Q & A for the week. Enjoy!

Derek Mehraban's picture
Instructor
2/23/2016

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Question: My question for this week is I know that companies when recruiting will use LinkedIn as a primary source for looking up candidates. As an advertising or marketing major, will companies looking for that skill set in this day in age look at other social media profiles such as Twitter and Instagram to see the posting styles of these candidates?

Answer: Yes of course they will. And you need to use these other profiles to showcase your skills. It will give you an advantage if you do a good job on other social profiles and "use your powers for good."

 

Question: Which sections on a LinkedIn profile hold more significance than others? Also, besides adding the skill, what is the best way to represent creative work? I find it difficult to incorporate as I would not classify it as an experience.

Answer: Your experience and descriptions of your experience say a lot. You can showcase work by uploading files or providing web links to work in your summary. My advice is to build out a great Linkedin profile, and then have a website or blog with some samples and photos, and links about you.

 

Question: In previous advertising courses and in general, the topic of names like Beyoncé or Donald Trump have come up on the topic of not spending a dollar on "traditional" campaigning or advertising, but rather using the power of their social media followings to promote their brands or their work. For example, Beyoncé's choice not to spend any money promoting or advertising for her album, Beyoncé, and instead, released it in secret, posted on social media, "surprise" and the alum became a bigger success than any before. Touching a little bit on the first question, do you think the traditional sense of advertising is destined to become obsolete in comparison to social media marketing? 

Answer: Traditional advertising will not become obsolete. But when you have passionate fans and followers you can pull off things like Beyonce did. And once it happens, the media will cover it because people care about it. That's called earned media or you could say free publicity. All companies don't have that luxury. It is true that only the biggest brands are making an impact on TV ads. Smaller companies need to be crafty. And building a passionate following will go a long way in your success - especially when it comes to amplifying your message on social media.

 

Question: This week we had to submit our LinkedIn profile. After applying for many internships over the past couple of weeks this is a task I am relatively use to. I was wondering how often companies actually look at LinkedIn links, when they also have resumes and filled out applications to look at as well. It seems counter productive?

Answer: This is a valid point. Its true people start with your resume. But if they like you, they will soon Google you or visit your Linkedin. The key is to make it easy for them to find you and get more information when they are looking. So having a great Linkedin is a good asset for you. Also, you can use Linkedin to reach out and connect with people and that could help your job search too.

 

Question: I'm pretty new to the LinkedIn community and am still trying to figure out the best way to utilize it. While trying to complete my profile, I thought that maybe I was adding a little too much information such as interests and hobbies outside of the professional world. Is there such a thing as putting too much info on your LinkedIn page? In other words, is a simple profile the best way to go when trying to network on LinkedIn?

Answer: I sort of thing your hobbies and things you are interested in is all you have to set you apart from the competition. Some people may say it doesn't matter. But if we have things in common then I'm going to rate you higher than someone I have nothing in common with. Of course you still have to do a great job on interview and have relevant experience. But people are people. And connection is important. 


 

Question: I've grown up very concious of the fact that my social media will be under scrutiny during future application processes, so I made my accounts private. My profiles aren't full of incriminating posts, but I prefer to remain unseen by unapproved profiles. Will this hurt me when potential employers are unable to see my Instagram photos or tweets? Would there be value in making my profiles public?

Answer: You know stick to your guns. Some people just aren't meant to see everything. IT may hurt you to have them private. But it would also hurt you to have everyone see every photo. It's really none of their business. If you want to showcase how you can use a platform you can make a profile as a demo. It's up to you.

 

Another person asked if they share the URL to their profile, but it's private will that hurt them. It relates here too. You shared it. So that's all you can do. If you are friends with them, then they can see it. It may hurt you. But it's up to you. No right answer here.

Comments & Feedback

Student

I know that when hiring, many employers view a candidates social media platforms other than LinkedIn, like Facebook and Twitter. I understand that when applying for jobs, you want to have tasteful social media accounts, but does it necessarily have to be professional? For example, are tasteful photos of being out with friends appropriate? Does having a strong social life reflect positively or negatively on a canididates elgibibility?

Student

When adding connections to my LinkedIn profile I found myself facing the dillema of who I should actually attempt to connect with. Is there a limit on a seniority gap between me and who I am trying to connect with? Should I use a form of ettiquite when requesting connections, like waiting until my superiors try to connect with me before I reach out to them?

Student

With LinkedIn, you are always given the option to endorse your friends/connections for skills. How much do these endorsements mean, especially when they come from other college students or friends? Is it worth it to endorse your friends, or should all endorsements come from colleagues and employers?

Student

Do you believe quantitiy or qaulity is more important regrading social media? I've noticed that some people have 10,000 followers on social media and some brands (especially in Europe) will rank them at the highest qaulified even though their content might lake compared to someone who only had 4,000 people. Would someone on LinkedIn who has 500+ connection but a poor profile have a higher chance than someone who has 60 connections but a very detailed profile?

Student

When seeking employment oppertunities, should a candidate convert all of his/her social profiles to look more professional? Or should they keep them separate? But, wouldn't that be disgenuous if they converted them?

 

Student

What are your top five important factors of online advertising? What are your personal "do"s and "don't"s? 

Student

How important is it for potential employers to see what skills you've been endorsed for? Should there be a limit to how many skills you choose to put on your LinkedIn profile? 

Student

Is LinkedIn important to get a job? Does it actually help to get a job? Also, I want to know what kind of people I should make a connection.  If there is no work experience, am I going to have a difficulty to get a job? 

Student

In your opinion, how can I make my LinkedIn profile stand out to future employers without being over-the-top or unprofessional?

Student

Is LinkedIn the future of the hiring process? After applying to jobs recently, 3 out of 5 had links to just add LinkedIn vs typing out your resume. Will LinkedIn replace paper resumes in all?

Student

Obviously LinkedIn has special features a resume does not provide (hobbies, volunteering details, endorsements, a summary section, etc.), but my profile is largely composed of the same information as my resume. You've briefly touched on why hobbies/interests can be good to have on a profile, but what else would you specifically recommend to include in a LinkedIn profile? Recommendation letters? College courses? Etc.

Student

What is the most effective way in expanding your linkedin profile?

Student

My questions pertains to the summary section of LinkedIn. Do you think that it's important to have a LinkedIn summary section when the majority of the information employers would need is just a few inches below it? I personally, view it similarly to a resume "objective" which is something that many employers view as unnecessary. When looking at a prospective employee's LinkedIn account, does the summary play a large role? In the last assignment, I was advised to improve my summary section but what is the best information to include that isn't boring or redundant of the other sections?

Student

Do you think LinkedIn will remain a website and mobile app, or will it adapt to the mobile revolution and become more mobile in its own sense, for example a "digital handshake."? 

Student

Do you think LinkedIn will ever replace regular, typed out resumes?

Student

Do you think have recommendations from other students, professors and past employeers is important on LinkedIn? If so, how would you go about asking someone to give you a recommendation on there ? 

Student

When a business is just starting up and decides to use social media to advertise their new business, how do they get people to follow and trust them right away when they do not have much, if any, business or other followers?

Student

Do you feel like there is something in our Linkedin profiles that we should absolutley have that companies would want to see? Besides things such as education and interships and jobs.

Student

What kind of information should someone put in their Summary on LinkedIn? Is it possible for information put into this section to be too much or too little? 

Student

I have some friends who recently have chosen to delete all of their social media accounts and no longer partake in any social media. Would you say this is a good or bad move professionally? As long as you have a resume and some samples of your work is it really necessary to have any other platforms?

Student

LinkedIn has been growing in popularity for years now, and will continue to grow. Will the growth of LinkedIn take away from the prominence of companies looking at other social media profiles that you have? Or is it just another more in-depth resource?

Student

After analyzing social media advertising for my brand I really started to wonder if advertising on LinkedIn would be useful at all. In my opinion, since that social media platform is purely for business professionals I can't see that many users would engage in an ad like they would if they saw it on Facebook or Twitter. How often do companies actually use LinkedIn for advertising? It seems like that time could be used elsewhere and get a greater response. 

Student

This kind of relates to another classmates question, but I'm curious. Is too much personal information on your LinkedIn a thing? I feel as if it should be common sense but I see some people cosntantly reporting life events on LinkedIn. Is that effective or does doing so make it seem too much of a social platform than a professional one? How much of your personal life do future employers want to see? It seems common sense that a Facebook feed of pictures is not appropriate, but then what is?

Student

I've read a few things on the topic but I wanted to know your opinion on an Objective statement on a resume and or LinkedIn profile. Is it necessary?

Student

In your opinion what is a company that has a really great landing page?

Student

I have General Electric as my company.  This week is based on our brand's social media presence and use of.  The largest misuse of social media by General Electric is the neglect and misuse of their twitter page.  How would a company such as General Electric which isn’t product driven but more industry driven reach the public better via twitter?  Would they find it more beneficial as a PR device?

 

Student

I am also fairly new to the LinkedIn community and I still trying to figure out all the proper ways to use it. I know that LinkedIn has their suggestions on what to put on there and their approach seems to be more is better. I was wondering if had a pointers about what you think is most important to put on your profile? I also wanted to know if there is any common mistakes you see on other people's profile and had a "do's and don'ts" short list? 

Student

Many of my classmates experience and previous job experience look are identical to those listed on their resume. I understand the social media component of LinkedIn and the advantages of showcasing your skills and communicating with other people and businesses. However what is really the point of still having a paper resume when resumes are often posted on linkedIn and my profile on linkedIn has all the same information?

Student

This week we talked about all online advertising. My brand has several demographics it might try to reach, all with different needs and wants. Can a campaign get too splintered into the "long-tail?" Is there a "special sauce" for how specific a brand should get when selling product or service to various demos? 

Student

For me question. It is my first semester to use Linkden, so if i want to apply a internship, what the way that i contat with the manager is appropriate? and that points is most important for them? Are they care about how many connection i got? or is the connection is very important?

Student

I am working in a startup. Because I am one of two people running the startup, I am the self-proclaimed Chief Marketing Officer. Does giving myself this title make it seem uncredible?

Student

When adding skills on LinkedIn, if people do not endorse you, does it refelct poorly on you? Or is just adding the skill on your profile enough to convey the message that you actually have that skill?

Student

When talking about your work experiences on LinkedIn, should these descriptions differ from your resume? Do you think that potential employers will compare the two?

Student

I have obtained letters of recommendation from several professors and previous internship supervisors. How important do you think it is to also obtain LinkedIn profile recommendations from these individuals or others I have worked with? Are employers beginning to place more emphasis on LinkedIn profile recommendations than traditional letters of recommendation?

Student

We all know that LinkedIn has millions of users. What are some things that I can do to break through all the clutter and get my LinkedIn page noticed?

Student

I believe LinkedIn is an amazing way to connect with others and businesses. Without social media or even the internet we would still be finding jobs through the local newspaper and waiting to hear word from your friend about a new postion. Now with technology we get rid of the excuse of not being able to find anything. We have these resources now and it is interesting to see who utilizes the resources compared to those who just think they dont need to participate in the new technologies of social media. 

Student

In regards to your linkedin profile, how can someone set themselves apart from the masses of people on the site? Besides the basic aspects of the website, are there some other things to do that will help you gain more attention than your peers?

Student

With regards to filling out your LinkedIn profile, I know you said to put as much as you can about yourself because that creates a connection between yourself and a potential employer. I was wondering if it was smart to include personal things about yourself that are way outside of the box because you really only have one shot to set yourself apart from everyone else. Also in terms of traditional advertising basically vanishing, I agree it will never totally disappear but don't you believe it will have a very minimal effect as years pass on because of all the new and exciting ways to advertise with social media?

Student

Many people use LinkedIn to showcase their individual profiles and skills, which has been proven as an effective way to use the platform. However, many companies and brands often wonder how to fully utilize LinkedIn to promote a brand as a whole and subsequently produce content that can and will have a high level of engagement. What are some of the best tips brands can keep in mind when using LinkedIn versus other social media platforms such as Facebook and Twitter?

 

Student

I know Linkedin is useful for finding a job, and I want to ask in the business whether it's credible to cooperate with another company by contacting the account of the manager in the social media?

Student

I know that when a company looks into your social media activitiy they look at the content you post but do you think they look to see what company or pages you follow? If so, do you think that factors into their hiring decision? 

Student

For me I just registered linkedin , if I want to apply for a new job, what should I do for my page repairing any better? and what is required I have to add and show more in my linkedin page? How can I attract people to watch my Linkedin expecially the company boss. Also, My Linkedin friends are almost my classmates, how can I add some boss or business employee? What should I fouce on in the future?

Student

When updating and using a LinkedIn account, what would you say is the most important thing that employers look for as soon as they view your profile? I have heard a mixture of things, but I have not gotten a consistent answer. I have about 150 connections, so I would like to know if there's anything I've missed when putting my account together. 

Student

As an ad major I understand the necessity to use social media to our advantage when it comes to job search. However, I don't always want my personal social life mixed with my professional. Does it hurt us to not use these platforms always for work? It can be annoying to be so tied to these sites when it comes to school, work and fun. 

Student

When making and updating my LinkedIn account, I noticed that a lot of companies didn't have a LinkedIn account or if they did it didn't provide that much information. I was wondering how important is it to have a company page or business account on LinkedIn? 

Student

About Linked I have some questions. Because of the need to fill a lot of information on Linked about ourselves. But there may be some information that I have not experienced before. This causes people to ignore me?

Student

In the process of building my LinkedIn profile to the highest quality, I know companies search this social media platform to learn more about applicants.  I have questions on how to make my profile more effective.  I wonder on what personal level I should make my profile page.  I know this is mostly a business networking website, but having said that, do companies want to see other personal qualities one may have outside of their field of work experience.  I have heard mixed emotions about posting things you have done outside of work related topics.  Being that this social media platform is newer to society and myself, a lot of people seem timid, following guidelines of others, rather than separating their page from others.  I personally believe this page should serve as a total personal profile about you, your work experience, and social experiences. What do you think?  How far off work related information about yourself should you post? 

Student

While working on this weeks asignment I learned a lot about Adwords and I was just wondering how to make your brand the most viewed when there are so many other brands in the product category? My band is fiat and there are so many different car brands that come up when a person searches "New Car". 

Student

How important is LinkedIn to the business world. Is it more appealing to hiring managers if you have a LinkedIn?

Student

Youtube ads sometimes are eligible to skip after several seconds, while there are many ads that audience cannot skip. From the view of marketer, which type of ads will attract more audience to view, and which one has more risk to make viewers feel tired? In addition, some audience including me install "block youtube ads" on my browser, what the impact to advertisers?

Derek Mehraban's picture
Instructor
2/23/2016