Snapchat, Instagram Stories... now Facebook Stories?

Ross Johnson's picture
Instructor
3/28/2017
Social Media

Consider sharing it with your friends.

Snapchat invented a new concept in the social space, content expiration. Where other social media platforms try their best to preserve content, Snapchat intentionally removes it shortly after it's published. This differentiator is one of the primary factors in the platforms success.

So successful is Snapchat that it's threatening the 800lbs gorila in the room, Facebook. As parents, grandparents, aunts and uncles flock to Facebook younger audiences flock to Snapchat.

Facebook, which was the "Snapchat" in the early 2000s, has a big decision to make. Accept it's new position of being the "family social network" or try and compete with Snapchat. Given Facebook's capital, it's not surprising that they've decided to fight back.

Their first blow was Instagram stories which mimics the Snapchat stories feature. You can record short video clips which are posted for your followers to see within the next 24 hours before being removed forever. This isn't the first time Instagram was used to fight a rising social network. When Twitter released Vine, a video sharing social media site, Instagram shortly released the same capabilities.

Initial reports show that Instagram Stories have in fact hurt Snapchat's growth. Bad news for a company so close to an IPO. But the pain doesn't stop here... Facebook now has the same functionality as well.

Facebook is currently rolling out and testing Facebook stories within their mobile app. Further, they are putting stories at the very top of the application -- giving it the highest visibility of all content on the site.

As an audience of Snapchat users, how does this impact you? Have you started to use Instagram stories more often than Snapchat? Would you use Facebook stories? Why or why not?

Comments & Feedback

Student

This personally does not impact me very much. I use Snapchat, Facebook, and Instagram but have only and will only use Snapchat for these shortened videos that others can see. To me, Snapchat has the best set up and it is obvious that Instagram and Facebook feel threatened by Snapchat due to their recent changes. I can tell they are being a copycat and implementing these videos into their social media. I believe that it is more difficult to use these video features on Facebook and Instagram. I think that if Facebook and Instagram feel threatened they need to think of a different feature that would appeal to the younger generation instead of copying Snapchat. 

I would not use Facebook Stories because due to the fact that my parents, aunts, uncles, and grandparents are now on Facebook there are some videos I would not want them to see. I feel as though I have Snapchat for its' intended purpose to send videos and to show videos to people my age and in my social group. 

Student

As an audience of Snapchat user, even the others social media apps also have the "story" function, it will not affect the user who are using Snapchat at fisrt. Each app has its stable customers base. People always likes to keep using the app which they chose at the begining time. Also their many people using both Snapchat, Instagram, and Facebook. For the differenct social media, people shows various status for their different contacts. Right now, Facebook's customers average ages is higher than Snapchat. Yong people likes using Snapchat more. When I traveled outside, I always see that people using Snapchat to taking photos or recording video. I use all the social media apps, but Snapchst using more often than others. 

Student

It's funny you posted this. Just today they Facebook story feature popped up in my app. I am not surprised Facebook moved into Snapchat's realm. Instagram is owned by Facebook, so I have assumed that if one does well on one of the platforms Facebook would try it out on the other. I do not use Instagram stories. I think it takes away from my experience on the app. When I am on Instagram, I like to see cute, funny, and beautiful photos. Not someone's night out. I have Snapchat for that. 

Student

I probably would never use Facebook stories because like the post said, my parents and grandparents follow me on Facebook. Because Snapchat stories delete after 24 hours I am little more free with what I decide to post on Snapchat. I would not feel as free on Facebook because my parents and family are all on my Facebook. I hated when Instagram created stories and still have yet to post one. Having Facebook stories or even Instagram stories does not impact me because I'm going to continue to use Snapchat. As it says in my bio and I'm sure you can tell from my profile picture, Snapchat is one of my favorite social media applications. I don't even like when my older family members try to make a Snapchat and add me. So I definitely would not like posting stories in a space where they are. 

Student

To be completely honest, I feel that all of the apps started out with different purposes and functions and now that they are all branching out into each other's realms, they are all starting to blend together into the same thing.  I personally still only use the apps for their main reasons.  I do not use the story function on Instagram, I don't use Facebook live, and I don't like that these apps keep trying to blur the lines.

Student

It is no surprise that Facebook is trying to fight back against Snapchat. Every social media platform is constantly competing with others to come up with new updates that usually tend to copy each other. As a college student who uses Snapchat, Facebook, and Instagram, I would not use Facebook stories. I think if every social media platform keeps copying each other there will be no need to have all 3 and that they could all combine into one. Facebook is a great website to keep friends and family updated through photos, posts, and even live videos. I do not believe it is necessary for Facebook to have content expiration stories. As a Snapchat user, this impacts me because there will soon be no use for Snapchat because other social media platforms are incorporating the short video and photo content that expires after 24 hours. For a long time, I was against Instagram stories because I thought it was too similar to Snapchat but now I have slowly started using Instagram stories and I like how you can use the boomerang effect. I believe as long as social networks make their platforms different and unique people will want to use them and they will be successful. 

Student

This doesn't surprise me at all as social media platforms are constantly changing their apps, or forming their site around "the new thing." But unfortunately I don't always agree with that. Sometimes sites can change their app, or even their focus so much that it transforms them into a completely new site, leading many of their users to stop using, as they're sick of continuously having to re-get the hang of things. 

In Instagrams case I am a fan of the change, to me I find it easier to use one app than two different ones. I enjoy being able to scroll through my instagram feed, and view live videos all at the same time. Although I've quit using snapchat as much as I did, I still feel like I'm seeing the same content, as I follow many of the same people on both Instagram and Snapchat. 

Unfortunately I see Facebook as a very different type of site. I use Facebook to keep up-to-date with my extended family and friends. And yes, there's many things I post on Instagram that I wouldn't post on my Facebook for that reason. I think the issue Facebook is going to face is due to the older generation that's incorporated with Facebook, the younger generation isn't always going to want to share their live feeds, or what their doing in that exact moment. I know I have no interest in doing that. 

With that being said I feel instagram and live feeds were close enough in the aspect that they worked well together on the same platform. The idea of facebook isn't "right now" or right this minute. I believe facebook is more along the lines of catching up, checking in. 

Ross Johnson's picture
Instructor
3/28/2017
Social Media