Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career. Switching jobs is hard enough, career changes can require years of training and acclimating just to be at the same level you were previously.
Formal education and training is an excellent way to prepare for a career, but like all things there are strengths and weaknesses. For example, in this class you've learned the theory of digital marketing but very little of what its like to work as a digital marketer.
This week I'm asking you to help us out. We need to fill the class for Fall 2014, so if you have any friends who could benefit from this class please tell them. We meet this fall on Saturday, September 13 and Saturday December 6.
December 6 we will probably be playing in the Big Ten championship game, but we usually finish early enough to get home and watch the game.
One of the best ways to learn a skill is through observation. While theory is valuable, you can pick up real world applications by watching professionals and dissecting what they do. This is as true for digital marketing as it is anything else. Luckily for you, you're exposed to digital marketing every day. It's probably such a common part of your life that you don't even notice it. This means learning from the digital marketing professionals is just a matter of paying attention.
Think about what digital marketing techniques you've been exposed to today.
Digital marketing is pretty amazing. I like it a lot and its what I do for work. The stuff you are learning in this class will help you in your future. And there is no telling where you will end up in your career. You may work in an agency, you may start your own company. You might work in marketing or communications at a company. The sky is the limit.
I am always on the lookout for great posts and today I found one that I think can help you succeed in the future.
The web design community frequently discusses the need for a "T" shaped skill set. This refers to the idea that you have a broad base of skills (the top of the T) and a deep focus in a particular area (the stem of the T.) This is particularly important in web design because of the wide range of tasks a "web designer" might perform. For example, on a given day I might review proposals, meet with clients, document functionality, write code, design interactions or craft a brand identity.