Social media and the governor's race

Graham Davis's picture
Instructor
10/2/2014

Consider sharing it with your friends.

I recently talked with Paul Egan at the Detroit Free Press about how candidates are using social media in the race for governor this year.

Read the piece here – it also has some good commentary from other social media professionals and folks at other area PR firms.

I'm curious as to what you think about each gubernatorial candidate's use of social media. Take a look at what Rick Snyder is posting online, and then take a look at what Mark Schauer's campaign is posting online (there are URLs at the bottom of the Free Press piece linked above, so these should be very easy to find).

Politics aside – we all have different political views - what do you think of the way each candidate is using social media? Would it sway your vote either way? Do you like connecting with candidates on social media? 

(NMDL class plug: one of the folks doing social media on Rick Snyder's campaign – Josh Paciorek – is a NMDL alumnus!) 

No right or wrong answers here, but I'm definitely interested to read your thoughtful takes on how they're using social media! 

Comments & Feedback

Student

I think this provides an accessible news outlet for the young demographic. This is a positive thing because it is an easy way to reach young people and keep them educated on each candiadate. Of course, we must consider, that social media could be misleading, considering that each candidate is only portraying themselves in a positive light and their opponenets negatively. I personally have not connected with the candidates on social media, but would certainly consider it when approaching the next election. 

Student

I definitely support candidate’s use of social media. If done well it can have a major impact on voters. However, when candidates begin to use social media for mudslinging it can be a real turn off. I like the simplicity and accessibility of candidate social media accounts. It provides a brief update on the candidate’s agenda and can provide resources to their platforms or recent news. If I’m intrigued by a status update I can easily research further into the topic. It’s a great way to connect with younger voters and tap into an influential demographic.

Student

Unfortunately, I don't think using social media with benefit canidates in the way that they hope. Of course there are a lot of people out there wanting to know more about their campaigns and what not, but I don't reall think those people are looking for that information on socail media at this time. I applaud them for trying of course, but if I saw something related to politics on my twitter feed, I would most likely scroll right past it.

Student

I like that the canidates are trying to stay up with the new social media dependency in our world. It could definetely be a great way for them to try to reach out to new voters. However, I personally do not think that this form of campaigning will ever change my vote because to me social media is not professional it is more a source of entertainment so I would not take the things they post on it seriously enough for it to change my vote.

Student

I'm in full support of candidates taking on a social media presence, but my biggest pet peeve is when candidates are acting like 7th grade girls debating who's better. I'm not saying these candidates are doing that, but Mark Schauer has repeated posts about winning the town hall debate on his Twitter feed. It turns me off when it's repeatedly posted. Congratulations, now get back to the facts. Social media can sometimes bother me when it comes to debate, but just stating facts and, in this case, your hopes/ plans, I think can be very effective. I'm also a democratic, so political affiliation aside, that in general is something that bothers me. 

Student

I think that each canidate uses social media to reach their target market which in politics is the voters of their region. For some they want to get their policies out because not as many people listen to speaches on the radio or tv like they used to. Using social media gets their points to the public short and simple. I like the connection on social media and I think it sways my opinion to like them. In this day and age no one in politics should not be using social media because if they are not in my eyes they are ignorant for it. 

Student

I agree with this, but disagree to some degree. I think social media with politics is a great way ot swaying opinion, in a bad way. With social media, its real time. Its not an ad, per se, but its real time when people are posting and 5 seconds later the whole area is reading it. Politicians can say negative things about their opponentics to get the popular belief that they are correct. This happens all the time and though they can say whatever they want, there is not a filter or someone backing their opinion with facts.

Student

I can actually see social media and politics gaining even more traction in the near future. I feel like the younger voters would most likely get their information from political blogs and news articles, but as the average facebook user age continues to climb, I wouldnt be surprised if politicians get some unexpected traction from the older viewers!

Student

Social media is so important in this day and age, especially when it comes to elections and gaining voters. Campaigns want to reach out to as many people as possible, grab the voters attention and make them believe in the candidate. While social media can help the candidates it can also hurt them. Social media is instant and because of that many people are watching. So say a candidate does something negative odds are pretty good that it will be all over the news and people may start to not like them because of their mistakes. Candidates have to be very careful when using social media.

Student

I agree, i for sure think that politics are still one of those things that should try to be avoided, especially because some people have very strong opinions. I think that each candidate has their own unique take on the way they are using social media to promote themselves, which is a great thing because it brings extra qualities to the table that you would not necessarily get to see. I definitely like connecting with candidates on social media because like i mentioned, it gives you another side of them, a more personal side that you could possibly relate to them more than the other candidates. It also can be useful if you are torn between two candidates and are not sure which one to choose, social media could push one of them over the edge and help them win your vote!

Student

I believe that social media would a a great platform in any area nowadays, as well as for polititians. Social media has the greatest infleuences in nowadays communication, politians could use it as a tool to communicate with voters. On the other hand, they also have to take it seriouslly and carefully, since it has such high degree of influence, good and bad things could be spread easilly. 

Student

<!-- /* Font Definitions */ @font-face {font-family:"MS 明朝"; mso-font-charset:78; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:1 134676480 16 0 131072 0;} @font-face {font-family:"MS 明朝"; mso-font-charset:78; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:1 134676480 16 0 131072 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:-536870145 1073743103 0 0 415 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"MS 明朝"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"MS 明朝"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page WordSection1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.WordSection1 {page:WordSection1;} -->

I think using social media is a no brainer now a days especially since everyone glued to their cell phones and the Internet. Coupled with everyones short attention spans, social media is the perfect media for all forms of advertising not just political.  However while it’s nice to get twitter followers, Google plus hang outs, or Facebook likes I think they’re missing out on a huge social media platform; Reddit.  I feel both candidates are missing out on clearly explaining and defending their policies. I think the Reddit AMA (ask me anything) threads are very popular and give the people the opportunity to ask legitimate and tough questions that aren’t screened for TV. I feel either of the candidates could use reddit to further promote their cause and perhaps leap ahead in the polls.

Student

I agree that social media are a great platform for political candidates - to reach more people at the lowest cost and to present an image that people like. Another thing is, I can read the vivid personality from their social network accounts' tone and manner - Schauer is more aggressive and Snyder is mild. And on average, Schauer has more thumbs-up but less comments than Snyder on social networks. I dont know whether it means Snyder has less support but more communications with people. 

Student

As the article states, I believe that they both are using social media effectively.  They are framing their arguments the way they plan to campaign overall.  We see Snyder being very energetic, showcasing positivity, and demonstrating his stance as "one tough nerd".  On the other hand, Schauer is obviously more on the defense with direct attacks and engaging conversation on the state of Michigan since Snyder has been in office. I believe that Snyder is doing a good job after viewing his social media. He is giving bits of his personality and focusing on the good he's done and will be doing.  Schauer is taking the normal opponent route by being more aggressive.  They are simply displaying online what they are displaying in their regular campaigns day-to-day. I think Schauer (as well as all other opponents) should spend a bit more time showcasing how he will actually make things better versus attacking the current office. 

 

Personally, I think that using social media will not sway my vote, per se, but it will definitely increase my involvement in the overall race. Social media is a lot more relatable and accessible for me. I would much rather read articles and connect with candidates online than listen to the biases on the news or watch long speeches between homework and my job.

Student

 I definitely feel that in today's society politics is still one of those things that should try to be avoided, especially because some people have very strong opinions. I think that each candidate has their own unique take on the way they are using social media to promote themselves, which is a great thing because it brings extra qualities to the table that you would not necessarily get to see. I definitely like connecting with candidates on social media because like i mentioned, it gives you another side of them, a more personal side that you could possibly relate to them more than the other candidates. It also can be useful if you are torn between two candidates and are not sure which one to choose, social media could push one of them over the edge and help them win your vote!

Student

I feel that the way each candidate is using social media is essential to the way each voter will view them. Reputation is a very integral part of politics, and making sure your self-image is in sync, from your Twitter profile to the podium, are all necessary ways to give the voter the best impression of you. Personally, I would not let a candidate's social media activity sway my vote too much; I am much more focused on hearing what they have to say in person than what they type onto a computer screen. 

Student

To begin, social media campaigns personalize the candidates. I find it very effective to reach audiences across the board, and it is specifically successful at reaching younger age cohorts. Younger people should be more involved in politics, and social media campaigning is a great way to get younger people informed and involved. Personalization is something that is important when electing a candidate; we want someone that is relateable and reachable.

I agree that the campaigns are very different. I like that both are on facebook because of its popularity, but it is also important that they have Youtube channels for people to view things they may not have been able to otherwise. Seeing how candidates handle hard-hitting questions and how they present themselves is important to voters. Schauer's more aggressive campaign is off-putting to me. I noticed it raises more negative attention to other things instead of gaining positive attention for himself. 

Student
I feel that social media is a big influence on society today, and that it can be useful or dangerous for a campaign strategy. From a mistake that can be typed or written the wrong can also be taken the wrong way and can be destructive for a candidate when considering political approaches. Both candidates have chosen to use Twitter because of its influence but seem to use it in totaly different ways. One being negative, and one being positive. Individualsay look at this as a way to actually try and understand what the pursuing political figure is taking about, but if it's something tet read where the the individu has no idea what they are doing on Twitter, then this could cause as a disaster for them.
Student

This is a good point Roger. Social media can not only make or break something you are posting about, but is especailly true when it comes to Ad campaigns. Twitter is great because you can directly tweet your opinion and get it out there for other people to read. 

Student

This is a good point Roger. Social media can not only make or break something you are posting about, but is especailly true when it comes to Ad campaigns. Twitter is great because you can directly tweet your opinion and get it out there for other people to read. 

Student

It's really interesing for me to seeing that the governors are using social media to win the competition. Because I'm from China, so I never have a chance to chose a right person working for us. But I think social media is a good way to do it, because it is very easy to reach, an everyone have the access to it. People may know the governers better after seeing what they have did. Of course it is a really good way or the govermors to use, because they can post their daily works, and people will see it immediately, and with the huge power of social media, the governors can esily gain some fans, and they can close the cape between themselves and their "fans".

Student

The first thing that caught my eye pertaining to Mark Schauer's social media front was the creation of his hashtag.  I think that is a very smart idea and could be the most useful tool possible for him while trying to connect supporting voters and successfully market his campaign to the public.  Furthermore, after inspecting the media content, it appeared to me that Governor Snyder was using social media to promote himself while challenger Schauer was using social media to promote his campaign.  What I mean by that is Governor Snyder’s twitter page contains pictures of him at charity events, tweets about Tiger’s Baseball, and local happenings in Michigan.  This adds a personal touch to his campaign and makes him seem like an individual the voters can relate to.  He’s giving off the vibe that he’s not just a governor, but he is a person too, and a Michigander at that.  On the other hand, Schauer predominantly sends tweets that are policy related and stances on certain issues.  Two very different public relations strategies and I find that interesting.  

Student

When you think social media and politics, it sounds a bit like mixing oil and water. Perhaps even a recipe for disaster. Your campaign could be destroyed by a simple typo. However, in this day and age, Twitter is a vital tool for marketing yourself. And what needs a boat load of marketing? Political candidates. What's important is the manner in which you use Twitter for politics. Twitter, in general, is used by the millenial generation. Barack Obama's initial presidential campaign was a huge success due to social media because he encouraged his audience to engage in the digital world. Considering both these candidates have an active Twitter, it's important to notice how it's being used. Snyder's posts are more positive and Schauer's posts are more negative. Something that simple can have an influence on someone's vote. Politicians need to keep these things in mind.

Student

Let me start of by saying that this is difficult. Not just because it deals with political campaigning, but because it deals specifically with political campaigning in social media. Of course, in recent years we've scene advertising for businesses, celebrity personnel, organizations, etc. But for some reason political campaigning seems different. It's more fragile. Everything that is posted is held under a magnifying glass. Posting too much or too little is also, most likely, an issue. Another question I have is what do they post about? Do they post updates from the campaign? Reiteration of stances on certain topics? News from the political world? I imagine all of this would be useful, but would anyone read it if they weren't already a supporter? They need to strive to find topics that are "World Wide Rave" worthy. Every post, on every sight, I believe, has to be more "hit" than "miss." If posts don't consistently grab the audience's attention, then the audience won't work to pay attention to posts from the candidate in the future. The only time I personally "connected" with candidates on social media was when Terri Lynn Land was on NPR's "Michigan Callin" radio program--I commented on the Facebook site for Michigan Callin, with a message that I hoped would make be read on air and then answered by Land herself. Unfortunately it did not, the lines were busy, and they only pulled in one Facebook comment off of the web. I don't want to communicate with candidates unless they ask for questions to be delivered to them on social media. For instance, "what do you think of my stance on carbon emissions, please post your answer in the comment section below". I will not openly give my opinion to a stranger unless they specifically ask for it.

Student

I think that social media use by canidates is going to be huge this race. Its a new type of media that has not fully been utilized by past political candiates. Also, I think the art of social media in politics is not fully defined yet and wont be for a while. It is huge for candiates to fully use the potiential of social media. To win over the millennials, a generation that thrives of social media. If I was a canidate, I would be reaching out to the 18-30 year olds updating their Twitters and Facebooks every hour.

Student

Political candidates regardless of level need to be optimizing their social media outreach. Today's world is run on the internet, and it is the most accesible and effective soap box to spread your message across. The level of interaction is unparalleled, with each person having an equal chance to present new thoughts or ideas provided the appropriate online outlet. With the youth being the most impressionable and also the most tech savy, reaching out to them to sway votes and converse is a valuable tool to be overlooked by none.

Student

I personally think that governors using social media accounts to help out in the race is a really good idea! Young adults tend to use social media often, and it's a great way to get them involved with politics. I'm 20 years old and registered to vote, but I still haven't voted just because I haven't felt informed enough about each candidate and their viewpoints on serious issues. For me, politics really aren't that important for me to fit into my busy life. Being able to learn about them while using social media could be a great way to get the younger generation involved. It's also really cool to see Graham in this article! 

Student

In general, I think it's important for political candidates to connect with users on social media. Having seen Mark Schauer speak in person, I am not shocked by the way his campaign team is utilizing social media. His social media strategy matches his overall message, providing consistency for potential supporters. In this way, for a candidate opposing the current governor, I think this is a positive thing. Yes, the team might be using some negativity towards the opposing party, but it's an election. That should be expected and all negative comments should be evaluated independently.

Rick Snyder's approach is interesting. Rebranding isn't easy for any company, but I think it was a wise choice for Snyder. The "One Tough Nerd" campaign that helped him last election may not hold true this time around. Creating a more approachable twitter handle and overall social media strategy softened his appearance for the better.

That being said, I don't think social media would sway my vote either way. Rather, it's a tool I use to show my support for a particular candidate. For those not as interested in politics, seeing a friend retweet or like a post from a candidate might motivate further investigation.

Social media is powerful and should be used responsibly and strategically by each candidate and their campaign teams to attract a new generation of informed voters.

Student

As a public relations student, I consider social media as a powerful tool for the politicians. The social media users are wide-ranged, and most of the time are grouped based on their common interests. It would be very effective for the politicians to spread and share their political views with the public using social media such as Facebook and Twitter. In this case, Marc Shauer has done a great job. He presented himself as an interesting guy who uses popular words and follows the trends, making his image very approachable and real. In this way he can easily reach the young generation which always have huge influence on the opinions of community and society. In the mean while, Rick Snyder seems rather serious on the social media. Despite how they appear on the social media, it is wise for them to take advantage of the social media advertising and promoting themselves as politicians.  

Student

Social Media can be a really good form for politicians to get their views and opinions across because nowadays that is where most people around my age get their info. It can be a great thing to inform people. Also from a PR stand point it can be a way for them to apologize for things they have done wrong and may be able to get their apology or statement out to a large group of people.

Student

I think social media can definitely act in favor of a candidate if used correctly. If used incorrectly though, it can easily be used against a candidate. We live in a purely digital world where a tweet can go viral in a matter of minutes. It is easiest to spread information across the globe via the internet. I also think if a candidate were to use social media, they would have to consider the age group they were attempting to reach. While social media is used by a wide variety of age groups, there are specific age groups that use social media seeking news. It would be most useful to do research to discover as to who is looking for this information before using social media for their campaign. 

Student
I do think with the popularity of social media that it is smart for political people to campaign or reach out through the technology. But as a person who really has not paid attention to politics I wouldn't know how much it would effect someone. Since I don't pay attention to politics I usually don't vote, and even seeing this way through social media I don't think it would change my mind to vote or persuade me to change views politically. This is very interesting though.
Student

I think social media is a great and powerful tool for politician campaigns. Candidates use social media as a common tool to propagandize and broadcast their thoughts. They use social media to show best images of themselves, in order to gain supporters and reputation. However, social media could also be harmful to them if their values are controversial to what the voters believe. You have the chance to defeat your competitor by using social media, and the only way you would achieve is use social media smartly.

Student

I think social media in politics is always risky business. People will pick apart everyhting and use it against a candidate. Every post a candidate males should be carefully thought out and they should have an idea of what image they want to portray first. Then post according to that image. As risky as social media is to a campaign, it also makes people seem more presentable. People love interacting on social media, it is a great way for candidated to connect with their supporters. At the same time, people can connect through social media but be using the computer to hide. This means people are not usually afraid to state their opinion towards candidates, which can be a good or a bad thing. It can cause attacks on candidates, but it can also shine light on something the candidate may need to work on or give the campaign an idea of what the supporters want. 

Student

Social media is a good way for politics communicate with voters.I do not think this method will change as long as social media play the same importance of our life. It is good that politics show their characteristics and stories online, so people get to know them better. And that definitely helps votes.

Student

The use of Social media for the politic could really be helpful for both candidates and people who vote. People can engage the election with the help of Social media. Since there are some people who vote with little information about the candidates and it could really bring out bad results at the end. So I think it is very helpful for both candidates and voters at the same time.

Student

I think it is very smart for poiticians to use social media when running for an election. People communicate so much through social media now. Also to get the younger demographics votes they have to use a method that they normally use. 

Student

I honestly find it humorous to read that a politician would suggest that social media is a bad form of advertisement. Just for the record, how do you think that Facebook is a free service for users? It’s because of the effective advertising that it offers and how profitable that can be. I would think that politicians would be hitting the internet hard with their campaigns because it allows you to reach a much more focused group who you have a better chance of them voting for you. Just look at President Obama’s campaign from his first election… he utilized social media and the internet more than any other presidential candidate in history. His efforts obviously paid off. Personally I would rather read what each candidate has to say online on my own time instead of watching a live debate during primetime when I could be doing other things. 

 

Student

Hi Jason. Your comments were great! I entirely agree with you. I thought it was quite unintelligent of politicians to think of social media as an ineffective way of advertisement. That to me— it just doesn't even make sense! Especially with the way people interact nowadays, everything is technoloy-based, it should be obvious that social media is an effective form of advertisement. The internet has the largest range of audience and exposure. Is that not want all politicians want?? Apparently not— and that's quite ridiculouis. Any smart politician would find the positives of utilizing all and any resources they can get their hands on. The internet is convenient for audiences, and that's something you highlight in your post, you'd rather learn about a politician on your own time rather than having to take the time out to sit and watch it. What if you miss it? That's exposure that that politician failed in getting, when they could almost guarantee exposure if they were campaigning online as well. 

Student

I personally think that political candidates using social media is a very smart idea. If you think about it there is a big wave of the newest generation that is becoming of voting age and most of us dont take the time to read government polls or read the news paper or even watch the news. But it is a fact that many young voters spend a ton of time on social media sites such as facebook, twitter and instagram. I think political candidates having social media is a great way to connect with the younger eneration of voters and get us all in tune with what is going on in the political world. We are in a generation that is moving very heavily towards social media and dependent on technology. I personally follow the presidents twiiter page and it is one of the only ways that I know what is going on in the white house because I dont have time to watch speeches but i do have a quick minute to check his twitter feed.

Student

In my vision of the situation after analyzing each other's social media account's I noticed that Marc Shauer has his focus on Facebook, Istagram and Twitter which are used by a younger generation, in his profile pictures he look's sociable and approcachable he also uses popular trends in his feed to gain attention from the younger generation. In the other hand Rick Snyder has a more "professional" social media profile where he uses images of him doing a community service and also he has a sign with his name as cover photo on facebook making him look very professionally and serious. He also focus in different Social Media channels then Marc. Rick prefers advertsing his campaign in channels that overall people uses such as google.

Student

 

In my opinion, I think that social media can be very useful in politician campaigns if the person who is being represented has a good public relations or social media representative. Without a good PR professional, I think that some politicians make mistakes without thinking and cost themselves votes. For example, a politician could post something too controversial or obscene without realizing, or could post something that goes against what he/she usually stands for which in turn sways votes. If the politician in question does have a PR professional, I think that social media can be very beneficial because it allows the politician to engage with the community and build a closer and more personal relationship with the community. It also allows for the community to see a real personality behind the politician besides what they usually see on television.

Student

I believe that social media can be a very powerful tool for campaigns as long as it is used correctly. Candidates can run into issues, however, when they post uninformed opinions or content. Things on social media and the internet in general can be taken out of proportion or misinterpreted. When things are written rather than spoken, you can't tell the tone of the statement. During election season, it is critical that politicians don't turn voters against them over something social-media related. Instead, they should use social media to connect with voters and attract people who maybe wouldn't have voted for them originally. I believe it should be more about the issues and less about what the competing politician is doing wrong. I would rather vote for someone who cares more about the people and less about the competition. 

Student

I think that social media has become a necessity to running a good campaign in this day and age. Technology isn't just a social media thing, it's also something you want to see your future elected official well versed in. When we look at whom we want to hold a position in office, we have to think about what qualities they possess and if we see those qualities are good ones for a person in office. The issues that these potential candidates run into are what Laura mentioned above. When a candidate is clearly uniformed, it hurts his/her reputation tremendously. In the same light, if they are very social media active and make good points to the public it can help their case. I think that each candidate needs to recognize what the technology is during their time of running, and embrace that to show the people they’re looking to guide that they are a fit leader.

Student

I thought that Rick Snyder's campaign came off extremly ignorant. He referred to social media as a bad and destructive thing and never addressed any other side of it. In my opinon, and a lot of other peoples, social media is a great thing! I think it is the most resourceful thing when looking to network and/ or connect with people. He talked about how posting bad things lead to consequences and a bad social image. What about those of us who keep our social media clean? If I have no inappropriate content on my social media, how can it do me any harm? I think the issue is not how it hurt or helps, but how we as people choose to use it. 

Student

I think both candidates will use social media. Although I am not familar with politics, I think social media has a significant influence on each political candidate. Candidates use social media to let the voters to support them and build a perfect impression. For example, if a candidate express capablee and post a lot of case to show he is excellent leader, perhaps I will sway my vote to the candidate who is more active on social media. Actually, I think social media is the most common and esay to know and communicaiton with Candidates. 

Student

I think social media is an easier and smarter way for politicians to post their ideas, but they should be always careful with what they are posting. Sometimes it can be really harmful to them when they post something that can bring disagreement from many people.

Student

I think is a very useful tool for politicians. Especially gaining recognition by a younger group and with all the tech advances these days. They can target so many people with a simple click of a post. They can also link to articles and events that they believe in. They can also have their endorsers and all their employess and followers retweet and like them getting their voice out there and raise their popularity. If you are a politician and are not taking advantage of social media, you are doing it wrong. 

Student

I think social media is always a good tool to use if done correctly. I also think that social media is an easy method of communicating to a large audience, but sometimes lacks the specific demographic many politicans are trying to target. I personally don't enjoy connecting with political canidates via social media. I view social media as more of an entertainment platform, not a vehicle of educatioin. I think politics should stick to their typical outlets, like CNN or Fox News. All in all, politicans using social media as a form of informing their potential voters would not necessarily sway my decision one way or the other. 

Student

I agree with stance. Overall I feel that social media is just an easier way for major candidates to find ways to reach more of "their" people. I think there is however a serious lack of social limitations on what can be said, and what can be targeted with social media and the like. I also believe that politics should stick to the traditional media outlets, such as television and news print. 

Graham Davis's picture
Instructor
10/2/2014