Snapchat, Instagram Stories... now Facebook Stories?

Ross Johnson's picture
Instructor
3/28/2017
Social Media

Consider sharing it with your friends.

Snapchat invented a new concept in the social space, content expiration. Where other social media platforms try their best to preserve content, Snapchat intentionally removes it shortly after it's published. This differentiator is one of the primary factors in the platforms success.

So successful is Snapchat that it's threatening the 800lbs gorila in the room, Facebook. As parents, grandparents, aunts and uncles flock to Facebook younger audiences flock to Snapchat.

Facebook, which was the "Snapchat" in the early 2000s, has a big decision to make. Accept it's new position of being the "family social network" or try and compete with Snapchat. Given Facebook's capital, it's not surprising that they've decided to fight back.

Their first blow was Instagram stories which mimics the Snapchat stories feature. You can record short video clips which are posted for your followers to see within the next 24 hours before being removed forever. This isn't the first time Instagram was used to fight a rising social network. When Twitter released Vine, a video sharing social media site, Instagram shortly released the same capabilities.

Initial reports show that Instagram Stories have in fact hurt Snapchat's growth. Bad news for a company so close to an IPO. But the pain doesn't stop here... Facebook now has the same functionality as well.

Facebook is currently rolling out and testing Facebook stories within their mobile app. Further, they are putting stories at the very top of the application -- giving it the highest visibility of all content on the site.

As an audience of Snapchat users, how does this impact you? Have you started to use Instagram stories more often than Snapchat? Would you use Facebook stories? Why or why not?

Comments & Feedback

Student

To start, I love using Snapchat. When Instagram released their Instagram stories, I thought it was dumb. When Facebook released their Facebook stories, I thought it was even dumber. Each social media has its own purpose. Snapchat was so unique to begin with, it is kind of insulting for Facebook and Instagram to just mimick its whole purpose. It makes Facebook and Instagram look like copiers. Each social media platform should make up their own features that are unique to their purpose.

Student

I will say wholeheartedly that I do Not like the "Facebook Story," and here is why. 

As a 22 year old avid social media user, I believe that Snapchat and Facebook have two separate audiences. Snapchat is dominated by the young culture, whereas Facebook is open to all users, young and old. I believe that people my age and younger use Snapchat to share the fun things that they are doing with their friends, and wouldn't necessarily show their family/old high school teachers the same activities. Facebook is trying to blur too many lines. Snapchat can thrive as what it is, and Facebook can stop trying to imitate what it is not. I only look through "Stories" on Snapchat, because that is where they originated and that's where (in my eyes) they are done correctly. Instagram does not need stories, and Facebook most definitely does not. If I see someone's story on 2 other social media outlets as it is, I do not need it on Facebook as well.

MOST IMPORTANTLY, The Facebook Story looks bad on the top of the app.

- Alex Kole

Student

As an avid Snapchat user I didn't like Instagram stories when it first came out, but I still watched them. I follow some celebrities on Instagram that don't have snapchats, so in that sense Instagram stories are nice. I don't usually post Instagram stories, but I don't mind watching them. What makes Instagram stories unique is the feature to have live stories, equivalent to Periscope and Facebook Live. I don't like Facebook stories. I don't watch them or plan to post one. Facebook has Facebook Live which I think should be utilized more than the Facebook stories.

Student

Instagram and Facebook stories don't seem to have the same effect as Snapchat stories for me. Because Snapchat created it first, it seems more native to that specific site. While there are different features available on the Instagram feature, the reason I go onto Snapchat is to see what people are doing right now. The opposite is true for Facebook and Instagram; I use these sites more to see the moments people want to share most and go back in time to see how they've changed... it's a little bit of social media stalking, but I know we all do it! I will continue to use the Snapchat features for this reason over the competing ones because of the lack natrual-ness that exist those platforms. 

Student

I prefer Snapchat stories the best cause i use it to communicate with my friends and others around my age demographic. Some of the stuff I post I don't want older people to see, becuase it doesn't relate to them. If I posted a story picture of myself at a party I wouldn't want my little cousin or my aunt to see that picture. I don't use instagram stories and I don't currently see myself using Facebook stories, but I could see them being used to post pictures that would have mass appeal.  I have more control over who sees my Snapchat stories compared to their competition. I don't think I really do anything that I think would appeal to all ages and I don't really pay attension to what could. So right now, I'm going to stick to Snapchat!

Student

To me personally, the only social media application I use where I post "stories" is snapchat. Even after instagram introduced stories, not only do I not post them, I also don't look at other people's stories. When I think of Facebook, I think about a vast social media site that my entire extended family is a part of.  Because of this, I am much less likely to post or comment on Facebook without thinking it through first. Facebook also already has Facebook live, where you can live stream videos. Instagram does this too, but it is not nearly as popular. I think Facebook should try and be original and come up with something new. I understand that they are trying to reach an older audience using what has been successful for younger audiences, but I don't think that it will be a huge hit.

Student

As a social media user, I don't think much of the Facebook stories because I am already so involved in Snapchat. I don’t think I am interested in Facebook stories because Facebook is a larger platform with hundreds of friends and family compared to Snapchat. Snapchat is place for users to share personal moments with their close friends and family. As for Instagram, I use it to post a story every once in a while but I do watch other people's stories. 

Student

I think that Snapchat is constantly having to up their game now when it comes to the features they offer because everyone saw what a good idea their 'stories' idea was and decided to implement the same kind of system on their platforms. I use solely Snapchat stories, and I don't think I have ever used Instagram stories in my life, and I probably wouldn't use Facebook stories either.

Student

As a Snapchat and Facebook user, this doesnt really impact me. I do not have an instagram so I do not use instagram stories to begin with. I dont think Facebook creating a stories area would cause me to use Snapchat less. i like the privacy that Snapchat offers. I think i may try facebook stories when it comes out, but i would still continue my Snapchat use.

Student

I think Facebook stories are an interesting idea but I don't think they're going to work. As part of the generation of Snapchat users, this is the platform we like to use for stories and documenting our life with short-lived pictures. We already have a snapchat base of friends and followers and having a separate application just for this is convenient. Snapchat is usually comprised of close friends, usually less than 100 people. Some people on Facebook can have hundreds and hundreds of "friends" (who aren't all necessarily people they want to know what is going on in their day-to-day life). I have not used Instagram stories more than Snapchat and I think a lot of my friends feel the same way. I personally would not use Facebook stories.

Student

To begin with, I rarely post Snapchat stories, but I do have a habit of watching other people's. I have never created an Instagram story, however, I have started to watch those sometimes as well. They allow me to see what bloggers, celebrities, and brands are doing all in one platform. I have noticed Facebook rolled out with stories and although I am on Facebook heavily I would not consider starting a story there. Since Snapchat is what I am used to, that's what I will stay with. I also understand that platforms must compete, but I feel a sense of loyalty to Snapchat since they created the idea first. Plus, my friends and family mostly post on Snapchat, so it gives me more of an incentive to go there. I am very curious to see how long Facebook stories lasts, since they are the third platform to get into this. 

Student

As a audience of snapchat this really dosent impact my life at all. i believ what facebook is doing is very terrible and kind of pointless. i believe facebook is going in a direction that is bad and at this point they are losig their values and what they stands for. I also believe that its time for them to get back to their roots and get a deeper connection on ehats next for facebook and their history.

Student

I personally would not use Facebook Stories. I don't even get on Facebook enough to post pictures or status updates. This minor change in their platform won't make me convert to Facebook. In our generation I feel that Facebook has cemented themselves as the "yearbook" platform. By this I mean that you go on their to check up on people, and that's pretty much it. I still find Snapchat the most relevant social media platform when it comes to communicating one on one. With regards to Instagram Stories, I use those rarely. I think the stories make more sense on their rather than Facebook because Instagram is focused on visuals. 

Student

This personally does not impact me because I dont use the Instagram stories considering I barely even check them. I dont believe that either Instagram or Facebook stories will become more popular than Snapchats since that is not my primary use when visting either app. I believe that is just a distraction from boths main purpose which is to post pictures or writting. 

Student

In my opinion, I did not use Snapchat usually. The social media is a main communication way as me, and it is entertainment way as me sometimes. The Snapchat is a entertainment social media as my opinion, so I did not use it as my primary communication app. Sometimes, I would like know the friends life that I chose the Instagram as my free time watching. It is all picture that easy to see and saving time. In free time, I will try the Snapchat as a kind of entertainment to use in future.

Student

I find that SnapChat is a unique concept and I use it regularly to communicate with my friends.  I get more and more annoyed with companies simply copying the ideas of other brands in order to expand to a larger audience-I think it hurts them in the long run.  I have used the Instagram story ability a couple of times and I like the fact that Instagram incorporates the Boomerang app ability in their stories though.  I have different friend groups across different media, and as my Snapchat friends are typically closer in age to me, I feel more comfortable posting silly snaps throughout my day.  I tend to keep a more professional profile on my Facebook and Instagram accounts and therefore am less likely to post continuous updates about my day on these sites.  I think it will ultimately hurt Facebook as millennials grow more and more annoyed with our crazy family members use on Facebook, now we have to watch our crazy family members post stories as well, yuck!

Student

As a Snapchat user, I find myself staying loyal to the application that created this idea. I have never once posted an Instagram story let alone a Facebook story. I continue to use Facebook less and less and the addition of Facebook stories will make me use it even less. I have a problem with applications simply copying other apps that initally came up with the idea. I know many people who use Instagram stories and most likely will use Facebook stories. I will never be one of those users. 

Student

In my opinion, the content I post to snapchat vs. the content I post to Instagram is completely separate and because of that I regularly use both. Facebook stories, not so much. On Snapchat, I, along with most people, post more casually without giving what we post much of a second thought. This is mostly because Snapchat is a little more private and I am more selective of who I add. When it comes to Instagram stories, like with my actual posts to Instagram, I put more time and effort in editing and targeting my followers. So whereas my snapchat stories may be a video of my friends, on Instagram it might be a bommerang of my breakfast with a filter and a location tag. I forsee myself continuing to use both. I would hate to see Snapchat go out of business because I use it as a platform for communication more so than any other and I think without it, there would be a clear lack in that are of social platforms. As far as Facebook stories, I don't regularly use Facebook so I probably wouldn't use the stories feature. 

Student

Personally, I do not use Facebook stories or Instagram stories and a lot of my friends don't either. I think Snapchat has done a really good job making a name for itself and it will be difficult for Facebook and Instagram to compete. I think the addition of stories to those two apps takes away from the main features of the social media platforms where Snapchat's main feature is disappearing content. I recently saw a "meme" that featured a picture of MSU's D2L website and a caption that said "D2L will now have stories." This pokes fun at all of the social media platforms that are adding stories as a function. On Snapchat I am solely "friends" with my peers and maybe a few of my close cousins so I don't feel like I have to monitor that content but on Facebook and Instagram my followers range from peers to my grandmother and previous employers so I would have to be really careful with what I post and that's why I don't use stories other than on Snapchat.

Student

Personally, I am a Instagram users I would use Instagram for most of the time. The pictures and hashtag attracted me. I started to use Instagram stories more often than Sanpchat. But most of the time I would watch my friends Instagram stories. However, I would not use Facebook stories because most of my friends are using Instagram and they using Instagram stories as well. Therefore, I might watch some stories on Facebook, but I won't post it. 

Student

I would like to use Instagram stories. This is interesting and up-to-date. The stories I posted is temporary and never show again when time's up. However, I won't use it if I want to upload some memorable events, like graduation ceremony.

Student

I personally have never used Instagram stories, and I rarely view them. You essentially perform the same action on Instagram if you make a post, so I do not understand the point of the stories. I am a fan of Snapchat though and frequently use the app. I like using Snapchat because I follow fewer people, and they are only people that I have an interest in following and seeing what is going on in their lives. I doubt I will ever utilize Facebook stories. I only occasionally view Facebook, and it is mostly just to stay abreast on acquaintances life events. Personally, I think Facebook is straying from the core values of which the company was founded and is just trying to create a monopoly on social media platforms. I found an interesting article about how Facebook has become integrated into our lives. 

Student

Personally I don't like th ideas of Facebook stories & Instagram stories so I won't use them. It's a little bit funny. We donwnload differnt kinds of social media apps in order to connect with other people in differnt ways. Snapchat is the first app to post stories. Instagram is great app to post pirctures and facebook is the one posting moments. They have differnt strength & functions to attract more users. But it is hard for me to accept that all of apps share the same function now. It definitely will lose the meaning. Thus, I prefer to post stroies on Snaphat rather than Facebook or Instagram. 

Student

I have been using Snapchat for years, but I rarely post to my story. Usually the only time I do is when I'm at an event, like a concert or a birthday party, etc. I do watch the stories that the people I follow post. However, I think that I have started to enjoy Instagram stories a lot more. I love the fact that you can watch stories from everyone you already follow on Instagram. In addition, the Instagram stories I see are usually higher quality  than Snapchat stories, in my opinion. I haven't tried posting an Instagram story yet, but I think once summer rolls around I will test it out. 

Personally, I don't think Facebook stories will be successful. With two existing platforms already offering a similar service, I really don't see the need for it. Facebook has other things to offer that make it different. 

Student

In my opinion, I am not the Facebook fan, so I don't thing FB stories will be the majority of the marketing. I usually instagram to post and hashtag with interesting things, so the stories function I would like to use more often than Snapchat, the Ins stories have more functions than Snapchat, it can write words by hand touching screen, but Snapchat only can type the word. This function is my favourite, so I would choose Instagram stories.

Student

It seems to me that Facebook is having difficulties coming up with original ideas. Personally, I am not a fan of snapchat because a large majority of the things that are posted on it do not provide anything productive. I don't use snapchat anymore and I have never used instagram stories. I won't be using Facebook stories because if you want to post something to a "story" because it is not permanent content, then you should not be posting it at all.

Student

Peronally, I only use snapchat stories. I use each social media platform for different reasons, which I use instagram just to look at my friends pictures, and facebook to check peoples posts and photos. I will sometimes watch instagram stories if I am bored, but I never check on Facebook. One reason I would never use Facebook stories is because I have over 2,000 Facebook friends and do not know them on a personal level.

Student

I am not a fan of Facebook or Instagram stories, I still use snapchat stories a lot but I don't know half of the people on my Facebook and I don't really want them to know what I am doing on a daily bases. My snapchat friends are much smaller and I am more comfortable posting stories they can watch. I rarely use Facebook as it is today, only when I need to for school or work I think parents are the ones who are really utilizing FB right now.

Student

Unfortunately for Snapchat, I do think that Facebook stories will catch on. While Snapchat has been, and I believe will continue to be the "king" of instant picture/video sharing, I believe that Facebook knows what they are doing with copying Snapchat's platform. 

When Instagram stories first released, I paid no attention to it, and really was not interested. However, after watching countless stories of people I follow and seeing the filter and sticker options offered on the app, I too decided to give it a shot. While I don't use the Insta Stories feature quite as much as I do Snapchat, I do use it on a weekly basis. 

Facebook is also a HUGE platform in terms of number of members, especially older folks. I personally think the Facebook stories feature will catch on with this age demographic much more, because I think Instagram and Snapchat have significantly younger members. 

Student

Personally, Facebook stories will not impact me much, if any.   I'm not a big fan of the Instagram stories and probably won't use Facebook stories as well.  Snapchat was the first social platform to have the "story" feature, and I believe that it should stay this way.  In addition, it appears that Snapchat has already established itself as the market leader in this type of social media.  When looking to post media like this, I always use Snapchat (and probably always will!).  In my opinion, it is almost annoying that Facebook has started posting "stories."  We have different social media platform that all have different features, and that's what makes them unique.  When scrolling through Instagram (and now Facebook), I barely ever looked at the stories anyways.  So overall, this change to Facebook isn't going to affect me. 

Student

I don't think of this impacting me in a negative way, but giving me multiple platforms to post stories on. I tend to only use snapchat stories as they have many more features than Instagram/Facebook. Snapchat is the "founder" of stories and I believe they are the best at it. I would not use Facebook stories because I am barely ever on the platform. Also, I don't like when companies blatantly copy others ideas. 

Student

As a newer Snapchat user, I prefer using that mobile application over Facebook's version and Instagram's verion. I don't know about everyone else, but I follow different people on every social media platform; I don't feel the need to be involved with the same people on every platform. I purely use Facebook to connect with family and close relatives, if they happen to post a "Facebook story" than I would gladly watch it knowing that I wont view it on any other social media platform I'm aquainted with. Would I personally consider using it? Propbaly not, I'm not one to post videos or feel the need to document my life everyday for others to see (unless I was paid to do so). It's an unoriginal concept that's getting old quickly. I don't think Instagram stories really work out either; usually people are posting the same ideas and/or themes within their story along with a picture they've previously shared. Talk about content overload! I feel like there's a loss of intimacy between users and social media networks... 

Student

I am a user of Snapchat, Facebook and Instagram however I use them all for different things and like to keep it that way. I dont use Instagram and will not use Facebook to post stories, I would only do that on Snapchat. I think Facebook and especially Instagram has a tendency to copy other social media accounts to gain popularity... which is normaly if thats the way the trends are going but it gets taken a bit far sometimes. I personally think Facebook should accept its position as a "Family social network" and let Snapchat have the younger crowds. 

Student

I am not much of an Instagram or Snapchat user, but much like Facebook TV we talked about a few weeks ago, this is a matter of economics.  The 800 lb Gorilla has deep enough pockets to compete with any new technology or content enhancement that comes down the pike. They have to and will compete against any new advances. Since I'm one of the "parents" who are active on FB, it truely will not impact me, other than being able to use FB Stories. I would assume that FB Stories will compete, and probably out do Snapchat and Instagram Stories, you have already mentioned Snapchats growth has slowed as a result of competition.

Student

 

I am a big fan of Instagram stories because I think they are used for different content needs compared to Snapchat stories. Instagram stories are useful because they can reach out to your entire basis of followers instead of just the select few people you interact with on Snapchat. I do use Snapchat stories more often because I personally enjoy Snapchat for more unfiltered and candid content. I use Instagram stories for content that I enjoy and that matches with the aesthetic of my feed. Facebook stories would be overkill. It took a bit for users to adapt to the idea of Instagram stories and they were already getting a bad reputation for being a “copycat.” With Facebook coming in as a third wheel copycat… nobody would appreciate that. I personally would not use Facebook stories. I barely use Facebook at all and I would not be interested in a “stories” feature for the sole reason that I am not close with all my family and acquaintances that I am “friends” with on Facebook.

 

Student

I've so far found no interest in using Instagram or Facebook for these features, as Snapchat has already entrenched itself as the market leader. And I will probably continue to not use it until I have a reason, that being Snapchat no longer being a suitible option. There's also the idea of how we treat each network, with Facebook being more family and professionally focused, whereas Snapchat is limited to only those you are comfortable with seeing some less professional posts. 

Student

I actually think it's quite annoying that Facebook now has stories. It was even annoying when Instagram did it. We have different social media apps for different reasons. Snpachat is for stories, Instagram is for posting pics, and Facebook is for posting statuses. I don't understand why each app feels like they have to do everything. I wish they would just stick to what they're known for. Isn't it better to specialize in one thing and be known for being the best at that thing than trying to copy what other apps are doing? I don't use Instagram stories and I will definitely not use Facebook stories. If I want to post a story, I'll go to Snapchat.

Student

Personally, Snapchat came out with stories first. It makes sense, it is an app strictly for sending pictures to your friends. I have never bothered to view or post an Instagram story. It's been done before. We don't need 3 apps all doing the same thing. I think Facebook is just being silly creating stories and it's really an overblow to content. I would never use Facebook stories and I think many young people feel the same.

Student

I absolutley cannot stand instagram stories.  I have refused to make one sotry on instagram since they came out with stories and I havent made a facebook story either.  I have found myself watching instagram stories because I have found that a lot of my friends make them, but out of my 1200 facebook friends I have seen maybe 4 stories a day since they came out with the story.  I think that they are all trying to be something that they are not.  Snapchat is its own thing let them be that.  Instagram even came out with the album posts which is somewhat trying to compete with facebook and I cant stand that either.  I think that these social media companies should stick to what makes them special and not try to be someone else.

Student

Facebook stories would not impact me that much.  I might watch a story if one of my close friends posts one, but other than that I will stick to Snapchat stories.  Many of the people that I am friends with on Facebook do not use their accounts regularly, so there may not be as many stories as I am used to seeing on Snapchat.  I have honestly only looked at Instagram stories once or twice.  I do not really get the point of them since Instagram is more directed towards posting long lasting memorable photos, not short clips.  Anyways, I use Snapchat very regularly and see everything that is going on within my inner circle through that platform.  

Student

Ah yes, another episode in the "monkey see, monkey do" game that Facebook continues to play. I came across my first facebook story earlier today actually and it made me uncomfortable. All I could think was that this is just some new excuse for my grandma to post more pictures of quilts she has made or embarassing pictures of me and my cousins. So needless to say, I will not be investing any of my time into viewing facebook stories. There is also the fact that Facebook is where people you may have met that one time at the one place are on your friends list and you might not necessarily want them looking at your story. Now as far as Instagram stories go, I have yet to post an Instagram story but I do enjoy viewing instagram stories as there is still a more personal feel than there would be on Facebook. However, I have begun to notice that some of the accounts I follow on snapchat and Instagram tend to post the same material to their stories on both sites. Now for them, this might just be making sure that they are reaching the largest potential audience possible. But for me, it gets a little obnoxious. So to wrap it up, I will continue to use Snapchat to post stories, Instagram to like photos, and facebook... well I think I will just stay off facebook.

Instructor

Nice post Ross. Just saw this article and thought it was relevant. http://www.businessinsider.com/facebook-copy-snapchat-2017-3 

Student

Just yesterday I noticed the Facebook "story" function. I don't necessarily like that Facebook offers this function because there are now too many social media channels that offer the same things. I personally like using Facebook as a more broad connection with family and friends, and Snapchat with more personal friends. I think Facebook, and sometimes Instagram, is too big of an audience to share daily stories to. This Facebook update will not really affect me because I won't be posting or watching what others post to it. Snapchat's growth might change within younger audiences, but I think people that are already Snapchat users will probably not use it any less because of this Facebook addition. 

Student

The whole idea of different social media outlets is for different target markets and different reasons. If Facebook and Instagram would stay in their lanes, Snapchat wouldn't have to compete, but we live in a world where everything is a competition. As a frequent Snapchat user, after seeing that Instagram started the Instagram stories, I thought it was cool. I didn't use it because I use Instagram to promote my brand, Facebook to connect with family and friends, and Snapchat to engage with friends. Instagram seems like it has been doing good with its stories but Facebook stories would be pushing it. Facebook Live is already a thing, anything else is a little excessive. Too many things going on will only confuse the user.

Student

So first of all, I'm not a huge snapchat guy. I rarely post stories or even snapchat other people. With that being said I've never posted an Instagram story and I don't really plan on posting one. I rarely even look at Instagram stories because everyone I have on Instagram, I also have on snapchat and they post essentially the same stories on both platforms. So no I wouldn't use facebooks stories considering I haven't even transitioned to Instagram stories.

Student

To me it was only a matter of time before Facebook began trying some sort of 'story' mode on their page. I'm not very fond of the instagram story so I doubt that I would use Facebook stories. In my opinion I think most peoplethat post instagram stories usually post it on their snap story as well. So it didn't steal snapchat users away but maybe for the new users that are younger and first getting on social media. Now they don't have to have multiple apps for the story feature and will be more inclined to only use instagram over snapchat.

Student

To me it was only a matter of time before Facebook began trying some sort of 'story' mode on their page. I'm not very fond of the instagram story so I doubt that I would use Facebook stories. In my opinion I think most peoplethat post instagram stories usually post it on their snap story as well. So it didn't steal snapchat users away but maybe for the new users that are younger and first getting on social media. Now they don't have to have multiple apps for the story feature and will be more inclined to only use instagram over snapchat.

Student

I'm not surprised that Facebook is rolling out its own "story" feature. I'm not sure if I would use the Facebook story feature as I have never used Instagram's story feature. I think this is because I go to Snapchat to record my stories. As you mentioned, I do think it is a smart move for Facebook to try to mimic a feature that has made another social medium incredibly successful. Part of the reason Facebook has been so successful has been its willingness to adapt to new trends and features in the market.

Student

This does not impact me at all to be honest. I rarely ever post to my instagram story as it is and will probably never post on a facebook story. I think that snapchat is a tad bit more personal. I dont have as many friends on snapchat as I do facebook and Instagram. If I post a snapchat 100 of my friends are the only people seeing it. If I post an Instagram/Facebook story a 6000 of my friends, family and random individuals will see that post. Also, because my instagram is not private, all the other random people on instagram that come across my page can view that. 

Student

I like that you posted this because I was just talking about this last night with my friends. It kind of reminds me of everything else Facebook does... unoriginal. As a Snapchat user, I don't think will impact much just because Snapchat is so established and is constantly evolving and improving. Personally, I think that Facebook needs to do something different. As far as Instagram, I think because it is primarily a picture sharing app, this works a little better for the app than it does for Facebook. I think that the Stories on Instagram are starting to take off and be used more, but I don't think it will ever get to the point where it is bigger than Snapchat. I think what is so great about Snapchat is only the people who allowed to view it can see it, that isn't always the case with Facebook and Instagram. I can see companies using the Facebook stories as they do for the Instagram stories to advertise but I can't see the typical millenial really catching on to the Facebook stories anytime soon.

Ross Johnson's picture
Instructor
3/28/2017
Social Media