Social Media Marketing for ADV 420
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Question 1: How important do you believe social media is for a successful brand?
I think Social is very important. It's the heartbeat of a brand, and it's important to show that you are alive, doing great things, helping others, etc.
These days your website is the hub of all activity. But Social Media is the way you get all the out. Post it on your site, share it on social.
In social people can follow you. They can Like your stuff. They can reach out to you and ask for help. They can complain if something is wrong. They can write a review and tell their friends about the experience they had with your business.
Brands that skip on social are really missing out. Even if you are a stodgy company, or you don't have many customers. Or you think your audience is not on social, it's still important to do the following:
- Own your social properties
- Be sure they are up to date with accurate information
- Post to them at least monthly - and monitor communications so you can respond if needed
For your students if you are good at Social Media use your skill. Many companies - especially smaller business, don't have someone to manage their social. They don't know what to do. But you can help them. Here's how:
- Define their audiences
- Come up with some goals together
- More followers
- More engagement
- Build your email list
- Drive traffic to your website
- Define their budget
- Come up with a posting schedule
- Write blog posts for their site to share on social
- Write social posts based on calendar
- Provide monthly reports using Facebook or Twitter stats
- Charge them monthly fee to manage this
I tell you, this is a great way for young people to make money. You can get paid $500 - $1,000 per month to create content and manage social media for a small company.
Freelance Social Media Rate examples:
- Blog Post 500 Words written for $75
- Social Post on Twitter or Facebook $20 each
- Monthly Reporting, Analysis, phone meeting - $200
So you can roll that up into a nice montlhly package and that can be your job.
As I said you can easily get an EIN number and start a business in the State of Michigan. Go here: http://www.michigan.gov/business I'd like to see you start a business! Tell us if you do by tweeting #NMDL
Question 2: If Google and Baidu are the same website with the same function. Why do we need two different websites?
Good question. Baidu is the Chinese version of Google. And they make money on that. So money is behind this. If China uses Google, then Google makes all the money. So with such a large audience and population Baidu can exist and serve the purpose and get rich like Google is rich too.
Question 3: Are the benefits to having a simple website that links directly to social media for your content hub, rather than having a more complex web page?
This is an interesting question. It's OK. But not great. Let me explain.
This tactic is OK if you don't have good web dev skills or money to build a nice website. So you have a simple site and you push traffic to FREE social media platforms. Then you post on the social platforms and people can see your stuff there.
Some problems with this:
- Not as credible. A nice website goes a long way in building trust with a consumer.
- If the social platform goes away - so does your efforts. It's never good to put all your eggs in one basket. Good to have a diverse approach, in case the game changes. And it always changes.
- Sometimes free turns into paid. So beware of using Free with the expectation of no costs.
The only way I can really see this is if you want to get a site up quickly. You want to be progressive. Making a statement that our company moves so quickly we aren't going to update the site much. But we play in social media and all our updates are there. If you really own it and make it a thing, then that could be cool. Like a tech startup.
This week post a question related to the topic of Social Media. What do you want to know?