Weekly Questions for ADV 420

Derek Mehraban's picture
Instructor
3/29/2016

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What do you personally think the most important part of this class is? I know its all important but what do you think is going to be most helpful to us?

The most important part is the stuff we don't teach you. It's the light bulb that goes off in your head as you learn this stuff. It's when you realize that you have a great power to make things happen in your future, and digital gives you the tools to do it. We don't teach you how to code apps for example. If you could do that you could make a lot of $$$ right out of college. But chances are you're going to have to train yourself. All this is self learned. So my friend, what did you learn? What connects with you? And what part of this class do you think can influence your future the most?

 

What goes into "Very Valuable Emails?"

It depends. Depends on where you are in the purchase cycle. Depends what information you need to move forward in the sales process. A valuable email could be a coupon, or special training information, or introducing you to the person you will spend the rest of your life with. And that's the job of the marketer to figure out what the prospect would consider valuable. And to make a guess on when is the right time to get them that email. And to write it in such a way that it delights the reader and makes them excited for the brand, product or service you are offering. You can make any email a valuable email. And some emails are just shit.

 

Is it possible for social media to damage a brand image?

Yes, it is very possible. Think about when brands, and I mean large brands mess up on a social media response over a serious customer service issue. That often blows up. Or think about the founder of Jimmy John's who is a big game hunter and shot an endangered black rhino. And now everyone says boycott Jimmy Johns. That could really hurt business.

 

What is the appropriate number a business should contact a customer (through any of the mediums) in a week to make sure the customer doesnt get annoyed with them?

This is a really good question, and it's something you will have to consider. As long as you are giving information that is important and wanted by the consumer, you may not annoy them. If you push or try and sell each time you send information it may really annoy them. I would think 4-5 touches per week is plenty. Mix it up. Of course, you post less on Facebook. More on Twitter. Maybe 1-2 emails. So just be wary. Passive communication like Twitter is not a problem. But if you fill up their inbox or Facebook feed with annoying stuff, you're in trouble.

 

What are the biggest differences between marketing on Pinterest and makreting on sites like Facebook, Twitter or Instagram?

Pinterest allows you to post things under topics and be found easily because you are relevant to the topic and other posts. I guess this is similar to a #Hashtag on Twitter. Pinterest also gives people the ability to save, pin and curate your content for later. So there is more long term value. Therefore it's a great place to share important items that you spend time creating - infographics, stats, and important items that deserve to be both saved and shared.

Comments & Feedback

Student

I learnt when we get media planing we should know the company's backgroud and what time should we make media plan and use internet commercial was helpful to clients. And data analyis was important.

Student

What is the efficiency way to learn about the digital marketing and what is covert marketing?

Student

What is the best strategy to market through email?

Student

How does Facebook and other social media sites know how to target certain users? How do they know what we want to see? 

Student

After learning all semester about digital marketing, I think so far the final digital strategy project has been most beneficial in allowing to create a deeper insight into my brand's online social media presence. With that being said, how do you think social and digital platforms can continue to grow in the future as advertising and marketing platforms evolve. 

Student

The most important thing I've learned in this class is about SEO. I really think it's going to be helpful in my career... I actually had an advertising internship last summer and we learned about SEO and they actually use it in part of their marketing strat. and stuff so that was cool.

Student

How do I determine which online social media platform is best for my company?

Student

Of the main social media platforms that are used today, which one(s) do you think will play the biggest role in consumer marketing in the next year or two?

Student

What do you think is the most important role of online marketing for a business? 

Student

How can brands/small companies develop and follow a good digital strategy on a tight budget? What are factors that are most important to focus on?

Student

Why do you think ROI takes so long to build on social media versus other digital marketing?

Student

I recently read that sonic has created a line of shakes that will only be available at coachella music festival and is partnered directly with instagram. The shakes are served in square containers and even have square condiments. (even the cherries are square!) You can order the shakes via instagram and they're free. Do you think this is a benefit to sonic, or more of a benefit to instagram? I think it's crazy to go to this length, all the square stuff, just to make pleasing instagram posts for a business, but that's just me. Sometimes simple is better. 

 

More on the square cherries here.

Student

How to improve the brand image to the consumer, making a good impression?

Student

How can we integrate a companies current strategies into a digital platform? How necessary is it to continue ADV on media that is losing coverage? 

Student

How long does it take to start seeing results from social media marketing?

Student

What is your take on sites and applications like hootsuite that can help manage a businesses social accounts?

Student

How do you think Twitter's new partnership with the NFL will influence social media? Will this drive more traffic to other plattforms like Facebook and Instagram, or only effect Twitter.

Student

Do you believe that email marketing will be the future of sales? I feel that more and more I receive soliciting emails instead of the usually cold calls I used to receive.

Student

Is it possible to still utilize SEO for a photo blog with a minimal amount of text? How can I make sure I'm being discovered?

Student

What do you think is the best way to market products through instagram? Through giveaway contests? Or by an advertisement for something, say a book, for example? 

Student

How often does a brand change their digital strategy?

Student

How can you make an email sound less like spam? I know we talk about adding value, but how do you make that obvious before people hit delete?

Student

When preparing a digital media strategy, what is the key to successfully conveying your ideas?

Student

How does one build a consistent online personality for a brand if they want to try new things to attract new customers?

Student

When building a digital strategy, what is the first orgizational step?

Student

Since our final presentations are coming up, I’m curious to know what do you think is the most important thing for people to remember when preparing to give a presentation?

 

Student

Shall we start preparing for the presentation AFTER we received the grades to our Full Digital Strategy? The syllabus said the PPT is due on April-8th, while the deadline shown is the 18th. 

Student

What is the most important part to build a comapny in the digital marketing?

Student

What is the most important part to build a comapny in the digital marketing?

Student

I just started my own business and its already getting hard for me to keep up with all my social media post what can help me manage them better? i donwnloaded buffer but i wont post to instagram an thats a big social site for my compnay to use.

Student

What is the biggest concept you want us to learn and apply it while taking this class? Is it everything we have learned or is there something specific you want us to take with us?

Student

The most beneficial part of this course was being assigned to use multiple social media platforms regardless if we have used them before. I believe it stretches you to market to a certain crowd. This is very helpful for any entrepreneur looking to reach out on many platforms.

My quesiton is:  What do you do if your company is getting poor feedback on one social media platform (all negative comments)? Would you keep this platform if it were your company?

Student

What do you believe will be the next aspect of social meida to become extinct? For example, a long time ago MySpace was the biggest thing for a little stint but Facebook ultimately ended up putting MySpace out of existance. Will this always be the case? Will Twitter become irrelevant due to other social medias like Snapchat or what makes certain platforms stick around like Facebook has managed to do.

Student

It is possible for social media to damage brand image. Social media is where there is no limit in expressing opinions. There are positive, neutral, and negative ideas all around. If there are relatively more negative ideas than positive ones, audiences are going to consider the brand in a bad way. On the other hand, if the other way around, vice versa. It is good to receive numerous positive or neutral comments in order for a brand to be seen in a good way.

Student

What would you consider to be the biggest cardinal sin in the world of social media? 

Student

How do you stay on top of trends in digital marketing? are there any trends you see right now that you think will change how things are done? Has there ever been something that you didn't think would change anything but ended up having a dramatic effect on the digital space?

Student

The most beneficial part of this course was being forced to use medias that I haven't before. Such as Pinterest. Now, I had never used it before but had a rough estimate to what it was all about, now I am using it for projects in other classes to figure out creative ideas. This should be used more throughout the course, like having students create YouTube accounts, or some other popular media that isn't as famous as Facebook, but on the up and coming. 

Student

The most beneficial part of this course was being forced to use medias that I haven't before. Such as Pinterest. Now, I had never used it before but had a rough estimate to what it was all about, now I am using it for projects in other classes to figure out creative ideas. This should be used more throughout the course, like having students create YouTube accounts, or some other popular media that isn't as famous as Facebook, but on the up and coming. 

Student

Is it possible for a brand to promote themselves too much on social media? Could some consumers find this irritating or overwhelming?

Student

I think the most important part of this class is learning how to utilize social media for effective marketing straegy ways.  I also think email is still valuable in terms of marketing strategy standpoint as people won't remember a coupon or tweet easily as a email coupon would be.  Social media can definitely damaeg a brand if something innaporpriate and unrelated is tweeted out and if someone has a viewpoint on gay marriage for example.  Customers shouldn't feel annoyed by too many emails and tweets unless they have been directed at them for a longer period of times.  I feel like Pinterest is more for your personal interest rahter than for businesses but in some cases pictures are easier to see on Pinterest therefore Pinterest is easier to access than other social media sites. 


How has #Hashtags changed social media such as Instagram, Facebook, Pinterest especially it was only first introduced on Twitter? Are Hashtags even needed when you can look up the most retweeted tweets and favorited tweets by a specific user? What are the negatives of hashtagging?

Student

In my opinion, the most important part of the class is the experience, this is the first time I have had to put together a legitmate strategy to a huge company, and the things that I have learned through teaching myself and applying what I know to something that could potentially be real and couldn't be learned by just reading a book and remembering definitions.

Student

When we try to "branding" ourselves, how can we make us look less aggressive/ambitious? Will recruiters really like the ambitions that we're showing or will they be intimidated by it?

Student

I think the most important part of this class was understand what a digtial strategy is. Is digitral strategy something that will outlast time? Will people ever get tired of social media advertisments?

Student

I'm curious about this as well. We talk about how much the field of advertising is evolving. I don't see advertising on social dying out, but I wonder what is the next big thing...perhaps it doesn't exist yet.

Student

Do you have a personal favorite analytics measuring program? Like Google Analytics, Analyzer, or Data Workbench

Student

Is this knowledge helpful for our future career?

Student

In response to the brand image question: certainly. Just take a look at what happened to American Eagle's brand Aerie after their April Fools Day joke didn't go over quite as well as it must have around the water cooler. The brand for a year or so has been perpetuating the idea of women's body positivity and embracing girls of all shapes and sizes. A week before April Fools Day they began running a campaign on social media called "Aerie Man" featuring some not-so-chiseled male underwear models and the same type of messaging they've used for the female campaign. When they revealed that this campaign was actually a prank, they lost some major PR ground. Their fans were not happy that the brand felt they could represent male body image as a joke and it really damaged their image as a benevolent, body-positive, activist brand. 

Student

What are your most important KPI's when looking at the success of a digital strategy? And do those affect your budgeting?

Student

I never really noticed social media ruining brands imagine. But when i think about spam ads, most websites are covered in them. How do these spam ads end up on website pages and if a brand has spam ads, is it easy to resolve the problem?

Student

I personally feel as though the content on metrics and key performance indicators was very informative. The question that I pose which pertains to this material is, how do you feel that companies will begin to adapt in the near future as new measures of digital marketing KPI's become available, due to the exponential evolution of analytical software?

Derek Mehraban's picture
Instructor
3/29/2016