Social Media Marketing for ADV 420

Derek Mehraban's picture
Instructor
2/4/2016
Facebook, Social Media

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Question 1: How important do you believe social media is for a successful brand?

I think Social is very important. It's the heartbeat of a brand, and it's important to show that you are alive, doing great things, helping others, etc. 

These days your website is the hub of all activity. But Social Media is the way you get all the out. Post it on your site, share it on social. 

MSU Chuck Norris Sign

photo credit: Chuck Norris via photopin (license)

In social people can follow you. They can Like your stuff. They can reach out to you and ask for help. They can complain if something is wrong. They can write a review and tell their friends about the experience they had with your business.

Brands that skip on social are really missing out. Even if you are a stodgy company, or you don't have many customers. Or you think your audience is not on social, it's still important to do the following:

 

  • Own your social properties
  • Be sure they are up to date with accurate information
  • Post to them at least monthly - and monitor communications so you can respond if needed

 

For your students if you are good at Social Media use your skill. Many companies - especially smaller business, don't have someone to manage their social. They don't know what to do. But you can help them. Here's how:

 

  • Define their audiences
  • Come up with some goals together
    • More followers
    • More engagement
    • Build your email list
    • Drive traffic to your website
  • Define their budget
  • Come up with a posting schedule
  • Write blog posts for their site to share on social
  • Write social posts based on calendar
  • Provide monthly reports using Facebook or Twitter stats
  • Charge them monthly fee to manage this

 

I tell you, this is a great way for young people to make money. You can get paid $500 - $1,000 per month to create content and manage social media for a small company. 

Freelance Social Media Rate examples:

- Blog Post 500 Words written for $75

- Social Post on Twitter or Facebook $20 each

- Monthly Reporting, Analysis, phone meeting - $200

So you can roll that up into a nice montlhly package and that can be your job.

As I said you can easily get an EIN number and start a business in the State of Michigan. Go here: http://www.michigan.gov/business I'd like to see you start a business! Tell us if you do by tweeting #NMDL 

Question 2: If Google and Baidu are the same website with the same function. Why do we need two different websites?

Good question. Baidu is the Chinese version of Google. And they make money on that. So money is behind this. If China uses Google, then Google makes all the money. So with such a large audience and population Baidu can exist and serve the purpose and get rich like Google is rich too.

Question 3: Are the benefits to having a simple website that links directly to social media for your content hub, rather than having a more complex web page?

This is an interesting question. It's OK. But not great. Let me explain.

This tactic is OK if you don't have good web dev skills or money to build a nice website. So you have a simple site and you push traffic to FREE social media platforms. Then you post on the social platforms and people can see your stuff there.

Some problems with this:

 

  • Not as credible. A nice website goes a long way in building trust with a consumer.
  • If the social platform goes away  - so does your efforts. It's never good to put all your eggs in one basket. Good to have a diverse approach, in case the game changes. And it always changes.
  • Sometimes free turns into paid. So beware of using Free with the expectation of no costs. 

 

The only way I can really see this is if you want to get a site up quickly. You want to be progressive. Making a statement that our company moves so quickly we aren't going to update the site much. But we play in social media and all our updates are there. If you really own it and make it a thing, then that could be cool. Like a tech startup.

This week post a question related to the topic of Social Media. What do you want to know?

 

Comments & Feedback

Student

I think the social media is very important because I follow many brand on my social media including Cl, Nike, Lady M and I think it is very good to promote a brand and new produces.

Student

I think the social media is very important because I follow many brand on my social media including Cl, Nike, Lady M and I think it is very good to promote a brand and new produces.

Student

I think the social media is very important because I follow many brand on my social media including Cl, Nike, Lady M and I think it is very good to promote a brand and new produces.

Student

I think social media is the way people in this gerneration connect with companies they like. I believe it is one of the most important things for a company to have a good standing with. They need to make sure their audience is well connected with them throughout social media. I think a company really needs to pay attention to what they are posting because sometimes companies I follow on social media sites post things I am very disinterested in. 

Student

Celebrity endorsement certainly makes companies more popular, but should the political landscape be avoided altogether due to the type of publicity it could draw, or should companies embrace politicians endorsing their product (Motorola phones, for example), regardless of party affiliation?

Student

This is my first time use Linkedin. Is the Linkedin really help us to find job?

Student

What is the best way to show future employers your skills in social media?

Student

Something I've been wondering for a while: how can Bing catch up to Google (in terms of unique users per year/month/etc.)?

Student

Many employers in the ADV field require you to attach links to your social media accounts on job/internship applications.  Is it smart to have a professional social media account as well as a personal social media account?

Student

How important do you think social media is when it comes to rebranding a business?

Student

When it comes to social media, I feel as though every week a new application or method presents itself. When a new method is introduced into society, it either sinks, or swims. What is a good indicator of a new social media platform that is going to last? How do you tell the "shooting stars" that burn bright for an instant but are gone just as soon as they burst into popularity apart from the platforms that will become a main source for businesses and consumers?

Student

I noticed a number of quetsions on bloggers and influencers. There seems to be this HUGE trend of people becoming "Instagram famous" and companies paying these individuals to endorse products as if they were full-fledged celebrities. Many of these people consider themselves bloggers, but see most of their traffic on their Twitter and Instagram accounts.  I know I personally follow DOZENS of "blogger" social media accounts, but only actually read a select few of their actual blogs. 

Do you think the blog world is starting to shift into the micro-blog sector? I personally think this might be the case, especially with the younger generations that seem to have a much lower attention span, as they grew up in the era of instant gratification. You scroll through a photo in the matter of seconds and move on. I'm interested to see what you think, as someone who has professional experience in this field. 

Also, how and why do people become so famous based soley on their Instagram accounts? I saw this question in particular pop up on here, but it is certainly something I have always wondered. 

Student

Sometimes People become famous on instagram based on their looks and their looks increases their followers! Hashtags helped but only if you're exposed to a certain type of audience! For example if a celebrity gave you a shout out and that would increase your followers and your target audience of your pictures!

Student

I recently applied for an internship where I would be working with social media. After attaching my resume, I added links in the body to my most frequently used social media accounts. I was wondering how to effectively express a creative side, such as photography within social media, that is not presented on LinkedIn or a resume. What would be the best way to do this?

Student

I just found one metric same with KPI. I want know, is there have any other metric same with KPI?

Student

Social Media has become so huge in such a short amount of time. I was wondering what you see in the future for it, it is possible it will get any bigger or extend any further and if so, how? 

Student

I think this is a question everyone who has ever visited a popular blogger's website, Instagram or Twitter has thought- HOW DOES ONE GAIN SUCH A MASSIVE FOLLOWING? I personally follow a blogger on a few social media sites who seemed to have started a few years ago from nothing. She utilized YouTube, Instagram, Twitter and had/has a blog and is a huge blogging figure now who undoubtedly posts things for paid endorsements. But was it just a strike of luck that she became so big? What are the true fundamentals to gaining such a MASSIVE follwing to eventually grasp huge brands' attention?

Student

Social media is such an important aspect of a company and can really help to spread awareness. Some companies, like the one the I am studying, have a lot of social media platforms, but some are clearly monitored more than others. It can be difficult to monitor the many questions or comments that customers post. My question is how can a large company go about answering the large number of questions that are posted to their social media platforms? The last thing a company wants is for their customers to feel like their voice is not being heard. 

Student

After researching the NAB extensively, I have found that they need to do more to connect with their user database. Prior to choosing the NAB as my brand, I had no idea what the NAB was and what they offered. I feel as though it should be more of a commonly known brand. The more a company advertises, the more normal it will become to work into everyday conversation, such as discussing Comerica Bank or Bank of America.

Student

Today everyone is on social media so it is kind of expected that every brand or company is on social media as well. If a brand doesnt have a social media presence then they are not capitalizing on a way to reach a large audience.  Social media is also something that is easy to track as far as people who follow or like an account as well as how many people share something that could be critical to a specific marketing camapign.  It seems that becasue it would be so simple to track that it would be an easy way to qantify if a campaign was successful or not.

Do companies use followers, likes, and retweets for example to qualify if a campaign was successful or not?

 

 

Student

I've noticed with my company that there are some social media sites that they are being more productive and successful on than others. I think it's because they are tailoring their content and positng to the site and its users, but can't help but feel they would be better off just dropping from the sites they are less active and successful on. Would it be wrong for a company to delete their accounts on social sites that they don't use very often and don't get a lot of activity from?

Student

My brand is Bed Bath and Beyond so majority of their target market is families and homeowners. When it comes to using social media to promote products to the younger generation it is easy and highly recommended. Older generations however such as the baby boomers do not all use social media, so when it comes to attracting this target market do you think it is more effective to focus on social media marketing or traditional marketing?

Student

I think social media gets shared more than we think.  Sometimes my friends and I choose to screenshot social media posts and share them via text more than we actually like, comment, etc.  How can companies track this?

Student

I think that some forms of social media are better for two way communication.  Users can start conversations on Facebook and Twitter.  Other people can view the comments going back and forth.  But Instagram seems to be more about what the company decides to put out there.  It is harder to facilitate a conversation this way.  So do you think Instagram is less helpful for the interaction between companies and users?

Student

Would you say companies are more likely to take social media sites, such as LinkedIn, more seriously than others (i.e Twitter or Instagram)? At what point during a social media campaign would a company drop their Twitter and Instagram and focus solely on LinkedIn?

Student

This seems like a very important topic, or something we're going to learn taking this course, but how can you tell if a website is search engine optimized?

Student

Should a company try to stay on the forefront of emerging social media or is it better to stick established social media until new media recieves enough attention to warrant action? 

Student

is social media is really important for every brand??? each brand need social media???

Student

How important do you think it is for larger, well known companies to us all the major social media sites to connect with their consumers? Do you think it's alright to only focus on a few if they have strong communication with their followers on that one? 

Student

I think that social media is VERY important for a brand because not only are they establishing an up-to-date stances within technology, they are using such popular social media tools to get their name and product out there. By creating rhetorically-enticing posts and using pictures that correlate with those posts, the brand can put their name out there and hope for the best with feedback.

Student

How important is it for companies to cross-promote their other social media accounts? For example, some companies post links to their instagram on their twitter, or links to their blog on their facebook.

Student

How do brands choose which platforms of social media fit them best? Why would a brand choose to stay connected with Facebook, Twitter, etc. but not Instagram?

Student

In the reading for this week I noticed one section discussed how some types of content (flash files, Java applets, and non-text content) are sometimes ignored and valued less by search engine crawlers. Yet some sites I've been to feature much more of this content than just HTML text. While these types of content are eye-catching and engaging it seems like they can hinder a websites optimization for search engines. Is there a balance between HTML content and other forms of content on websites (or social media) that could make up for this? And if so, how could a company achieve this balance?

Student

Do you think every brand should have multiple social media platforms? Could that hurt or help some brands that are suffering? Do you think it would be a good idea to stay off certain social media for some brands?

Student

How will businesses start taking advantage of short term, perishable media like Snapchat to reach audiences and grow thier business? And more importantly, how are people who do freelance social media work going to take advantage of this and set a price on managing such a platform?

Student

I want to know why social media isn't applied to music sharing sites, such as SoundCloud, TIDAL, and Datpiff. These are all media websites where the same sort of sharing that is done on Facebook, Twitter, or Instagram and people and can active conversations; but they are not recognized as social media platforms. Many artists upload on these music sharing sites, so they have the celebrity endorsement and credibility. Do they need more coverage in the mainstream media, or more users?

Student

Is it smart for a brand or company to have a blog, or does it all depend on what they are selling?

Student

It amazes me how social media has taken off in the past few years. I remember when I was a junior in high school (5 years ago) I was just starting to use Twitter. Over the years I have noticed that the Twitter brand has evolved tremendously. Previously, I only thought of Twitter as a way to see what others were doing. Now, Twitter is used to advertise for all of the top brands. Advertisers can easily communicate with their consumers, and I believe this has been monumental for the marketing world. Social media has had a great affect on various brands, and they have become the backbone of their success.

Student

Social media is the basis of everything nowadays. The first thing I do when I wake up is look at all my social media sites and check my emails. I think it's crucial for companies to have multiple different social media platforms in order to be successful. It's hard to decide what social media platforms are better than others because I think it really depends on the type of business. If a company is trying to address the Millennial generation, what do you think would be the best social media platform to use?

Student

For places that don't have strong online resources, or internet, so there won't be helpful for having social medias, how would a brand promote itself then?

Student

Social Media has taken over every form of media as we knew it. Visa is such a large company and it has an extremely consistent message across all of its platforms. As new forms of media come across, how are brands going to evolve? 

Student

On the homework two,I do not really understand how is important relationship between the brand and social media platforms?

Student

I would really like to know what the next steps are in regards to Social Media. As of now, everyone and their mother (literally) is on Facebook, whereas Snapchat is reserved for the millenials and younger generation. Will short form perishable media platforms like Snapchat and YikYak, which emphasize a limited time only viewing platform thrive? Or will they perish to the "next big thing" that we don't know about yet?

Student

I believe it is definitely important for a brand to be on social media. It is the easiest and fastest way to share your products or services with a vast majority of the American population. My father is a small businesses owner and from the information I have learned in this class as well as my other advertising classes I know his business could benefit from being on more social media. One thing I would like to know is how does a person go about making an app? I have not the slightest clue, but I think that could be a very beneficial thing to know if you wanted to start your own business.

Student

I find it interesting that so many deep-rooted technology based companies such as Sharp, lack the adequate social media platform usage that is crucial for maintaining a competitive market share in this technology driven society. In regards to majoring in Economics as my personal education path, I find this information in the first question to be quite intriguing as to the future potential of digital marketing in the economy and its effect on the traditional advertising and marketing platforms. The question that I pose as an individual who has always considered venturing into entrepreneurial endeavors is, what currently appears to be the most advantageous way through social media marketing to begin making income and building capital for future investment endeavors in order to perpetuate financial growth? 

Student

Broadcast Media has had the power & influence for the last half century. Will Social Media become more influential than broadcast media?

Student

I strongly believe that social media is absolutely crucial for a successful brand. Our time in history is defined by the amount of time we spend in front of a screen. There are various devices such as televisions, laptops, tablets and mobile phones that we spend most of our day looking at. We've become such a digital world that we need new improved technology constantly to keep up with the rest of society. A lot of the general population are signed up for different kinds of social media. Whether they use this for communication, shopping or whatever, people spend a large amount of their personal time looking at their accounts. And when looking at these media platforms, ads are continuously appearing. People can like it or not but they're there and they don't go away until they're acknowledge to some extent. My question is, should companies use the same exact ads on different social medias or switch up there ads on different social medias? 

Student

While interacting with different brands from various industries online, I realized that when I mention or comment on a brand's post sometimes they follow me back. I also realized that when looking at different brands pages, sometimes they are following thousands of accounts, while sometimes they are only following a handful. The question that I want to know related to social media is should companies be expected to follow back their fans on different social media platforms?

Student

I believe that social media is extremely important for any Brand because we are a Digital society. The world has moved to different types of marketing over decades and the new age is social media. People of all ages are using social media daily and the younger kids are doing it on a constant basis. So social media uses for a brand is big because they can reach all types of audiences in many different way to let there customers as well as potentially customers know what’s going on with their brand.

 

I believe having two different sites that both work the same because they both serve the same purpose but it just lets two different companies make money. Its no difference than all the boutique people have most of them have the same things and they order from the same vendors but specialize in different things. They both can coexist in the same community and connect with different customers that like there different specialties. They both still get to make money and serve there type of customers even if its in the same field.

 

I believe that this is useful, but I think its best to build a beautiful webpage before focusing on social media because the social media is going to send them to your webpage and the way your page looks can make or break you on whether someone will still be interested.

Student

1. In my opinion, I believe social media is very important and significant for a successful brand. Nowadays, everything is relied on social media marketing and social media is a way to market and advertise their products or line or promote the company. The more followers and more engagement of the social media account just means the brand or product is more popular.

2. If Google and Baidu are the same website with the same function, it would lead to a group of different using both of these.  Chinese people tend to use Baidu as it is mostly sites of their own language.  Google is still the worldwide most popular search engine so Google will continue to make money however other research engines are continue to get bigger while Yahoo and AOL search engines becoming less used.

3. Yes, I think the benefit of having simple website that links directly to social media for my content hub rather having a more complex web page is so much easier and I truly believe that the easier the access to one's social media accounts, it can tell a lot about the brand the company.  People often relied on social media and to see if it is credible and easy to follow.

I absolutely love and enjoy reading about the topic of social media, I would like to know how these social Medias are being developed each and every day. And how exactly social media managers stay on top of their tasks as they have to follow their social media accounts 24 hours 7 days a week. I would like to learn more about how Twitter work with other companies and brands for advertisement and promoting purposes such as using a Promoted Tweet.

Derek Mehraban's picture
Instructor
2/4/2016
Facebook, Social Media