Snapchat, Instagram Stories... now Facebook Stories?

Ross Johnson's picture
Instructor
3/28/2017
Social Media

Consider sharing it with your friends.

Snapchat invented a new concept in the social space, content expiration. Where other social media platforms try their best to preserve content, Snapchat intentionally removes it shortly after it's published. This differentiator is one of the primary factors in the platforms success.

So successful is Snapchat that it's threatening the 800lbs gorila in the room, Facebook. As parents, grandparents, aunts and uncles flock to Facebook younger audiences flock to Snapchat.

Facebook, which was the "Snapchat" in the early 2000s, has a big decision to make. Accept it's new position of being the "family social network" or try and compete with Snapchat. Given Facebook's capital, it's not surprising that they've decided to fight back.

Their first blow was Instagram stories which mimics the Snapchat stories feature. You can record short video clips which are posted for your followers to see within the next 24 hours before being removed forever. This isn't the first time Instagram was used to fight a rising social network. When Twitter released Vine, a video sharing social media site, Instagram shortly released the same capabilities.

Initial reports show that Instagram Stories have in fact hurt Snapchat's growth. Bad news for a company so close to an IPO. But the pain doesn't stop here... Facebook now has the same functionality as well.

Facebook is currently rolling out and testing Facebook stories within their mobile app. Further, they are putting stories at the very top of the application -- giving it the highest visibility of all content on the site.

As an audience of Snapchat users, how does this impact you? Have you started to use Instagram stories more often than Snapchat? Would you use Facebook stories? Why or why not?

Comments & Feedback

Student

I have yet to use Facebook or Instagram stories. I know a only a select few people who I continue to see on my Instagram story feed, but I have yet to see any more than 10 of my friends use Facebook stories. I will continue to use Snapchat stories solely because I do not like the idea that Facebook and Instagram both stole Snapchat's original idea.

Student

I’m not really sure how much this actually impacts me. I have both Snapchat and Instagram, and I continue to use the “story” function on Snapchat rather than on Instagram even though I tend to use Intagram more throughout the week. Snapchat was the first app to come out with this feature, and the sole purpose of the app is to create stories. Instagram and Facebook have several other functions that play a role in the main purpose of the app, which is why I don’t tend to use the story function. I think my rationale is basically: why would I use the story function on these other social media platforms when the SnapChat app is literally made to send stories to one another. I never use the Instagram story feature so I do not think I will use it on Facebook either.

Student

As an audience of Snapchat user, I think it do impacts me. Firstly, I just think it is so funny and bring me something new interests on social media. And it is popular that all my firends are play it so it can be the commen interest of us which is is good thing.

But I stared to use instagram stories more often than Snapchat because I have more firends on Instagram which become the best way for us to share our stories. 

I think I m not gonna focus on Facebook stories becasuse it is not my main social media. I may watch it sometimes but I won't always check it. 

Student

I have all three of these social media accounts (SnapChat, Instagram, Facebook) and I use all of them pretty equally. I do not think I would personally start using Facebook stories unless all of my friends started to, but I also do not think that would happen. A lot of my friends on SnapChat do not have Facebook or Instagram and thus why I think SnapChat continues to stay strong in the content expiring social media sector. SnapChat is used for daily updates and quick updates and seems to be more private because you can put it to settings to where friends only can strictly see what is posted. Whereas Facebook is used for more serious type posts in the matter and long term use, also is less private because anyone can search and find your profile and some basic information on you. Instagram seems to be the in between of the two. 

Student

I believe that Facebook is having real trouble understanding where they lie now. They are the "family social network" which comes with its own set of challenges and innovation that they should be focusing on rather than trying to keep up with Snapchat or Instragram (which i'm pretty sure the own right?). They need to perfect what they have for the audience that they appeal to, older adults trying to connect with other adults. Facebook will ALWAYS be that staple that everyone has but doesnt always use. I love snapchat, instagram and Facebook. Each platform offers something completely different that each user is happy to utilize. We are all getting a little tired of Facebook's useless features that just end up clogging up our timeline and making everything just a bit more complitcated looking. I would never use Facebook stories and it annoys me when my friends do because I accidentally click on them sometimes and it just throws me for a loop. Come on Facebook, stick to what youre good at: being classic.

Student

As a Chinese, I do not love this story idea of Facebook, I have Face book, Instagram  and so APP, but I use instagram a lot, and Facebook to just a social to people not friends, I prefer use Instagram to share my  story because it can show my friends more. And Facebook should think about other future media for attact people. 

Student

 To be honest, I do not think this is fun...

Student

Many of my peers have started to use Insta stories over snapchat because they have some pretty sweet features and the Insta stories reach far more people than Snap stories do. Insta and Facebook stories are impacting me in a positive manner because I like change and I do not like Snap, Inc. as a company. As with any social media application, the only time the app becomes "cool" is when everyone starts to use it. I will use Facebook stories if my friends begin to do so because it would be ideal to delete Snap and only have Facebook, it would be much easier to solely utilize one social media platform. 

Student

Snapchat is the only platform i have uploaded a story too, but i can see how instagram is becoming more popular. As a social media platform that is strictly pictures and now videos, i can see how they have become popular among users. With Facebook however, with so many different way to interact on their site, i dont ever see myself posting a story. I'll continue to use Snapchat and could use Instagram stories in the future, but not Facebook.

Student

I think Snapchat is still the best app to use for story like content because it's the quickest since there are no other things to do on it. I use Instagram stories the most only because I have the largest following there, but I still love using snapchat. In fact, I post different content on each platform for different people and different reasons. I will never use Facebook stories because that's not the audience I care to reach in such a personal way, plus I don't use the mobile app and I hardly spend any time on Facebook as it is. 

Student

The only place I have ever uploaded stories on is Snapchat. Unlike Facebook and Instagram, I only have a select number of Snapchat friends that I do not mind if they see my stories. I have way too many Facebook and Instagram friends that I do not want to see my stories. Also, I only view numerous stories on Snapchat. Sometimes I will view a story on Facebook or Instagram but Snapchat is the place where I go to view numerous stories. 

Student

I personally do not love the idea of Facebook stories. I have the Facebook app, instagram, snapchat, etc, but the only place I make "stories" is snapchat. With the excepton of an occasional instagram story, I don't feel the need to make stories on Facebook as well. On snapchat, I only have friends and family. Where as on Facebook, I have over a thousand friends, some I wouldn't want to share a story with. On my Facebook, I have people that i have worked with in the past, people I have worked for at different internships and jobs. I wouldn't feel comfortable posting a story on Facebook and having them watch it. Not that it would be anything innapropriate but I think with a facebook story, it would be more broad and I would have to think too much about what I am posting. On snapchat, I will post a picture of my wine at dinner and not think anything of it. Although I am 22 and legal to drink, I would be worried it would look innapropriate to post this on a Facebook story for every body to see. 

Student

As a social media user its awesome to see what these social medias can come up with. I was honestly a little angry that Instagram copied Snapchat with their stories because we already have a social media that does that, why add on to another? Now facebook has stories which got me even more angry because we have 3 social medias that people can post what their doing with their 24 hours. I actually haven't used Instagram stories once and nor will I use it on Facebook because I like to stay loyal to snapchat but I do expect the older audiences to start experimenting with stories so that might be cool for them. 

Student

I have always been a Snapchat advocate and I would say my friends would also agree that Snapchat has always been our favorite app. Facebook we use to connect with our grandparents or school projects, Instagram we post pictures of us looking our best with the intent of trying to impress others, but Snapchat is completely different. It’s silly and very less formal. You’re allowed to do and say what you want because hey you can send it for 1 second, who cares. I will admit I have been using the Instagram stories more and more but only for certain things and often times the things I post on my Instagram stories I wouldn’t post on my Snapchat stories. I only have about 20-30 friends on Snapchat because its very personal to me. I don’t want everyone seeing what I’m doing all the time but on Instagram I have up to 800 followers so obviously I’m not going to post a silly story of me and my friends doing goofy stuff on Instagram because I honestly don’t know who all is seeing it. But as for Facebook stories, I will probably never use them. I don’t want my grandma see what I’m actually doing and I hardly get on Facebook anyway. 

Student

As a user of all three applications I find that I still stick with my original use of Snapchat for the stories aspect. I use intstagram for pictures as well but I feel like Snapchat was specifically made for stories and this is the app that fits them best. I think with Instagram and Facebook trying to impact Snapchat it's just making the concept of stories more available widespread. Personally I don't use Instagram or Facebook stories because I see no use for them. 

Student

While I am not the most active person on social media, I am partial to Instagram when comparing it to Facebook and Snapchat. I mainly use social media to "keep up" with pop culture figures because I often look to them for fashion inspiration.

I find Facebook to be geared towards every generation and has the ability to capture different kinds of content and Snapchat can be too "restrictive" in the sense that you can't just casually peek at other people's profiles or whatever (which is the point). I think adding stories to Facebook clutters up the platform so personally, I wouldn't gravitate towards it.

Student

I don’t think this would impact me, because I’m not a huge fan of Snapchat, because I don’t use Snapchat at all, I personally prefer Instagram than Facebook or Snapchat, because Instagram is more popular than snapchat and I use Instagram often, and I think Instagram would completely take place of Snapchat.

Student

I check Instagram more frequently since it has Instagram stories and I do not use Snapchat at all. This function definetly increase my loyalty to Instagram. And I may use Facebook stories since I have different friends on my Facebook and Instagram. There is no conflict between the two apps.

Student

Snapchat does not impact me at all. It is because I don't use Snapchat. I am using Wechat for most of my time. Also, I will use Instagram to watch short videos and pictures. For facebook, I don't use it neither. I like the apps that has advantages for me. For example, I use Wechat for communicating with my friends and family. So I would not use Facebook stories. 

Student

I've labeled Facebook as a "family social network" a long time ago because most of my friends have their moms, aunts, and cousins as friends. Even though I was a bit late in the game of the Instagram and Snapchat frenzy, I learned quickly that Instagram was photography, and Snapchat was meant for those 10 second selfies or 24 hour stories. 

All was good with the social media world, until Instagram wanted to be a copy cat and added stories to their platform. At first it was really weird to see my Instagram friends add stories on the platform because I didn't have them on my Spapchat, but I didn't feel the need to go along with the trend. I wanted to be loyal to Snapchat and felt the obligation to turn my cheek away from Instagram stories.

Now with Facebook's new installment of stories, while very late in the game, I still feel the obligation to remain loyal to the original story creators, Snapchat.  

Student

It won't have much affect to me because I don't use Snapchat. But I use facebook and insgram sometimes. I'm a international student, I use Wechat the most. For Facebook, I use it because I want to keep in touch with my other friends expect for my Chinese friend, I like insgram because I like the fliter for the picture. But I have never download snapchat before, so it doesn't have much affect on me.

Student

Instagram's story option isn't all too bad, I'm able to see more of what goes on in certain friends' lives that I can't see on snapchat and it's less restricting as snapchat is. 

When it comes to the amount of usage of both apps, I certainly use snapchat a lot more than I do instagram but the usage of the instagram story feature isn't too far behind. 

The Facebook story option however, I'm not a huge fan of. It's located within the message filter and at this point the story feature is being done too much everywhere to the point where it just looks like copycats now. One or two places to post a story is good enough but three is quite the party. 

Student

As far as I am concerned, I prefer to use Snapchat stories, even Instagram is the first app to introduce their ability to add stories. Because the different crowd of people have following me or I have followed on different app is totally different. That is why I do not think I would use Facebook or Instagram stories as much as Snapchat stories. Besides, I do not think the old generation will grab the idea very well.

Student

Regarding Facebook and Snapchat, I find myself viewing Facebook more often than I view Snapchat, however, I do not think I will ever use "Facebook Stories." I post videos on Snapchat and view other peoples stories often, but I do not see myself using Facebook for anything else other than connecting with family and friends via the traditional timeline. As for Instagram, I post many pictures on this media platform, but I have not posted videos nor have I viewed others peoples' "stories" on Instagram. Since Snapchat was the original medium for viewing short term videos, it seems as though people are sticking to Snapchat when it comes to content expiration methods. I stand by Snapchat when it comes to posting short videos, Instagram when it comes to posting artsy pictures and Facebook when it comes to sharing whats going on in my life with loved ones. 

Student

I'm genuinely surprised that Snapchat hasn't taken legal action against Facebook (which owns Instagram) for blatantly taking their idea. I don't know what the legal standings are of app features but surely this is intellectual property of Snapchat and Facebook is committing some form of copyright infringement, no?

Student

Recently I started to use the newest feature of instagram, their story sharing capabilities. I still however prefer snapchat, that is due to the aesthetic I like to keep on my instagram. The only time I post on an instagram story is because I'm doing something really worth sharing. However, with Snapchat its used for fun, I share ugly and god photos but can also chat through photos as well. I think that Snapchat in this situation still has their leg up. With Facebook I feel as though I wont attempt to use this new feature as Facebook really has just "gone out of style". 

Student

I still use Snapchat more often that Instagram stories. Simply because I thought it was a shady move for instagram to steal their idea. But another reason would be that they dont have the fun filters that Snapchat has. I have not experiemented with the Facebook stories and I dont think I will because I've seen the idea already, I'm also not on facebook as much. I don't think they have the success that Instagram has had. 

Student

Personally, I don't use it usually and I don't think this could impact me a lot. If one day I start to try Snapchat I may be surprised by this new compact and I would prefer Instagram stories because I in Instagram it could show people how my life and stories quickly and people could quickly like it and this is a good app for youngs.

Student

One of the main reasons I use Snapchat is because of the "friends" I maintain on the platform. Facebook is a place I am friends with family, co-workers, and others as well. In contrast, on Snapchat I keep strictly friends and my siblings and post content I might not find "appropriate" for Facebook. For these reasons, I don't think I'd ever leave Snapchat for Facebook. I prefer the friends list on Snapchat for the content I share on that app. However, I think this content could be particularly problematic for the expansion of the app. Many people my age don't WANT their family and co-workers on their snapchat, which discourages widespread use and expansion. 

Student

I believe that the concept that Snapchat sells today has shifted from the initial concept the company promoted. Today, Snapchat is a way to showcase a lifestyle in a casual and informal way. As other platforms like Facebook have similar purposes, they try to appeal millennials with similar tools. Do you believe it is a good idea to copy Snapchat's idea?

Student

It doesn't impact me much because i didn't start using those story features on Instagram and Facebook and still use them along with snapchat for their original features. For example, facebook for statuses Instagram for pictures and Snapchat for stories or videos.

Student

As an avid Snapchat user, this does impact me and my usage at all.  I don't even use the Instagram stories, and I will never use the Facebook stories.  Snapchat was the first - it is what I know best.  When something works, why change it?  I understand that these companies have to keep up and compete with one another, and with the growth that Snapchat saw in it's stories, it was no wonder that Instagram and Facebook would follow.  However, when copying other companies, there are many who feel like it is rediculous.  There's things about each that I like that makes me use them all equally.  There's reasons that I turn to one over the other about certain things, and soon enough, I will only have to turn to one for it all.  I suppose that's their end-all mission, right?  I use Facebook to write and share moments with my family in detail.  I use Instagram to share pictures and screenshots of these moments.  I use Snapchat to send quick images of my life that may not be saved but can at least give a better picture into the adventures that I am taking on in my life.  Also, with Facebook, you are already getting the whole story in!  You can post a picture with a caption that fully illustrates what is going on in that moment.  That's all that these stories aim to do - provide a picture or video with a description to better your understanding.

Student

Personally, I do not have a Facebook... as for the compairsion between snapchat and instagram, I find that I use and view Snapchat's stories far more freqently than Instagram's. I think that when I want to see what someone is up to instantaneously I go to Snapchat because the idea behind that social media is alot more abrupt and in the moment than Instagram. I do use both social media sites to see what a selected audience of friends is up to and such, but an actual story about the day or a live stream I think that I would go to Snapchat before Instagram.

Student

I perfer to use Snapchat stories, past two years, Facebook has closely studied Snapchat to better understand is appeal among younger users. On Snapchat, the camera is available from the moment users open the app, encouraging them to create richer content than on Facebook, which still opens to a text box. Facebook is trying to encourage the same kind of activity by making the camera accessible with just one swipe.

Student

I have infact started to use Instagram stories, but not nearly as much as I will post to my Snapchat Story.  I don't think Instagram stories take away from Snapchat's popularity, I just see it as a copy or replica of the original idea.  And Facebook is now the same thing.  I don't think I would use Facebook or Instagram stories as much as my Snap stories because of the different crowd of people I have following me on each different app.  Ultimately I don't think the older generation (Facebook users) will grasp the concept very well, but it might invite a younger crowd to use Facebook in that way.

Student

As an active Instagram, Facebook, and Snapchat user I find this topic interesting. When Instagram first introduced their ability to add stories, similar to snapchat, I didn't think much of it; I rarely even check my friends stories on Instagram. I utilize snapchat stories way more than Instgram, I've actually never even posted an Instagram story. I'm really surprised with the addition to stories on Instagram that snapchat had a decrease in growth. Now that Facebook has introduced stories I think they're starting to go overboard. They're spreading themselves too thin with all of their available applications. Even though Facebook is turning into a one stop shop, being able to add videos, photos, status updates, and now stories, I think a majority of young people will still use snapchat for their "stories". 

Student

When I first saw that Facebook had stories it made me think that they were trying to keep up with the younger generation. Facebook is more for the older crowd and it makes since that they would try to do something that will keep our generation interested. I have not used the story but i cannot say that I will not use it. I like to test out how they compare to snap and if they have the same features or different ones. I would say it doesnt really have an impact on me because i hardly ever use the stories on the other social media platforms. I did not use the live feature on Instagram, used their stories, or used Facebook features either. 

Student

I hated when Instagram decided to copy Snapchat and put stories on their platform, but eventually got used to the idea (once I followed someone who posts the cutest Instagram stories of her cats and kid). When I saw that Facebook followed the trend and put stories on their platform, I was so annoyed. I feel like Facebook is being less and less important and is being so unoriginal in it's attempt to become a big deal again. I will never use any story more than I use snapchat's stories, because that is the original platform that created the story, I feel like the others are nothing compared to it. 

Student

Scrolling through Instagram today, I saw a bunch of memes regarding the "stories". They were basically making fun of how every form of social media has started to include the use of stories. I have stuck to using the main purpse for each of the platforms, and I never switched over. I also believe that not many people will not use Facebook stories because Snapchat and Instagram have that on lock. 

Student

I personally have not used the story feature for Instagram or Facebook. In my opinion each social media platform has its place, and stories for my age group seems to remain on Snapacht. I do beleive however that many businesses will now use Facebook and Instagram stories as another for of advertising.

Student

Currently, I don't believe Facebook stories will impact how much I use SnapChat or Instagram stories (which I currently use about equal amounts). I don't forsee myself using Facebook stories soon, mostly because my facebook audience includes elder relatives and high school classmates that I feel no motivation to update about my day-to-day. I do feel, however, that social media giants should be thinking beyond the competitor, not just trying to match them. Rather than merely duplicating an existing feature, these big-hitters should be thinking outside the box and revolutionizing how we communicate and engage.

Student

I am a user of Facebook, Instagram, and Snapchat, and I use each of them for different reasons. First, I mainly use Facebook to keep in touch with family and old friends, and also, for things such as working on a group project. Next, I use Instagram to share photos with my friends and to look at theirs. Lastly, I use Snapchat to communicate with my friends and to share with them what I'm doing in that moment. Also, Snapchat is my favorite form of social media because it's the most private way to directly communicate with friends and its the easiest and quickest way to instantly send pictures and videos. In addition, Snapchat is the only platform that I use to post stories. Personally, I have never used Instagram to post stories, and I don't think I ever will. However, I'm surprised that other Instagram users put up stories as often as they do because I did not think it would catch on. Also, I would not use Facebook stories. I already have a social media platform I use to post stories, plus, I have over a thousand friends on Facebook that I'm not necessarily close with and would not want them to see what I'm always doing.

Student

Instagram stories has not effected me at all, and I still use Snapchat more than any moblie app. Even when going through instagram I ignore the stories really. I perfer snap chat more, I like the fillters and emojies it has to offer more. And I am a huge user of Snapchat massanger, I use the app more to text and talk to people more tehn actull massges on my iphone. I don't think I would use Facebook stories, I cleaned out my facebook almost a year ago and deleted people I know longer want to follow or people that blew up my time line. I prettty mush now just use Facebook for new and daily updates with family. 

Student

Instagram stories has not effected me at all, and I still use Snapchat more than any moblie app. Even when going through instagram I ignore the stories really. I perfer snap chat more, I like the fillters and emojies it has to offer more. And I am a huge user of Snapchat massanger, I use the app more to text and talk to people more tehn actull massges on my iphone. I don't think I would use Facebook stories, I cleaned out my facebook almost a year ago and deleted people I know longer want to follow or people that blew up my time line. I prettty mush now just use Facebook for new and daily updates with family. 

Student

This comes to no suprise that Facebook is changing to keep up with society trends. I do not think the Facebook stories really impact me. I have gotten use to Snapchat, and I do not see myself changing to just using Facebook. I like having multiple social media channels to switch things up. I have actually stopped using Instagram because I found no need. I have Snapchat, which is quick and easy to use, and I have Facebook to post pictures. I do not see myself using Facebook stories. I like that Snapchat makes it easy for users to send a quick video to whoever you want to privately. I am not sure how Facebook will allow you to send individually quick video stories like Snapchat. I tend to use Facebook for written post and pictures, not videos.

Student

It hasn’t really impacted me because I don’t think I need to post the same story to three different social media websites. I have seen multiple people post the same quick story on all three social medias...who has time to do that? I had an idea maybe Snapchat should partner with Facebook just like it partnered with Instagram and if you allow to post the same story to all three of your social media at the same time then that would be fine but it's become a full-time job posting what all I am doing to social media, it must be exhausting for others.  On the other side, I think Facebook should stick to what their good at. Family Social Media Website. There is a reason Snapchat was created, so your mom, dad, aunt, cousin, and grandmother can’t view what you're doing.  But if your embarrassed to show your family what you’re doing is it really that good of an idea to begin with? 

Student

I personally still use Snapchat more often than Instagram stories. I recently have been using the Instagram stories tool more, but I think I will stay loyal to snapchat at least for awhile. Snapchat you have the filters also, which is one of my favorite things about the app itself along with many other people i'm sure! I currently don't have a facebook, so no I will not be using Facebook stories anytime soon. 

Student

Wow! I am honestly not shocked at all that Facebook is going to let you make Facebook stories. I dont' think that Facebook is a platform that people really should make stories on. I think that Facebook stories are going to be overwhelming because people have the most friends from any social media on Facebook. I have over 1300 followers on Instagram and I thnk that is even overwhelming. I think that I still make the most my stories because it is familiar nature. I like the edits and etc on Instagram though so I have started to make a good amount of those as well. 

Student

As a snapchat user, I find Facebooks moves to be a cheap knockoff. I dont love the idea of companies blatantly ripping off others format. However, i dont believe this will put snapchat out of business. I think most users find facebooks venture into "stories" tacky. As seen by people posting only there snapchat name. I have never and probably will never use a facebook or instagram story.

Student

As a user of all three platforms, I don't think the success of any of these sites will be challenged or increased because of stories. Sure, people may slowly start to use Facebook and Instagram stories but it is nowhere near as successful as Snapchat's stories. I think that's because although some features of the sites overlap, they overall serve a unique purpose and have a set audience. Though Instagram has added stories, the permanent photo posting still remains their most popular and essential feature, just as with Facebook, status updates will never go away. In my opinion, Snapchat will remain the big app among younger millennials until a brand new app comes along in a few years to take it's place as the top social app, as it seems to every few years. 

Ross Johnson's picture
Instructor
3/28/2017
Social Media