Which Social Media Platform Should I Use? Working on a small budget? Social media effectiveness and NFL on Twitter.
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How do I determine which online social media platform is best for my company?
Simple, figure out which social media platform your customers use. Targeting teens and young adults? You're probably going to use Snapchat. Want to target an older consumer demographic with more money? Facebook is a better bet. Many companies select their platforms back-assward. They think "What platforms do we want to participate on?" but the question should be "What platforms do my customers participate on?"
Of the main social media platforms that are used today, which one(s) do you think will play the biggest role in consumer marketing in the next year or two?
SnapChat and Instgram. I don't think Facebook is going away, and it's argueably the most important platform for consumer marketing currently... it's just losing momentum to SnapChat and Instagram. Most of the new attention is on those two platforms and it's only a matter of time before they mature past an audience of early adopters.
How can brands/small companies develop and follow a good digital strategy on a tight budget? What are factors that are most important to focus on?
Metrics and more specifically ROI. A tight budget grows quickly if you're generating a large return on your investment. Focus on closing the loop, knowing for sure if a click resulted in a monetary gain and if so... how much. If you know that for every $10 you spend you earn $100, well you can scale your budget very quickly.
How long does it take to start seeing results from social media marketing?
It really depends, but generally speaking social media is a long term play. If you want instant results buy advertising. If you want to build a brand and community, then use social channels. You'll find much better long term results with the latter approach, but it could take months or even years to see the full results.
How do you think Twitter's new partnership with the NFL will influence social media? Will this drive more traffic to other plattforms like Facebook and Instagram, or only effect Twitter.
This could be a revolutionary deal. Popular consumption is already moving towards streaming content, but until now it's always been tied to a media provider like the TV networks or an aggregator like HULU or Amazon Video. The ability to consume content outside these media hubs could change consumer behavior all together. I think it could impact all platforms. If it's successful, expect to see more platforms trying to make the same deals.