Coming soon... Facebook TV?

Facebook recently recruited Mina Lefevre, MTV's former head of scripted programming. This news is particularly relevant as Facebook CEO Mark Zuckerberg previously hinted at a short-form programming business strategy similar to Google's YouTube Red.

Original content is growing and profitable landscape with key players like Amazon and Netflix spending a bulk of their revenue in content creation. Considering Facebook's history of copying snapchat, it wouldn't be surprising for them to play the "me too" game.

MSU Spring Break

ADV 420 Class - Enjoy your spring break! You should have all turned in your mid-term exams already, and your next assignment is not due till March 13. 

That being said, be safe and have fun wherever you go for Spring Break! I'd be curious to hear comments on where you went, maybe a fun photo, or something you can share in the comments section. Keep it professional! 

Go Green!

Ross Johnson's picture
Instructor

Snapchat is losing a ton of money, what does this mean?

Snapchat has filed paperwork for its initial public offering (IPO) and is seeking $3 billion dollars, giving them a value between $20 - $25 billion.

But not all is sun and rainbows in paradise, apparently Snapchat lost $514.6 million in 2016. This is stark contrast to Facebook which already had a billion dollars in profit when they when public.

What do you think this means for Snapchat? Is it doomed to be acquired by a more profitable company? Will they need to attract a wider, more profitable audience? Change their model to attract more advertisers?

Derek Mehraban's picture
Instructor

Sports App Research

Dear Class,

This week I need your honest opinion.  in full disclosure I'm launching a sports app called Fantelope. It's live in the app stores now but a new version is coming soon. 

One of our audience personas is college students who are sports fans. But I have some questions to help us be more relevant to you. I'd appreciate your input. 

1. Would you be interested in a sports only social network app as opposed to a broader social network like Facebook or Twitter? Why Or why not?

Ross Johnson's picture
Instructor

What have you learned thus far?

You've now attended an entire day of lectures, picked a brand and researched everything said brand does online. I suspect you've learned something new, hopefully, lots of new things.

When I first entered the field of marketing, little fascinated me more than search engine optimization. Understanding how search engines ranked pages and what you could do to increase your rankings felt like a super power.

In the comments tell me something you've learned that excites you.