Snapchat, Instagram Stories... now Facebook Stories?
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Snapchat invented a new concept in the social space, content expiration. Where other social media platforms try their best to preserve content, Snapchat intentionally removes it shortly after it's published. This differentiator is one of the primary factors in the platforms success.
So successful is Snapchat that it's threatening the 800lbs gorila in the room, Facebook. As parents, grandparents, aunts and uncles flock to Facebook younger audiences flock to Snapchat.
Facebook, which was the "Snapchat" in the early 2000s, has a big decision to make. Accept it's new position of being the "family social network" or try and compete with Snapchat. Given Facebook's capital, it's not surprising that they've decided to fight back.
Their first blow was Instagram stories which mimics the Snapchat stories feature. You can record short video clips which are posted for your followers to see within the next 24 hours before being removed forever. This isn't the first time Instagram was used to fight a rising social network. When Twitter released Vine, a video sharing social media site, Instagram shortly released the same capabilities.
Initial reports show that Instagram Stories have in fact hurt Snapchat's growth. Bad news for a company so close to an IPO. But the pain doesn't stop here... Facebook now has the same functionality as well.
Facebook is currently rolling out and testing Facebook stories within their mobile app. Further, they are putting stories at the very top of the application -- giving it the highest visibility of all content on the site.
As an audience of Snapchat users, how does this impact you? Have you started to use Instagram stories more often than Snapchat? Would you use Facebook stories? Why or why not?