Q & A for the week. Enjoy!

Derek Mehraban's picture
Instructor
2/23/2016

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Question: My question for this week is I know that companies when recruiting will use LinkedIn as a primary source for looking up candidates. As an advertising or marketing major, will companies looking for that skill set in this day in age look at other social media profiles such as Twitter and Instagram to see the posting styles of these candidates?

Answer: Yes of course they will. And you need to use these other profiles to showcase your skills. It will give you an advantage if you do a good job on other social profiles and "use your powers for good."

 

Question: Which sections on a LinkedIn profile hold more significance than others? Also, besides adding the skill, what is the best way to represent creative work? I find it difficult to incorporate as I would not classify it as an experience.

Answer: Your experience and descriptions of your experience say a lot. You can showcase work by uploading files or providing web links to work in your summary. My advice is to build out a great Linkedin profile, and then have a website or blog with some samples and photos, and links about you.

 

Question: In previous advertising courses and in general, the topic of names like Beyoncé or Donald Trump have come up on the topic of not spending a dollar on "traditional" campaigning or advertising, but rather using the power of their social media followings to promote their brands or their work. For example, Beyoncé's choice not to spend any money promoting or advertising for her album, Beyoncé, and instead, released it in secret, posted on social media, "surprise" and the alum became a bigger success than any before. Touching a little bit on the first question, do you think the traditional sense of advertising is destined to become obsolete in comparison to social media marketing? 

Answer: Traditional advertising will not become obsolete. But when you have passionate fans and followers you can pull off things like Beyonce did. And once it happens, the media will cover it because people care about it. That's called earned media or you could say free publicity. All companies don't have that luxury. It is true that only the biggest brands are making an impact on TV ads. Smaller companies need to be crafty. And building a passionate following will go a long way in your success - especially when it comes to amplifying your message on social media.

 

Question: This week we had to submit our LinkedIn profile. After applying for many internships over the past couple of weeks this is a task I am relatively use to. I was wondering how often companies actually look at LinkedIn links, when they also have resumes and filled out applications to look at as well. It seems counter productive?

Answer: This is a valid point. Its true people start with your resume. But if they like you, they will soon Google you or visit your Linkedin. The key is to make it easy for them to find you and get more information when they are looking. So having a great Linkedin is a good asset for you. Also, you can use Linkedin to reach out and connect with people and that could help your job search too.

 

Question: I'm pretty new to the LinkedIn community and am still trying to figure out the best way to utilize it. While trying to complete my profile, I thought that maybe I was adding a little too much information such as interests and hobbies outside of the professional world. Is there such a thing as putting too much info on your LinkedIn page? In other words, is a simple profile the best way to go when trying to network on LinkedIn?

Answer: I sort of thing your hobbies and things you are interested in is all you have to set you apart from the competition. Some people may say it doesn't matter. But if we have things in common then I'm going to rate you higher than someone I have nothing in common with. Of course you still have to do a great job on interview and have relevant experience. But people are people. And connection is important. 


 

Question: I've grown up very concious of the fact that my social media will be under scrutiny during future application processes, so I made my accounts private. My profiles aren't full of incriminating posts, but I prefer to remain unseen by unapproved profiles. Will this hurt me when potential employers are unable to see my Instagram photos or tweets? Would there be value in making my profiles public?

Answer: You know stick to your guns. Some people just aren't meant to see everything. IT may hurt you to have them private. But it would also hurt you to have everyone see every photo. It's really none of their business. If you want to showcase how you can use a platform you can make a profile as a demo. It's up to you.

 

Another person asked if they share the URL to their profile, but it's private will that hurt them. It relates here too. You shared it. So that's all you can do. If you are friends with them, then they can see it. It may hurt you. But it's up to you. No right answer here.

Comments & Feedback

Student

I have a question regarding LinkedIn. I see that you said that the description of your past experiences is very important, but do you think employers will overlook you if you don't have good descriptions for your past responsibilities? Even if you do have very important positions in your past, does it hurt you if you aren't thorough or word things articulately when it comes to explaining your position's responsibilities?

Student

Since the audience is becoming immune to online advertising on websites and even google, or have applications that block advertising, will there be a decline in the investment of such methods of advertising? Will there be a different way of advertising in the future. I noticed that Forbes website does not allow you to enter their site with an adblock. You need to turn if off before you enter. Doing this is making me go to another page rather than turning adblock off. But if every website out there starts doing this, we would have to get rid of adblock on the browser. 

Student

Nowadays large companies who use social media post frequently about their products and the services they can give to the public. With these large companies, thousands and even millions of users view these social media sites each day. How to large companies measure the success of their social media advertising day in and day out?

Student

How important do you think it is to employers that you're active and engaged on LinkedIn? Sure, my profile is thorough and 85% complete, but I see all of my connections posting interesting articles and what not. Meanwhile, I'm a noob to LinkedIn and go on roughly every other day just to respond to any inbox messages or connection requests I may have. Will employers notice this and if so, how much will they care?

Student

What are some good methods and or resources for a person to use if they have content about them online that they want removed? Does Google offer a service that can help you remove unwanted content? 

Student

Something I was wondering is, when companies Google you...what is something that will change their mind about you? I mean everyone is human and says the occasional swear word, etc. If you are expressing yourself online, what is "too much"?

Student

Do you think LinkedIn URL's should be included in a resume? If so, what is the most effective way to do so?

Student

I noticed when apply for jobs and internships that several companies will give the option to either apply via resume/application or LinkedIn. What is your recommendation? What are the pros and cons of each one?

Student

My question for this week is also about privacy, as I see many classmates have already asked about this topic. Is there a right time to make everything private, as far as an Instagram or Facebook or Twitter account? Should we aim for setting our accounts to be more private before applying for jobs or schools or during the whole process? Is it too late to do so afterwards?

Student

I have a few short questions regarding LinkedIn this week:

1) How important is it to upload pieces of your work? I have a portfolio now but it is mostly all on paper, and re-writing them all would be quite the task.

2) Is it bad to have a non-business related banner picture? I have one of one of my favorite landscapes, to make it not seem so "businessy", but I'm worried employers may look down on that, even though I do not.

3) I have a lot of skills listed, but not too many endorsements of those skills. Yet, I know some people that have dozens of endorsements. I would say I'm proficient in every skill I list, but just how people view/interact with my profile doesn't lead to many endorsements. How important is that for employers?

Student

When we attend any position in a new company, there is always a problem about how you can get more familar with the new company's system. At this point, should we keep doing things focusing on technical things, or should we get familiar with the people in the new company, so that they can help us on the system?

Student

is there any people write unloyal information about the experiences on linkedin? how can we know that infoermation is real or fake?

Student

My question is in the same vain as Grant. Is it possible to add a little personality to your LinkedIn page? I know its for professional connecting but alot of the brands and peoples pages I see look really bland or just cluttered. 

Student

On LinkedIn, you can connect with people "Who You Know"... I always add people that look familar or that I do know, but is it bad to accept random people that try to connect with you?

Student

When going through and comparing my LinkedIn page with some of my classmates, I was very impressed with a few and noticed a few differences that made me think about making changes to mine. One thing though that I was wondering about was if it was important to detail information within each job experience that I have had over the years for potential future employers to see when my resume that is attached already has those bits of information? It seems that at some point potential employers could feel like they are wasting their time reading so much information about you, especially if it comes across as repetitive. Essentially, how should we decide to put our profile together, while trying to be precise and efficient, yet not lazy and lacking of information?

Student

I have recieved a few messages on LinkedIn from companies I have not heard of talking about internships and opportunities. Is it normal for companies to reach out to me via LinkedIn? 

Student

After starting this week's assignment and seeing how brands are increasing the amount of money spent on online advertising, how often are major companies re-assessing their digital advertising strategies? How important is it for brands to switch up their current strategies on a regular basis?

Student

When interested in working for a company or just have a goal of that company in the future, should you add people who work there as connections? Or should one send their resume and apply then wait to add connections after hired? I feel LinkedIn was created to network yourself, so in what particular order is one meant to do that?

Student

Will having a filled out LinkedIn early in college help you? Do most companies look at your LinkedIn to learn information about you or will they just look at your resume? 

Student

I know that employers are increasingly looking into social media accounts before hiring people. I am wondering if you have your accounts on a "private" setting, does that look bad and make them think that you are trying to hide something? I guess I wonder if it look better to have apporiate pictures, still having fun with your friends though and allow people to see it or if it would look better to have it on private so they could not see anything.

Student

I often get requests to connect with people that I don't know on LinkedIn. I try to avoid those, as it seems counterproductive to build a 'network' of people I don't know and who don't seem to even be in the same industry as me. What are your thoughts on accepting people you don't know on LinkedIn?

Student

I think it depends on the person and the industry he or she is in some of these people connect with you to offer you further opportunities. Also, it might be a person that goes to your same school and is in your same industry. However, I don't accept people who just send me a friend request without sending a message to me about why they want to add me. I also take into account where they work and if it is a place I have an interest I would accept their friend request. 

Student
You could try editing your LinkedIn profile and add your hometown of current living location. LinkedIn can then provide you with "people you may know" connection suggestions. This helps filter out anybody that's completely random. Of course with how big of a site LinkedIn is, there's always a chance of getting a request from a complete random, but by doing this can at least help you find people you may have connections in common with, and connect with people from your area.
Student

I know that LinkedIn is a very professional social media platform for business and making connections with other fellow professionals. My question is that is it possible to be personal at all on LinkedIn? for example, i basically just set up my profile to be a reflection of my resume and a few other things. Is it appropriate to talk yourself up as a person and put more than just professional info and skills? Like things such as personal interests, things you enjoy doing, hobbies, etc...

Student

As we have learned so far, there are three main pricing models including pay per click (PPC), pay per acquisition (CPA) and pay per impression (CPM). I will take PPC as an example for my question this week. Since advertisers need to pay the hosting websites per click of the visitors, is it possible that these clicks are frauds? If someone or any organization wants to increase the budget of an advertiser, they might generate artificial clicks through different IP addresses. Is there a way to identify/ prevent fraud clicks?

Student

You have stated here that LinkedIn is becoming more prevolent in our lives as we apply for jobs. My question is for my resume. I know that my LinkedIn acts as an online version of my resume, but how to do I draw potential employers to my online site. At every interview I have been asked to present my resume and for some busy companies I know this is all they look at. How creative shoud my resume be. I am advertising management major, but I know creative advertising majors have a creative resume with interesting formats and fonts. Should I do that too? or stick to a more traditional format? 

Student

I liked your answer to the question about Beyonce and found it very interesting. What are the main reasons why traditional advertising will never become obsolete? Do you think it is possible that television commercials could disappear if cable disappears? I have also always wondered how much time and money advertisers invest trying to beat tools like Adblock. Will there be a day when advertisers  will be totally able to beat Adblock technology or will the Adblock always have the upper hand?

 

Student

You mention that it would be valuable to us to add our work to our LinkedIn pages. What sort of work do you recommend adding? If we add things we worked on in a class, should we give a brief explanation of each piece? Also, should we have someone review them before adding them to our profiles? I definitely think it is a good idea to showcase our talent on LinkedIn, but is there a limit to how many we should put up?

Student

Growing up surrounded by technology and social media, I have always viewed the use of social media as a form of online adertising for brands. What is the main thing that distinguishes the difference between online advertising and using social media to market your brand? Or are both of these marketing/advertising techniques starting to merge with one another, creating the same online spark in their audiences?

Student

Do you think it would be valuable to share the pintrest page we made for this class or our blog posts to potential employers?

Derek Mehraban's picture
Instructor
2/23/2016