What questions do you have?

Ross Johnson's picture
Instructor
4/7/2015
Blog

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Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career. Switching jobs is hard enough, career changes can require years of training and acclimating just to be at the same level you were previously. 

Formal education and training is an excellent way to prepare for a career, but like all things there are strengths and weaknesses. For example, in this class you've learned the theory of digital marketing but very little of what its like to work as a digital marketer. 

This real world knowledge can be acquired in two ways. Experience (duh) and learning from the experience of others. As we have over ten years of experience in the field, we'd like to share the lessons we've learned. 

A portion of our final class will be dedicated to a Q&A where you can ask us anything related to digital marketing or careers. We can discuss "war stories" like the worst project we ever worked on, how we started our businesses or how to go about getting a great job. 

For your last participation assignment, submit a question you'd like us to answer in the comments section. We'll select a handful of questions to get the Q&A started before opening it up to general questions.

Comments & Feedback

Student

I definitely agree with experience is very key in the working world. Unfortunately, I feel like I have only seen having your personal experience being a question when looking for jobs and such. Like the post mentioned, I think there is much to be learned from hearing about others' experiences. However, how do you apply that in a job search/interview situation? 

I can see how it would help when starting your own business, however, so many job positions simply ask for your resume and a cover letter. Is it really possible to convey your learned experience and knowledge from others in those mediums? I frequently feel like I may be able to handle a job, but on paper I look underqualified. Do you recommend just working that type of knowledge into the interview, if you get it? Or is there a better way when beginning the application process that I have missed?

Also, I wonder what is your definition of a great job? Did you find that you could only get that great job by starting your own businesses, or is it possible to work at a company or agency and still have that great job?

Student

I really agree with this post and how the experience of the previous worker and yourself is very benificial. A change in job is enough of a stress but changing careers is a dramatic change. I have worked at the same summer job for the past 5 years have bulit a spectrum of skills that have accumulated year after year. Each year I try to be profiecient in something new. This year I have learned to fix the arcade games on top of being a cashier and customer service representative. The way I learned these skills in watching the skills of my manager and bosses. The thing I do most is ask questions about how and what they are doing.

 

The question I have for a marketing professional would be what previous jobs did thye have and how did each job help them grow to the postition they have now?

Student

Do we still have to make a comment on the week when we have an exam?

Student

I think that its a good and bad thing that today we have so much felxibility in our jobs. It  is great we can change careers whenever we want , but I think the stability of jobs are not so good today whearas long ago in my parents decade they stuck with one just for 30 years and recieved a pension when they left. I think that education and expirience go hand in hand and you cannot really be successful with only one of those things. I have bounced around majors liek its my job, lets just say after I left community college I thought I knew the right path for me and it actually ended up in a disaster but I have pulled myself out of it and now just want to gain as much expirience as I can, network and graduate knowing I accomplished something and  that I enjoyed my classes and my time here at Michigan State. I have an idea of what I want to do , but it is relaly hard to pinpoint exactly what I want to do for the rest of my life when I havent had much expirience in the workplace besides waitressing for 8 years. Even that job has taught me a lot and I think I can take those skills alog with me in the future. Right now I am in an internship at Bosch doing sales and I am learning a lot however, I am picking out things that I would like and not like to have within a future job.  I am hoping going through this class that I can learn more about digital marketing because I think it is something of the future and will be important to any companies marketing plan.

Student

I am pretty optimistic about the future but I don't want to get stuck in something I hate doing just to pursue a career. So my question is, what should aspects of a company should I focus on when trying to decide where to work? What have companies done that have made it easy for you to work for them?

Student

How did you first know what your passion was and how would someone find out what really motivates them?

Student

Was there any point in your career where your integrity or character were compromised or tested?

Student

What is your best advice to getting the best job you can out of college that you can work at longterm and not neccesarily have to worried about getting laid off or fired? I know some big firms will lose accounts and those people with lose their jobs, so what is the best advice to avoid something like this? Is it better to work for a smaller company or start your own? How did you go about starting your own?

Student

When did you know that you were on the right path with your career? What did it take to get where you are know?

Student

If there is one thing that you wish you knew when first applying for jobs what was it? And what are a few things that you think are easy to acquire and stand out on a resume? 

Student

When pursuing your career in the digital marketing field, what would you say is the most beneficial experience leading up to your first job in the industry? 

Student

Of course experience is one of the biggest parts when sitting down at an interview, but say you have no experience in the field, what's the next best thing to say if you are still trying to get the job?

Student

It is weird I just read this as today I was talking to an old high school teacher who said people will struggle to find a job they love yet he did in teaching at my high school. While he was doing a job he loved, he applied to jobs he knew were outrageous just to see what would happen because if he did not get the job he wouldnt be upset staying a teacher at my high school. He just got a job in Spain to teach starting next year and he took it for a new experience. What do you think of this idea? Have you ever thought of it like this?

Student

It seems that everyone says you don't get our dream job as soon as your graduate college, which makes sense.  Was this true for you? And, if so, how long did it take you to find a job that you really loved?

Student
What ways will make a recent graduate who seeking a position in marketing be more competitive over other recent graduates?
Student

What is the number 1 thing you look for on a resume and the number 1 thing you look for in a candidate at an interview?

Student

What is your favorite media outlet to use when thinking about developing a digital strategy?

Student

In your opinion, what is the most marketable skill one can have, when looking for a job right out of college (not including experience)?

Student

How would I know that is the best job I can have if I am having a job?

Student

In your honest opinion, we are going into a non digital marketing job (specifically, supply chain), how much focus should we have on these digital marketing strategies? I can see the value in continuing my LinkedIn and Klout accounts, but obviously I wil not be in charge of, say, AdWords campaigns and such... 

Student

What is one asset that you think a potential employer should have to work for you? Do you believe it is something that can be learned or do you believe more that it is something someone is born with?

 

Student

How long did it take for you to actually know what you were doing, and felt confident in the work that you did, at your first job? I feel as if I am under-qualified and have a long road ahead before I will be confident in what I do.

Student

What do you look for in new candidates when hiring for a digital position? 

Student

What advice would you give to people who are having trouble adapting to new technologies and careers based on digital marketing?

Student

What has been your biggest failure and how have you recovered/learned from it? 

Student

How many jobs did you go through until you realized you found the job that best fits you? Did you ever regret quitting one and starting a new one?

Student

What was the best working experience that you have had and why was it the best? 

Student

What is one piece of advice that you've learned in your career, that you wish you knew when you graduated?

Student

When will we know if we have to present?!

Student

How often do you utilize these types of digital marketing strategies that we've gone over in the course?

Student

How do you know you are at your dream job?

Student

What is some insight on how you can stand out from others while looking for your dream job?

Student

Will streaming networks like Netflix one day run ads? I know the idea is that it is ad free, but that was the original intention for cable tv...

Student

It seems like we always need to keep ourself updated everyday in order to create another awesome marketing plan, what do you do for make yourself at the front of other marketer?

Student

What are your tips for grabbing that dream job? 

Student

What is one thing you wish you would have known after graduation or done differently?

Student

Is it true that in advertising you have to work your way up and won't be in a management role for at least 5 years? I'm going into sales and have the opportunity to move up very quickly based on my performance, and all my friends going into advertising say that the number of years you are with the company determines where you stand in the corporate ladder...

Student

Getting a job is becoming more and more competitive.  What are your thoughts on searching for jobs out of state and do you have any advice on how we can make ourselves stand out more from the competition?

Student

As a junior (Creative Advertising) I still have room for some extra classes before graduation.. 

Are there any other courses outside of our requirements that will help us in this field? 

 

Student

It seems like there's always a new social media app/platform being introduced. How do you know whether or not it will be beneficial for you or your company to join? Do you look at factors like increasing popularity, reviews, if other businesses are joining, etc.?

Student

For soon-to-be graduating students, what are some ways for us to get our foot in the door (other than networking; using LinkedIn)?

Would you recommend those who are not concentrating in creative advertising nor planning to get a job in that area, to take courses related to creative advertising?

Student

How do you keep up with everything in this industry when it is changing all the time?

Are there any classes here at MSU that are more useful in preparing us than others?

Student

What helps you to stay motivated to do you work? Or, what helps you to stay interested in the work you are doing? 

It seems to me that things become repetitive and boring working in an office environment. I think I have picked the right career path because digital advertising appeals a lot to me, but I am scared of getting easily bored. 

Student

I've been told networking is key.

How many, if any, of your careers started off because you had a connection with someone in the field you were interested in?

Student

It is always said that experience is the most important element when moving one's career forward.  I think the biggest issue that I have had figuring out where I want my future to go is deciphering what experience is the best compared to another.  When looking at career in marketing/advertising is it better to have a wide spread of experience from different areas not always only including the advertising field or is it more important to maintain experience within our field?

 

Student

Are there ways to learn how to use advertising software such as Strata, such as online classes, preferably free or cheap? We definitely aren't learning about them how to use them in class and I've been asked if in interviews what software experience I've had which is a hard question to answer when as a student we haven't been exposed to any in our classes. 

Student

In switching job positions, have you found yourself looking back and saying, I should have never taken that position? Off of that, what would you have done differently in order to have never taken that job in the first place?

Student

What is the most important thing to remember when going to an interview?

Student
Do you believe that a job will lead into another job and you should take an offer, even if you wish it was for a different company?
Student

What advice do you have in choosing our first career? Would you suggest being extremely picky, or getting our foot in the door wherever possible? 

Ross Johnson's picture
Instructor
4/7/2015
Blog