Planet of the Apps & More

Has anyone watched Planet of the Apps? It's a new show on iTunes with Gary Vee, Will.I.AM, Gwenyth, and Jessica Alba. It's pretty fun as it's like Shark Tank for apps. 

Who else has a favorite show they are watching? I am deep into the latest season of House of Cards. And of course Silicon Valley. These days the choices for shows are pretty amazing. And they can be very relevant to our lives and business too. 

What's your favorites? Add in the comments.

Derek Mehraban's picture
Instructor

Summer 2017

Dear class. I hope you're enjoying your summer thus far. You've all chosen your brands and you should be diving into the digital marketing analysis of your brands.

As you embark on this course, what are you most curious about in Digital Marketing? What are you hoping to learn? Share some insights as to what you're looking for and I'll see if we can give you some more instruction on those areas. 

Happy Memorial Day Weekend!

 

What questions do you have?

One of our goals with this course is to teach you practical knowledge that's immediately useful in your careers. Much of higher ed is theoretical, big picture knowledge, which don't get me wrong -- is incredibly important. However it's easy to go through your entire college career and never have practical questions answered. What's it like to work in advertising? How do I get a job? What should I know to be most successful? How do I nail an interview? What if I find myself in a job I hate?

Ross Johnson's picture
Instructor

Is the battle over social media "stories" irrelevant?

Two weeks ago I wrote a blog post discussing Facebooks latest feature "Facebook Stories." This is the second attempt by the media giant to stunt the ever growing popularity of SnapChat, arguably their biggest rival. Earlier in the year they rolled out a clone of SnapChats most differentiating feature "Stories" to Instagram.

Stories are simply short videos or images that are only viewable by followers for a 24 hour period, typically making them more informal and frequent compared to normal status updates.

Ross Johnson's picture
Instructor

Reflecting on digital lessons learned as we near the end of class

Hello class,

We're reaching the end of the course and we've discussed a wide range of topics. I suspect you natively understand some of the topics based on everyday use.

I'm curious however, what's the most interesting thing you've learned thus far? Can you see yourself using this knowledge in your career? If so, how?