feelings or their information which means they can interact with different people, telling others where are some new characters.

However, if this app wants to get long-term profit, how can they be more advertised without annoying users?

Student

In your own opinion, would you consider a lack of advertisments or a overcrowding of advertisments more effective in a mobile base product (Such as Pokemon Go)?

Student

I feel like Pokemon Go is a big step in the future of application. The fact this application/game spread so quickly just show people now a days love the chance to add digital aspects to real life. I think it makes them think that they are actually in the game. I will be honest that I am apart of the crowd and play Pokemon GO. I think its cool to turn the app on when i go for runs to hatch my eggs to see what kind of cool new pokemon may hatch. Howver it is a big buzz kill when a lame one hatches after all that running.

Student

I think it says alot about how interactivity has grown. This game as an incredibly alrge consumer base, and at one point was making millions a day. Having interactive experiences i think can go a long way not just for games, but for marketing in the digital age as a whole. There are many opportunities and possibilities this game shows marketers, even though it is just a game. However, its base is declining slightly as there are problems, and it needs to constantly find new way to engage its audience instead of offering it the same old same old. It would be interesting to see businesses try to adpot this real life concept into their marketing, and offer rewards for certain achievements, this could revolutionize their brand.

Student

I loved Pokemon Go when it was first was released. It was so different from any game or app that I had ever seen and very very addicting. I think less people play now than originally but I don't think it will die out soon. My favorite part of Pokemon Go was how it's not just a game, it is getting people outside, walking around, building a community and also educating people on what is around them. I noticed art sculptures and hidden landmarks I had never seen before just because they were Poke Stops. I am so excited that this technology made its breakthrough in this form. It opens a big door for digital marketing. Interactive coupons, interactive advertisements, using VR makes it more fun and invovles the consumer more. I believe we'll see this technology in digital marketing in no time and it soon will the norm just as social media became the norm.

Student

Pokemon Go came and went.  I was lucky enough to spend my summer on MSU's beautiful campus.  When I came to campus I imagined people hanging out in public areas like The Rock and near the Broad Art Museum however this was not the case.  I'm sure in the past when social media and cellphones weren't as popular that people did have to go out in order to interact with other students.  In today's world we don't have to.  Meeting people is as easy as signing on to Tinder and swiping right a few times.  When Pokemon Go was launched on campus, everyone was hooked.  You could take a stroll at night and see hundreds of people out talking about which pokemon they had caught, and which ones they were still working on.  It was incredible to see campus spaces actually being used and public hangout areas; I would even go so far as to describe it as beautiful...  But it didn't last.  The few elite players dominated everyone else and soon the lesser players lost interest.  I deleted the game after a month or so.  Many of my friends have told me the same thing.  While the idea was solid and the graphics were manageable the game could not sustain a steady user stream.  Pokemon Go has died.  Unless Niantic and Nintendo collaborate on severe upgrades I do not think the fad will re-establish itself as a prominent app used by the masses.

Student

I used to play and watch Pokemon more than 6-8 hours when I was 7-11 years old that’s why I can image how people are playing crazy PokemonGo. It used to be very popular on Gameboy but we were playing while sitting. First of all, I need to say that, this is an amazing combination for physical and mental challenge because people wants to win, every time!! People or kids are walking more because they are trying to reach and catch the Pokemon because we love to make competition with somebody maybe a random guy who is walking around the Main Street. I read the article about PokemonGo’s founder and CEO of Niantic Inc., John Hanke said, “Pokémon Go Was NOT an Overnight Success — It Actually Took 20 Years to Make.”  It is the brilliant combination for Mr.Hanke but what’s the strategy for the second game and the new features which might fit the reach exact audience for product placement or sponsorship?

Student

The most attractive thing of pokemon go is this new game need poeple to go real outside world to find the pokemon monster. This game connected with GPS on local environment. That will lead more and more people to go outside catch the pokemon monster. The success of this game not only the game itself. Beacuse many people have know about the cartoon, and when it made of real phone game, people who have heard of pokemon cartoon will willing to download this game. That's the main reason why this game is so popular in the world.

Student

I think Pokemon Go is AR not VR. 

Student

In my opinion, Pokémon Go is a fad, In people’s mind, game player means stay at home and play games, people called these kind of people “homebody”. However, Pokémon Go breaks the rule; you have to go outside to play game. The value of Pokémon Go, is not only game itself. Mc. Donald’s in Japan, it works with Pokémon Go, you don’t need to spend money buy food to play game in MC. Donald’s. But this game boosts Mc. Donald’s business by 50%. The large advertising market behind this game is unbelievable. 

Student

In my personal opinion, I believe that Pokemon Go is a fad. When the game first came out, it was extremely popular and highly downlaoded. Many people played it actively, for a while, but the game soon diminished in its popularity and the game have since fizzled out. I think the concept of the game was cleaver and an innovative way to get its players up and moving and it created a hands on game experience for its audience. However, the game soon became dangerous to some players and people have also found loop holes and cheat codes to get around parts of the game, making the active, moving around portion of the game, less interactive and counter productive to its theme. The games immdeiate success for the digital marketing space shows us how fast things can travel and be promoted through social media and online technology, which is fairly interesting to me. We can learn that if advertised and promoted in a similar fashion, we can you the internet, social media and more to promot other topics, games, sites, movements and more. My question for this particular game though, is what is the future plan or progress related to this game? Do other compaines plan on making similar games, in regards to its way of being played? Or is this just a fad that will soon turn out like other 15 minute of fame games such as Trivia Crack and Angry Birds.

Student

I only know the basis and backbone design of the game but certainty am sure that I will never being purchasing this app.  I will credit the designers of the game because they have set the stage for the future of virtual gaming.  Kudos to them to design something that could have so many people become oblivious to life itself.  I mean there have been car accidents from people swarming the middle of the street to catch a Pokemon, lower productivity at companies because people can't seem to put the phone down and most importantly, people giving away their social identity to play on their damn phone.  I'm perfectly okay with people playing the game in their free time but to give up the important qualities of life, seriously get out.  This game is going to be a fad but virtual gaming is the concept of the future.  

Student

I think Pokemon Go is a fad, and will soon vanish later this year. I think Pokemon Go is somewhat of a cool concept. The idea of having people get up and out to play a game, rather than just sitting in one spot for hours is awesome. I think it was great from a health standpoint because I saw a lot of people up and walking around trying to catch Pokemon. I didn't like how many people didn't pay attention to what they were doing most of the time. The more popular it got, the more people that were playing and paying less atttention to their surroundings. Many people were getting hurt from playing this video game because they didn't pay attention to where they were walking or going. I know that the news stations were releasing statements of peoples' injuries from playing the game, some of them were funny and some of them were serious. Besides all the nonsense that went on with the game, it's immediate success says a lot about digital marketing. It's really cool that something as simple as an app can really catch fire and become the most popular game played. Unfortunately, I don't think that it will remain popular for long because games like this lose interest in consumers very fast, but it was a great learning lesson for app developers. This is a prime example of how new media can make a large impact in the environment we live in. It gives hope and ideas to future app developers.

Student

I definitely feel a few ways about Pokemon Go! At first I thought it was more of a fad but I think it could honestly be here to stay just because I think that Pokemon has a strong loyal fan base and has for a long time now. I think that's why it successfully had so many participants. People played because its the name Pokemon so they already have the brand power to attract which is what they did. I think Pokemon go was definitely one of the best ideas ever just because of the direction we're moving in when it comes to digital media and it being on your phone with such easy access. I think its immediate success in terms of digital marketing space says that digital is what the world is continuing to thrive off of and digital marketing is what's making most companies money and bringing in the bulk of their users and revenue. There is so much money to be made from the internet and phones are the most convenient way for customers to reach most products so I believe what we can learn from this is that digital marketing is important and that conveniece is super important and being able to play a game whenever and wherever you want is definitely something marketers and companies need to keep in mind. In your own opinion do you think that there is another game that could achieve the same success as Pokem go? For example Jurassic Park or a Mario Mobile?

Student

Because I am a fan of Pokemon, so I was looking forward to play this game. However, after I played this game for three days, I found out that the battery of the phone can be used very quickly. However, I still need the phone to work. So I gave up this game. From my point of view, I think it is really a good game combination of GPS and visual world. And also, many companies have joined in the game, and earned a lot of profit. It is a real example how technology change people's life. We can think of how to use technology can create profit. 

 

Student

I think that Pokemon go is a very innovative development in the gaming app world. I do believe that the popularity of Pokemon go specifically is a fad and will die out but I believe that it has paved the way for similar games. The quick and tremendous amount of success that has been displayed by Pokemon go shows that the millions of users are truly enjoying the game. It is currently the number 1 grossing app on the market. Although i have personally never used the app, I noticed how quickly the app gained popularity. despite its populating and large use network i think the the hype of the game will die out rather quickly. The Pokemon brand has been going in and out of popularity for as long as I can remember and this app is simply bring it back into the lime light for the time being. I believe the creation of this app prompts the question of what other games could potentially be created using this technology.

Student

Pokemon Go was hard for me to swallow at first. I still refuse to download or use the app, but not for any reasons of dislike. I saw how it began to monopolize my friends' lives and I wanted no part of that. I have never used the app, but the simple fact that Pokemon Go so quickly took over the virtual world points out two things to me. The first being that the app's success clearly shows that the digital universe is more than ready for this type of virtual reality experience. To me, my phone and the endless things I can do with it have become boring to me recently. This is evident in the way that Apple, Samsung, and various other major telecommunication companies are continually upgrading their devices just to keep us entertained: they know they’re beginning to lose our interest. Pokemon Go was one of the firsts steps toward where we will be moving to in the not-too-distant future. The biggest problem so far with Pokemon Go is how it doesn’t really include any safety features. I’ve heard of multiple stories where muggers and robbers camp out at “Pokemon Stops” in order to get to their prey. Seeing as Pokemon is essentially still a children’s game, this is terrifying for any mother and father out there who’s children play this game. The second thing Pokemon Go’s undeniable success tells me is that people really love their Pokemon. But where will this take us too in the future? And will game makers be able to regulate their products in order to maintain safety for children and other younger users?

Student

Pokemon Go was hard for me to swallow at first. I still refuse to download or use the app, but not for any reasons of dislike. I saw how it began to monopolize my friends' lives and I wanted no part of that. I have never used the app, but the simple fact that Pokemon Go so quickly took over the virtual world points out two things to me. The first being that the app's success clearly shows that the digital universe is more than ready for this type of virtual reality experience. To me, my phone and the endless things I can do with it have become boring to me recently. This is evident in the way that Apple, Samsung, and various other major telecommunication companies are continually upgrading their devices just to keep us entertained: they know they’re beginning to lose our interest. Pokemon Go was one of the firsts steps toward where we will be moving to in the not-too-distant future. The biggest problem so far with Pokemon Go is how it doesn’t really include any safety features. I’ve heard of multiple stories where muggers and robbers camp out at “Pokemon Stops” in order to get to their prey. Seeing as Pokemon is essentially still a children’s game, this is terrifying for any mother and father out there who’s children play this game. The second thing Pokemon Go’s undeniable success tells me is that people really love their Pokemon. But where will this take us too in the future? And will game makers be able to regulate their products in order to maintain safety for children and other younger users?

Student

I think Pokemon go is totally a fad. I'm not exactly sure what the hype about it was as I never got involved in the game but it seems to me that once the trend started everyone wanted to hop on the bandwagon. I do understand why a lot of individuals in my generation have taken part in this game as it is a great reminder of their childhood and the joy that this brand once brought to them and has short term reminded them again. I think that its immediate success just goes to show that great influence digital marketing has and how impactful it can be. We can learn that with the right idea and a good following with a few significant influential figures, digital marketing has a great potential of being successful. I believe it is more short term success with immediate results. My question would be, what does this mean for the long term? Does digital marketing have the potential to be effective and keep a trend going?

Student

Personally I have not downloaded the new game, so I can not tell you much about it, but I have recognized that this game has drastically changed technology for the better.  Just think if we can make a game on a phone come to life through a camera, what else is in store in the near future. Being an advertising student, I am excited to see where this goes because it will enhance my work of field and others around me.  Through this game we have learned that my generation is a tech driven society because as soon as the app was released you would see so many people out and about "trying to catch them all."

Student

I believe that Pokemon Go is here to stay but I do not believe it will be as popular as it was during the first month. I think this is just the start of new VR iphone games that will start showing up more and more. Pokemon Go will be around just because it has a die hard fan base and has attracted new groups of people through this new game. Some of these people will stay while others will fade away from using the game. The game did a very good job at bringing back a childhood game to life for older people who grew up playing the Pokemon games. I have already seen a huge decline in people using the app around campus and in other areas since the first month. Social media already talks about it less. In the first month with all the hype, all people saw on social media were things that had to do with Pokemon Go and this has since declined. 

Student

I believe that the Pokemon Go craze simply points to consumer interest in interactive gaming. Virtual reality technology is new and exciting, which is why many people are drawn to it. Its pairing with a franchise that is somewhat nostalgic for many young adults today only makes it more enticing. The revival of Pokemon with this new twist was a brilliant entrepreneurial venture. My question now is, where does advertising fit into all of this? I personally have not downloaded the Pokemon Go app, so I am unaware of the advertising that it includes, though I'm sure it is there. Perhaps it would be more interesting to ask, where might virtual reality take advertising in the future? And what will this mean for traditional advertising platforms? 

Student

I didn’t want to accept it, but I believe Pokémon Go is here to stay. I have not downloaded the app, and I still refuse to, but the concept of the game is unlike any other. Incorporating physical activity into the concept of Pokémon allowed for developers to open users eyes to the possibilities games can offer. While I still believe one should not resort to this game to become “active”, I feel as though many users have found a convenient way to tackle fun and exercise together. That being said, the incentive to play, for me, is still lacking. My opinion aside, I have noticed many companies attempt to use Pokémon Go to promote their products and brands. One idea that came up in a meeting this summer was to create a Poke-Stop near/at the location of a company promotion booth. Smart move, as this would attract those playing to your booth meaning more brand/product awareness. I do feel as though Pokémon Go opened up a new playing field in the technology industry, however, I find it hard to believe it will grow into anything more. 

 

Student

I think that the success of Pokemon Go really speaks volumes of our generation and the trends in media right now. Augmented reality is on the rise, and with somenthing as simple as Pokemon Go but it appealed to millions of people that most had no previous interest in Pokemon or at the time. I think that it showed that we are people that want to explore but like the comfort of our own devices. I also believe the millienial generation craves adventure and any form of it. But, I believe that Pokemon Go is just a fad and think that it's already dieing down if not completely dead. I think this trend did open up many doors for VR and augmented reality will make people more comfortable with virtual reality.

Student

I believe Pokemon Go is a big step forward in the world of technology. There is always the ongoing issue of our younger generations being addicted to technology, but I think Pokemon Go gives people the satisfaction of playing the game while also getting out into the outdoors and their surroundings. While this can be a positive trait, it can also be negative. There were several news stories about children meeting with opponents for a battle and they ended up being kidnapped or jumped. So, while Pokemon Go allows players to feel like they are playing in their actual surroundings, it can also lead to dangerous situations. I know if I were a mother I would not want my child meeting with strangers to battle. So my question is what do you guys think the app can do to change and make the game feel safer and more reliable for its players? 

 

Student

I agree that Pokémon Go is a HUGE step forward with its interactive and innovative technology. I think the release date as well was so smart because it was created at the perfect time when adults now, grew up with the show and have a personal connection with it, but they are at the age of having kids of their own and are showing them the game and the show itself. I personally have the game and I know there is the concern of meeting random people to battle. The app itself has updated so many times and have gotten rid of a lot of inconsistencies with the game and added a lot of cool new features. I think the idea of being close enough to the gym will probably be updated to a greater distance so people don't have to be as close to the gym. The fact that they are constantly adding safety features makes the game more reliable to me. For example, now if you are in the car, the app will know that you are going faster than a running speed and will ask if you are the passenger in the car. Updates like this make the app and game more reliable in my eyes.

Student

I think Pokemon Go is quite an interesting game development, that is undeniably cool.  That being said, I definitely think it is just a fad.  Personally, I have many friends who were moderatly obsessed with the game when it first came out.  Now it's a couple months from it's release date, and they hardly ever play it.  I think while it's a cool concept, there's not that much growth for it.  In addition to that, the app uses an insane amount of data, and is just unaffordable for many people, also playing into the recent die out of the game.  I think this is a really interesting direction to go into, especially when discussing digital marketing.  I'm just not sure we're to this point yet.  Companies are still getting ahold of using basic social media platforms, how much more can they handle in this short span of time?

Student

I had the same reaction as you did, Professor Mehraban. I never really enjoyed Pokemon as a child, so I have yet to play this game (and don't really plan on it). I was suprised to see how popular it was, especially with people my age. I don't see this application staying around too much longer, but I think it does indicate the things to come for VR. With this application, and products like Google Glass and Samsung Gear VR it's only a matter of time for these products to be household items. I do not believe this application will be around much longer just based on the premise of the game, but when something like this appeals to a wider audience, there's no telling where it can go. Will the next big VR product be more like this Pokemon game (an application on your phone), or more similar to Google Glass/ Samsung Gear VR?

Student

Pokemon is probably the most popular mobile phone so far. I believe that the success of the game is because of the new way thinking of the game. And there is no denying that Pokemon plays a really important role in the digital marketing and it is pretty successful. And my question is there any other mobile phone game can used the similar stragegies that could have the same successful result.

Student

Pokemon go has had a tremendous amount of success.  A ton of people seem to be enjoying this game.  They have millions of users.  There are some benefits to this new game, some of the you wouldn't anticipate.  People are losing weight walking around looking for pokemon.  Also stores are strategically using this game to bring in consumers.  What exactly are stores doing on the game to lure customers?  When the customer arrives in the store, what is their plan of attack?  

Student

Pokemon Go was the perfect bridge between mobile technology and the new up and coming VR technology. It was themost efficient wat to give consumers a small taste of what future gaming might look like and break through the clutter of traditional mobile gaming. I think that its populatiry successfuly speaks to the consumers' needs of moving through technological advances slowly and seamlessly. However we can also see the the usage is slowly declining, which illustrates the market's short attention span. Without constant change and incentives, the market will not make you part of their daily routine for very long.  

Student

Pokemon Go is a virtual reality fremium geo app that allows each person to become a pokemon trainer after a quick download. Currently, Pokemon Go is the #1 grossing app on the market. I credit this to a few reasons: nostalgia, familiarity, and the last being a geo app (new). Most Americans in their teens or early to mid 20s, as children grew up being exposed to Pokemon. When the application launched, the target audience knew what Pokemon was, which allowed The Pokemon Company to not have to spend as many resources on educating the public of what they were trying to sell. Instead they could focus those resources on building up the content and popularity of the game. This led to the geo app phenomenon, which made the users go to specific environments to catch different types of pokemon. For example to catch a water type pokemon you would have to be by some sort of body of water to have the opportunity to catch it. This makes this app very unique, which would explain the amount of traffic they were able to create in a matter of a few weeks. However, the app has seen a dramatic drop off in user activity. To date, they have lost a staggering percentage of their playing population in comparison to their peak population. This to me shows, that as a fad, Pokemon Go will not be around for too much longer. It will not have the mass players that it once had; yet I do think it will continue to be played in fewer numbers because of the cult following of pokemon. These geo apps have opened up an opportunity in the advertising field in the sense, you know exactly where some people have to go to use the game, so you could try to advertise in the areas where the game has high traffic. The advertisements could also be interactive with the viewers.

Student

I personally love Pokemon Go and the Pokemon Franchise. I am so impressed with the apps ability to get people active in a country where obesity (especially childhood obesity) is a major problem. I hope there are more applications like this one in the future!

Student

I think that Pokemon Go as an app is a fad. In my opinion, I believe that it grew too quickly and the app wont experience long-term growth. Slow and steady growth is important for the success of products and services. With that being said I think Pokemon Go is a great idea. They utilized AR technology to bring back pokemon in a big way. Pokemon Go is a game with very high user involvement which has an experience aspect that is very unique. Also for me, a former Pokemon fan, the app had an reminiscent aspect to it as well. It may be safe to say that most users feel this same nostalgia since the highest demographic of user is men, 21-27 years old. The demographic I belong in.

From a marketing and advertising standpoint, Pokemon Go's partnership with McDonalds opened up a whole new way to advertise natively with almost no intrusiveness. Mcdonald's partnership was mutually beneficial for both parties. Mcdonald's stores became a sponsored spot for Pokemon Go user to find rare Pokemon without even forcing users to buy McDonalds products. This caused Mcdonalds to experience a 15 year high in shares in the company. Also increasing the incentive for Pokemon Go users to continue to use the app. With this new AR and VR technologies emerging, we can learn that advertising needs to take a step forward into selling an experience. Pokemon Go has done just so. Also we can learn that not all advertising has to be as intrusive as a Spotify advertisement. 

 

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Student

The recent takeover of Pokémon go will soon die out.  At first, my assumptions led me to think that Nostalgia was the driving force behind the success of the app.  Teenagers and young adults could play a game that they played when they were young, but on their smart phone.  Personally, I am not fan; there is no fun in running around aimlessly and flicking your finger to catch a Pikachu that isn’t really there.  However, I think VR goggles could really take Pokémon go to a new level.  In addition, the social aspect of the app is great.  I watched many interviews of players on my local news station stating that it was great meeting new people through the game and getting exercise.  I think it’s very cool how the kind of Pokémon you find depends on your actual surroundings: wetlands, woodland, desert, etc.  The success of this game means big potential in an already booming digital marketing world. 

Student

I do not think Pokemon is here to stay. I do thing it is a great app, but I think its currently trending right now in our modern world. It almost seems like it came out of no where. But clearly they were doing something right to make millions of dollars off of it. I do agree by stating that its a breakthrough in technology. I personally don't play it, I caught one Pokemon once for my sister when she was driving. And I downloaded it but deleted it a week later becuse I didn't play it. I think the idea is great, but I don't really care for it. Its immediate success says we need more games like this app for digital marketing. The geo locations idea is genius, whoever thought of it. It really gets people active and involved. The fact that tons of people have to leave their homes in order to play this game and are actually having fun while doing it, is so intriguing to me. People are seriously traveling everywhere just to catch these Pokemon. People are doing it in their spare time, they are doing before bed, doing it on dates, doing it for competitions, doing it before work, doing it as a family. The game gets people playing it for many reasons and that's very exciting to me. I want to create something on the same concept of people doing it for different reasons but with a different twist and idea. I applaude to the team makers and builders of this Pokemon game; because it's got Americans going crazy!

Student

When pokemon go first came out I was amazed at how quickly it became a sensation.  Before long you could see masses of people walking up and down the streets of lansing among many other places.  I was also very suprised at how many of my friends and people I knew that were 20 + years old that were playing the game for hours.  I myself have never played it, but it seems very basic.  It was also very intresting to learn the the value of Nintendo had risen by over 100%, and that the game had added 7+ billion doallrs in value to the company during its first couple weeks.  Before long there was also many stories from around the world where people were getting hurt or even dying playing the game.  This was often times due to people running into others while driving playing the game among many additioal stories of various ways people were becoming injured.  It will be very interesting to see how long the game stays popular, as well as how many games similar in concept follow.

Student

When Pokemon Go first came out me and about everyother person I know was playing at all times of the day. I once found myself out at Eastern Michigan's campus at three in the moring with about twenty people I had just met that day. I loved how the game apealed to the nastalaga of an era and how something as simple as a video game could bring so many people together. I think however, that Pokemon go is just a fad becasue the major demografic it appealed to have very busy lifesyles and short attention spans. The appeal for Pokemon go will wear off much like all other gaming apps after a few months of game play.

Student

I think that Pokemon Go is a fad.  While Pokemon has been around since the 90's, it's popularity goes in spurts.  I think the app is a fad because the main demographic of it's players are people aged 18-29.  The popularity in this age group shows that it doesn't have that great of a following in younger ages and so I think as the current players grow older, new players aren't going to be picking it up and so the game will die away.

The way that the digital marketing space operates in today's world also backs up the idea that the game will just be another gaming fad.  Consumers regularly adapt new games that are fun and inviting, like Farmville or Clash of Clans, and then get tired of them very quickly.  If you look on Google Playstore or Apple's App Store, the top games change frequently.  This proves that consumer interest changes constantly and that marketers have to regularly change which games their promoting to stay in the public interest.

Even though the app might just be a fad, the technology that it uses is a major development for gaming.  Not only does it place the gamer into their favorite game, but it also gets the player up and moving.  I think that this new technology is great for today's society because it will get people excersicing and will hopefully get them interacting with each other more instead of just staring at the screen.  What kind of other games could be created using this technology?  Will it help bring people back together? Will one of them end up to be more than just a fad?

Student

I feel like Pokemon Go is something that came and will go. Although the idea behond Pokemon Go was genius and at the beginning of its release had people walking countless numbers of miles in order to catch pokemon, it is something that will "get old". When most poeple want to play a video game is when they really do not want to be active. They want to be relaxing or sitting inside on a rainy day. With that said i think it will fade rather quickly. Although i found myself captivated when it originally came out, i only played for about 2 weeks and then was over it! 

 

Student

In my opinion, Pinterest seems to be one of the more difficult social media platforms for a company to develop a presence on. Which companies do you feel are doing the best job of appealing and advertising to customers on Pinterest? And how do their tactics set them apart from their competition? 

Student

I have been working on launching a new small business and this class has been extremely helpful. In order to develop a strong brand presence on social media how often should you post?

Student

How realistic is it for a new and up coming brand to use Pintrest as a source of traffic to their brand? Are people really interested in a companies pinterest board?

Student

The class is winding to an end, do you have any advice for someone to draw traffic to their personal website. This entire class has been pointed more towards companies wanting to market their products, would personal art be considered a product to advertise?

Derek Mehraban's picture
Instructor
7/13/2016
New Media, Social Media