What do you want to know?

Ross Johnson's picture
Instructor
8/9/2015
Blog, Web Design

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Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career. Switching jobs is hard enough, career changes can require years of training and acclimating just to be at the same level you were previously. 

Formal education and training is an excellent way to prepare for a career, but like all things there are strengths and weaknesses. For example, in this class you've learned the theory of digital marketing but very little of what its like to work as a digital marketer. 

This real world knowledge can be acquired in two ways: experience and learning from the experience of others. As we have over ten years of experience in the field, we'd like to share the lessons we've learned. 

A portion of our final class will be dedicated to a Q&A where you can ask us anything related to digital marketing or careers. We can discuss "war stories" like the worst project we ever worked on, how we started our businesses or how to go about getting a great job. 

For your last participation assignment, submit a question you'd like us to answer in the comments section. We'll select a handful of questions to get the Q&A started before opening it up to general questions.

Comments & Feedback

Student

Is there any special event or experienve that you want to share?

any difficuties?

Student

How did you overcome your weaknesses. Are there any ways to overcome? 

Student

There is always a debate between experience versus education. And equal confusion on if they complement each other or if they are independent of one another. I strongly believe no education (knowledge) or experience gained will ever go waste and will come in handy at a point we may never realize. How does experience and learning from others fit in this context and how different is it from experience and learning from self?

Student

I transferred to MSU from Washtenaw Community College where I received my associates degree. Two questions 1. Would you view this as a positive or negative commendation?   2. I worked full-time for a local company in the process quoting, selling, building, and installing docks/boat lifts (avg. 60+ hours/week). Would you consider this work experience (involved a lot of direct communication with customers)? Or would you only classify it as such if it were directly dealing with advertising and digital media? 

Student

what was the most memorable stuffs as you made decision of starting job?  or any share experience?

Student
If education is really important for people's career, why there are a lot of people dropping their courses when they are in undergraduate and pursuit their careers?
Student

Would an employer rather see experiance from a larger company that is well known or would they rather see that you worked in a smaller company maybe showing that you were more involved in the day to day opporations?

Student

I am a member of a new entropreneurship back in my hometown.

Actually, I thought the most important thing to start a business is an experience rather than knowledges.

What do you think is the most important thing to start a business? Is it depends on jobs?

Student

I am really interest in digital advertising after I had interned for a digital advertising company last summer. MSU has a great advertising program, however, my employer has dicussed with me that she is looking for candidate of the ad operation and she found out most advertising students don't have much knowledage and experiences in digital advertising field but traditional agency side. My question is: what specific area would you recommend advertising students to know in digital advertising if they want to become a professional in this specific field and how would you predict the industry in 5 to 10 years. 

Thanks

 

Student

If you could give yourself one piece of advice before you started your career in digital marketing, what would that be? Would you have done anything differently?

Student

Do you think that getting experience is the most important thing? why? what is the most effective way to get experience? 

Student

Why did you say that very little of what we learned te theories is like to work in the real industry field, could you give us an example in your career? what do you think of " everything is changing fast, what we learn now might not apply to our future work'?

Student

Do you really think the knowledge or skills of ADV will affect your future career? and how?

Student

What's your dream job?  Do you work for your dream? What are you working for? Dream or Income?

Before you get current job, have you ever changed your job? Why ? Do you regret your decision?

Student

Before teaching these ADV courses at MSU, have you ever changed your job? If so, why would you change it and how could you adapt into the job you are doing right now?

Student

Did you ever change careers/jobs and if so, how did you adjust to the new career/job?

Student

Do you need an MBA to work your way up the ladder in Advertising or to work in analytics?

Student

What would you suggest about starting a new business?

Student

How important is it to have not only a variety of skills in digital marketing, but skills that most others do not? Is scarcity of skills a big factor for either clients looking to hire digital marketers or digital marketing companies looking to hire employees?

Student

Where do you look to stay ahead of the curve on inbound marketing and other digital strategies when there is so much changing about the ways in which we interact with the web?

Student

What is the best advice you can give a recent college graduate for looking for work in Marketing/Advertising field? (where to apply? tailor resume? ect?)

Student

What is the most difficult decision that you have ever had to make in a work setting?

Student
I understand that having experience is key, but when applying for jobs almost all that I have encountered requires 3-5 years experience. How do you gain experience if every where you apply expects you to already have experience?
Student
If there was one thing in your career you would do differently, what would it be?
Student

Have you ever had issues gaining your real world knowledge? Is it difficult to switch your school knowledge into real world knowledge? I have heard that sometimes what you learn in class is not always how you apply it in the real world. 

Student

How should i go about making a website for my music? Would it be any different from making a regular website? How would you stream music? I guess I just want to know the easiest way to do all of that.

Student

I agree with this post a lot.  I have had many jobs throughout my life and a big thing I can pass on is take something from everywhere you go.  I doesn't after if it's a computer program skill or just some insight from your boss you have to take everything you have and take it with you.  One question I have is if you really hate your boss or manager, but you like the job what do you do?

 

Student

What was the first step in creating your own buisness? How did you know where to start?

Student

What is the most difficult part about starting your own business?

Student

Would you ever choose money and a bad job over a career you option that would make you happier going to work?

Student

What do you recommend doing to stay up to date with everything in digital marketing?

Student

what is the most important thing I need to do to stand out from others?

Student

How do you quickly adapt to a new position within the same industry? For example, perhaps you started off in sports marketing, and suddenly a new opportunity arises in automotive marketing; how can you quickly adapt to fit the needs of a company in a different sub-industry?

Student

Do you ever get used to changing careers over and over? What makes you stand out in the work place?

Student

How do you know if you're succeeding/doing your job right when starting a new job? For example, I recently started a new position, which mostly involves writing. How am I supposed to critique whether I'm doing the job to the expected standards?

Student

Being a digital marketer how have you used the skills you have and what you have taught us to arket yourself and not just a company?

Student

What types of materials should I have ready for a job interview for a marketing position? In specific, what resource would mean the most to you as an employer hiring a new employee?

Student

What level of corporate transparency do we need to have in order to advertise on digital marketing? Otherwise, what's the right time to advertise on digital marketing?

Student

What is the number one thing that a potential employee could say or do (or has said or done in your past experience) to impress you in a interview?  (Beside having a strong handshake)

Student

What is the greatest quality you've acquired from switching jobs frequently?

Student

Did you leave college planning to work in the advertising field? If not, what did you think you would be doing at this point in your lives?

Student

What are some things I could do to help me stand out and impress potential employeers in the digital marketing world?

Student

Have either one of you come accross any major complications in your careers and made any second guesses regarding the field you chose?

Student

With many jobs it can be hard to find your consitancy and create great work. How do you effectively create consitant good work while changing the atmosphere you work in?

Student

Have you ever worked on any international digital strategies? While I was doing research on Shanghai Disney the logistics of advertising into China were daunting. 

Student

How do you deal with pressure or stressful situations at work? What do you like the most and least about working in digital marketing industry? 

Student

In the first class Derek talked about how Advertising is basically a revolving door of firing and hiring, how much does that effect your home life and are there ways to make sure your job is more stable than not?

Student

Say I were to apply for a position at your company. (Entry level just graduated from MSU)

What do you look for (skill wise)? What impresses you? What dissapoints you?

 

Student

How did you first know what your passion was and how would someone find out what really motivates them?

Student

I am wondering that if you do hate the job because of unreasonable requests from boss but you acutally can learn a lot from the job.  What would you like to do ?  

Ross Johnson's picture
Instructor
8/9/2015
Blog, Web Design