Social Media Marketing June 2016

Derek Mehraban's picture
Instructor
6/9/2016
Social Media, Twitter

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What is the likelihood of a company losing potential customers by not having active social media sites?

If they weren't meant to be your customer, it probably won't matter. If you have active social sites it's a good opportunity to bring in new customers. Some customers may do research and feel that you aren't doing a good job in social, especially if you are going after a young or hip demographic. That may cause you to lose them as a customer.
My question is how could Starbucks reach out to people who aren't social media users (mostly elderly people)? How could they communicate and deliver the image they want to be known as?  
You can't get someone on social media if they aren't on social media. Luckily may older adults are on Facebook and with targeted posts you can show older adults many things about Starbucks. Remember sometimes seeing a social post is like seeing a commercial. You don't remember it, but it makes you choose the brand next time you see it.
My question is can it be possible to have too many social media accounts for your business?
Of course. You need to decide how many you can manage, and what is appropriate for your company. Sometimes I like to register all the accounts just to have them, even if I don't use them all.
Do you think that having a webpage that is more compact and less clicks is more or less benificial than having a page like Apple's where there are many clicks, links, and routes to get to different infomation, pictures, etc. about a product? 
Well Apple has many things to show and sell. Though there are many clicks, it's easy to find what you're looking for. But yes, of course less is more sometimes.
What kind of resources are involved with a social media team responsible for running 10+ social media accounts?
A lot. You can use a management tool and some enterprise management tools allow for permissions and many layers of management and publishing. I suggest you look into it.
How does a brand decide when and how often to post on each platform without bombarding the consumer with posts about that brand? 
You need to have a schedule of posts based on the social platform and your goals. It's good to figure this out in advance and stick to it. Be aware not to bomard your audience. Some social platforms you can post more often than others for sure. Twitter for example.

Comments & Feedback

Student

Despite the rapid decline of print media, senior citizens are still readers of traditional print news sources such as newspapers etc. In order to propely promote to a totally different demographic you must use your resources to your advantage. Placing print newspaper offers for Starbucks would be one way to increase traffic or some form of mail in advertising to gain their attention. Many Senior Citizens have high amounts of disposable income, therefore sending them a simple message to attend to their coffee desires would be one way to reach this demorgaphic. Businesses that do not use social media or rarely use it are at a marked disadvantage. More and more users use online resouces to gather infromation, ask questions and learn more about what products they wish to spend their money on.

Student

The likelihood of a company losing customer to a inactive social media account is totally possible. Depending on the brand and products they sell. If a customer sees a negative comment on a brands social media with no response they are less likely to porches item.

To get the attention of an older demographic you need to understand what types of media they are consuming they may not be on social media and that’s okay Starbucks just needs to advertise on TV or maybe in print advertisements to get this demographic.

I believe it is possible to have to many account if they are not being kept up. If you have an account on every social site that’s fine as long as you are able to keep them up to date and post valuable content.

I think a website should be easy to use and as long as the user can follow the layout it does not matter how many clicks.

The resources needed to run 10+ social media account for a company is an advertisement crew, a public relations professional, creative directors and journalist.

I think it’s a balancing act when posting to social media. You don’t want to overload your customers with advertisements because then they will just get annoyed and unfollow or like your page but its important to post content that your customers elate to and want to see in a manageable amount.

 

Student

I love the social media world. I think it's a great way to get new ideas out to a large number of people in a timely manner, so I see why employers are pushing to look for interns who are educated on many platforms. My questions is, do you think there should be a limit on how broad we choose to sell ourselves. Yes, I can spend hours becoming cerftified in multiple different Hubspot offers but after a while I feel like I will fall back on being just like everyone else. Do you think there is a good benefit on keeping your feild of work narrow and sticking to being the best in one feild or is that a dead end in the online world of marketing?

Student

It's hard to track exactly how many customers are lost due to the lack of social media marketing.  We live in an era where social media fills a couple hours of our day.  I'm on social medias for an hour or two every day.  This goes to show how much traffic and time people spend on these websites.  It would be interesting to know, which social media is the best for advertising?  How much revenue do these posts bring in and how do they track this?  

Student

You say that you register a company on all social media just to have it there.  Is it better to have many social media platforms that you sort of keep up on or is it better to have a couple social media platforms, like a Facebook and Twitter, that you are really able to keep up on?  You also say that the number of posts per day changes between which social media channel you're using.  Is there something you can do to fix it if you've posted too much on a certain social media channel and angered consumers?

Student

I think there can be a strong likliehood of a company losing potential customers by not having social media. We are in the digital age, more local businesses focus on direct marketing and print. Examples of their marketing are coupons, flyers, and newspaper advertising. If a business wants to reach a large group of people, locally, regionally, and to build a business to consumer relationship, then active participation on social media is crucial. Active social media gives businesses the opportunity to share, expand, and perform customer service. Older generations typically use Facebook, and even advertising about social media, encourages older audiences to create social media accounts. It is possible for businesses to have too much social media. Too much social media can create brand fatigue, and it's more work to maintain a consistent amount of content for each channel. Social media channels have different purposes, so the channel has to be relevant to the company's mission.

Student

Since you talked about how some older people are on facebook and/or are now getting onto facebook, but maybe not so much on instagram, twitter, ect. 

How long (many year) do you think it would take for everysingle US citizen to be on at lest 1 social media website, if ever?

Student

In your opinion, what is the most important part of a digital strategy today?

Student

Is it possible for brands to overuse mobile marketing and if so how would that be done? 

Student

I think that mobile apps can be successful for a business, but advertisements for businesses on mobile devices can annoy people with pop-ups on their phone or mobile website. But there are obviously some efficient ways to advertise without causing irritation.

Student

How had inbound marketing effected digital media overall and how long inbound marketing stay popular for? 

Student

How has online advertising changed the ad industry and how do you see it evolving in the future?

Student

Do you see Microsoft's recent purchase of LinkedIn causing any large changes in the digital marketing and social media space as a whole?

Student

What is the best program to use when creating a website that is for a company that is just starting out and has little money? Should they use Wordpress, Squarespace, Wix, etc?

Student

When it comes to start up companies, often times they don't have a lot of money, what would you suggest they do to get better website optimization at a more affordable cost?

Student

What are some ways or tactics a brand can get their website recognized without investing in search engine optimization if they are new or just don't have the capital to invest right away?

Student

I think using Google Analytics for brands websites is a very good way to track customers' behavior and the performance of a website. My question would be is there a way for companies to track their social media traffic and the performance of their sites? who visits these sites and how active users are?  

Student

I believe that especially in todays world, awareness comes mainly through social media. Not in regards to people donig constant searching online but through social media advertising. The advertisements you see while scrolling through twitter or facebook can be what makes a brand popular. I dont believe that a brand will lose customers through a lack of social media, I will still shop at nike even if they didnt have a strong social media influence. I do believe that it could have to an extent some type of influence on future customers who dont have a strong understanding of what your brand is or has to offer. 

Student

I continue my research about Abercrombie & Fitch these days, and there is no feedback & review section for its website. Is it important that the website has a section for product review? It seems important from a consumer's perspective.

Student

As I was researching LuluLemon more this week, I found that they typically respond to their negative feedback on social media. Do you think it would be important to respond to both positive and negative comments? Is it that important for them to respond to comments in general? Do you think that they should hide negative comments and only keep positive comments? 

Student

How important is a brand's website verse other social media sites? Which one is more effective, social media or their own website? 

Student

As I was researching my brand Vera Bradley social media platforms, I ran across quit a few negative customer feedback comments. Is it better for the social media director to deal with those comments the same as positive ones, or let them go? 

Student

My question this week is, is it better for businesses to use a consistent/similar content throughout all of their social media platforms? Or is it better to have different ideas and ways to attract bigger amount of people/groups?  

Student

I have learned that Fantelope uses sites such as Facebook, Twitter, and Instagram to promote their brand. On the different social media sites they always post something different across the different platforms. All of Fantelope's posts deal with news and the Instagram is used more to show pictures that relate to the app such as sports or activities. Why don't some companies just post the same message across all social media sites and would there be a problem with that?

Student

What would you consider to be over advertising? How do you know when you have done enough to reach your target audience?

Student

The brands we are studying now are basically successful brands but what if start-up companies want to gain popularity on social media, what should they do? 

Student

After completing this weeks assignment and conducting research on Apple's social media methods I surpsingly found out that they stir away from social media marketing. They have social media sites but there is barley any activity, and the activity they do get is all customer/potential customer interaction between one another (Facebook). It is clear that Apple is not struggling in the department of making their brand known so obviously not using social media isn't necissairly 'hurting' the company. Do you think that regardless of how successful a company/brand is, social media should be a main priority in their marketing campaign because of how technologically involved our world is today? 

Student

Do you have any experience with Social Relationship Platforms (such as Hootsuite, Sprinklr, Spredfast, etc.)? What are your favorites and why? What are the potential benefits/drawbacks of an enterprise level system used in a corporate or institutional setting? 

Student

What factors do social media agencies use when creating content for their clients social media channels? For example, are there certain keywords that they would use in a post to increase the chance it may be viewed by a larger audience?

Student

I noticed with Kohl's that it appears they use a social media scheduler since most of their posts are posted exactly on the hour (12:00PM, 2:00PM) etc. What are your recommendations for the best social media scheduler? And what advantages/disadvantages arise from using a scheduling service rather than posting in real time? 

Student

Is it considered "wrong" for a company to post the same post on multiple social media platforms? If so, should this be avoided altogether or is it okay to do occasionally? 

Student

My question this week has to do with knowing what is appropriate for the various platforms of social media. As in, this picture belongs on Instagram but not Twitter or Facebook, how do you know what belongs where?

Derek Mehraban's picture
Instructor
6/9/2016
Social Media, Twitter