Social media and the 2012 elections
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Two weeks from today, voters across the country will go to the polls to cast their ballots for president (along with a host of other candidates and ballot issues). No other election has seen such heavy use of social media for candidates and campaigns to communicate with voters - for good reason.
Social media has become an essential tool for any modern political campaign, because voters use social media to both learn about candidates and causes and to recruit friends to join campaigns or learn more about issues.
The Pew Internet and American Life Project recently published a survey on how people use social media to engage with politics. The survey found that 66 percent of social media users have used social media to "post their thoughts about civic or political issues, react to others' postings, press friends to act on issues and vote, follow candidates, 'like' and link to others' content, and belong to groups formed on social networking sites."
According to Pew, young social media users are more likely to use social media for political activity than older users:
Do you post about politics on social media, and do you follow candidates running for office? Why or why not? What's your favorite political use of social media this (or any other) election cycle?