One of the best ways to learn a skill is through observation. While theory is valuable, you can pick up real world applications by watching professionals and dissecting what they do. This is as true for digital marketing as it is anything else. Luckily for you, you're exposed to digital marketing every day. It's probably such a common part of your life that you don't even notice it. This means learning from the digital marketing professionals is just a matter of paying attention.
Think about what digital marketing techniques you've been exposed to today.
Digital marketing is pretty amazing. I like it a lot and its what I do for work. The stuff you are learning in this class will help you in your future. And there is no telling where you will end up in your career. You may work in an agency, you may start your own company. You might work in marketing or communications at a company. The sky is the limit.
I am always on the lookout for great posts and today I found one that I think can help you succeed in the future.
The web design community frequently discusses the need for a "T" shaped skill set. This refers to the idea that you have a broad base of skills (the top of the T) and a deep focus in a particular area (the stem of the T.) This is particularly important in web design because of the wide range of tasks a "web designer" might perform. For example, on a given day I might review proposals, meet with clients, document functionality, write code, design interactions or craft a brand identity.
The week of June 2nd – June 6th 2014 marks Inbound Marketing Week. This is a legitimate global event, hosted by the inbound marketing god, Hubspot. Inbound and digital marketers from all over the world will gather in places like Chicago, Austin and London to talk about past inbound events, discuss the latest trends, and shape the future of inbound. Brilliant.
While I blogged in high school, my business' blog is the only blog I've maintained consistently (for eight years running.) It's interesting and sometimes embarrassing to look through my archives and read some of my earlier posts. But more interesting is the birds eye view where I can see the evolution of the blog, not only how the subject matter has change but also post frequency.