Weekly Questions for ADV 420
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What do you personally think the most important part of this class is? I know its all important but what do you think is going to be most helpful to us?
The most important part is the stuff we don't teach you. It's the light bulb that goes off in your head as you learn this stuff. It's when you realize that you have a great power to make things happen in your future, and digital gives you the tools to do it. We don't teach you how to code apps for example. If you could do that you could make a lot of $$$ right out of college. But chances are you're going to have to train yourself. All this is self learned. So my friend, what did you learn? What connects with you? And what part of this class do you think can influence your future the most?
What goes into "Very Valuable Emails?"
It depends. Depends on where you are in the purchase cycle. Depends what information you need to move forward in the sales process. A valuable email could be a coupon, or special training information, or introducing you to the person you will spend the rest of your life with. And that's the job of the marketer to figure out what the prospect would consider valuable. And to make a guess on when is the right time to get them that email. And to write it in such a way that it delights the reader and makes them excited for the brand, product or service you are offering. You can make any email a valuable email. And some emails are just shit.
Is it possible for social media to damage a brand image?
Yes, it is very possible. Think about when brands, and I mean large brands mess up on a social media response over a serious customer service issue. That often blows up. Or think about the founder of Jimmy John's who is a big game hunter and shot an endangered black rhino. And now everyone says boycott Jimmy Johns. That could really hurt business.
What is the appropriate number a business should contact a customer (through any of the mediums) in a week to make sure the customer doesnt get annoyed with them?
This is a really good question, and it's something you will have to consider. As long as you are giving information that is important and wanted by the consumer, you may not annoy them. If you push or try and sell each time you send information it may really annoy them. I would think 4-5 touches per week is plenty. Mix it up. Of course, you post less on Facebook. More on Twitter. Maybe 1-2 emails. So just be wary. Passive communication like Twitter is not a problem. But if you fill up their inbox or Facebook feed with annoying stuff, you're in trouble.
What are the biggest differences between marketing on Pinterest and makreting on sites like Facebook, Twitter or Instagram?
Pinterest allows you to post things under topics and be found easily because you are relevant to the topic and other posts. I guess this is similar to a #Hashtag on Twitter. Pinterest also gives people the ability to save, pin and curate your content for later. So there is more long term value. Therefore it's a great place to share important items that you spend time creating - infographics, stats, and important items that deserve to be both saved and shared.