November has always been a crazy month in my professional life. For years, I worked on campaigns and in the political world, where obviously November election days were critical.
Now, I find myself equally busy in November – as the marketing director for Collage.com, a custom photo gifts ecommerce company. We're coming up on our busiest time of the year: Black Friday and Cyber Week, and our team has been working for months on getting everything ready.
What goes into this from a digital marketing standpoint?