Spoiler alert! (not really)
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Do you watch "The Walking Dead" on AMC?
Sometimes I think I might be the only person not to watch it – but I definitely know what it's like to have a major plot twist in a TV show or movie spoiled. It's awful, right?
That's why this social media fail is so terrible. Last night, a major character died on The Walking Dead (I don't feel like that's a major spoiler; deaths on a show about zombies don't seem too out of the ordinary).
AMC's social media team wanted to tap into people's shock after the show, so they posted an image to the Facebook page with: RIP [CHARACTER NAME HERE] – only they included the name of the character.
What's the problem?
The show hadn't even aired yet in some parts of the country when the Facebook post went up, and many fans wait until a day - or even more – after a show airs to watch it, thanks to DVRs and online TV streaming.
What's the lesson?
Always think about what you post before it goes up. How will your audience think about it? How will your audience react to your post? If AMC's content team had thought it through before posting this spoiler, they might have avoided angering countless fans!