Reflecting on digital lessons learned as we near the end of class

Ross Johnson's picture
Instructor
4/5/2017
New Media

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Hello class,

We're reaching the end of the course and we've discussed a wide range of topics. I suspect you natively understand some of the topics based on everyday use.

I'm curious however, what's the most interesting thing you've learned thus far? Can you see yourself using this knowledge in your career? If so, how?

Comments & Feedback

Student

I think the most interesting topic that we discussed was content marketing and that entire lesson. Learning about what it takes to make a prospect into a customer is extremely important for me and my future career in Sales. I will definately use some of the lessons I learned in this class as I transition into the real world.

Student

The most interesting concept that I have learned thus far is SEO. I think it's a really effecient way to drive people to your website since most people will be searching for things they want over clicking on an ad. 

Student

I think the most interesting thing we learned about is inbound marketing. I think it is interesting to think of a persona that you want your company to target. I also enjoyed learning about email marketing and how you can increase the amount of people viewing your company from your emails. I can see myself using these, because they are both simple ways to expand your company. 

Student

I enjoyed learning about inbound marketing and have been implementing this knowledge towards my internship. I also thought the topic on personas was interesting and worth using in my future job. 

Student

The most interesting thing I have learned so far in this class is the Google AdWords and analytics. Over the course I have noticed how helpful both these are when it comes to advertising for your company. I can definitely see myself using this in my career because the information you can receive from these are extremely important and just about every company needs them. I assume the company I will work for will already be using them but now I know how they work so I will be able to help out in that area. 

Student

My project is on LinkedIn. I've learned how social media companies can benefit from providing advertising services to other and generate organic content to promote themselves. I think this an interesting and cost-effective strategy that is uncommon to see in other types of businesses. As I am interested in working with content marketing, I believe that digging deep into the different strategies is very fruitful. What is the rarest campaign that you know of?

Student

To me, digital marketing is an extremely interesting part of advertising. The lesson I have learned the most from and think is the most important is social media. I learned how important having a strong social media presence is for a brand and how it can affect sales and the overall marketing strategy. I can see my future jobs pertaining to the digital aspect of an advertising agency. I think that this part of an agency is becoming more important in recent years and will allow for an opportunity to grow within an agency.

Student

I, along with most of the class, think the most interesting and important topic we have learned about this semester is inbound marketing. It is critical that your brand stay interactive and connected with your consumers. Whether that be through social media, email or promotional. I can definitely see myself using this information in the future, as I am currently using it for my internship. 

Student

I think the most intersting think that I have learned during this class is the importance of inbound marketing. I mean I knew what it was before we started the class, but I never really saw it as a huge essential, even though now I know how important it is. Not only how important it is to do, but how to do it well. You have to be able to relate and engage with you audience, give them something that they will find meaningful. I think this is especially true for my brand, Live Nation. They do almost every form of inbound marketing, but it isn't great content and learning about inbound marketing in this class has helped spur ideas on how Live Nation can improve their brand. 

Student

The most interesting thing I've learned so far in this class would have to be how important the social media aspect is on marketing and advertising of a company. Our generation is filled with the usage of social media devices and a lot of companies now promote their new products as well as past products and those products that are on sale. A lot of people have devices such as Twitter, Instagram, and Facebook and it's amazing how one promotion from a company can attract a viewers oppurtunity to go on that link and browse to see what that company is more about and what do they have to sell. 

Student

The most interesting thing I have learned thus far is SEO and the ways in which companies track our internet activity. Before taking this class I knew that our activity on the internet was being monitored. However, I did not know the extent of it. From this class I've learned that there is practically a cost on everything. I feel this class has pointed out how competitve and huge this internet market is. My new knowledge of this has been able to help paint the picture of how advertising/marketing works in a digital way.

Student

The most interesting thing I've learned this semester is how important and relevant imbound marketing is. I've recognized that blogs and earned advertising are on the rise but I never realized it had its own category. People want to be interested in the information that they are readign about. People want to be part of the conversation and content marketing is the perfect way to accomplish this. 

I can use this for future careers. I think that I am very interested in a job where I write content marketing, like blogs and social media posts. 

Student

The most interesting thing I have learned about is search engine optimization. I always heard the word tossed around in advertising circles but never really understood it. I now know how to use it in order to use keywords correctly to attract users to your website and improving results on search engines. I also realized what landing pages are and how useful they are.

Student

For me, the most interesting thing I've learned so far during this class is Inbound Marketing, which is efficient in my career because Inbound Marketing can be used in many different advertisements to appeal to customers and stimulate them to buy the particular products. 

Student

The most interesting thing I've learned would be how social media usgae plays a vital role in a business during this current age of time. Social media can either helpp or hender your brand depending on what the actual customers have to say about the product at hand. I can definitely see myself using this knowledge in the future with my own business because it will determine how future customers value my brand as a whole. 

Student

I don't think there was a specific lesson that really stuck out to me as the most important or interesting.  I say this because everything we learned this semester was pretty new to me.  Obviously I am familiar with personal social media usage, but had never really taken the time to see how brands and companies use it.  I definitely will use this in my career as I hope to work as a communications advisor and have some impact on how social media is ussed whether it be for our company or for a client.

Student

I would say the most interesting thing i have learned from this class is the website marketing tools. I had no real idea of the costs and how they worked before this class, and i find that info to be the most useful for myself. It will help me in the future if i am advising someone like a client on their site or just with my own companies site and how to best optimize it for the user.

Student

I really learned a lot from this class about advertising and I think it will definitely help me if I work for any advertising related work. The most interesting thing I learned from this class is online advertising and inbound marketing. Because I didnt know that there are so many different ways to advertise/marketing when promoting  the breand.

Student

The most interesting thing i've learned in this class was about the social media usage. Social media really is taking over today's society. Everyone is using it and every company needs it to survive and stand out from the rest. In my career i'm looking forward to utilizing social media, whether it be researching competing strategies or working with my company's Instagram platform. 

Student

For me wanting to go into social media everything we learned is extremely valuable to me. I think however, overall I knew very little about SEO so to be able to learn and understand exactly what it entails will really help me in the future when I need to use such a thing. 

Student

I think that there is a lot I can take away from this course and I apply it to my career. I am currently working a job in marketing so to now be educated on metrics and KPI, it has allowed me to assess what works and what we need to do in order to increase traffic and overall performance. Social media marketing is also an important take away here. Analyzing a companies online presence truly allowed me to realize it's importance. I have since implemented  changes into my marketing campaigns and so far it has really benefited me. 

Student

I have been most interested in SEO and social media presence. I find it extremely fascinating that while you may think you're annonymously trolling the internet, you're infact being watched and monitored in terms of the sites you visit and the content you look at. I also think it's interesting to think about the words in which you type and that companies paid and bid on those words for you to search and have your search be narrowed down to them specifically. Very interesting. The world just gets smaller and smaller and I feel like everything I do is being monitored and recorded to make a sale; kinda creepy. 

Student

I've been most interested by the nuance and importance of designing a web page for mobile. The smallest design and coding choices can make a big impact on the user experience and mobile site navigability. Having a great mobile site leads to more visits and more sales, so should be a priority.

Student

This class contained a lot of extremely relevant information for me in my professional life.  I think that the most interesting part was learning about how usefull blogging can really be.  I've always known it is important for people in PR and for personal gain, but I never really realized how much I read blogs from businesses.

Student

I think one of the ideas I found most interesting was learning about "responsive design" on webpages as well as apps. As a user, I'm frequently frustrated by a webpage that is does not have a very responsive design, which seems so obvious. But on the other end of things, when thinking about how to market a brand, it's easy to forget about this issue and how much of an impact it can make on your users. As a user, you may not notice a webpage IS responive in it's design, but you will most definitely notice a webpage that IS NOT responsive, and you'll like be quite frustrated. I found this to be quite interesting and a nice reminer to make sure all your apps & webpages are user friendly and can adapt to different viewing forms, from desktops, laptops, ipads and even smart phones.

Student

The most interesting thing i've learned so far is how websites track their views and impressions. I previously did not know how websites went about doing this and learning more about how websites pay for more views was also interesting in my opinion. 

Student

The class covers a variety of topics and it was definitely helpful for me. The topics which were particularly relevant to me were search engine optimization, social media marketing, and the use of a user profile.

Student

The most interesting thing I have learned is online advertising. I did not know what is display media and paid media. When I browsing Instagram and Facebook, there were some annoying advertisement pop out. After this semester, I know that are paid medias. I will be more paitient when I see those advertisement in the future. 

Student

I think I learned the most in the online advertising lesson. The most interesting thing for me was learning how companies can promote posts and tweets through Facebook Business and Twitter Ads. I think it's interesting how today's technology can collect information about its users so companies can promote their product directly to their target audience.

Student

I am very glad I took this course and I enjoyed it very much. The most interesting thing I have learned thus far is how important inbound marketing can be. I never really thought about how emails, blogging and other social media sites can influence a audience. It is improtant to have a good inbound marketing plan or else your company won't do as well. 

Student

The most interesting thing I've learned so far is how to develop a complete digital marketing  plan. Yes. Conduct an in depth research regarding the brand's usage in digital marketing and see how their original plan is related to the brand image. Make changes and adjustment using the up to date information.

Student

Time flys quickly. This semerster is closed to end. 

I am so glad that I take this course at my last semester in MSU. It is intersting and really helpful. 

I think I will introduce this course to my fellow students because I think this couse is what they need to take too.

It is era of new media. I have reached a lot of knowledge of new media on this course. The most intersting thing for me is diving deep into the social media of many brands. I think the sicial media is becoming more and more important to markrting startegy. Optimize the social media can promote the awarness of  brand and attract a lot of consumers. Many brand choose to do social media advertsing like facebook ads and AdWords. Know how to use them can help me better to find job as a skill.

Student

I really liked the Social Media lesson it cause me to look at how brands use social media accounts in different ways that I had never thought of before.  I also enjoyed the inbound marketing lesson just becasue I had no idea what it was and I thought it was interesting to learn something new that I had never heard of up until that point.

Student

The most interesting and useful thing I have learned in this class on New Media is the section on social media marketing. I believe that this is going to be the next popular way to market/advertise your company. In my lifetime so far, the breakthrough in advertising has been television commercials, and I believe that social media has the potential to break through that platform. Considering the amount of people today that use it, how much room it has to grow, and the high percentages of young people that use these platforms, this is a very possible prediction. Learning about the current demographics that use certain social media platforms has already helped me in my young but successful business life, and acquiring the Google Analytics and Hubspot Inbound Marketing certifications have also helped me in professional life. 

Student

The most interesting topic that I learned from the class is social media analysis of your brand. Because I use social media every day, but I had never noticed the social media impact my life a lot until I learned this topic. And when I analysis my brand, I also find out how the company uses the social media to advertise their brand and what's the problem. I think it's very attractive for me to find which part that my brand need improve. 

Student

The most interesting topic I have learned so far is Inbound Marketing. It just makes sense! Why would you not create content that draws customers directly to you. It is a great, less intrusive and less annoying way to reach your target audience by creating relevant content that meets the needs of your current and prospective customers. I believe this is definitely one of the best strategies you can use in the digital marketing field so I can see myself using this knowledge in my future career. I am currently looking for digital advertising/marketing positions so I am sure Inbound Marketing is something they expect I know and can use effectively.

Student

The most interesting thing i have learned this semester is inbound marketing. I was unfamiliar with this term before learning it in this class. Inbound marketing in an approach focused on gaining customers through content and interactions that are relevant and helpful. I think this is a great way to attract potential customers and keep them engaged. 

Student

Everything I have learned thus far in this class has been very useful information that I will be able to use in my future career, but the most interesting I have learned is Google analytics. Before this calss I didn't really know what google analytics was, and after learning about it and understanding it, I think it is such a valuable tool to know and use. I will use in my future career to analyze websites and how effective their digital marketing communications are.  

Student

Overall, I learned a lot from this class. I learned about social media interaction between advertising and marketing, and the types of marketing. These all are going to be useful in the future. The most interesting part from this class was inbound marketing. I think as long as online and mobile marketing area exist, inbound marketing would be very effective way to market the brand. Inbound marketing makes customers to bring themselves in to the brand which is just amazing. I would use what I've learned from this class for my future career. 

Student

I think that the most interesting thing that I have learned is about inbound marketing. I think it's a great tool to being more personable to an audience as the market becomes more separated from advertising techniques. It's a great way to understand the target audience and to find ways to connect to them.

Student

Inbound Marketing is by far the most attention-grabbing new media strategy I have learned this semester. I was surprised to learn how content creation, lifecycle marketing and integration combined to captivate recurring and new customers, and share need-specific messages/content. I can easily see myself utilizing this tactic in my career. My new knowledge of inbound marketing will help me understand/create content offers, blog topic ideas, and email marketing in the future. 

Student

This most interesting thing I have learned is this course is the importance of inbound marketing. On the surface, brand marketing seems as simple as promoting a tweet or placing an advertisement on Facebook, but there is a lot of research that goes into the process. I also didn't realize some content offers and blog posts were considered advertisements as well. This taught me that an advertisement isn't just a TV commerical or typical pay per click ad on google or relevant websites according to the brand.

Student

I would say what i learned most is that every thing is important. it all plays as a part of the big picture. You can do ok is you have a strong preseance in one of the areas. but if you look at any of the greats like Nike or under arumor you will notice they have a strong presance and tell a story with all of there ads and content they put out. It all about telling a story and making your brand come alive through all of your media platforms.

Student

This semester I learned a lot about a huge range of topics that I was never aware of before. I did not realize exactly how much work and research went into creating a successful online campaign. I definitely believe I will use this knowledge when I'm out in the real world, this class forces me to think in a different way than all my other classes. It was also interesting to learn about all the hubspot certifications I could get. I think the most interesting topic we covered so far was either inbound marketing, which I hadn't heard of before, or how businesses track their website traffic. I knew they must keep track of it somehow so they could figure out if their campaign was successful or not, I just did not know how. 

Student

I learned a lot from my brand such as social media strategy, website,Apps and how to promote a brand online and so on! That gives me many ideas to promote my brand in the future.

Student

Throughout this course I feel like I have learned a lot of meaningful and useful information about not only advertising, but marketing in general. I think that the most interesting piece of information for me was about inbound marketing. Coming into this class, I didnt know what inbound marketing necessarily was. I definitely didnt know how effective and widespread it was either, this is definitely something that will be applicable in my career in a variety of fields, especially marketing. It completely changes how i would strategize and execute different marketing campaigns. 

Student

This semester I've found the inbound marketing section to be most applicable and intersting. I think its so interesting that society has evolved from companies serving consumers ads to having the consumers seek the brand for content like ads. I also think with the affordances technology has created, it only makes sense for brands and companies to draw / attract consumers and invest in that area of marketing. I think this knowldge will be very helpful in my career as I think inbound marketing is going to slowly become the largest percent of marketing budgets so having this knowledge is defintely helpful. 

Student

I definitely think I will be able to use this information out in the real world. Knowing the trends of todays digital marketing age and being able to identify what a brand is using versus another is very helpful. The most interesting thing to me was the idea of inbound and content marketing. I think this idea of putting marketing efforts into material that is truly helpful and useful instead of just interuptive is going to be very beneficial in the future. Especially since it's getting easier to just skip through or ignore ads, having information that the customer wants will help get them to pay attention to not only the marketing effort but the information provided by it too. 

Student

The most interesting thing I've learned thus far in this class over the course of the semester would have to be our lesson on inbound marketing in general. The idea of these five separate categories existing within the category of inbound/content marketing for a brand, with each having their own indication of success for a company is very informative. With each of these categories influencing the inbound marketing efforts of any organization, I believe this knowledge is something I could see myself using on a near daily basis in my career. Gauging an audience persona is essential to creating a brand's content marketing. Offering your consumers the best content is the best way for a brand to create an initial draw, a big goal for any advertising department. I don't know how much I see myself using blog posts in the future in my career, but I definitely think its a great tool for any student to develop their writing skills, as seen with this course. Email marketing is something I currently don't have any experience with, but I believe in the future I could utilize and hopefully have some great success with it. Lastly, metrics and reporting tie into my current position serving as an undergraduate research assistant for the advertising department here at Michigan State and seeing as it's something I enjoy, I would most definitely like to make sure it's included in some capacity in my future occupation.

Student

The most interesting thing that I learned this far is how companies can keep track of how many people visit their website and how they are able to measure this acitivity. I think it's really cool that a company can look at how many people click on their website and how people navigate through the website. This definitely helps out companies when it comes to seeing how effective their advertising strategies are. I also liked learning about how important social media is when it comes to advertising a company or brand. Social media plays a key role in branding. Since I want to have a job that involves social media management, I can definitely see myself using this knowledge in my future career.

Ross Johnson's picture
Instructor
4/5/2017
New Media